Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $2+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I define myself as digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $2+ million USD Show more

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

What is a key benefit of smart display campaigns?

Below is the answer and explanation for what is a key benefit of smart display campaigns? What is a key benefit of smart display campaigns? Display Network recommendations are generated based on Smart Display campaign performance. Highly ...

Below is the answer and explanation for what is a key benefit of smart display campaigns? What is a key benefit of smart display campaigns? Display Network recommendations are generated based on Smart Display campaign performance. Highly Read article

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Below is the answer and explanation for Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this? Marie is a marketer trying to maximize ...

Below is the answer and explanation for Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this? Marie is a marketer trying to maximize Read article

What’s one benefit of creating multiple ad groups?

Below is the answer and explanation for what’s one benefit of creating multiple ad groups? What’s one benefit of creating multiple ad groups? You can target specific ad groups into various Google networks. You can break up ...

Below is the answer and explanation for what’s one benefit of creating multiple ad groups? What’s one benefit of creating multiple ad groups? You can target specific ad groups into various Google networks. You can break up Read article

Which targeting option is best for influencing consideration?

Below is the answer and explanation for which targeting option is best for influencing consideration? Which targeting option is best for influencing consideration? Custom Affinity Demographics Remarketing Custom Intent ✅ Correct Answer Custom Intent ✅ The above ...

Below is the answer and explanation for which targeting option is best for influencing consideration? Which targeting option is best for influencing consideration? Custom Affinity Demographics Remarketing Custom Intent ✅ Correct Answer Custom Intent ✅ The above Read article

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

Below is the answer and explanation for Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when ...

Below is the answer and explanation for Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when Read article

Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

Below is the answer and explanation for Ken sees a high level of success from his display campaigns, and wants to take performance to the next level with the help of dynamic remarketing. How can dynamic remarketing ...

Below is the answer and explanation for Ken sees a high level of success from his display campaigns, and wants to take performance to the next level with the help of dynamic remarketing. How can dynamic remarketing Read article

Where are Campaign Manager and Display & Video 360 linked?

Below is the answer and explanation for where are campaign manager and display & video 360 linked? Where are campaign manager and display & video 360 linked? Campaign properties. Advertiser properties. Admin sub accounts. Floodlight configuration. ✅ ...

Below is the answer and explanation for where are campaign manager and display & video 360 linked? Where are campaign manager and display & video 360 linked? Campaign properties. Advertiser properties. Admin sub accounts. Floodlight configuration. ✅ Read article

When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?

Below is the answer and explanation for when dynamic display creatives are published from studio, what creative type is set in campaign manager? When dynamic display creatives are published from studio, what creative type is set in ...

Below is the answer and explanation for when dynamic display creatives are published from studio, what creative type is set in campaign manager? When dynamic display creatives are published from studio, what creative type is set in Read article

When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?

Below is the answer and explanation for when deciding between responsive display ads and uploaded ads, when would you opt for control rather than for efficiency? When deciding between responsive display ads and uploaded ads, when would ...

Below is the answer and explanation for when deciding between responsive display ads and uploaded ads, when would you opt for control rather than for efficiency? When deciding between responsive display ads and uploaded ads, when would Read article

Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?

Below is the answer and explanation for Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google display ...

Below is the answer and explanation for Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google display Read article

A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?

Below is the answer and explanation for a marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy ...

Below is the answer and explanation for a marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy Read article

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