Below is the answer and explanation for Sally’s historically spent a lot of time in Google ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning ...
Below is the answer and explanation for Sally’s historically spent a lot of time in Google ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning Read article →
Below is the answer and explanation for which of the following definitions describes “events” in relation to app measurement? Which of the following definitions describes “events” in relation to app measurement? A way to market to potential ...
Below is the answer and explanation for which of the following definitions describes “events” in relation to app measurement? Which of the following definitions describes “events” in relation to app measurement? A way to market to potential Read article →
Below is the answer and explanation for which user type would the Google ads system closely match as an affinity audience? Which user type would the Google ads system closely match as an affinity audience? A parent ...
Below is the answer and explanation for which user type would the Google ads system closely match as an affinity audience? Which user type would the Google ads system closely match as an affinity audience? A parent Read article →
Below is the answer and explanation for what are two reasons why businesses should consider building a mobile app? What are two reasons why businesses should consider building a mobile app? A mobile app will encourage users ...
Below is the answer and explanation for what are two reasons why businesses should consider building a mobile app? What are two reasons why businesses should consider building a mobile app? A mobile app will encourage users Read article →
Below is the answer and explanation for Ben just launched an app for his pizza-delivery business. Which three in-app actions are most applicable for Ben’s business? Ben just launched an app for his pizza-delivery business. Which three ...
Below is the answer and explanation for Ben just launched an app for his pizza-delivery business. Which three in-app actions are most applicable for Ben’s business? Ben just launched an app for his pizza-delivery business. Which three Read article →
Below is the answer and explanation for Samira has a travel app named your adventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours? Samira has a ...
Below is the answer and explanation for Samira has a travel app named your adventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours? Samira has a Read article →
Below is the answer and explanation for as with all Google ads products, brand safety is of the utmost importance to Google app campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to ...
Below is the answer and explanation for as with all Google ads products, brand safety is of the utmost importance to Google app campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to Read article →
Below is the answer and explanation for Walt wants to provide strategic guidance for the Google app campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should ...
Below is the answer and explanation for Walt wants to provide strategic guidance for the Google app campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should Read article →
Below is the answer and explanation for cosmetics brand lit looks isn’t getting the reach they expected from their Google app install campaign. They want to optimize their creative mix, focusing on video assets. They currently have ...
Below is the answer and explanation for cosmetics brand lit looks isn’t getting the reach they expected from their Google app install campaign. They want to optimize their creative mix, focusing on video assets. They currently have Read article →
Below is the answer and explanation for Google ads follow the media rating council’s standards for view ability. What’s required for an ad to be counted as a viewable impression? Google ads follow the media rating council’s ...
Below is the answer and explanation for Google ads follow the media rating council’s standards for view ability. What’s required for an ad to be counted as a viewable impression? Google ads follow the media rating council’s Read article →
Below is the answer and explanation for which three technology-related considerations might impact how an app performs by market? Which three technology-related considerations might impact how an app performs by market? Browser preference of market. Population density ...
Below is the answer and explanation for which three technology-related considerations might impact how an app performs by market? Which three technology-related considerations might impact how an app performs by market? Browser preference of market. Population density Read article →
Below is the answer and explanation for automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the heavy lifting ...
Below is the answer and explanation for automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the heavy lifting Read article →
Below is the answer and explanation for how do the majority of app downloaders discover apps? How do the majority of app downloaders discover apps? Through magazine placements. Through television commercials. Through billboard advertising. Through digital sources. ...
Below is the answer and explanation for how do the majority of app downloaders discover apps? How do the majority of app downloaders discover apps? Through magazine placements. Through television commercials. Through billboard advertising. Through digital sources. Read article →
Below is the answer and explanation for what are three reasons why a retail company would invest in app promotion? What are three reasons why a retail company would invest in app promotion? Apps are guaranteed to ...
Below is the answer and explanation for what are three reasons why a retail company would invest in app promotion? What are three reasons why a retail company would invest in app promotion? Apps are guaranteed to Read article →
Below is the answer and explanation for when setting up a new Google app campaign, which three settings must be made at the campaign level? When setting up a new Google app campaign, which three settings must ...
Below is the answer and explanation for when setting up a new Google app campaign, which three settings must be made at the campaign level? When setting up a new Google app campaign, which three settings must Read article →
Below is the answer and explanation for in what way do Google app campaigns simplify the ad creation process? In what way do Google app campaigns simplify the ad creation process? Content is taken from the website ...
Below is the answer and explanation for in what way do Google app campaigns simplify the ad creation process? In what way do Google app campaigns simplify the ad creation process? Content is taken from the website Read article →
Below is the answer and explanation for what are the two main marketer objectives for app promotion? What are the two main marketer objectives for app promotion? Discovery and global expansion. Global expansion and in-store sales. Engagement ...
Below is the answer and explanation for what are the two main marketer objectives for app promotion? What are the two main marketer objectives for app promotion? Discovery and global expansion. Global expansion and in-store sales. Engagement Read article →
Below is the answer and explanation for which of the following roles does an app play in overall business strategy? Which of the following roles does an app play in overall business strategy? Identifying the most important ...
Below is the answer and explanation for which of the following roles does an app play in overall business strategy? Which of the following roles does an app play in overall business strategy? Identifying the most important Read article →
Below is the answer and explanation for three key steps are needed to enable conversion tracking in a Google app campaign. Place them in the correct order. Three key steps are needed to enable conversion tracking in ...
Below is the answer and explanation for three key steps are needed to enable conversion tracking in a Google app campaign. Place them in the correct order. Three key steps are needed to enable conversion tracking in Read article →
Below is the answer and explanation for a gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches? A gaming ...
Below is the answer and explanation for a gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches? A gaming Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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