Frequency Cap

Table of Contents


Frequency cap refers to the constraints implied on the number of times a distinct user views a specific advertisement.


Frequency capping confers as a technique to evade banner burnout, the spot where the user overviews advertisements and their response rate alleviates. It proves to be accurate for operations of direct-response characteristics by click-throughs. It may oppose the campaigns of a brand-building nature regulated by non-click activity.




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