The term "SoMe" stands for "Social Media", which translates to social media. In marketing, it is a broad field that encompasses strategies, activities, and communication on various social media sites ...
The term "SoMe" stands for "Social Media", which translates to social media. In marketing, it is a broad field that encompasses strategies, activities, and communication on various social media sites Read article →
C2B (Consumer-to-Business) is a relatively new and innovative marketing model that turns the traditional business relationship on its head. Unlike more common models such as B2C (Business-to-Consumer) or B2B (Business-to-Business) ...
C2B (Consumer-to-Business) is a relatively new and innovative marketing model that turns the traditional business relationship on its head. Unlike more common models such as B2C (Business-to-Consumer) or B2B (Business-to-Business) Read article →
C2C, or "Consumer-to-Consumer", is a specific business model in which individuals buy and sell products or services directly between themselves without a traditional company or business entering into the transaction. ...
C2C, or "Consumer-to-Consumer", is a specific business model in which individuals buy and sell products or services directly between themselves without a traditional company or business entering into the transaction. Read article →
A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what ...
A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what Read article →
Device farms are a form of mobile ad fraud in which fraudsters manually simulate user interactions, such as clicks, app installs, and other engagement activities, to fabricate the appearance of ...
Device farms are a form of mobile ad fraud in which fraudsters manually simulate user interactions, such as clicks, app installs, and other engagement activities, to fabricate the appearance of Read article →
Fraud has been a persistent issue throughout history, evolving with the advancement of technology, globalization, and the rise of complex financial systems. Today, fraud affects individuals, businesses, and governments alike, ...
Fraud has been a persistent issue throughout history, evolving with the advancement of technology, globalization, and the rise of complex financial systems. Today, fraud affects individuals, businesses, and governments alike, Read article →
Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which ...
Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which Read article →
Link juice, a fundamental concept in SEO (Search Engine Optimization), refers to the value or equity passed from one webpage to another through hyperlinks. This concept plays a crucial role ...
Link juice, a fundamental concept in SEO (Search Engine Optimization), refers to the value or equity passed from one webpage to another through hyperlinks. This concept plays a crucial role Read article →
A blacklist, also known as a blocklist, is a list of entities that are denied access or privileges to a certain service, system, or network due to malicious activity, non-compliance, ...
A blacklist, also known as a blocklist, is a list of entities that are denied access or privileges to a certain service, system, or network due to malicious activity, non-compliance, Read article →
In its broadest definition, a bot is an autonomous program designed to perform specific tasks online. Initially created for simple functions, bots have evolved to handle more complex tasks, which ...
In its broadest definition, a bot is an autonomous program designed to perform specific tasks online. Initially created for simple functions, bots have evolved to handle more complex tasks, which Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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