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When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

Below is the answer and explanation for when optimizing for the display network, a clear call-to-action (CTA) in the ad text is important in order to:

When optimizing for the display network, a clear call-to-action (CTA) in the ad text is important in order to:

  • Increase overall impressions for the ad.
  • Identify the traffic to your website that was generated by AdWords ads.
  • Improve the Quality Score of the ad on all Google properties.
  • Set expectations for customers who are in various stages of the buying cycle. âś…

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