Definition: Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list. Information: Lead magnets enhance the exchange rates for lead production pursuits. Becoming a lead ...
Definition: Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list. Information: Lead magnets enhance the exchange rates for lead production pursuits. Becoming a lead Read article →
Definition: When a file is requested from the webserver is called HIT. Information: ‘Hit’ has been wrongly used by people since long. It is wrongly associated with special viewers, visits, page traffic, or a combination of these. ...
Definition: When a file is requested from the webserver is called HIT. Information: ‘Hit’ has been wrongly used by people since long. It is wrongly associated with special viewers, visits, page traffic, or a combination of these. Read article →
Definition: When a company wants to sell unsold products, they run self-promotional ads through its social media platform which are called house ads. Information: Unsold products give rise to house ads. Numerous ad spaces are comparatively inflexible, ...
Definition: When a company wants to sell unsold products, they run self-promotional ads through its social media platform which are called house ads. Information: Unsold products give rise to house ads. Numerous ad spaces are comparatively inflexible, Read article →
Definition: When a person writes a blog post for another blog as the featured writer on an ad-hoc basis. Information: An author can improve upon his/her literary standing and repute through guest blogging. Even if one’s content ...
Definition: When a person writes a blog post for another blog as the featured writer on an ad-hoc basis. Information: An author can improve upon his/her literary standing and repute through guest blogging. Even if one’s content Read article →
Definition: When minimal resources yield maximum outcomes, this is known as unconventional or guerilla marketing. Information: Jay Conrad Levinson coined this term. By Guerilla marketing we focus more on the wisdom behind marketing and not the dollars. ...
Definition: When minimal resources yield maximum outcomes, this is known as unconventional or guerilla marketing. Information: Jay Conrad Levinson coined this term. By Guerilla marketing we focus more on the wisdom behind marketing and not the dollars. Read article →
Definition: Google’s feature whereby search results are suggested while the user types in his/her query. Information: On average, an individual takes about 10 seconds to type in a query in the search box, press enter, and wait ...
Definition: Google’s feature whereby search results are suggested while the user types in his/her query. Information: On average, an individual takes about 10 seconds to type in a query in the search box, press enter, and wait Read article →
Definition: Data Studio allows clients to create customized reports with Google’s advertising services data as well as extrinsic resources. It is free. Information: For users who want to expand their working space beyond Google Analytics’ data and ...
Definition: Data Studio allows clients to create customized reports with Google’s advertising services data as well as extrinsic resources. It is free. Information: For users who want to expand their working space beyond Google Analytics’ data and Read article →
Definition: Geo-targeting refers to a technique for identifying a website visitant’s position to render position-based content or commercials. Information: Every visitant’s network pairs up with an IP address that shows its distinct spot. The initial three figures ...
Definition: Geo-targeting refers to a technique for identifying a website visitant’s position to render position-based content or commercials. Information: Every visitant’s network pairs up with an IP address that shows its distinct spot. The initial three figures Read article →
Definition: Frequency cap refers to the constraints implied on the number of times a distinct user views a specific advertisement. Information: Frequency capping confers as a technique to evade banner burnout, the spot where the user overviews ...
Definition: Frequency cap refers to the constraints implied on the number of times a distinct user views a specific advertisement. Information: Frequency capping confers as a technique to evade banner burnout, the spot where the user overviews Read article →
Definition: Freemium refers to a method where a company renders a free general product; to provide the consumers the choice to utilize a superior variant for prime cost. Information: Freemium operates by rendering a general product, and ...
Definition: Freemium refers to a method where a company renders a free general product; to provide the consumers the choice to utilize a superior variant for prime cost. Information: Freemium operates by rendering a general product, and Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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Jeff commented on: MoM
Clear and well structured explanation of the MoM metric. I especially like how the examples make the calculation…Finley commented on: Icons8: The Platform That Actually Broke the Icon Curse
This post is chaotic in the best possible way and also painfully accurate. Icon inconsistency really does wreck…Joshua Pratt commented on: Affiliate marketing - what is it?
It’s exciting to see the call for marketing services for festivals in Malta! Festivals are an excellent opportunity…Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…