I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.
I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD… Show more
for small and big clients all over the world.
in digital business.
from clients.
I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.
We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.
Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.
Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...
Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.
I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.
After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.
I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)
Below is the answer and explanation for paid search dimensions in report builder are compatible with what metric? Paid search dimensions in report builder are compatible with what metric? Paid search revenue. ✅ Downloaded impressions. Active view. ...
Below is the answer and explanation for paid search dimensions in report builder are compatible with what metric? Paid search dimensions in report builder are compatible with what metric? Paid search revenue. ✅ Downloaded impressions. Active view. Read article →
Below is the answer and explanation for what can automated bidding help an advertiser improve? What can automated bidding help an advertiser improve? Competition Languages Calls-to-action Performance ✅ Correct Answer Performance ✅ Explanation Automated bidding can help ...
Below is the answer and explanation for what can automated bidding help an advertiser improve? What can automated bidding help an advertiser improve? Competition Languages Calls-to-action Performance ✅ Correct Answer Performance ✅ Explanation Automated bidding can help Read article →
Below is the answer and explanation for Kim is seeing significant performance from her Google display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this? Kim is seeing significant ...
Below is the answer and explanation for Kim is seeing significant performance from her Google display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this? Kim is seeing significant Read article →
Below is the answer and explanation for Angela’s ready to get started with her first smart display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the ...
Below is the answer and explanation for Angela’s ready to get started with her first smart display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the Read article →
Below is the answer and explanation for you can use keyword planner to identify: You can use keyword planner to identify: The number of negative keywords you should add. The amount of traffic potential keywords you might ...
Below is the answer and explanation for you can use keyword planner to identify: You can use keyword planner to identify: The number of negative keywords you should add. The amount of traffic potential keywords you might Read article →
Below is the answer and explanation for an advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase ad rank? An advertiser wants to improve the position ...
Below is the answer and explanation for an advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase ad rank? An advertiser wants to improve the position Read article →
Below is the answer and explanation for in a path to conversion report, when a user selects to “pivot On Interaction path,” what are two major differences from the unpivoted report? In a path to conversion report, ...
Below is the answer and explanation for in a path to conversion report, when a user selects to “pivot On Interaction path,” what are two major differences from the unpivoted report? In a path to conversion report, Read article →
Below is the answer and explanation for Mike is interested in using automation to more effectively manage his google display campaigns. What’s one automation model that smart display campaigns provide? Mike is interested in using automation to ...
Below is the answer and explanation for Mike is interested in using automation to more effectively manage his google display campaigns. What’s one automation model that smart display campaigns provide? Mike is interested in using automation to Read article →
Below is the answer and explanation for every time that your ad is eligible to show, ad words calculates its ad rank using your bid amount, components of quality score and Every time that your ad is ...
Below is the answer and explanation for every time that your ad is eligible to show, ad words calculates its ad rank using your bid amount, components of quality score and Every time that your ad is Read article →
Below is the answer and explanation for search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Search terms report data shows ...
Below is the answer and explanation for search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Search terms report data shows Read article →
Below is the answer and explanation for Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through smart display campaigns. How might smart display campaign reporting help Emmy? Emmy ...
Below is the answer and explanation for Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through smart display campaigns. How might smart display campaign reporting help Emmy? Emmy Read article →
Below is the answer and explanation for what floodlight conversion counting method would report the first visit for each user within a given day? What floodlight conversion counting method would report the first visit for each user ...
Below is the answer and explanation for what floodlight conversion counting method would report the first visit for each user within a given day? What floodlight conversion counting method would report the first visit for each user Read article →
Below is the answer and explanation for your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies Your client noticed that his ...
Below is the answer and explanation for your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies Your client noticed that his Read article →
Below is the answer and explanation for ad words editor lets users do all of these things except: Ad words editor lets users do all of these things except: Simultaneously make edits to multiple accounts online. ✅ ...
Below is the answer and explanation for ad words editor lets users do all of these things except: Ad words editor lets users do all of these things except: Simultaneously make edits to multiple accounts online. ✅ Read article →
Below is the answer and explanation for what’s an advantage of the reach of Responsive display ads? What’s an advantage of the reach of Responsive display Ads? They automatically adjust your creative asset’s size, appearance, and format ...
Below is the answer and explanation for what’s an advantage of the reach of Responsive display ads? What’s an advantage of the reach of Responsive display Ads? They automatically adjust your creative asset’s size, appearance, and format Read article →
Below is the answer and explanation for which display ad format adjusts to available ad space? Which display ad format adjusts to available ad space? AMPHTML ads Image ads Uploaded ads Responsive display ads ✅ Correct Answer ...
Below is the answer and explanation for which display ad format adjusts to available ad space? Which display ad format adjusts to available ad space? AMPHTML ads Image ads Uploaded ads Responsive display ads ✅ Correct Answer Read article →
Below is the answer and explanation for which information can be extracted from the data in the verification tab? Which information can be extracted from the data in the verification tab? Issues related to content. ✅ Errors ...
Below is the answer and explanation for which information can be extracted from the data in the verification tab? Which information can be extracted from the data in the verification tab? Issues related to content. ✅ Errors Read article →
Below is the answer and explanation for which group would you be able to reach with a Google display campaign using demographic targeting? Which group would you be able to reach with a Google display campaign using ...
Below is the answer and explanation for which group would you be able to reach with a Google display campaign using demographic targeting? Which group would you be able to reach with a Google display campaign using Read article →
Below is the answer and explanation for smart display campaigns use full automation to optimize and automate nearly all aspects of your display campaigns. All you have to do is provide a few inputs. What can a ...
Below is the answer and explanation for smart display campaigns use full automation to optimize and automate nearly all aspects of your display campaigns. All you have to do is provide a few inputs. What can a Read article →
Below is the answer and explanation for Cliff just started working with a client who has a very disorganized Google ads account. What’s an effective way for him. Cliff just started working with a client who has ...
Below is the answer and explanation for Cliff just started working with a client who has a very disorganized Google ads account. What’s an effective way for him. Cliff just started working with a client who has Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
List of comments
Jeff commented on: MoM
Clear and well structured explanation of the MoM metric. I especially like how the examples make the calculation…Finley commented on: Icons8: The Platform That Actually Broke the Icon Curse
This post is chaotic in the best possible way and also painfully accurate. Icon inconsistency really does wreck…Joshua Pratt commented on: Affiliate marketing - what is it?
It’s exciting to see the call for marketing services for festivals in Malta! Festivals are an excellent opportunity…Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…