For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the:

Below is the answer and explanation for for advertisers bidding on maximum CPC basis, quality score on the display network is evaluated on the:

For advertisers bidding on maximum CPC basis, quality score on the display network is evaluated on the:

  • Quality score of all campaigns and regional targeting settings.
  • Quality score of keywords across all campaigns and all ad groups.
  • Click-through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site. ✅
  • Click-through rate (CTR) of all keywords across the account and the relevance of the ad text and keywords to the advertiser’s landing page.

Correct answer

Click-through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site. ✅

Explanation

Now, say that the ad unit shows more than one ad. Google use “relative CTR of position” to show that not all ad positions are equally visible, and that higher ad positions can get you more clicks than lower ad positions. (“CTR” refers to your ad’s clickthrough rate.)

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification

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