Below is the answer and explanation for you have a friend starting her first Google ads campaign. What would you suggest about how to choose keywords? You have a friend starting her first Google ads campaign. What ...
Below is the answer and explanation for you have a friend starting her first Google ads campaign. What would you suggest about how to choose keywords? You have a friend starting her first Google ads campaign. What Read article →
Below is the answer and explanation for your ad can show to a potential customers when your targeted language matches: Your ad can show to a potential customers when your targeted language matches: The customer’s browser setting. ...
Below is the answer and explanation for your ad can show to a potential customers when your targeted language matches: Your ad can show to a potential customers when your targeted language matches: The customer’s browser setting. Read article →
Below is the answer and explanation for what changes can you make to the display network campaign of a client who wants to drive awareness of her natural beauty brand: What changes can you make to the ...
Below is the answer and explanation for what changes can you make to the display network campaign of a client who wants to drive awareness of her natural beauty brand: What changes can you make to the Read article →
Below is the answer and explanation for how would you explain the importance of ad impressions to a client who’s concerned that her search network campaign is generating impressions but no clicks? How would you explain the ...
Below is the answer and explanation for how would you explain the importance of ad impressions to a client who’s concerned that her search network campaign is generating impressions but no clicks? How would you explain the Read article →
Below is the answer and explanation for a successful Google ads text ad: A successful Google ads text ad: Has a wrapping headline and at least 2 paragraphs of text. Ties the call-to-action to the landing page. ✅ ...
Below is the answer and explanation for a successful Google ads text ad: A successful Google ads text ad: Has a wrapping headline and at least 2 paragraphs of text. Ties the call-to-action to the landing page. ✅ Read article →
Below is the answer and explanation for Ken sees a high level of success from his display campaigns, and wants to take performance to the next level with the help of dynamic remarketing. How can dynamic remarketing ...
Below is the answer and explanation for Ken sees a high level of success from his display campaigns, and wants to take performance to the next level with the help of dynamic remarketing. How can dynamic remarketing Read article →
Below is the answer and explanation for Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. Julian wants to reach potential ...
Below is the answer and explanation for Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. Julian wants to reach potential Read article →
Below is the answer and explanation for when creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers? When creating ...
Below is the answer and explanation for when creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers? When creating Read article →
Below is the answer and explanation for Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, Donna sells t-shirts featuring vintage album covers. She wants people searching for ...
Below is the answer and explanation for Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, Donna sells t-shirts featuring vintage album covers. She wants people searching for Read article →
Below is the answer and explanation for Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands ...
Below is the answer and explanation for Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands Read article →
Below is the answer and explanation for which is a benefit of advertising online? Which is a benefit of advertising online? Reach people who are likely interested in what you’re advertising. ✅ Automatically collect information about potential ...
Below is the answer and explanation for which is a benefit of advertising online? Which is a benefit of advertising online? Reach people who are likely interested in what you’re advertising. ✅ Automatically collect information about potential Read article →
Below is the answer and explanation for you would advise a client that’s launching a new product line to advertise on the display network because she can. You would advise a client that’s launching a new product ...
Below is the answer and explanation for you would advise a client that’s launching a new product line to advertise on the display network because she can. You would advise a client that’s launching a new product Read article →
Below is the answer and explanation for why should you link your client’s Google ads account to search console? Why should you link your client’s Google ads account to search console? See how your ads performed when ...
Below is the answer and explanation for why should you link your client’s Google ads account to search console? Why should you link your client’s Google ads account to search console? See how your ads performed when Read article →
Below is the answer and explanation for which targeting option should an advertiser use when trying to reach 25-30 year old males? Which targeting option should an advertiser use when trying to reach 25-30 year old males? ...
Below is the answer and explanation for which targeting option should an advertiser use when trying to reach 25-30 year old males? Which targeting option should an advertiser use when trying to reach 25-30 year old males? Read article →
Below is the answer and explanation for Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses ...
Below is the answer and explanation for Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses Read article →
Below is the answer for Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would ...
Below is the answer for Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would Read article →
Below is the answer and explanation for Linda recognizes that a Google search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google search campaign? Linda recognizes that a ...
Below is the answer and explanation for Linda recognizes that a Google search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google search campaign? Linda recognizes that a Read article →
Below is the answer and explanation for Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to ...
Below is the answer and explanation for Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to Read article →
Below is the answer and explanation for you can use audience targeting to show your ads to: You can use audience targeting to show your ads to: Specific websites, based on specific interests. Groups of websites, based ...
Below is the answer and explanation for you can use audience targeting to show your ads to: You can use audience targeting to show your ads to: Specific websites, based on specific interests. Groups of websites, based Read article →
Below is the answer and explanation for John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could ...
Below is the answer and explanation for John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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