Hi, my name is Michal Krčmář
I am a digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD Show more

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

When a user generates a dynamic preview and receives the error “Can’t show a preview because you haven’t set a default creative or your applied filters don’t match any feed rows,” what first step should be taken to troubleshoot the error?

Below is the answer and explanation for when a user generates a dynamic preview and receives the error “can’t show a preview because you haven’t set a default creative or your applied filters don’t match any feed ...

Below is the answer and explanation for when a user generates a dynamic preview and receives the error “can’t show a preview because you haven’t set a default creative or your applied filters don’t match any feed Read article

What can you do by creating a separate campaign that’s targeted only to the Display Network?

Below is the answer and explanation for what can you do by creating a separate campaign that’s targeted only to the display network? What can you do by creating a separate campaign that’s targeted only to the ...

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You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

Below is the answer and explanation for you’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow? You’re setting up a dynamic remarketing campaign for your client ...

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What action occurs when assets are uploaded to the Creative section?

Below is the answer and explanation for what action occurs when assets are uploaded to the creative section? What action occurs when assets are uploaded to the creative section? Assets are automatically resized. Creatives are delivered to ...

Below is the answer and explanation for what action occurs when assets are uploaded to the creative section? What action occurs when assets are uploaded to the creative section? Assets are automatically resized. Creatives are delivered to Read article

Which is a benefit of using display advertising with Google to build brand awareness?

Below is the answer and explanation for which is a benefit of using display advertising with Google to build brand awareness? Which is a benefit of using display advertising with Google to build brand awareness? Accurate forecasts ...

Below is the answer and explanation for which is a benefit of using display advertising with Google to build brand awareness? Which is a benefit of using display advertising with Google to build brand awareness? Accurate forecasts Read article

When a feed contains a column of dynamic clickthrough URLs, what function will a handcoded creative use?

Below is the answer and explanation for when a feed contains a column of dynamic click through URLs, what function will a hand coded creative use? When a feed contains a column of dynamic click through URLs, ...

Below is the answer and explanation for when a feed contains a column of dynamic click through URLs, what function will a hand coded creative use? When a feed contains a column of dynamic click through URLs, Read article

When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

Below is the answer and explanation for when optimizing for the display network, a clear call-to-action (CTA) in the ad text is important in order to: When optimizing for the display network, a clear call-to-action (CTA) in ...

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Which bidding option is best suited for an advertiser focused on direct response marketing goals?

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An advertiser who wants to target specific categories of video content on the Google Display Network should:

Below is the answer and explanation for an advertiser who wants to target specific categories of video content on the Google display network should: An advertiser who wants to target specific categories of video content on the ...

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Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

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What field type is used for data pass targeting in a dynamic profile?

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In what section of Studio are creative images and videos stored?

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Which three rotation settings are available in Studio? (select three)Select All Correct Responses

Below is the answer and explanation for which three rotation settings are available in studio? Which three rotation settings are available in studio? Sequential. Weighted. ✅ Random. ✅ Optimized. ✅ Correct answer Weighted. ✅ Random. ✅ Optimized. ...

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You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

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James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.

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Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

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For an ad entering into an auction on the Google Display Network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:

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In what product are dynamic targeting keys created?

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If a display ad has been disapproved, how do you submit a request for another review?

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What’s the most efficient way to target one headline to 10 different audience IDs in a feed?

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