I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.
I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD… Show more
for small and big clients all over the world.
in digital business.
from clients.
I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.
We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.
Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.
Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...
Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.
I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.
After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.
I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)
Below is the answer and explanation for what feature allows users to adjust fixed bids for different geographies or device types? What feature allows users to adjust fixed bids for different geographies or device types? View ability ...
Below is the answer and explanation for what feature allows users to adjust fixed bids for different geographies or device types? What feature allows users to adjust fixed bids for different geographies or device types? View ability Read article →
Below is the answer and explanation for what’s something you can do in ad gallery to enhance a dynamic display ad? What’s something you can do in ad gallery to enhance a dynamic display ad? Add a ...
Below is the answer and explanation for what’s something you can do in ad gallery to enhance a dynamic display ad? What’s something you can do in ad gallery to enhance a dynamic display ad? Add a Read article →
Below is the answer and explanation for when an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, quality score: When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own ...
Below is the answer and explanation for when an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, quality score: When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own Read article →
Below is the answer and explanation for which two insertion order and line item settings are required? Which two insertion order and line item settings are required? Pacing. ✅ Auto budget allocation. Automated bid strategy. Budget. ✅ ...
Below is the answer and explanation for which two insertion order and line item settings are required? Which two insertion order and line item settings are required? Pacing. ✅ Auto budget allocation. Automated bid strategy. Budget. ✅ Read article →
Below is the answer and explanation for if you’re considering a display network campaign and want to estimate the reach of different targeting options, you’d use. If you’re considering a display network campaign and want to estimate ...
Below is the answer and explanation for if you’re considering a display network campaign and want to estimate the reach of different targeting options, you’d use. If you’re considering a display network campaign and want to estimate Read article →
Below is the answer and explanation for what should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions? What should be used to investigate why a line item isn’t ...
Below is the answer and explanation for what should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions? What should be used to investigate why a line item isn’t Read article →
Below is the answer and explanation for which two insertion order and line item settings are required? Which two insertion order and line item settings are required? Pacing. ✅ Auto budget allocation. Automated bid strategy. Budget. ✅ ...
Below is the answer and explanation for which two insertion order and line item settings are required? Which two insertion order and line item settings are required? Pacing. ✅ Auto budget allocation. Automated bid strategy. Budget. ✅ Read article →
Below is the answer and explanation for the ad gallery allows advertisers to: The ad gallery allows advertisers to: Download and edit display ads created by third party developers. Edit and manipulate images and video footage to ...
Below is the answer and explanation for the ad gallery allows advertisers to: The ad gallery allows advertisers to: Download and edit display ads created by third party developers. Edit and manipulate images and video footage to Read article →
Below is the answer and explanation for what should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions? What should be used to investigate why a line item isn’t ...
Below is the answer and explanation for what should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions? What should be used to investigate why a line item isn’t Read article →
Below is the answer and explanation for what is a best practice for building ads using the ad gallery? What is a best practice for building ads using the ad gallery? Use multiple, small images. Use the ...
Below is the answer and explanation for what is a best practice for building ads using the ad gallery? What is a best practice for building ads using the ad gallery? Use multiple, small images. Use the Read article →
Below is the answer and explanation for which two pacing scenarios represent spend-behavior that’s working as intended? Which two pacing scenarios represent spend-behavior that’s working as intended? Even pacing line item overspends in the first six hours, ...
Below is the answer and explanation for which two pacing scenarios represent spend-behavior that’s working as intended? Which two pacing scenarios represent spend-behavior that’s working as intended? Even pacing line item overspends in the first six hours, Read article →
Below is the answer and explanation for what’s a best practice for creating an effective ad using the ad gallery? What’s a best practice for creating an effective ad using the Ad gallery? Create only one ad ...
Below is the answer and explanation for what’s a best practice for creating an effective ad using the ad gallery? What’s a best practice for creating an effective ad using the Ad gallery? Create only one ad Read article →
Below is the answer and explanation for which tool works best to help advertisers automatically find and bid on relevant placements? Which tool works best to help advertisers automatically find and bid on relevant placements? Targeting optimization. ...
Below is the answer and explanation for which tool works best to help advertisers automatically find and bid on relevant placements? Which tool works best to help advertisers automatically find and bid on relevant placements? Targeting optimization. Read article →
Below is the answer and explanation for what are two ways to check why a private deal is not running? What are two ways to check why a private deal is not running? Search the history logs ...
Below is the answer and explanation for what are two ways to check why a private deal is not running? What are two ways to check why a private deal is not running? Search the history logs Read article →
Below is the answer and explanation for for advertisers bidding on maximum CPC basis, quality score on the display network is evaluated on the: For advertisers bidding on maximum CPC basis, quality score on the display network ...
Below is the answer and explanation for for advertisers bidding on maximum CPC basis, quality score on the display network is evaluated on the: For advertisers bidding on maximum CPC basis, quality score on the display network Read article →
Below is the answer and explanation for how can a group of URLs be excluded across advertisers? How can a group of URLs be excluded across advertisers? Create a channel of URLs and exclude it in advertiser ...
Below is the answer and explanation for how can a group of URLs be excluded across advertisers? How can a group of URLs be excluded across advertisers? Create a channel of URLs and exclude it in advertiser Read article →
Below is the answer and explanation for what’s needed to create a “display network” campaign to start promoting an app in other apps and on mobile websites? What’s needed to create a “display network” campaign to start ...
Below is the answer and explanation for what’s needed to create a “display network” campaign to start promoting an app in other apps and on mobile websites? What’s needed to create a “display network” campaign to start Read article →
Below is the answer and explanation for to access a first-party audience list from a floodlight tag in display & video 360, what step should be taken in campaign manager? To access a first-party audience list from ...
Below is the answer and explanation for to access a first-party audience list from a floodlight tag in display & video 360, what step should be taken in campaign manager? To access a first-party audience list from Read article →
Below is the answer and explanation for a custom lightbox ad must have a format hosted in: A custom lightbox ad must have a format hosted in: Double click studio. ✅ Adwords. Double click campaign manager. Double ...
Below is the answer and explanation for a custom lightbox ad must have a format hosted in: A custom lightbox ad must have a format hosted in: Double click studio. ✅ Adwords. Double click campaign manager. Double Read article →
Below is the answer and explanation for how can a campaign be activated after creating it? How can a campaign be activated after creating it? Upload a campaign structured data file with “live” in the status column. ...
Below is the answer and explanation for how can a campaign be activated after creating it? How can a campaign be activated after creating it? Upload a campaign structured data file with “live” in the status column. Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
List of comments
Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…krcmic.com commented on: 17 Biggest AI Myths and Misconceptions
Also, if this topic caught your attention, I highly recommend checking out two related pieces I’ve written: 👉…Peter Legwood commented on: Publisher - what is it?
he role of publishers has evolved so much over the past decade, especially with the rise of content…AI is not cappable to everything commented on: 17 Biggest AI Myths and Misconceptions
People still think AI understands things like a human, but that is just not how it works. It's…