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Frequency Cap

Definition:

Frequency cap refers to the constraints implied on the number of times a distinct user views a specific advertisement.

Information:

Frequency capping confers as a technique to evade banner burnout, the spot where the user overviews advertisements and their response rate alleviates. It proves to be accurate for operations of direct-response characteristics by click-throughs. It may oppose the campaigns of a brand-building nature regulated by non-click activity.

 

 

 

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