I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.
I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD… Show more
for small and big clients all over the world.
in digital business.
from clients.
I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.
We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.
Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.
Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...
Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.
I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.
After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.
I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)
Below is the answer and explanation for an advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend. An advertiser wants to increase the quality score of a low-perofrming keyword. Which ...
Below is the answer and explanation for an advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend. An advertiser wants to increase the quality score of a low-perofrming keyword. Which Read article →
Below is the answer and explanation Samira recently opened an online potted plant store and needs to promote it. She chose Google ads because it offers advertisers different campaign types that determine where ads will appear and ...
Below is the answer and explanation Samira recently opened an online potted plant store and needs to promote it. She chose Google ads because it offers advertisers different campaign types that determine where ads will appear and Read article →
Below is the answer and explanation for why is using the performance targets feature after utilizing the performance planner recommended? Why is using the performance targets feature after utilizing the performance planner recommended? This practice allows you ...
Below is the answer and explanation for why is using the performance targets feature after utilizing the performance planner recommended? Why is using the performance targets feature after utilizing the performance planner recommended? This practice allows you Read article →
Below is the answer and explanation for why does automating your bid versus using manual bidding contribute to a successful Google ads campaign? Why does automating your bid versus using manual bidding contribute to a successful Google ...
Below is the answer and explanation for why does automating your bid versus using manual bidding contribute to a successful Google ads campaign? Why does automating your bid versus using manual bidding contribute to a successful Google Read article →
Below is the answer and explanation for how do Google app campaigns help reduce the manual test-and-iterate efforts of advertisers? How do Google app campaigns help reduce the manual test-and-iterate efforts of advertisers? The system can immediately ...
Below is the answer and explanation for how do Google app campaigns help reduce the manual test-and-iterate efforts of advertisers? How do Google app campaigns help reduce the manual test-and-iterate efforts of advertisers? The system can immediately Read article →
Below is the answer and explanation for why might a cosmetics company that traditionally sells products in stores promote their app? Why might a cosmetics company that traditionally sells products in stores promote their app? The app ...
Below is the answer and explanation for why might a cosmetics company that traditionally sells products in stores promote their app? Why might a cosmetics company that traditionally sells products in stores promote their app? The app Read article →
Below is the answer and explanation for what’s one of the main benefits of using ad extensions. What’s one of the main benefits of using ad extensions. Extensions increase your reach by showing your ad on more ...
Below is the answer and explanation for what’s one of the main benefits of using ad extensions. What’s one of the main benefits of using ad extensions. Extensions increase your reach by showing your ad on more Read article →
Below is the answer and explanation for let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget? Let’s say your cost-per-click is $0.05 ...
Below is the answer and explanation for let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget? Let’s say your cost-per-click is $0.05 Read article →
Below is the answer and explanation for while managing a successful Google ads campaign, why would you choose automated bidding instead of manual bidding? While managing a successful Google ads campaign, why would you choose automated bidding ...
Below is the answer and explanation for while managing a successful Google ads campaign, why would you choose automated bidding instead of manual bidding? While managing a successful Google ads campaign, why would you choose automated bidding Read article →
Below is the answer and explanation for automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the heavy lifting ...
Below is the answer and explanation for automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the heavy lifting Read article →
Below is the answer and explanation for Trevor has discounted an entire line of products on his website and wants to use Google display ads to drive sales. How does Google display ads targeting help Trevor reach ...
Below is the answer and explanation for Trevor has discounted an entire line of products on his website and wants to use Google display ads to drive sales. How does Google display ads targeting help Trevor reach Read article →
Below is the answer and explanation for you have a friend starting her first Google ads campaign. What would you suggest about how to choose keywords? You have a friend starting her first Google ads campaign. What ...
Below is the answer and explanation for you have a friend starting her first Google ads campaign. What would you suggest about how to choose keywords? You have a friend starting her first Google ads campaign. What Read article →
Below is the answer and explanation for how are negative keywords different from other keywords? How are negative keywords different from other keywords? They make your ad appear for search terms that you don’t want. They prevent ...
Below is the answer and explanation for how are negative keywords different from other keywords? How are negative keywords different from other keywords? They make your ad appear for search terms that you don’t want. They prevent Read article →
Below is the answer and explanation for Clyde wants to raise the profile of his dance school. A “display network only” campaign can help him: Clyde wants to raise the profile of his dance school. A “display ...
Below is the answer and explanation for Clyde wants to raise the profile of his dance school. A “display network only” campaign can help him: Clyde wants to raise the profile of his dance school. A “display Read article →
Below is the answer and explanation for what are two examples of the types of audiences you could reach when using affinity audiences as a targeting option? What are two examples of the types of audiences you ...
Below is the answer and explanation for what are two examples of the types of audiences you could reach when using affinity audiences as a targeting option? What are two examples of the types of audiences you Read article →
Below is the answer and explanation for if you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type ...
Below is the answer and explanation for if you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type Read article →
Below is the answer and explanation for your ad can show to a potential customers when your targeted language matches: Your ad can show to a potential customers when your targeted language matches: The customer’s browser setting. ...
Below is the answer and explanation for your ad can show to a potential customers when your targeted language matches: Your ad can show to a potential customers when your targeted language matches: The customer’s browser setting. Read article →
Below is the answer and explanation for when people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use: When ...
Below is the answer and explanation for when people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use: When Read article →
Below is the answer and explanation for Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his ...
Below is the answer and explanation for Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his Read article →
Below is the answer and explanation for Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type? Lola ...
Below is the answer and explanation for Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type? Lola Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
List of comments
Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…krcmic.com commented on: 17 Biggest AI Myths and Misconceptions
Also, if this topic caught your attention, I highly recommend checking out two related pieces I’ve written: 👉…Peter Legwood commented on: Publisher - what is it?
he role of publishers has evolved so much over the past decade, especially with the rise of content…AI is not cappable to everything commented on: 17 Biggest AI Myths and Misconceptions
People still think AI understands things like a human, but that is just not how it works. It's…