Categories

Lead Magnet

Definition:

Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list.

Information:

Lead magnets enhance the exchange rates for lead production pursuits.

Becoming a lead magnet requires a proposal that should be distinct and short-term in essence. It is something that “sits on the other side of” in an opt-in model, that is triggerable at any time. It is a complete inverse of what dubious commitments are like, meaning to connect to a newsletter and get undefined data at any uncertain time.

Samples:

  • eBook or Video Course
  • Checklist / Cheat Sheet
  • Resource List
  • Free Trial
  • Freemium Account
  • Assessment / Grader
  • Coupon / Discount
  • Contest

Related Term:

Email Marketing

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