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Why should companies with physical locations embrace app usage?

Below is the answer and explanation for why should companies with physical locations embrace app usage?

Why should companies with physical locations embrace app usage?

  • Mobile apps help build brand and website awareness.
  • Apps encourage potential customers to subscribe to their newsletter.
  • Apps inform potential customers of opening and closing hours.
  • Over half of consumers use mobile apps when shopping in-store.

Correct answer

Over half of consumers use mobile apps when shopping in-store.

Explanation

Retailers have long dreaded showrooming — when people pull out their phones in a store and, presumably, start looking for a cheaper, better product from the competition. It’s true that people are on their phones more than ever in stores. Mobile search queries that take place in a store have grown 15% in recent years.1 but that’s not necessarily bad news. Over half of consumers use mobile apps when shopping in-store, according to yes marketing.

The above question is related to Google ads app certification. You can find all the updated questions and answers related to Google ads app certification on the “Google ads app certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads app certification: Skillshop Google Ads Apps Certification.

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