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You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

Below is the answer and explanation for you’re working on the bidding strategy for a search network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

You’re working on the bidding strategy for a search network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

  • Increase the mobile bid adjustment for the campaign. âś…
  • Decrease the mobile bid adjustment for the campaign.
  • Increase the number of mobile-optimized text ads.
  • Decrease the number of mobile-optimized text ads.

Correct answer

Increase the mobile bid adjustment for the campaign. âś…

Explanation

If the cost-per- conversion for mobile is lower than for desktop, increase the mobile bid adjustment for the campaign. Use mobile bid adjustments to show your ad more or less frequently for searches that occur on mobile devices.

Given above is the answer and explanation for the question you’re working on the bidding strategy for a search network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

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