Author Archives: krcmic.com

Introduction to the GDPR for Ecommerce – a guide for (not only) online business

GDPR compliance brings security, clearness, and trust to ecommerce operations. In this short article, you will find out more about GDPR for ecommerce operations.

Companies that would process the individual info of EU locals need to comply with the GDPR. To sell things to customers, particularly online, needs gathering and processing individual info. As do web analytics, marketing and other business functions.

The business that win in this market will be those that comprehend that GDPR compliance and putting privacy first is not a difficult business obstruction, but a competitive benefit.

The European ecommerce market creates billions of dollars in yearly earnings, and growth continues to accelerate. The European Union (EU) currently has the world’s second-largest economy and a population of almost 450 million people, with internet gain access to at over 80 percent.

Ecommerce giants like Amazon and Alibaba have set their sights on the EU, as have lots of smaller players. The regulative challenge dealing with little and huge ecommerce companies alike is the General Data Protection Regulation (GDPR).

How the GDPR impacts EU customers

It doesn’t matter if a company is based in the EU or not. It just matters if the consumers/the company’s customers live there for the GDPR to apply.

Under the GDPR, consent for personal info processing need to be gotten from customers prior to their information can be collected, and per Art. 5 (1) lit. c GDPR, data can just be gathered and processed as much as is “reasonably essential”.

This is called an “opt-in” model. There is likewise an “opt-out” model, such as is utilized in the California Consumer Protection Act (CCPA), wherein consumer permission does not require to be acquired to collect individual information. It only needs to be acquired before the individual details is sold, or, in some cases, shared.

EU customers and consent

Permission for data processing is a vital part of the GDPR, and for consumers’ grant be thought about valid, it needs to be “freely offered, particular, educated and unambiguous”. More clarifying the “easily provided” part, it should likewise be voluntary. Art. 7 and Recital 32 of the GDPR cover valid legal consent in more detail.

Even if EU consumers have actually formerly offered their consent for collection and processing of their information, under the GDPR’s Art. 7(3), “The data subject will have the right to withdraw his or her consent at any time.”

Information security and management and the GDPR

Art. 25( 1) of the GDPR also requires data to be secured by style and kept safe and secure. It checks out, in part:

” … the controller shall, both at the time of the decision of the ways for processing and at the time of the processing itself, implement appropriate technical and organisational steps, such as pseudonymisation, which are designed to carry out data-protection concepts, such as data minimisation, in an efficient way and to integrate the required safeguards into the processing in order to meet the requirements of this Regulation and protect the rights of information subjects.”

In addition to keeping consumers’ personal data safe once gathered, companies should likewise erase it when asked for to by the customer (subject to certain other legal requirements). This is covered under Art. 17, the “right to be forgotten”. Companies should also be able to show that they did delete the information.

These requirements likewise use to third celebrations to whom a company has actually provided consumers’ personal data. A company that manages satisfaction of products bought on behalf of the business that sold them. It is therefore essential to have privacy contracts in location with all specialists and 3rd parties to guarantee it’s clear how customers’ personal data is to be secured, used, saved, and erased.

Steps	Description
1. Develop an extensive Privacy Policy	Ensure it is easy to check out, discover and comprehend for the typical user. – Inform about e.g. life expectancy of each cookie and whether 3rd parties may have access to those cookies. – Implementation: Make the info offered in a Privacy Banner when the user gos to your site (a CMP ensures you have all essential info consisted of).
2. Let users know you are using cookies or other tracking technologies	– Ensure you notify users about your objectives or before you begin collecting information. – Include this info in your Privacy Policy.
3. Explain what your cookies are doing and why	– Inform the users about the purpose of each cookie individually to ensure you obtain specific authorization for each cookie goal (= granularity). – It ought to be mentioned in the Privacy Policy. Consult national information protection guidelines for further information e.g. Denmark requires a granular selection to be consisted of in the first layer of the Privacy Banner.
4. Obtain your users valid permission to store a cookie on their device	– Explicit: Active acceptance e.g. ticking a box or clicking a link. – Informed: Who, what, why, how long? – Documented: You have the burden of proof in the case of an audit. – In advance: No data is to be collected before opt-in, i.e. cookies can not be set on your site prior to the user has actually granted them. – Granular: Individual consent for private function, i.e. authorization can not be bundled with other activities or purposes. – Freely given: “Accept” and “Reject” button. – Easy to withdraw: opt-out on the same layer as opt-in.
5. Give users access to your service even if they do not consent to cookies	– In case a user refuses data processing, no unessential cookies must be set. Essential cookies will be set regardless if the user accepts or refuses. – Nevertheless, ensure users are still allowed to access your service even if they refuse to allow the use of certain cookies/technologies.
6. Collect and process information just after acquiring legitimate consent	– Ensure that cookies are not filled up until the user has offered his approval. – Once you have indeed obtained valid consent, you are free to collect and process personal data for the purposes you informed your user before.
7. Document and store permission received from users	– Comply with your commitment to guarantee you have the ability to validate the users’ approval in case of an audit by Data Defense Authorities (DPA).
8. Offer easy basic opt-out and opt-in	– Make it as easy for users to withdraw their approval as it was for them to give their consent in the first place. Easy in, easy out. – External links to a third page for opt-out are not sufficient. – Make sure that the choices for accepting and rejecting are developed in a comparable way e.g. on the exact same level and in the same format with the same degree of simplicity.
9. After opt-out make sure that no further information is gathered or forwarded	– Ensure that for any user further objection – that no further data is collected or forwarded.

Does the GDPR use to my business?

Because the GDPR applies to any company collecting and processing consumers’ personal data, it is important for business to understand and have tape-recorded what data they gather, where, and how, along with how it’s utilized and kept. It is also common for data to be collected and processed by various departments of a company, along with by 3rd parties, which can make information subject gain access to demands (when customers request for this information about their data, or for a copy of it) difficult to fulfill.

Under Art. 15 of the GDPR consumers have the right to request from companies what data they have collected from them, who has access to it, and info on how it’s used. If site visitor data, payment processing data, CRM data, and so on are held by various departments, that requires a lot of coordination to offer a consumer and gather with their information in the required timely style. That requirement is within a month of invoice unless there are specific situations requiring an extension or rejection of the request. This can also present more chances for omissions or mistakes.

If the consumer remains in the EU and their individual information is being processed, the GDPR uses to the sale of both digital and physical services and products, and to many types and sizes of services. It uses even when there hasn’t yet been a transaction and you’re simply monitoring visitor habits on the site.

A partial exception can exist for small companies. Under Art. 30, business with under 250 staff members are not needed to preserve records of their data processing. They must comply with the rest of the law.

GDPR penalties

It is commonly kept in mind that the GDPR entered result in May 2018, which is not completely accurate. The GDPR was embraced on April 14, 2016 but became enforceable on May 25, 2018. The data protection authorities like the Information Commissioner’s Office (ICO) in the UK are accountable for enforcement, and the size of fines can be substantial for refusal to comply or unintentional infraction.

Less serious (e.g. noncompliance): as much as two percent of global annual revenue or as much as EUR 10 million, whichever is higher
More extreme (e.g. large information breach): as much as 4 percent of global yearly revenue or as much as EUR 20 million, whichever is higher.

Large tech and ecommerce companies like Google and Amazon have been hit with fines from multiple countries. Google was fined € 50 million in March 2020 by the Commission Nationale Informatique & Libertés (CNIL), the French Data Protection Agency. It was also fined € 7 million by the Swedish Data Protection Authority (SDPA) in the same month. Google’s smallest fine to date was € 28, levied by Hungary against Google Ireland. Amazon’s largest fine to date is € 746 million, levied by Luxembourg’s National Commission for Data Protection in July 2021.

Enforcement doesn’t just affect giant tech companies, either. Small ecommerce and offline businesses have been fined smaller amounts for not adequately protecting data they collected, or for collecting data without an adequate legal basis for it, among other reasons. For a small business, however, even comparatively small fines of a few thousand Euros could be ruinous.

Making ecommerce GDPR-compliant

Business offering via their own sites should account for the data personal privacy and security of every service they use if customers’ information is gathered by means of those services. It likewise most likely means the necessity of confirming personal privacy compliance with the 3rd celebration companies utilized to provide those services, as the majority of companies do not develop all systems they use themselves.

There are numerous things business need to focus on and complete total with regards to their ecommerce organization to assist make sure GDPR compliance when doing company in the EU.

Conduct an info audit to determine what information the company procedures and who has access to it.
Have a legal validation for information processing activities. (User permission is one legal basis.).
Offer clear info about information processing and legal validation in the business’s personal privacy policy.

On a more granular level, there are extra considerations for particular kinds of ecommerce services. As constantly, business should speak with legal counsel with privacy law and GDPR expertise to ensure each service is being compliantly handled.

Purchasing, payments and fulfillment services

Numerous companies utilize third-party services, tools and apps to deal with consumers’ ordering, payments and satisfaction. These services tend to fall under the guidelines for the efficiency of a contract, in Art. 6( 1b) of the GDPR. The agreement here is the contract that the customer is buying/bought something from the business, and the company will meet that purchase.

Carrying out activities for the performance of an agreement is a different legal basis, so does not also need users’ ongoing or specific permission, which is a different legal basis. Companies do not require to get clients’ explicit permission to gather and share pertinent info with third-party services in these circumstances.

The appropriate details is that which is needed to complete the purchase and satisfaction procedure, e.g. charge card billing and shipping. Companies do still require to make sure that they plainly notify clients what information is gathered, how it is shared, with whom and under what circumstances. These functions likewise must be brought out in a certified manner, and any 3rd parties services/companies also require to be GDPR-compliant in their operations. Ecommerce is quite an ecosystem and not an active single entity and should be considered as such.

Sales, marketing and customer support

Prospect and client information is collected and utilized by sales, marketing and client support groups to obtain consumers, to interact with them and to ensure their use of and complete satisfaction with the product and services purchased. This info can be saved and accessed from a number of systems, which tend to range in elegance depending upon the size and maturity of the company. They might include spreadsheets, social media or analytics tools, e-mail marketing services, a CRM, etc.

Customers’ individual details saved in such systems must be securely kept, with access to it controlled. The information must also be provided to clients (complimentary of charge and in an “accessible” format), or deleted, upon their demand. The more systems a company uses to store consumers’ individual details, the more care and effort will likely be required to offer a precise copy of all appropriate information, or erase everything.

Business likewise require to be gotten ready for an audit of their security and information management practices. So upkeep of these processes and systems, upgrading and removing gain access to by those who no longer need it and regular evaluation and removal of data held, are among the actions that companies require to handle a routine basis.

The GDPR requires that many companies have an appointed Data Protection Officer (more detail in Art. 37 and Art. 38). Part of that individual’s function would consist of ensuring evaluations and the security of processes and systems, along with satisfaction of information subject gain access to requests– when customers inquire about or a copy of the information the company has about them (Art. 15)

The GDPR ecommerce advantage

For a business going back to square one, accomplishing GDPR compliance can be a reasonable little bit of work, but thinking of it as an inconvenience is the wrong point of view. There is nothing required by the GDPR that is not simply solid personal privacy and security guidance, excellent functional company, and that centres terrific customer experience.

Compliance brings security, trust and clearness to ecommerce operations. Clients can quickly discover or see what a business’s practices and policies are, which the company has centred their personal privacy and the consumer’s control over their data and the use of it. This makes customers most likely to wish to do business with a company, particularly online where people do not have the experience of walking into a shop and speaking with the proprietor in person. Or, even much better, become a repeat client who advises doing organization with that business to others.

Once a company attains GDPR compliance, it also makes staying up to date with the evolution of the law more straightforward. Technology and organization are constantly changing and developing, so business need to expect laws and their responsibilities under them to progress also for everyone’s security and protection.

For companies that aspire to broaden totally worldwide, attaining GDPR compliance helps guarantee that a lot of the work to accomplish personal privacy compliance with other privacy laws worldwide (like Brazil’s LGPD, California’s CCPA, etc) is already done. From a development perspective, who would not desire access to the world’s second-largest economy?

Conclusion

Personal privacy is the new normal in service worldwide, and specifically online. Companies need to build trust with prospective (and, preferably, repeat) clients when they can’t construct relationships deal with to deal with. One of the very best methods of doing that is to demonstrate a commitment to the personal privacy and security of consumers’ info.

It makes data management clear, arranged, and more protected. This serves all companies well as they broaden globally.

A company that handles satisfaction of products bought on behalf of the company that sold them. Under Art. 15 of the GDPR customers have the right to request from companies what data they have gathered from them, who has access to it, and info on how it’s utilized. It also most likely means the need of validating personal privacy compliance with the 3rd celebration companies used to provide those services, as the majority of business do not construct all systems they utilize themselves. The agreement here is the contract that the consumer is buying/bought something from the company, and the business will satisfy that purchase.

Consumers can quickly see or learn what a business’s policies and practices are, and that the company has centred their personal privacy and the consumer’s control over their information and the use of it.

What Is SOX 404 Compliance and How Can You Achieve It?

Leave a reply

SOX 404 compliance is a requirement for all publicly-traded business in the United States, in addition to whole-owned subsidiaries and publicly-traded foreign business that do business in the US.

It was created after a variety of high-profile corporate scandals throughout the early 2000s and was put in place to much better safeguard shareholders and increase openness through consistent and accurate business disclosures.

There are a number of sections within SOX’s 11 titles, but some will be more essential to businesses because of their scope and expense– particularly SOX 404, which worries the evaluation of internal controls concerning monetary reporting.

SOX 404 compliance can be very pricey, but through modern-day technology and document management, many previously manual processes can be automated, reducing risk and expense.

In this post, we’re going to take a look at SOX 404, including what’s required and what organizations can do to be compliant.

What Is SOX Section 404?

Section 404 of the SOX Act is the most intricate and expensive element of SOX compliance and issues yearly monetary reporting.

Area 404 requires that annual reports consist of the business’s own evaluation of their internal controls on monetary reporting, as well as an auditor attesting and reporting on the company’s evaluation.

This auditor should be a third-party, and is required to demonstrate the reliability and precision of a business’s internal controls.

Under Section 404, SEC registrants will be needed to include with their annual filing:

A statement of management’s obligation for establishing and maintaining appropriate internal control over financial reporting
A declaration recognizing the structure utilized by management to examine the efficiency of internal control
Management’s assessment of the effectiveness of internal control since completion of the company’s latest end
A declaration that the company’s external auditor has issued an attestation report on management’s evaluation

What Does Internal Controls Mean?

In any business, no matter their size, leading management workers need to preserve a set of standards to guarantee the accuracy of their monetary statements.

The legislation itself does not define precisely what business should do to satisfy their standards for internal controls– this has actually caused numerous interpreting what “internal controls” really indicates.

Fortunately, there are existing frameworks, significantly the COSO Internal Control Framework, established as a joint initiative in between 5 companies: Institute of Internal Auditors (IIA), American Institute of Certified Public Accountants (AICPA), Financial Executives International (FEI), The Association of Accountants and Financial Professionals in Business (IMA), and American Accounting Association (AAA).

The controls detailed in the COSO Controls Framework are appropriate to adopt for business aiming to make sure SOX 404 compliance.

The COSO Framework

The COSO structure contains 17 concepts within five subsections that should be followed in order to demonstrate to a third-party auditor that the company remains in compliance with SOX cybersecurity requirements.

5 components of the COSO structure|What Is SOX 404 Compliance and How Can You Achieve It?

Control environment

The control environment sets out the set of requirements and procedures that are the foundation for performing internal control throughout a business.

An effective system of internal control is predicated on the control environment, and should be driven by the tactical objectives of:

Providing trustworthy monetary reporting to internal and external stakeholders.
Operating the business efficiently and efficiently.
Adhering to all appropriate laws and guidelines.
Securing properties and sensitive info.

Associated principles

Show commitment to stability and ethical worths.
Ensure that the board exercises oversight duty.
Develop structures, reporting authorities, responsibilities, and lines.
Demonstrate dedication to a proficient labor force.
Hold individuals accountable.

Risk assessment for SOX

A threat assessment for SOX is important for identifying what a business’s threat aspects are and how they will be handled.

In this case, “risk” is specified as the likelihood that an event will happen that will interrupt organization objectives.

Threat assessment requires leading management to consider the implications of modifications in the control environment and to act where appropriate to manage risk.

Associated principles

Define suitable objectives
Recognize and examine dangers
Examine scams risks
Recognize and examine modifications that might considerably affect internal controls

Control activities

Control activities describes actions that are taken that assistance reduce dangers identified in the threat evaluation.

These activities might be preventive or investigator and can be performed at all levels within a company.

Associated principles

Select and establish control activities that mitigate dangers
Select and develop innovation controls
Deploy control activities through procedures and policies

Information & communications

Information and interaction streaming up, down, and across organizations is shared successfully and effectively.

Info systems and repositories need to offer the proper stakeholders with info that pertains to their recognized objectives in a sufficiently easy to understand and timely way.

The exact same is also essential for stakeholders outside the organization.

Associated principles

Use relevant, quality info to support the internal control function
Communicate internal control information internally
Interact internal control details externally

Tracking and monitoring

Ongoing evaluations of internal controls need to be adopted by the organization in order to make sure internal control functions are operating properly.

When shortages are found, these should be assessed and communicated in a timely manner to senior management and the board of directors (if necessary) so that they can be fixed rapidly.

Associated principles

Perform ongoing or routine assessments of internal controls (or a mix of the two).
Communicate internal control deficiencies.

Why Should You Establish the COSO structure In Your Business?

They may extremely well be in infraction of SOX 404 requirements mandated under federal law for financial reporting if a company stops working to carry out the controls of the COSO structure.

Auditors will judge a business’s internal control abilities versus the COSO framework, so it’s best for companies to hold themselves to that requirement in order to abide by SOX.

How to Implement the COSO Framework?

COSO execution involves assessing where an organization presently is among its 5 subsections and understanding what’s required in order to get up to standard.

This will make up a SOX audit, which should integrate the COSO structure and an assessment of the 17 principles described earlier, generally in four unique phases.

Planning and scope

Implementation starts at the beginning: crucial stakeholders will be engaged and the cybersecurity auditors will designate the proper stakeholders for each of the concepts.

C-suite executives will be engaged for numerous of the Control Environment activities, while IT workers may be engaged for technology policy and treatment concepts, and a compliance might be engaged as the essential stakeholder for keeping an eye on concepts.

Auditors will require to have a total image of where all service information is stored, including in third-party applications running under the business network.

Execution

The auditors will perform penetration screening and vulnerability scanning in order to establish clearly where business stands with its present model within the COSO framework.

Analysis and reporting

These outcomes will then be reported to the crucial stakeholders and recommendations will be made to help get the business in compliance with the COSO structure, at which point the company can be confident they are SOX 404 certified.

SOX 404 compliance is an essential but honestly rather intricate form of compliance for publicly-traded companies.

The requirements of SOX 404 indicate adherence to the COSO structure. Its 17 concepts provide a strong structure and suggests for an organization to be SOX 404 certified, and it’s a good concept for companies to follow this requirement to get their internal controls up to standard.

To execute the COSO structure, businesses need to think about hiring a handled security provider to investigate their systems and provide recommendations on which services, policies, and procedures must be embraced to get in compliance.

Why Google hates low value content?

Leave a reply

Google dislikes low worth content – a lot so that indexing has actually ended up being a huge problem for numerous millions of websites worldwide. Let me put it into perspective – why would Google or his scraping and indexing robots waste time/energy and processing power indexing and storing material that is never going to be of use and ultimately never served to end users.

Whilst it has indexed material in the past which had very low or zero value – things has changed rapidly.

As Google has actually driven much stronger AI integration into various algorithms such as RankBrain – there is far more decision making made before content is indexed (or ranked).

Signals to content value typically include
Page accessibility / internal link availability
Page positioning in a URL framework
Content offering / coverage
Content independence factors
Content intent alignment
Timestamping, age, stagnation times, update frequency
External links and citation
Social availability
Upper level brand / domain trust
Link scattering

So – let me turn this into a hypothetical – you run an eCommerce website that sells 10,000 SKUs, most of those SKUs are utilising manufactuer provided descriptions – this means your websites ability to rank for a product diminishes because that product is elsewhere on the web.

Then – compound duplicate content with product accessibility, categorisation and then surrounding factors such as brand trust authority, domain trust, drip down link equity, category coverage, filtering and GSC excluded data.

If for example – chunks of SKUs sit behind infinite scrolls on a domain with little authority and growing volumes of URLs in Crawled/Discovered currently not indexed – the chances are, Google is going to dump VALID products into a list of URLs that are of little to no value and therefore – indexability falls and products that exist on the website never get served, generate very few impressions and have massively fragmented average positions.

So what do you do?

Integrate user-generated content (UGC) options for users to submit content about a product – include product level reviews also
Increase top level, sub level and deep linking.
Progressively add independent content at a product level as part of a longer term strategy for product SKUs that are likely to have a longer lifespan.
Make relevant products dynamic so on recrawls the internal linking profile shifts.
Incorporate important SKU data into titles.
Build links into parent categories.
Avoid link depths beyond 3 clicks from any navigation based page.
Avoid any dynamic category loading – especially anything AJAX driven, ensure any server side rendering outputs raw HTML with accessible links.
Ensure URL integrity – single hop redirects, forced HTTPS, consistent trailing slashes, self referencing canonicals.
n, follow pagination.
Enhance and improve user journey – encourage more sub browsing, filter and product level interaction.

Top Adsense alternatives that will make you money

Leave a reply

Does your Google Adsense account have been banned? You are worried and do not know where to start now. You think you are alone and have lost your money and time. It is a loss, but it does not mean you have lost everything. Still, you have ways to earn from your websites.

Google AdSense is a good platform if your site brings handsome traffic to your site. But it would not be a good source when your visits are not more than lets say around thousands visits/users a day.

If your site is banned because of high AdSense quality standards or for any other reason on, then you should try other AdSense alternatives, which can help you increase the profit. Because your site is still working, you spent probably couple years building it and some traffic is still coming to your site, which means visitors want your content to read and you are still possible earn some money. So, instead of being sad because Adsense banned you, it is better to shift to other paying sources and try your luck there.

Please note: You can also in case your Adsense account wasnt disabled run all other Adsense alternatives and their ad formats on the same page with AdSense. Adsense ad scripts are fully compatible with other ad networks.

According to Ad placement policies of Adsense, Google allows publishers to place up to 3 pop-ups per website with their ads. They should not interfere with site navigation, change user preferences, initiate downloads, etc. So in case you put them in the correct place, you are safe.

Top AdSense alternatives

Here is the list of top few AdSense alternatives that will prove legitimate platforms for your AdSense banned sites or accounts.

1. Infolinks

If you have long blogs on your sites, then Infolinks can be the best platform to get some payout. You can earn a minimum of 50 USD payout from this source.

Info link also has a system to monitor your activities to maintain their quality standards. If you violate their rules, you will be rejected by them. So be familiarized with their policy. Once you have collected dollars in your account, you can withdraw through Payoneer, wire transfer, or PayPal.

Infolinks is a global advertising platform for publishers and advertisers. It has named its advertising platform In³ which stands for Infolinks, Intent, and Intelligence. In³ technology powers the third-largest publisher marketplace in the world, supporting 350,000 websites in 128 countries.

Infolinks claims to offer innovative ad solutions to publishers while keeping the look and feel of their websites intact. The company mostly focuses on contextually relevant ads.

Placements and layouts offered by Infolinks are known to avoid banner blindness – a user behavior that drastically takes down ad performance. Its in-house algorithm is designed to match advertisers with the right audience while maintaining optimal profit for publishers.

Infolinks services are open to all kinds of publishers irrespective of their website business size. The company takes pride in its effortless integration process with no setup fees. Its policies are quite straightforward and don’t allow illegal, offensive, and adult content.

Infolinks is completely AdSense compatible. For better monetization, publishers can even partner up with other ad networks—if that doesn’t interfere with their policies.

Types of ad formats offered by Infolinks:

InFold: This ad only targets the search traffic and shows users footer-sticky ads. InFold ads are SEO-friendly, as ads are delivered pertaining to what user came looking for via search engine.

InFrame: These are skyscraper ads appearing on either edge of wide screen devices. The content remains at the center of the screen while InFrame ads continue to offer ad impressions without disturbing the site layout.

InArticle: These are user-initiated expandable ads. It waits for users to start engaging with the content and expands at the right time for maximum engagement. Display, video, and native formats can be used for InArticle ads.

InText: Ads are placed carefully between content matching the best keyword and maintaining relevance. Publishers are allowed to change the size and volume of InText ads.

InScreen: These are interstitial ads that appear on the full page. These ad formats primarily work as an ‘intermission’ as the user moves on to view different pages.

InTop: This ad format is specifically for mobiles. The ad remains in view even if the user scrolls down the page.

Pros

AdSense compatibility: As mentioned, Infolinks works fine for publishers using AdSense. It doesn’t interfere with the ad units set by AdSense, working as a perfect combination to generate maximum revenue.
Contextual ads: Contextual targeting uses the website niche to find advertisers. This targeting method doesn’t require the user’s cookie data to show them relevant ads. This ensures the security of users’ data coming in via publisher’s website saving publishers from the trouble of working on solutions that protect user privacy.
Quick approval: Infolinks has a quick approval span. It takes not more than 48 hours to assess whether the publisher’s website meets the minimum requirements. Given the fact that it has no requirements for traffic, it creates a perfect opportunity for small publishers to get started with their services without having to wait for long.

Cons

Low income for non-tier 1 traffic: Most advertisers want to show their ads to users living in tier 1 countries with a good economy. Infolinks marketplace is no different, making it hard for publishers to make good numbers with traffic from developing countries.
Some ad formats can be intrusive: Better Ads Standards suggest sticky ads are intrusive when used on mobile devices. Publishers using InFold format—a sticky format—can cause damage to publisher reputation in the marketplace. For that matter, publishers need to be careful about the ad units they are placing on their desktop and mobile sites.

2. Media.net

After AdSense, Media.net is considered the most respectable earning source. It is backed by Bing and Yahoo, which can bring a handsome payout for you. You need only two days to get approval on media.net. Despite its recent growth, Media.net is still behind Google Adsense in all market share segments. You can check the comparison of these tools in here in terms of data or here, which will give you little overview in which areas Media.net is better.

First of all – compared to Adsense, Media net has a lot of features that give this ad network an added edge. With advanced ad optimization functionality, Media.net advertisements are contextually relevant.

When used on niche websites, click-through rates often increase and drive more traffic than other networks, which is very good. One of the pros of Media.net is that it sometimes does work better than AdSense in terms of revenue.

Just quickly to remind – if AdSense is used to display content advertisements, the publishers receive 68% of the revenue. If the network is primarily used for search, then the publishers get 51%. The rest of the share is kept by Google in recognition of the service provided. The percentage of revenue that Media.net shares with the publishers is unknown, as of now. But in general – it it can sometimes outperform Adsense.

So after the approval of your site, you get a flood of lucrative text and banner ads on your site. So, it can be the best picky platform for you to earn. The downside of this platform is that its minimum payout is 100 USD. The Media.net publishing platform offers payment methods via PayPal and wire transfer + Payoneer. It pays its publishers every 30 days. It is every 7 days for large publishers. The minimum payout threshold is 100 USD as was mentioned above. That means you can withdraw money only once you’ve got that amount in your account. Both Google AdSense and Media.net are entirely consistent in their payments, and there isn’t any negative feedback for the same.

AdSense does not pose any minimum traffic requirement for you to become a publisher. The only condition is that you need to be frequently posting substantial content related to the advertisements on your website. Also, for many publishers across Asia, there needs to be sufficient content before you can apply for AdSense or your application might get rejected due to “insufficient content”.

Since Media.net stresses mostly on the traffic coming from the USA and UK, they show high-quality advertisements for them. For the traffic that comes from other countries, the ads are not contextually well targeted. Media.net runs on a hybrid model which is a mix of CPC, CPM, CPA etc. and their contextual text ads work on double-click. So, publishers will only earn if the second click is made by the visitor, which lets him land to the advertiser website. The popular ad formats include display banners and mobile sticky units.

Media.net is run on many top publisher sites around the world like New York Times, Elle, Reuters, Forbes, and Cosmopolitan. The network provides a dedicated support manager to every publisher and is extremely customer supportive.

Also, since Media.net is a platform for the contextual ad network, you’ll see zero earnings if the keywords of your content do not match with those required by the advertisers. Under those case, it is recommended that you drop the ads from media.net account.

Pros

No page-level reporting – the biggest con is that they have no page-level reporting. This is quite an annoyance when you’re trying to optimize your design for clicks.In Media.net, you’re not able to go in and see which pages are bringing in the most money from your ad clicks. That’s a big problem because if you want to know what your top 10 revenue-generating pages are to optimize them, you don’t have the ability to do so.
Media.net does not mention a specific minimum number of page views required to get approval into the network. However, the published content needs to be in English, and the traffic should be primarily from the USA, UK, and Canada. Since most of the advertiser base is from the US, publishers having good US traffic can earn from Media.net alongside AdSense.
You will get support/account representative – the nice thing about Media.net is that you get an account representative or key account to help you optimize your website as soon as you sign up with them, which is really unique. I don’t know of many display ad networks that do that and I know that Google Adsense certainly doesn’t. The bad thing is not all of them are in the company for a long period of time, so support is there, but sometimes it is not too helpfull to be honest. I’ve gone through four different account reps. Although they do give you an account rep and they can be good, they can also be bad. People have different experiences with that. But the churn on the account reps, from what I’ve noticed, has been pretty high.There hasn’t been an account rep that’s been with me for more than a year and a half. It’s almost like they come in and they go out. Usually, these are individuals who are in other countries, which isn’t ideal. It’s been a little difficult to establish a relationship because I’ve seen that there’s been a lot of churn and every time someone new comes in, I expect them to leave within a year or so. But in general – Media.net will assign you someone who is there to try to help you make the most money, which is really refreshing. If you ever tried to contact Google or Adsense support, you know how difficult it is sometimes to get even at least some answer (in most of the situations you will not get any response at all).
Very contextual ads – ads on Media.net are really much more different than what you can see in other ad networks (including Adsense). Their ads are highly relevant to what the individual is reading and thus this can help you very dramatically in increase the click-through rate. They’re all super contextual, look nice, and fit right into the website design. The thing to understand about Media.net is that even if it doesn’t pay as much as Google AdSense, the click-through rate to these ads is usually higher because they’re contextual and fit the design of the sites. These things matter and actually can be a big win because of those increased CTR’s.
More transparency account acceptance and issues – the last pro of Media.net is the fact that I feel like you get more transparency from them. If you get shut down to join their network, they will tell you why that is. I know a lot of people who have been on Google AdSense probably wish that they could talk to an account manager; I know I do at certain times. While Media.net has a lot of pros, they also have a some of cons.
Media.net is testing new ideas together with advertisers – another good thing about Media.net is that they will contact you very frequently about trying to test new things (in Google Adsense you can see some automatic experiments, you can do your own, but nobody from Google will contact you regarding doing individual test just for your websites/niche.

3. PropellerAds

If you have a site that shows video game trailers or movies, then PropellerAds can be a good earning source for you. The company claims that it is the highest CPM rates in the market. Pop-under ads are similar to pop-up ads but load when the window is closed.

There is no minimum site traffic threshold or waiting time for approval; it just registers and accesses the service. But the downside is that you need a minimum of 50 USD for PayPal and 100 USD for Payoneer and 500 for wire transfer. The good thing is – the payment can be done every single week (on Thursday) in case you. You can find more info also here.

The good thing is they accept every website. So they are not strict as Google or Media.net where publishers’ websites must follow the service’s guidelines as well as the webmaster’s guidelines.

Although to even consider to add your site and expect some good revenue – most of your traffic simply also must come from English-speaking countries.

Pros

PropellerAds shares 80% of its ad revenue with publishers. But don’t compare two advertisers based on their revenue share alone, as there really matters the real size of the ad inventory. An advertiser with a huge ad margin can easily outperform the CPM of a small ad network, dividing revenue by as little as 50%.
Also it has real time stats as well as Google Adsense.
Several payment methods – PropellerAds supports the following payment methods: Bank Transfer, Payoneer, Webmoney, and prepaid cards.
The minimum payment amount is 500 USD for wire transfers and 100 USD for all other payment methods, and is based on 30 net conditions. That is, if your total earnings at the end of January are 300 USD, then you will be paid in the first week of March. But in case you are eligible for payment (got to these 500 USD for example, they send payment every week).
PropellerAds accepts all websites regardless of their traffic, as long as it does not violate their terms and conditions.
It generates maximum CPM for entertainment sites (including downloads, music, movies, viral blogs, etc.).
Good and interesting referal system. As a publisher, you can refer other publishers to PropellerAds advertisements and earn 5% of his/her future ad revenue – for life.
You can even monetize your 404 pages with full screen ads. No more wasted traffic.
You can run PropellerAds alongside ads from other ad or affiliate networks like Adsense, Infolinks, CJ, etc.
If you’re a new publisher looking for some kind of personal assistance, then you get direct one-to-one support via email or Skype. Plus, if you have a high traffic site, then you get a dedicated account manager to help you optimize your traffic.

Cons

Poor user experience. Your visitors can find full-screen ads, pop-up ads, push ads, and more.
Don’t support PayPal payments. This is a really big twist because even almost all of the best Adsense alternatives support PayPal.
Again, the minimum payout is also on the higher side. And I guess that’s because they don’t support PayPal payments.
The most effective ad units are not traditional banners or mobile ads – these are pop-under ads and full-page ads. But users (including me) hate it. However, if you have a high traffic file sharing website or download website, perhaps even a forum, then pop-under ads might be the right choice.
It us true that PropellerAds accepts all sorts of publisher sites (unless it meets their terms), but it looks like if you want to make a solid income, then you need either a high traffic site or a high quality traffic site.
If your traffic quality is low (meaning you are getting little traffic from the US, UK, and Europe), then PropellerAds may not be the right choice if you don’t want to try pop-under ads, full-page ads, etc.
PropellerAds also takes conversions into account when calculating CPM. The CPM network must pay a fixed income for every 1000 page views regardless of conversions. But PropellerAds offers advertisers more payment models such as CPC (Cost Per Click) and CPA (Cost Per Action). Thus, your final earnings also depend on the type of ad inventory.
Your CPM can be extremely low if the traffic quality is low. Of course, AdSense also pays little for low-quality traffic, but with PropellerAds, things are much worse. Here’s a screenshot of a popular Spanish tech blog that isn’t getting any meaningful traffic from English speaking countries. Its CPM with Google AdSense was around 0.20 USD, but as you can see, PropellerAds banner ads don’t even generate a 0.05 USD CPM.

4. BuySellAds

BuySellAds is the best paying platform, even better than Google AdSense. You will get 75 cents of each dollar generated on your site from Ads. Its minimum payout is only 20 dollars with PayPal and 50 dollars by check.

The downside is that you can only get approval if your site receives a minimum of 100,000 page views per month; otherwise, you will be rejected. Another drawback is that it only admits English-language sites.

5. BidVertiser

BidVertiser is an excellent platform where you can start instant income. Just register and get instant approval. It is a unique network that works on a bidding system. You can get the higher bidders to earn the maximum from ads.

Their minimum Payout is 10 USD via Payza or PayPal.The downside of the Bidvertiser is that you can potentially languish through the period of low ad revenue while expecting the higher bidders.

6. VigLink

VigLink is an attractive platform where you can earn 25 to 50 percent of ad revenue. It transforms the existing links on your sites, and if these links lead by clicking and product are purchased, you will get revenue. It is affiliate advertising or cost per acquisition earn platform.

It can be the best platform for the rejected sites from other networks. There is no minimum payout or traffic limit, but the downside is that it only supports PayPal.

7. Adsterra

AdsTerra can generate some income for you by banner and pop-under ads. It offers the payouts in Bitcoin; it can benefit you by fluctuating rates of Bitcoin. But it may waste your time first to convert the bitcoin into dollars when you are in a hurry. The downside is that it only supports PayPal and Payza, and the minimum payout is 100 USD.

8. ShareASale

ShareAsale is an attractive affiliate advertisingplatform for moderate revenue up to 50 USD. On this platform, you share the sale, and you will get the commission on the sale of the product. The downside is that you will get payment through PayPal or check.

9. Amazon Advertising

Amazon Advertising is also the best option for your Google AdSense website. You can get a bunch of ads on your sites that offer you better CPM. The downside is that its minimum payout is 100 USD, which you will get through Payoneer or a check that may take a couple of weeks to deposit.

10. Kontera

Kontera is a middle-range platform that can pay you through text or banner ads. A minimum payout is 50 USD for your site. There is no minimum requirement for traffic. You have multiple options to withdraw through PayPal, check, and wire transfer.

11. RevenueHits

It can generate revenue for pop-up ads. When you get approval, it displays ads on your site. The minimum payout is only 20 USD. You have the options to withdraw through Payoneer or PayPal.

12. Adbuff

You can get revenue by CPM or CPC at Adbuff. You can choose the CPM plan where you do not need to get clicks. More than 2000 ads will be displayed on your site. The downside of this platform is that the minimum payout is 100 USD, and you can withdraw only through Payoneer or PayPal.

13. MonetizeMore

Monetizing more can enhance your earnings when you also stick to Google AdSense. Here you will get several options to choose from techniques to boost your revenue. Below are the three major techniques at MonetizeMore.

PubGuru Header Bidding is to compete for ad networks with AdSense, making it possible to win ad impressions for the highest bidders.
Google and Server implementation called DoubleClick for Publishers to compete the AdSense on dynamic allocation.
To boost the CPMs, they implement integrated machine learning technology to adjust price floors.

Final verdict

Whether you have been blocked from Google AdSense, you still have the options to earn from your blogs if you find the right one or one to achieve your income goals.

I have just liste from my point of view the best AdSense alternatives that can generate a good income for your clicks or site visits. Hope my blog assists you in choosing the best platform.

If you need help, just let me know in the comment, or leave the message in the form and will look how I can or someone from my team can help you increase revenue or just give a hint how to earn more money though your website.

What you can or should do when your Adsense account was disabled or deactivated by Google (maybe for no reason)?

1 Reply

It is frustrating when you log in to your AdSense account but find a message “account is disabled.” You have tried login back many times, but still see the same message in here. What you should now?

I have got also many emails from visitors and readers of my blog asking and searching about why their Google AdSense accounts was disabled and they were looking for what they should do now (or these who always think one step ahead – they are looking for how to minimize the risk that their Adsense account will be cancelled forever).

Because to be honest – a working Adsense account priceless and it’s worth its weight in gold (especially if you are already almost fully financially dependent on it or it completely it makes your living or pay your bills, so you don’t want to loose him).

Many of you asked in the comments section on my blog, so decided to clarify what you can do when this has happened.

Part of my blog is about AdSense monetization and developing websites, running new business and (mainly) about on-line marketing. Maybe you have found the cause of the AdSense account disabling, but still, it is a serious issue for those who are affected. So I wanted to share the best available options what you can do if such things happen to you.

Make sure your AdSense account was really disabled

Sometimes it happens you find that AdSense ads are not appearing on your YouTube channel or website, but you still have access to your AdSense Account. This may occur because your AdSense account has been disabled for a particular website, but the account is still working. It may be because there is a lack of advertisers in your niche.

The best way to confirm the AdSense account disabling is by checking the other sites to ensure that ads are appearing or not. You can also try your friend’s AdSense account to check ads are appearing on the site or not.

Once your AdSense account disabled, Google sends an email stating as much and provides a general answer why your account gets disabled. Google does not explain much about the specific causes of disabling of your account (which is shame to be honest).

To get know more information about it – you can get through Google’s disabled account FAQ or can check out their forum dedicated to disabled accounts.

Why Google disabled your AdSense account?

After reading and talking with the account holders who have had their accounts banned, it becomes easy to understand why their AdSense accounts disabled. But for the newbie, it becomes simple to understand only after some looking into online discussion forums – because in most of the cases these new users are completely unaware of what is allowed and what is not for the AdSense account holders under Google’s ToS regarding AdSense accounts.

For sure for Google it is extremely important to protect their advertisers and put them above everything else.

Advertisers have far more value and importance for Google than publishers – however even without them the whole PPC ecosystem could work much worse.

So if the advertisers aren’t comfortable they’ll be receiving legitimate and useful traffic, all of the affected advertisers would dry up and us publishers would left the system and Google will loose money.

Even if we don’t always get credit for clicks, get lowered value due to smart pricing, sometimes smart AI evaluate valid clicks as invalid or server in your website completely rubbish ads, we should be happy for that Google is protecting the long-term viability of the AdSense program. Otherwise we would all loose (Google, advertisers, publishers, producers, government etc.😊).

What are the main reasons Google will ban your AdSense Account?

Fraudulent clicks – publishers use different tricks to boost their website traffic. Google is extremely good at determining invalid clicks. They check many metrics and have many protection layers and mechanism (some are drive by AI, some semi-manual and some are completely manual check).

Some publishers have thought that they can increase the revenue from Adsense by letting know their friends and family to click on their ads – but this is a huge risk and not at all worth the minimal rewards you might receive.

Others have attempted to cloak their traffic or use automated software that will click on the sites for them which, of course, is unacceptable and deemed invalid activity. There are many ways how people try to bypass the security mechanism of Google Adsense (and that Google is not able to protect your ads completely is clear – some researches shows that anywhere from 1 in 5 (20%) to one quarter (25%) of clicks are fraudulent. And it is for sure just top of the iceberg as Google probably will never admit that money is slipping through its fingers (or respectively their advertisers money are spent for non-existent users).

That is actually the reason why in recent years were setup many new companies offering protecting your PPC accounts from PPC fraud (however also these tools are used by very small minority of clients and to be honest complete protection is simply impossible.

Fake or invaluable traffic – publishers use different tricks to boost their website traffic. They purchase loads of fake traffic from fake sources or buy sites where most traffic comes from shady sources. (Shady traffic means the traffic that is incentivized or directed from social media, traffic shares, traffic from countries like India etc.)

This invalid traffic is has no interest in the subject it is directed at (do not want to buy anything, not interested in the content at all). But advertisers pay the cost for the clicks without getting a reward. Advertisers waste their money on traffic that will not convert for them. Here SEO is the best way for publishers to bring traffic to their sites.

Invalid clicks – Google has an excellent system to determine invalid clicks. Some website owners ask their friends and family to search their site and click on the ads. But it is not an excellent way to earn handsome revenue.

Some publishers use automated software to get more and more clicks on their sites. But it is unacceptable and deemed invalid activity that Google strictly restricts.

Previously banned users – when you got ban from Google AdSense, some website owners try to sign up for a new account with a new name or use their friend’s information.

Other option is to setup new account with company details. Or change the domain. There are many options you can do and Google will probably not figure out.

But Google has robust tools to catch this; once you identify will be banned. So instead of using these techniques, consider the options I suggest below.

Another option with a significantly lower ratio of happening is when you are banned without any reason. Some AdSense account holders have claimed they have done none of the above actions, but their account has been banned. It is hard to find the reasons for what they have done with their site or account for which they face a ban from Google AdSense. But yes, it can also happen. It is same like with Facebook pages or Instagram accounts to be banned for no reason sometimes (simply AI find something wrong or simply evaluate that there has been some kind of violation).

A possible reason can be that when you told others about your site. Others went to your sites and clicked on their advertisements for help or harm.

It is a must to familiarize yourself with Google’s AdSense Program Policies. Cross-check your business with their policy settings to ensure you are not breaching any of their policies.

How can you recover your AdSense account back?

You have the only way to recover the AdSense account is to file an appeal form to Google. File an appeal here or check out this or this article about the account holder that filed the appeal and was successful.

While the appeal is the only legitimate way to recover the personal account, Google also allows trusted businesses to apply and join the AdSense Program.

You can find many top international AdSense earners running multiple businesses to diversify their account revenue across AdSense accounts or to take advantage of smart pricing rules and policies.

Whatever the reason is, the companies must be separate entities, both from a banking or legal perspective.

It is also essential for the account holders to remember that for whatever reasons their AdSense account is banned from sites, if you put that AdSense code on the same sites, you may again face a ban from Google. If some sites previously harmed the advertisers, they may also harm them when attached to another account.

What are legitimate alternatives to AdSense?

Have you appealed for an AdSense account but been denied? All is not lost; still, you have the AdSense alternatives from that you can recover some of your lost income. Here are the best alternatives for you to recover your lost income from Google AdSense.

Mediavine – It has average requirements to get in but performs well.

MonetizeMore – It has higher requirements, but is a solid CPMs when getting in.

Ezoic – it tends to have lower requirements, but is the next step when graduating from AdSense.

AdThrive – It is almost similar to Mediavine; you can try for any of those to earn good revenue for your sites.

All these sites have some requirements regarding to the traffic source percentage (must be US). Some has very strange technical implementation and almost no technical support (Ezoic is one of them – honestly cannot recommend to use Ezoic to anyone – waste of time and money for implementation and you will probablyduring the implementation get to the info you are not eligible for some reason, tracking code slows site rapidly and you will get practically nothing in return),

Another approach is to take a close look across your websites and monetize those which have the highest revenue and also check if you can match them with the products at Amazon.

The issue for most of us would be that the content would have to be changed from pre-sale content. Some interesting studies have revealed that affiliate advertising, Amazon, pound for pound, is a better-earning source than AdSense. So, you might stop earning money only on fewer sites if you get down from the AdSense program.

It can be an interesting strategy to switch to the Amazon affiliate program from AdSense. If you fail, you can choose a niche for purchasing AdSense websites and strategically shift them to the Amazon affiliate program.

You can check out this AdSense Alternatives review here to find the exact “disaster plan.”

So is it really a disaster when your Adsense was blocked?

It is hard for the AdSense account holder when it gets banned.

If you are the one who is facing this issue, then the above information may help you to find some revenue from your lost AdSense account.

You can try other helpful find different ways and streams to get a new revenue stream (selling backlinks, guest posting, focusing on videocontent – there are plenty ways what you can do after and still can be profitable).

12 Best BrowserStack Alternatives (Free & Paid) in 2022

1 Reply

BrowserStack is a cloud-based testing tool for developers seeking to test their applications and websites in real-time. As a cloud-based platform, it is an open-source resource for web developers and eliminates the complexity of simulators. It facilitates comprehensive testing of mobile and desktop applications along with websites for their functionality and performance. Visual aesthetics can also be previewed using BrowserStack. How your app seems to appear on various devices and browsers such as Chrome, Firefox, Explorer on Linux, Windows, or iPhone, etc. can be tested through BrowserStack.

However, users have started experiencing issues with BrowserStack. The service has become slow and the performance is no longer that effective. Even though it covers a wide range of devices and browser types, the service is no longer free to use. Below, we will discuss some great BrowserStack alternatives that are both free and paid to help test your websites and applications on real devices. BrowserStack free alternatives have limited functionality yet they can be a useful source for occasional testing.

Let us discuss that below in detail.

So, let’s get started without further ado.

Why is Cross-Platform Testing Important?

A cross-browser test helps determine the performance of an application through multiple devices using different browsers. Your user range varies and they may include both android and safari or Apple users. You have to make sure that when you launch your website it is supported by all browsers and shows up correctly on each device out there. Sometimes, people even purchase a mobile device and then later access the same page from their desktop screens.

Consider the video-sharing app like YouTube as an example, some people access it via mobiles while others from their windows 7 platform via the internet explorer browser. This multiple-platform browsing experience makes it tricky to test your website fully on all kinds of devices. Even all android and iOS phones differ in their functionality.

For this reason, certain errors may be particular to a single device or platform. Even the browser versions are different in their performance and have diversified functionalities. Therefore, cross-platform testing helps determine the varied performance of your application or website to debug and configure the errors accordingly.

The 12 Best BrowserStack Alternatives (Free & Paid)

1. LambdaTest

LambdaTest has something different from BrowserStack to offer to its users. That includes a Forever membership plan for free. Even if the lifetime free usage plan is limited in its features, it is forever free and not just a trial version.

The free plan offers the following features with limitations:

Testing for 5 users only simultaneously.
Real-time Browser testing – 6 sessions per month.
Per session 10 minutes of real-time browser testing.
Collectively 60 minutes of browser testing per month.
10 screenshots per month for testing purposes.
30 minutes of daily LambdaTest browser testing.

LambdaTest can be a BrowserStack free alternative as it offers something that BrowserStack does not: A forever free plan! The free plan is somewhat limited, but it is free forever and not just a free trial.

There are also premium plans on offer but we’ll cover them later. Another major reason for preferring Lambda Test as a BrowserStack alternative is that it facilitates flexible, on-demand passes that can be bought for instant usage. This way the user doesn’t have to sign up for the platform specifically. So if you need an occasional testing service it provides a go-to solution.

By paying $10 only, you get to experience 120 minutes of website testing that has a one-month validity. After 30 days though, the minutes expire automatically. You won’t have to sign up and buy a regular plan that requires more money because even the lowest purchase rate is $19 per month.

The available platforms for live testing on LambdaTest include:

Windows
Windows XP
Windows 7
Windows 8
Windows 8.1
MAC OS (10 versions available)
iOS
Android

More than 2000 browser types are available for testing live. Both live testings for websites and automated tests using screenshots can be performed to uncover all possible errors. These tests can be run on multiple devices to see how the screenshots of your application or website look in various interfaces.

A mobile responsiveness test is also an added feature to improve and enhance your website performance. As mobile usage is increasing day by day, many websites and applications are adapting mobile versions to facilitate their handheld device users. By running a mobile responsiveness test you can ensure how your webpage reacts to a variety of mobile browsers and platforms. As an effective BrowserStack alternative, LambdaTest offers live testing and debugging of your website on more than 25 devices.

LambdaTets offers integration of a multitude of applications to help keep track of your bugs and manage your project testing.

Some of the available integrated apps include:

Shopify
TestCafe
Azure Pipelines
Circle CI
Slack
GitLab
GitHub
ClickUp
Chat
MicrosoftTeams
and many more…

You can visit this page to look at the complete list of integrations.

So, the next question arises about pricing. Below we have listed the pricing details in a reasonable range.

For a monthly plan, the price ranges from $19 to $2975. The range primarily depends on your chosen plan and how many simultaneous tests you need to run. Whether you choose a plan with Live testing or live + web automation, or Live+ Mobile Browser Automation +Web Automation testing, the price varies accordingly.

See the pricing page to know about updated rates, as the pricing information is subject to change at any time. To get an accurate price enter the selected number of parallel tests you want to run.

2. Browserling

Browserling is among the best BrowserStack alternatives preferred by the developers. This is partly because of its user-friendly functionality and partly because of its easy access. Browser long doesn’t require an account registration before the user can try it. Additionally, it has a free package to adapt for occasional testing. However, as a BrowserStack free alternative, it has some limitations and may not be your go-to choice.

To test a website for its visual previewing and live performance accuracy, you can enter it on Browserling and the tests will run live on integrated machines. No simulators or emulators will be involved in this type of cross-platform testing.

However, due to the limitation of a free plan, you can only test on Windows 7 devices. Other versions of the Windows OS or other mobile devices cannot be tested.

And even on Windows 7, you have these browsers available for testing:

Internet Explorer 11
Safari 4, 5.0.5, & 5.
Chrome 1-90 & Canary
Firefox 3-88 & Nightly

Each session of paid testing will span 3 minutes only and the available testing resolution will be 1024 x 768.

On a free plan, you can only run a fixed number of tests every day. You cannot get additional tests facility by clearing your cookies or transitioning to a private or incognito mode.

Some tools that are useful during live testing include:

URL Sharing for browser view
Leaving Feedback
Capturing screenshots
Changing the resolution

For ensuring data safety, Browserling uses encrypted technology so that data doesn’t get hacked or stolen. All browsers run tests and save the outcomes in a sandbox manner to prevent the chances of malware or a malicious virus.

Moreover, Browserling facilitates browser extension features so that multiple browsers can effectively run tests easily while visiting a website. The extensions are available for the following browsers:

Firefox
Chrome
Safari
Opera

Along with being a BrowserStack free alternative, Browserling has a couple of premium plans as well.

The premium plans have more flexibility and provide access to all browsers, devices, and testing minutes with no limitations. The premium team plan requires a team as a user body while the cheaper plan involves just one user.

You can have a look at the updated pricing details here.

3. TestCafe Studio

TestCafe is a good BrowserStack alternative as it has both premium and free open source versions. However, the open-source free BrowserStack alternative doesn’t provide access to the visual recording feature and is a little more complicated to use. Visual recorder enables testing without code writing and is a useful feature while running live tests.

Let’s focus on the premium version of TestCafe i.e. TestCafe Studio. Although the free version allows cross-browser testing too but has limitations.

Let’s delve into the workings of TestCafe Studio. How is the testing done?

It’s pretty simple actually. You can run the tests of your website by using Visual Editor.

Enter the URL and load your website via the editor and start page interaction but scrolling or clicking on a button.

By using the visual recorder you can test each interaction that is being recorded without having to go through the actual coding process.

After completing running the test on a particular platform, you can run. The same test on multiple other browsers and platforms to see how the interactions vary according to each browser.

The page interactions can be modified anytime and each interaction chosen for comparison can be edited or deleted upon retesting. The testing can be conducted on multiple instances of the same browser or more than one browser. The browser and desired number of concurrences can be chosen at the time of testing.

As you start comparing your interactions, the test will analyze each feature of the page for functionality, usability, technicality, and data integrity. You will get a full report of each successful or failed action performed during testing. The links for each action and screenshots will be generated to see the preview.

TestCafe incorporates a smart waiting process while testing until all the page elements have been loaded. It doesn’t rely on manual time-outs and testing is pretty stabilized.

Additionally, TestCafe Studio facilitates coders to edit their trial code for live testing. However, generally, there is no coding required as most people prefer using its visual editing option requiring no coding.

Apart from the free version, the premium version prices are high and the plan starts from $249.99 annually. After the initial year though, it gets cheaper with renewal fees requiring only $99.99 per year.

As mentioned, TestCafe has a free version that is open source.

Check out the official TestCafe Studio page for pricing updates and free 30-day trial information.

4. SmartBear Cross-Browser Testing

SmartBear offers a very efficient testing tool that facilitates cross-browser testing. Included in the best BrowserStack alternatives list, it provides a selection facility to choose your desired browser-device combination for running your website or application tests. You can also choose the resolution you want to test your website for. The tools also offer mobile testing features on real handheld devices and you can transition from regular desktop to portrait mode on mobiles.

During the test, the video recording feature offers screenshot capturing and test video clips recording to track network traffic and the overall layout of the tested webpage.

The automatic option will capture screenshots from every browser type thrice during the test. You can change the browser configuration or filter out the outcomes by choosing your desired browser type.

By scheduling your screenshot capturing, you can get a record of your website daily, weekly or monthly. The regular track record will keep you updated about lingering errors or new-found bugs on your website.

Similar to other BrowserStack alternatives, the SmartBear testing tool provides a solution to your website’s live testing dilemmas. By offering an automated test recording option, you can run live tests instantly for your website by just entering the URL. Create the test featuring your desired actions by performing page interactions and then you are good to go. The same test can be run on other browsers too. You can select the browser combination according to your choice.

All free BrowserStack alternatives offer website testing on real devices and mobile tests are also included in this. Each day new devices are being added and the list gets updated regularly.

Some of the available mobile devices include:

Nexus 5
iPad Mini
iPhone 11 Pro
Pixel 4
iPhone X

And others

Just like BrowserStack, SmartBear CrossBrowser Testing bills at $29 per year as an initial plan.

Comparatively, SmartBear is a better alternative to BrowserStack as it offers mobile testing along with a desktop version in its starting plan. Whereas, BrowserStack doesn’t have this facility initially even if it costs the same.

The basic plan for SmartBear provides a limited number of live testing manually along with screenshot testing. However, for automated, parallel testing you will require an upgraded plan depending on the number of tests you want to run.

Check out the pricing page for information about complete testing packages here.

5. Datadog

Datadog features as one of the automated BrowserStack alternatives offering self-maintaining browser testing as preferred by the developers these days. It requires no coding and monitors your website performance automatedly using a visual web recorder.

The automated tests are run based on the recorded logs created from your first trial testing.

Self-maintaining testing means you won’t have to update the tests manually and you will be able to view the captured shots from your previous webpage test screen.

As far as pricing is concerned, Datadog has a lower-priced plan than BrowserStack, almost half the price or even lower than that.

The starter plan is just $12 per month. This plan offers 1000 browser tests per month. Whereas, 1000 API tests per month costs just $5.

For updates about pricing, check this link out.

6. Applitools

Unlike BrowserStack, Applitools offers a lifetime-free plan. Powered by visual AI technology the company claims to be 50x times more efficient than other conventional BrowserStack alternatives in terms of speed and functionality.

Using it with the traditional framework for testing, you can just focus on improvable areas of your website without having to change or adjust the entire settings. Applitools platform allows you to preserve your priorly set framework aspects and replace only certain things by using AI eyes. This way your testing framework can have an improved speed and become more accurate by getting debugged to 45%.

Applitools lets the developers become more confident in their web application testing by running independent tests faster with little or no more coding requirements.

The mobile version lets you test your webpage on your local device faster. The UltraFast Grid will first run the initial test and then lets you run multiple parallel ones on your selected browser-device combination with fast, accurate results.

The UltraFast Grid is compatible with most browsers. Chrome is used as a default browser on Android devices just like Safari on iOS devices. These are supported by the Applitools UltraFast Grid.

The mechanism behind the faster performance of UltraFast tools as compared to the other tools is that it doesn’t capture regular screenshots. Instead of larger shots, it takes smaller snapshots that upload more quickly and improves the page performance. It includes HTML and other page rendering elements to ensure the tests run smoothly.

Here is the pricing page mentioning the required information about plans.

7. Sauce Labs

Unlike most of the other BrowserStack alternatives, Sauce Labs offers an extensive range of browser types and device platforms to choose from for testing. It is compatible with not only real mobile device operating systems such as Android or iOS or desktop, but also offers emulator/simulator support.

As the list of all the supported devices is too lengthy to jot down here, let us mention this link for you to visit for further details.

For open-source projects, Sauce Labs offers a free service to operate and test your project in a budget-friendly way. Instead of opting for BrowserStack developers are beginning to seek free BrowserStack alternatives to cut possible costs.

There are unlimited testing instances offered to the users and the tool is famously known as Open Sauce. As unlimited testing time is quite rare for unpaid testing services, Sauce Labs has become a preferred option for many occasional developers.

The facilities include 5 parallel, concurrent testing sessions along with multiple browsers, emulators, or real device configurations. Developers and business employees can share their projects with colleagues and team members by taking videos or screenshots from the testing sessions and sending them via Slack.

Open Sauce is meant for cloud projects and users have to apply for it and see if a certain project qualifies.

Regular versions of the platform are paid and facilitate automated, seamless testing improving your website or app step by step.

The plans offered by the company include a cheaper range as well with reasonable prices and unlimited testing minutes. For both mobile and web testing, the monthly plan starts at $39 and is billed on an annual basis.

The pricing details can be visited here for updated information.

Sauce Labs’ pricing plans are reasonable. The cheap plan includes unlimited testing minutes and both desktop and mobile tests for just $39/month, billed annually. As compared to the BrowserStack pricing plan that also bills the same amount but offers a single-user service, SauceLabs offer a multiple-user testing experience for larger development teams.

Keep checking the pricing page for updates. Regardless of which plan you prefer, pricing may vary according to the number of parallel tests you choose to run.

8. Ranorex Studio

Ranorex Studio is also a coding-free testing option for developers not interested in creating test code. This tool allows you to run multiple, automated tests on cross-browser platforms.

Ranorex Studio is an excellent BrowserStack alternative that allows you to run multiple tests. All emulators, simulators, and mobile and desktop devices with conventional operating systems are included in the list of supported systems.

Ranorex Studio allows developers to generate reports of conducted tests and share them as PDFs or HTML files among colleagues.

Pricing involves buying a Ranorex Studio license costing $3,590 with additional features available as add-ons. The license may seem expensive at a cursory glance, however, it is a one-time cost for continued testing support.

As compared to BrowserStack’s premium plans costing a monthly or annual fee, a one-time fee seems a lot cheaper indeed particularly if you require frequent testing sessions.

Moreover, there is a trial version to try out Initially before actually purchasing a license acquisition. You can tentatively use the trial version and explore the feature available before applying for a license upon satisfaction.

Whatever choice you go for, keep checking the updated pricing details here to get further information.

9. Digital.ai

Formerly known as Experitest, Digital.ai, offers both automated and live, manual testing on major browsers and devices. The available devices include almost 1000 of both Android and iOS versions, their simulators, and emulators collectively.

Adopting an inclusive approach, Digital.ai has incorporated accessibility features such as voiceovers. It will enable visually impaired people to track the test results by listening to the voiceovers for each test action being performed. The Digital.ai SeeTest feature can test these accessibility features on mobile devices for people with visual disabilities.

AI accessibility helps include people with disabilities by understanding their challenges and offering them adaptable solutions. For instance, speech recognition, video subtitling, image alt text, etc. Using a voiceover feature, a voice may tell about battery consumption upon touching a particular button. Similarly, websites should be navigable using a keyboard as some people may not be able to use a mouse.

The latency issues in a website test can be resolved with the help of global data centers. The speed delays and data traveling issues are valid network connectivity errors that may cause a bad impact on your website UX. While running tests these issues should be tracked specifically for improved website performance.

Digital.ai uses a unique pricing system for product purchases. Allowing for a flexible payment solution and budget-friendly facility as compared to BrowserStack, Digital.ai lets you buy “flex points” to compensate for a product of your choice. Click here to find out more about the flex points strategy.

10. Functionize

Similar to other BrowserStack alternatives, Functionize also offers a cross-browser testing service for major platforms. By targeting all the possible errors on the beta version of your website, Functionize saves your time and effort on having to debug your website later. Focusing on website compatibility improvement, it helps you resolve major issues priorly before you finally launch your website. Developers prefer this testing method to ensure the website runs smoothly on all browsers and device platforms out there.

Functionize offers a complete plan featuring cross-browser testing as a part of it and is a better option than BrowserStack in this regard.

All the plans and package details are listed on this page. You can get the features table and request a quote as exact prices are not mentioned.

11. Kobiton

Unlike the BrowserStack’s open-source approach, Kobiton has tools offering both paid and free BrowserStack alternatives yet developers prefer its private cloud plan. Being able to run tests on locally hosted devices Kobiton proves to be one of the best BrowserStack alternatives. However, it currently doesn’t offer cross-browser testing as it prefers data security, performance, and management above other features.

The testing tool is best suited for designers seeking complete mobile testing options with automated support for visual, functional, and accessible performance analysis of a website on one platform. Involving real devices the testing is done in a scriptless, fast manner with accelerated delivery of page interactions.

Kobiton facilitates all the options related to cloud-based or on-premises testing. Offering free deployment of your local handheld or desktop device by connecting them to make a network of private, cloud-based hybrid systems, the testing can be done in a secure environment.

Offering device management, app health checking, real device testing, Appium, and script generation, the Kobiton testing solution is a complete package. By allowing access to cloud-connected real devices users can get full gesture support by tapping, swiping, or scrolling.

Real-time analytical stats are generated based on system metrics including battery backup, memory performance, uploading time for videos, screenshot resolution, and detailed logging. Both mobile and web platforms can be tested to ensure the app abandonment rate is as little as possible.

Being the industry’s first scriptless, automated testing tool for mobile devices, developers can experience a unique testing facility with seamless test Appium script creation.

Pricing information can be acquired by visiting this page.

12. HeadSpin

HeadSpin provides extensive testing services for mobile apps, desktop software, cross-browser websites, etc. One of a kind in its functionality, HeadSpin has its league among the best BrowserStack alternatives. Due to its easy-to-use operative approach, it provides a powerful solution to the developers for accelerated analytics and complex monitoring of real-time app or system breaks. Any error concerning the code, device, or network layer is detected faster than ever to ensure smooth performance.

The HeadSpin platform facilitates on-premises and cloud-based infrastructure with a machine learning approach focusing on quality assurance and proactive testing to monitor apps in real-time.

Among the more secure BrowserStack alternatives, HeadSpin also offers location testing with different network zones and deployment of mobile devices in more than a hundred locations globally.

Visit the site here for pricing details and other information.

To wrap up the discussion on a consolidated note, let’s answer the nagging question: What is the best BrowserStack alternative?

Verdict: 2 Best BrowserStack Alternatives

LambdaTest is considered as the best among the free BrowserStack alternatives. Having a free starter plan along with a considerably reasonable premium one, LambdaTest scores well on the testing tools card.

On the contrary, if you are an occasional developer looking for a one-time testing solution without going through the pains of setting up an account and getting yourself deregistered with premium testing tools and platforms, Browserling could be your go-to choice. However, as limitations are there with free BrowserStack alternatives, understandably you can only get Windows 7 browsers support using Browserling’s free plan.

CLICK HERE and explore our blog section for more informative articles.

Google May 2022 Core Update Complete

2 Replies

On May 25th, the update of the core algorithm of Google was announced. However, on June 9th, this Google SEO update has officially been completed.

It is confirmed by Google itself that the upgrading of the core algorithm that began on May 25 has officially been completed. Now, this helps you to accurately analyze the situation you are in.

Google announced the completion of the update at exactly 3: 44 a.m. EST. However, you may have started to notice some of the Google SEO updates 2022 effects before the big announcement.

It’s possible that you got hit by the Core Update of May 2022, if you continue to observe the same pattern in the changes you notice.

What can you do next?

As a result of Google latest update for SEO, you may see some positive changes as well as negative. If you’re encountering only positive changes, good for you! The update didn’t crush you. Phew!

However, if you’re sensing some negative changes, you need to do something about it. Here’s what you can do.

Google gives the same advice whenever there is a new update in the market, which is to improve your content.

In October, the Search Advocate of Google stated that:

“With the core updates, we don’t focus so much on just individual issues, but rather the relevance of the website overall.

And that can include things like the usability, and the ads on a page, but it’s essentially the website overall.”

A special tip for you. If you’re planning on recovering from the new update, don’t get mingled up with technical fixes or making little improvements, such as replacing your old title tag with something new. This just won’t cut it.

If you really want to see a difference, you need to improve your entire website, and your first stop is your website content.

Seems quite overwhelming, doesn’t it? I mean changing the entire website?! How long will it take? So many questions must be rummaging around your head. But this daunting task can be fulfilled with the help of AI content generators.

But you need to be very cautious if you decide to go down this road because it can be quite a bumpy ride.

Did Google latest update for SEO target AI-generated content?

All the search engines get affected by the new Google SEO update to some extent. However, the effect may be more prominent in some areas as compared to others.

It can be too early to say such a thing for sure but our analysis suggests that the new Google SEO update particularly tackled the AI-generated content.

Below mentioned is an example of a site owner who shows a considerable decrease in traffic after the new Google SEO update. The content on this guy’s website was AI-generated.

On the contrary, the below-mentioned evidence demonstrates an increase in traffic after the Google SEO update 2022.

The site owners that his site resides in the niche that is “polluted with garbage AI content”, and he has finally managed to leave his competitors behind.

One thing to keep in mind here is that although the new Google SEO update particularly targeted the AI-generated content (there’s evidence), it doesn’t necessarily justify that AI-generated content is bad.

Here are Google’s remarks on this situation.

What opinion does Google hold about the content generated from AI?

According to Google, the content generated from AI goes against its guidelines only when that content is used to manipulate the search results.

If the AI-generated content continues to rank lower after the new Google SEO update of 2022, it will mean that the content was going against Google’s guidelines.

From all this notion, we can say that Google has found a way to differentiate the AI-generated content based on adding value and manipulating rankings.

It is generally believed that the performance of the AI-generated content sparks when it is being used as a supplement to the content written by human writers.

Therefore, we can conclude that site owners must never remain dependent on AI-generated content and use a combination of AI-generated content and content written by humans. Because Google is watching your every move.

Be vigilant.

You can also checkout the Google SEO algorithm updates history from 2017-2022.

Timeline of Google SEO Updates 2017-2022

Leave a reply

What are Google SEO Updates?

Google SEO update involves an intricate algorithmic pattern that uses data retrieval techniques to achieve the closest matching results for a searched keyword. The search engines are designed in such a way that they have web crawlers incorporated into them, browsing the search indices for a particular set of data corresponding to a certain search query.

Google uses a combination of complex algorithms and several ranking signals to determine the page relevance and content quality concerning the search keyword. To improve ranking on search engine results pages or SERPs, website owners try to crack these algorithms and find out Google’s latest update for SEO. This article discusses a timeline of Google algorithm updates including the Google SEO Update 2022.

Previously, Google used to update its algorithm rarely. However, now even within a year, it makes thousands of annual updates. Mostly, the changes are subtle and go unnoticed by the users. But sometimes these updates are quite significant in shaping the workings of search engines and their ranking mechanism for web pages.

These updates have a huge impact on search engine results pages and SEO management of a site. Webmasters try to keep track of changes made by the search engine giant and incorporate SEO tools and algorithm trackers to monitor the major or minor volatility in the ranking mechanism. Google SEO update 2022 list has all the details regarding changes made over the years. We have tried covering them over here as well. Some algorithms concerning Google SEO updates are listed below:

Fred
Florida
Jagger
Vince
Caffeine
Panda
Big Daddy
Freshness Algorithm
Page Layout Algorithm
Penguin
Venice Update
Hummingbird
Pigeon
Mobilegeddon
Quality Updates
Payday
EMD (Exact Match Domain)
RankBrain

This blog discusses the chronological Google SEO update timeline detailing algorithm changes, fresh updates, latest Google SEO tool launches, etc. since its beginning.

We have also provided links for further information about Google’s latest update for SEO and other relevant resources for reference.

A Chronological Collection of Google SEO Updates in 2022

May 22, 2022

May 2022 Core Update

On May 22nd, 2022, Google’s latest update for SEO was announced via Twitter. The update was named May 2022 Core update. As Google releases several updates throughout the year to improve the SEO workings at the search engines backend, this update was also part of the usual changes in the ranking process. The core Google SEO update change phase started on May 22, 2022, and wrapped up on June 9, 2022.

March 23, 2022

March 2022 Product Algorithm Update

Upon getting introduced to the Google SEO update 2022 via Search Central Blog, developers came to know about the product review ranking update and the enhanced quality of reviews it aimed to achieve.

The update worked to identify reviews of higher quality so that website owners have increased visibility on SERP due to high-quality, relevant content. The update release lasted a couple of weeks. To learn more about quality review writing to achieve better search outcomes and understand how to write high-performing reviews, you can visit this link.

February 22, 2022

Page Experience Update

The page experience update was completed by March 2022 and offered desktop search guidance. Google announced the change via Twitter. On Google Search Central, information about the page experience update is listed for the developers. More details about the update can be reviewed here.

December 1, 2021

December 2021 Product Review Update

The Google Search Central account on Twitter by Google often releases product launches and news about Google’s latest update for SEO. It announced in December 2021 a product review update for English affiliate sites. The announcement indicated that the update would take more than a couple of weeks to completely roll out. For more product information review updates refer to this blog post.

November 30, 2021

November 2021 Local Search Update

On 30th November 2021, Google introduced a local search update that was announced via Twitter. This local search update rolled out from 30th November to 8th December. Google recommended business owners and web developers refer to their guiding instructions about how to improve local SERP Ranking.

November 17, 2021

Broad Core Update

A Google SEO update called Broad Core was released via an announcement made on Twitter by Google Search Central. Google last updated its core updates related to documentation in August 2019. As Google’s latest update for SEO releases, Google instructs webmasters to refer to this documentation to keep themselves updated about the algorithm changes details.

November 3, 2021

Google Spam Update

According to the need for more SEO enhancement, Google announced via Google Search Liaison that a spam update in November 2021. The update is linked to their strategy for improving SERP Ranking.

Google’s SEO update strategy brings forward effective changes to the workings of search algorithms. Google directs webmasters to refer back to their guidelines for further understanding.

July 26, 2021

Google Link Spam Algorithm Update

To limit the link spam tactics practiced by some of the website developers, Google released a link spam algorithm update to counter these practices. Google update for SEO aims at improving the ranking mechanism and boosting quality content toward the top of the SERP listings.

This algorithm started noticing and nullifying the link spam. The impact of the update caused changes in ranking related to sites of multiple languages, their guest, and sponsored content as well. Further details about the update can be reviewed here.

July 12, 2021

July 2021 Core Update Completed

About the core update completion, Google provided a statement via its Twitter handle Google Search Liaison that the rollout should be finished on 12th July 2021. No further information was given on the subject.

July 1, 2021

July 2021 Core Update

On July 1st, 2021, the announcement about the core update was made via Twitter. Google Search Liaison stated that it will take a couple of weeks to completely roll out. Google directed the audience to refer to the core update page found on their Search Central blog.

June 28, 2021

Spam Update Part 2

Google Search Liaison released news about the second half of their spam update via Twitter. The roll-out began on June 28th and was completed that same day. Originally, the announcement was made via Search Central blog by Google. The post was about Google’s SEO update for anti-search spamming and the precautionary measures taken against it in 2020, it was updated in April 2021.

June 23, 2021

June 2021 Spam Update

Google’s Search Liaison, Danny Sullivan announced an algorithm update focusing on spam tactics. The target update was directed toward fighting spam to improve search results.

An indication was given about a second part that got released in the following week. No further details about the second part were revealed specifically.

June 15, 2021

Page Experience Update

There was long-awaited anticipation regarding Google update for SEO targeting page experience. It initiated the rolling out phase after Google made the confirmation in June 2021. However, the update rollout was gradual and Google affirmed that there would be no drastic changes resulting from this update. The rolling out was to be completed by August 2021. The sudden ups and downs in the search algorithm were covered due to the gradual update rollout.

June 10, 2021

Known Victims Protection

On the 10th of June, The Vice President of Google Search published a post about online harassment and sites using “predatory practices”. The post discussed Google’s attempt at improving its search algorithm to identify and demote these sites. Pandu Nayak shared the reporting link for recording public complaints about online harassment.

June 2, 2021

Broad Core Algorithm Update

In June 2021, a broad core update was rolled out as a tentative, initial change. Sullivan from Google Search Liaison indicated that due to some improvement requirements still pending, the other parts of the update will be released later. The other parts were scheduled to be rolled out in July 2021.

April 8, 2021

Product Reviews Update

Google does not just try to nullify low-quality content but also rewards research-based content focusing on quality and originality. This update was part of its ranking improvement plan for review sites that list down in-depth content with researched information rather than thin summaries outlining brief details. In their post, Google also imparted ways to create and publish good product reviews and basic questions to address while writing them.

February 10, 2021

Passage Ranking

Google’s Public Liaison, Sullivan stated that for English sites in the U.S., passage ranking update is rolling out. The English queries will find properly indexed passages within the entire web pages ranked in the SERPs so that relevant outcomes can be achieved.

The passages won’t be independent of the pages but they would be an additional ranking signal for improving SERPs. Know more about passage ranking here.

December 3, 2020

December 2020 Core Update

After confirmation of the core algorithm update, the December 2020 core update was introduced. It was the third core update this year. This Google update for SEO was released a little later than what a normal schedule for core updates is.

May 4, 2020

May 2020 Core Update

After announcing via Twitter about another broad core update, Sullivan later posted that the algorithm update was in the pipeline and it would require a couple of weeks for the entire rollout.

January 22, 2020

Featured Snippet Deduplication

The news concerning the featured snippet deduplication update claimed that snippet position redundancy would be avoided for page 1 SERPs organic listings. This way web pages will be affected worldwide and the impact of this update will be massive on websites with featured snippets.

January 13, 2020

January 2020 Core Update

Danny Sullivan, Search Liaison from Google’s team tweeted that the core algorithm update will roll out soon. Google repeated the mentioned guidelines for webmasters regarding the core algorithm update.

December 9, 2019

BERT (Worldwide)

The BERT is a Google SEO update targeting worldwide impact. Sullivan from Google tweeted that BERT’s rollout included the following global and regional languages.

Google’s Danny Sullivan tweeted that BERT was beginning its worldwide rollout, and included the following languages:

Afrikaans, Albanian, Amharic, Arabic, Armenian, Azeri, Basque, Belarusian, Bulgarian, Catalan, Chinese (Simplified & Taiwan), Croatian, Czech, Danish, Dutch, English, Estonian, Farsi, Finnish, French, Galician, Georgian, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Javanese, Kannada, Kazakh, Khmer, Korean, Kurdish, Kyrgyz, Lao, Latvian, Lithuanian, Macedonian Malay (Brunei Darussalam & Malaysia), Malayalam, Maltese, Marathi, Mongolian, Nepali, Norwegian, Polish, Portuguese, Punjabi, Romanian, Russian, Serbian, Sinhalese, Slovak, Slovenian, Spanish, Swahili, Swedish, Tagalog, Tajik, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, Uzbek, and Vietnamese.

October 25, 2019

BERT Update

BERT Stands for Bidirectional Encoder Representation from Transformers. It is a machine learning technique developed by Google for language processing. This BERT update was announced by Google in 2019 and was claimed to be the most massive change in the past 5 years.

The BERT algorithm helps improve the understanding of search queries in a better way. The update impacted not only featured snippets but also the overall web ranking and was used on the 10th portion of the English language-based searches in the U.S.

September 24, 2019

Broad Core Algorithm Update

Another broad core update announcement was made by Sullivan as he tweeted that the broad core algorithm update would have a complete rollout within a week. Google again published instructions and guidelines similar to the details concerning other core updates.

August 1, 2019

Featured Snippets Update

Current information and content relevance are very important for addressing search queries. Each Google latest update for SEO focuses on these factors when ranking sites. The announcement for the featured snippets update was made in August 2019.

This update targeted fresh snippets featured on sites with current, useful content. The update allowed search engines to find the most relevant information for the user queries.

June 2, 2019

June 2019 Core Update

In June 2019, another tweet was made by Google’s Sullivan to announce the release of a new core broad algorithm update. The tweet was followed by the launch of the update running live from various data centers.

A broad core algorithm update by Google, similar to its other counterparts, focuses on the up-gradation of a broad range of elements within the search engine framework and is not specifically limited to just a category change.

March 12, 2019

March 2019 Core Update (or Florida 2)

An announcement by Sullivan, Google’s Search Liaison, confirmed the launch of a broad core algorithm update on a global level.

According to SEJ analytics, this core update is said to be the most effective, game-changing algorithm by Google in recent years and is a very important update of the search engine’s fundamental framework. Danny Sullivan recommended referring back to the guidelines given out for the March 2018 update.

February 13, 2019

Valentine’s Day Update

Industry chatter and the SEO ranking tools tracked the algorithm changes, though unconfirmed, which took place in Feb 2019. However, the search critics noticed positive changes overall in the SERPs and reported improved performance in the rankings. The evidence details can be found here.

October 31, 2018

Unconfirmed Halloween Update

According to some of the members of the webmaster community, reported volatility in the ranking factors was first noted around the Halloween season. The speculations indicated that this was the sign of an unconfirmed update release.

However, little evidence supported this theory. The chatter was based on the earlier broad core algorithm release in August by Google and the news regarding Google’s exploration of neural matching within the SEO working mechanism.

September 27, 2018

A “Small” Update

Google’s birth date falls on September 27 and in 2018 it was Google’s 20th birthday. Several noticeable spikes in web traffic indicated testing of a potential update. Some sites that were hit hard by the August core update recovered in this update phase reportedly. According to the announcement tweet made by Google on the 29th of September, the update was focused on smaller changes and wasn’t a part of the broad core algorithm.

August 1, 2018

Broad Core Algorithm Update

The third consecutive announcement in 2018 indicated the release of a new broad core update via Twitter. Google’s search team specialist Danny Sullivan, endorsed the guidance post by Google following the update launch.

Although it didn’t focus singularly on the medical niched sites it was still referred to as the “Medic“. The cyberspace professionals called it a general ranking algorithm for Google SEO updates as confirmed by Google later.

April 16, 2018

Broad Core Algorithm Update

Similar to the workings of the March 9, 2018 core update, Google again announced another broad core algorithm update via Twitter. According to Google guidelines, both of these updates focused on content relevance.

March 9, 2018

Broad Core Algorithm Update

In 2018, Google announced the rollout of a recent update in the previous week via Twitter.

While few details were revealed about the update, the main highlights of the announcement focused on the benefit of the update for “unrewarded pages” that were unnoticed previously. Google encouraged the users to “continue building great content”.

December 12, 2017

Maccabees Update

Analysis by the search industry claims that websites faced a major update impact in mid of December 2017. Later Google confirmed these subtle changes during that period. However, they intentionally downplayed the impact of the reported update.

September 8, 2017

Fall Flux

Through the grapevine and word of mouth along with some SEO ranking tools’ monitoring, it was noticed that Google may have released another update. President of GSQi, Glenn Gabe, detected major changes affecting site visibility and search traffic followed by fluctuations in ranking and other volatilities between September to October 2017. It was named Fall flux as these fluctuations were noticed in the fall season of the calendar year.

August 19, 2017

Quality Update

Although not confirmed, webmasters detected some signs of changes in the ranking mechanism of web pages. These changes indicated another subtle update release without proper confirmation from Google’s side.

The speculated update again targeted the low-quality pages, sites with heavy advertising and promotional copy, sales language, and negative user experiences. These elements led to the de-ranking of sites due to the quality algorithm update testing. The testing may have begun on the 9th of August as the website owners analyzed the sites that faced ranking issues and were further affected on the 19th of August.

July 9, 2017

Quality Update

Even though no confirmed announcement was made regarding this quality update, SEO ranking tools tracked minor changes on July 9th and speculated that another potential update was likely to be rolled out.

June 25, 2017

June 25 Update

Due to this update, various fluctuations were noted in the ranking positions of the web pages, especially those ranking in the 6-10 positions. Reportedly, this Google SEO update caused SEO tracking tools to detect a major impact on multiple niche sites such as food and beverage category sites.

However, the significant observations regarding the shifts in SEO caused speculative analysis about the update on this date otherwise no confirmed announcement was made by the Search Giant itself.

May 17, 2017

Quality Update

Lasting for a week and introduced on May 17, this quality update was introduced in the year 2017. The site owners experienced some changes in the Google search algorithm. They reported drastic advertising changes and UX fixes including low-quality content issues while tracking their SEO goals.

Their SEO tools also noted an impact on the website’s SERP volatility. Although the impact was not very extensive as compared to other Google SEO updates, the websites went through a change in the ranking mechanism.

March 7, 2017

Fred

Jokingly referred to as “Fred” by Google’s Gary IlIyes, the name stayed on. On a serious note though, this major Google SEO update was very impactful in targeting the low-value content. The update was officially confirmed on March 24 by Google’s team, however, no further details regarding the algorithm were told. The public’s confusion and queries about the Fred update can be answered by reviewing Google’s webmaster quality guidelines.

Continuous advertising and its benefits

1 Reply

Advertising messages are the most important tool for promoting your product or service. This can be done in two ways – either with short-term or long-term campaigns. Long-term campaigns must be seen as an investment – but what can they deliver and what can you expect from always-on marketing? Why should you run continuous advertising alongside short-term campaigns?

What is continuous advertising?

Continuous advertising is a marketing strategy in which the customer is made aware of the existence of a company or product, even if they are not interested in it now. Often, continuous advertising is used when it is assumed that there is no demand for the product. At first glance, this may not seem to make sense. Why advertise something for which there is no demand? However, it is a sensible strategy used by many of the top companies in their fields, and it will help you both in building brand reputation and search engine rankings.

Why should you run continuous advertising?

Continuous advertising allows you to engage with your audience when they are ready to use your services. Its benefits keep you in front of your potential clients, plus it allows you to collect long-term data, so you know what your customers respond best to. It also allows you to try new ways, and seamlessly return to solutions that may have worked better. With continuous advertising, you’re also transparent with your clients, making you more trustworthy and likeable. Let’s take a closer look at why you should give continuous advertising a chance.

1. Maintaining awareness of your company and your products

For your products and services to be successful, potential customers need to know about them, even if they are not looking for a similar product or service at the moment. Through continuous campaigns, you are always on the radar of your potential customers, and naturally, when they need to use a service you offer, they will turn to someone they know.

We can use a real-life example. If you want to convince the masses of something you care about, which is better? To give one lecture to many people and then recede into the background, or to have long conversations with individuals and slowly but surely convince them of what is right? The right approach, of course, is the latter. After all, people tend to forget early on, but with continuous advertising, they still know about you and won’t easily forget you.

2. Establishing your company’s authority on the market

The market is nowadays overcrowded with companies offering mostly similar services. With the help of continuous advertising campaigns, you can stand out from the crowd. You can establish your position as a leading player in the industry, and you can convince customers that your product is of high quality and popular. In this way, the customer builds trust in your brand, offering the opportunity to turn a first-time customer into a long-term customer.

Given the predatory environment that the market is, it is important to be steadily on top. One-off campaigns can bring a lot of traffic in visits to your site and use of your services, but such traffic is evanescent. Without continuous advertising, your place in the search engines will quickly be replaced by your competitors. With continuous advertising, you ensure that you will always be at the top of searches.

3. Testing what works best for your audience

No marketing campaign starts smoothly. In the early stages of development, your ad may seem great, but it is only when you interact with your audience that you find out what works and what doesn’t. With continuous campaigns, you can test what works for customers and give it more emphasis. Conversely, you can abandon what doesn’t work as you initially wanted, no matter how great it may have seemed at first. By having continuous contact with the consumer, you can learn what to focus on more in the future, and in this way hone the best possible strategy for reaching them.

Furthermore, you may find out for yourself that your initial assumptions may not have been correct. Campaigns targeted at a particular season can be successful, but with continuous marketing, you may find that demand for your products and services may be even greater at other times.

4. Targeting the right audience

The key difference between one-off and continuous advertising campaigns is the ability to target a specific target group. This is because advertising systems tend to forget which groups have responded better than others, and may recommend your products and services to those who are not interested in them. This is the strength of continuous advertising. By collecting data over a long period of time, you can much better understand who is responding the most to your ads.

5. Benefitting you in the long run

A common argument for not trying a long-term campaign is the fear of its difficulty and possible unprofitability. However, there are many benefits to long-running campaigns. They help your brand to be visible at all times, build public trust, and find out what works best for your customers. But most importantly, they are not as complicated as they may initially seem. All concepts can be reused and calibrated to be tailored to demand.

The best aspect about long-term campaigns is that you can run them and then forget about them in peace. Such marketing campaigns generate traffic over a longer period of time, and while they won’t necessarily bring significant spikes in engagement with your services, in the long run, it’s something that pays off – both in building brand awareness and gaining customer trust.

6. Helps ranking in search engines

Continuous advertising campaigns bring new visitors to your website, which puts it on the radar of search engines. Search engines reward active and regularly updated websites with higher positions – and the higher you rank in the search engine, the more likely it is that you will be noticed by customers.

What is SEO?

SEO stands for “Search Engine Optimization”. Simply put, it is the process of improving the visibility of your site in internet search engines. The more traffic your page has, the higher it will appear in the search engine. However, there are ways in which SEO can help. I’ve covered those in this article, for example.

In the following paragraphs, you will read how continuous advertising campaigns can help in SEO.

What are the benefits of continuous advertising on SEO?

A key strategy for being a market leader is good SEO. If you want to be successful, you need to be the first choice of both customers and internet search engines. You can get to the top of the search engines with one-off marketing campaigns, but then quickly fall off, leaving the space to your competitors. But first: how does continuous advertising pay off from an SEO perspective?

1. Visibility in Google

Google, like other internet search engines, is constantly changing the metrics of SEO ranking calculation. If you don’t maintain your site regularly and if you don’t keep your visitors up to date on the latest products and promotions, your value and relevancy, and therefore your SEO rankings, will drop. Updated pages with new content are more attractive to both the search engine and the audience.

2. Maintaining traffic and leads

If your site is not ranking as high as it used to in terms of SEO, you will experience a rapid decline in visitors. If you neglect updating your content too much, you could lose everything. Along with the traffic, you will also lose the hard-earned leads.

3. Staying ahead of the competition

If you stop SEO and don’t have continuous advertising to generate traffic, you lose your SEO rankings. Of course, your competitors are the ones who are most happy about your losses. If your competition invests in SEO and long-term ads, it’s only a matter of time before they overtake you. Maintaining your search engine position is much easier than gaining it.

What we’ve learned so far?

Continuous advertising campaigns are vital for your company. Let’s review why you should invest in them.

From a company perspective, they allow you to build a brand reputation. By keeping you in front of your potential customers, they perceive you as a reliable and established brand. Furthermore, continuous marketing allows you to wait for the moment when the customer themselves are ready to engage with you.

Continuous advertising campaigns are also crucial for SEO. They continually bring new visitors to your site, making it more attractive to internet search engines. New visitors mean higher rankings, which causes your site to appear higher in searches. The higher your site appears, the more chance you have of attracting a potential customer’s attention.

Although continuous advertising campaigns can seem complicated at first, their benefits outweigh them in the long run. If you want to be successful with your products and become a market leader, they are essential to your success.

Why Continuous Marketing Campaigns Are Better Than Intermittent Ones?

A continuous marketing campaign is an absolute must for any company that does not want to waste its lead generation budget. Many companies launch intermittent marketing initiatives, which is harmful to them.

According to a survey conducted during Dreamforce by Conversica, corporate sales and marketing executives believe that at least 50% of their sales efforts and 50% of their lead generation budget are wasted on prospects that are never contacted.

According to the American Marketing Association (AMA), 70% of marketing leads are never followed up on by sales. What actually happens is that the marketing department shifts its focus to creating a new campaign with a different target demographic and/or subject.

When this occurs, the leads from your marketing effort are lost, and fresh short-term initiatives are started. This will be based on a new lead generation budget from your organization.

As a result, the marketing funnel is always filled with new contacts. Nevertheless, they do not result in sales and income because a buyer’s journey may last six, nine, or more months.

Your company needs a continuous marketing campaign since it is a long-term approach that focuses on client satisfaction, service quality, cost, and market movement. Any marketing strategy has to be improved by constantly generating new ideas and developing deeper connections with customers throughout the whole customer-company relationship.

Reasons to enforce continuous marketing campaign

There are many benefits of implementing continuous marketing campaigns. Below we present some of them:

It allows potential improvement. When intermittent campaigns fail, they fail badly. Although the continuous campaign may involve more money, you will have the chance to learn from the marketing KPIs and key performance indicators (KPIs).
Having measurable marketing metrics and KPIs set up may help your company achieve objectives month after month, whether you are trying to measure digital marketing success, SEO development, or your social media growth. As a result, you will have a deeper and better grasp of how you function daily.
Your company will benefit from the changes you start making as a consequence of the new insight. It is a long-term strategy that emphasises cost, market movement, service quality, and customer satisfaction.
Your brand will not be overtaken by rival companies. The obvious truth is that if you stop promoting your company to your target market, someone else will. Many businesses go through phases where they invest heavily in marketing, launching massive integrated campaigns and waves of advertising activity.
However, if this is not continuous, someone else will undoubtedly take over the position. Even if the ads are designed specifically for “brand recognition,” keep in mind that consumers have a relatively short memory and loyalty.
Rather than yelling the loudest for a short amount of time and then slipping into years of silence, it is far better to maintain a healthy conversation over a longer period of time.
Your blog is a good example. When you stop updating it, your traffic will decrease, and you will drop in the rankings.
Understanding your customers becomes more effortless. A continuous campaign provides your company with a full picture of what is going on in the industry. You will be able to see who your consumers are, how they act, what they think, and what they need in real-time.
In a competitive global market, information is power, and being informed helps marketers to be initiative-taking rather than passive. If something is not working, try something else. If necessary, change the products, messaging, channels, or budget, but keep going.
It helps differentiate a product from others on the market. Momentum is one of the most difficult things to build, and it can be challenging in the early days as you try to get that heavy marketing flywheel going. Building campaigns is fast and efficient if your marketing messaging, personal development, stories, differentiation, and campaign approach are locked down, authorised, and ready for prime time.
You know exactly what to say, to whom to say it, and how to say it. The difficulty with this approach is that producing strategy assets, personas, and disruptive, compelling, and emotional message involves hard effort, time, and agreement from a range of stakeholders.
This is particularly true in terms of product differentiation. Being distinct from your competitors is difficult and sometimes necessitates financial investments in operational improvements.
Finally, it is crucial to remember that developing an effective strategy costs time and money. The time in question comes with a commitment to patience and the hard effort required to create compelling statements that move markets.

Conclusion

Marketing success is more than simply a series of intermittent campaigns. It should be continuous, improving over time. Marketing initiatives and improvements go hand in hand.

What works now might not work tomorrow. Customers’ preferences may change, or the market may become saturated. You may boost your conversion rate by regularly checking your marketing metrics, and KPI, and executing continuous improvement.

World Father’s Day — 19th June, 2022

Leave a reply

A father is a guiding light, mentor, superhero, friend, and guardian who is always there for his kids. They are the folks who show us the true meaning of life, who grab us up whenever we fall, and who give us the courage to stand again. As a result, every year, Father’s Day is observed around the world to honor fathers for their lifetime support and dedication towards their children.

In many countries, Father’s Day is commemorated with great joy. Children present their fathers with cards, gifts, and bouquets. Some go out to eat with their fathers and spend a day with them.

Why is World Father’s Day Named So?

The name of world fathers day is given so that the whole world could have a day when they can recognize and appreciate all the efforts, hardships, and sacrifices of the fathers. The day is celebrated each year around the world to honor and acknowledge the importance of fathers in the lives of children while highlighting their lifelong struggles for their families.

When is World Father’s Day 2022?

The #worldfathersday is on Sunday, 19th of June, 2022. The day is celebrated to acknowledge all the efforts that dad’s make throughout their lives. Kids use this day to make their fathers happy and to give them a reason to be proud. You can mark the day on your calendar and start gathering some ideas to make the day fun for your dad.

What is the Theme of Father’s Day 2022?

There is no theme of world Father’s day. This is actually a plus point for all the children as they can plan different activities that their dads enjoy. Every father is unique and special so each of them deserves a special celebration without being bound by a theme.

History of World Father’s Day

Father’s Day was first observed in the United States on July 5, 1908, when thousands of men were killed in a mining accident in West Virginia, USA. Grace Golden, the daughter of a devout minister, recommended a Sunday service for all of the men killed in the unfortunate incident.

Sonora Smart Dodd proposed observing Father’s Day in admiration of her father, William Jackson Smart, a few decades later. Dodd was brought up by her father, a Civil War veteran, as a lone father with her five siblings. After finishing her education, she began promoting Father’s Day on a national scale.

Despite massive support, it took many years for Father’s Day to become a mandatory public holiday. The first bill was presented in Congress in 1913, but despite President Woodrow Wilson’s reassurance, it did not pass. Lyndon Johnson issued a declaration in 1966 declaring the third Sunday in June as Father’s Day.

Eventually, in 1972, President Richard Nixon passed legislation establishing Father’s Day as a yearly occasion on the third Sunday in June. Since then, it has been an authorized permanent public holiday.

What to Do on World Father’s Day? | World Father’s Day Activities

If you’re thinking about some ways to celebrate the world father’s day then we have some new ideas that can make it special for your dad.

This year, Father’s Day falls just a few days before the summer solstice (Tuesday, June 21, at 5:14 A.M. Eastern Time), making it the ideal time to kick off the summer holiday with a father-focused grill, camping trip, bay day, or other outdoor function!

Fishing

What about a fantastic tackle box or something father requires in his tackle box for fishing? Father’s love to go out for fishing. You can grab on this opportunity to connect with your dad and to spend some quality time with him.

Camping

Spend the day off of June 18/19 underneath the stars. Go on a night out with your dad and spend some time in the wild. See stars with him and it’s a plus point if your dad is interested in space, astrology, or constellations. You can take interest in his activities and enjoy the day with him.

Cooking

Get some grub on the grill! Food is one thing most of the dads love after their children. Step up an outdoor barbecue or grill for him and treat him with fresh and greasy home cooked food. Trust us he will appreciate it more than anything.

How to Celebrate World Father’s Day?

This day is all about parents and how vital they are for the upbringing of society as well as for individual growth.

Plan some fun things for your family.

Road wander

Start by taking your father for a long road trip. It has the potential to be an exciting road trip. Take plenty of pictures of your trip, and don’t forget to get some glamour shots of your dad as well.

Work together

On Father’s Day, not everybody has leisure time. Consider assisting your dad with a task if he is still working today. It could be as simple as arranging his office, preparing a snack tray for him, or assisting him with his desktop and other electronic devices.

Buy a Gift

Purchase a present for your dad. It can be something simple that they always wanted like a perfume with a card.

Post a Picture with Your Dad

On media platforms, use the hashtag #worldfathersday to recognize or appreciate your father for their efforts in your daily lives.

Facts about World Father’s Day

Following are some of the fact defining the importance of World Father’s Day;

As per the National Retail Federation (NRF), customer expenditure on June 19th is presumed to be $20 billion, remarkably similar to the previous year’s record of $20.1 billion.
Some nations commemorate Father’s Day on March 19, which is also the celebration day of St Joseph, Jesus’ earthly father.
It was customary to wear a red rose to demonstrate that your dad was still alive, whereas a white rose demonstrated that your father had passed away.
In Thailand, Father’s Day coincides with the king’s birthday, which falls on December 5.
Father’s Day is known as Männertag in Germany, and it is celebrated by drinking a lot of beer and ingesting traditional food. Predictably, it can get quite noisy.
It is the fourth most famous greeting card holiday, trailing only Christmas, Valentine’s Day, and Mother’s Day, but just before Easter.
A tie is the most popular item of clothing bought as a Father’s Day gift, but it is the third most popular gift after digital gadgets and a day or dinner out. Following that, cards are the most famous Father’s Day gift for dads.
According to the ONS, the average age at which a guy becomes a dad for the first period has risen during the last 10 years. In fact, the median age of a first dad in the United Kingdom has not been less than 30 since the mid-1970s.

FAQs (Frequently Asked Questions)

Is world Father’s Day celebrated on the same day every year?

No, the date of the holiday varies year after year.

Is the world Father’s Day the same everywhere?

Yes, it is celebrated on the same day everywhere each year.

When did Father’s Day begin in the United Kingdom?

Father’s Day became a national holiday in 1972, when Richard Nixon passed the bill during his re-election campaign.

Why is Father’s Day celebrated in June?

Sonora Smart Dodd’s dad, American Civil War soldier William Jackson Smart, was born on June 19, 1910, which was the actual date for fathers day. Afterward, it was moved to the third Sunday in June.

Conclusion

People nowadays are often preoccupied with their hectic schedules and may not be willing to express their support and love to their dads on a regular basis. That is why we celebrate Father’s Day to thank our dads for their extraordinary contributions.

The significance of our father in our existences could be expressed in words. So, on Father’s Day, we commemorate fatherhood and thank them for all of their love and support all through our lives.

It should not just be on Father’s Day, but every day, that we wake up grateful to our father for giving us a happy and healthy life, for guarding us from wickedness, for showering us with grace, and for being our pillar of strength and guide in all things.