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Top Adsense alternatives that will make you money

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Does your Google Adsense account have been banned? You are worried and do not know where to start now. You think you are alone and have lost your money and time. It is a loss, but it does not mean you have lost everything. Still, you have ways to earn from your websites.

Google AdSense is a good platform if your site brings handsome traffic to your site. But it would not be a good source when your visits are not more than lets say around thousands visits/users a day.

If your site is banned because of high AdSense quality standards or for any other reason on, then you should try other AdSense alternatives, which can help you increase the profit. Because your site is still working, you spent probably couple years building it and some traffic is still coming to your site, which means visitors want your content to read and you are still possible earn some money. So, instead of being sad because Adsense banned you, it is better to shift to other paying sources and try your luck there.

Please note: You can also in case your Adsense account wasnt disabled run all other Adsense alternatives and their ad formats on the same page with AdSense. Adsense ad scripts are fully compatible with other ad networks.

According to Ad placement policies of Adsense, Google allows publishers to place up to 3 pop-ups per website with their ads. They should not interfere with site navigation, change user preferences, initiate downloads, etc. So in case you put them in the correct place, you are safe.

Top AdSense alternatives

Here is the list of top few AdSense alternatives that will prove legitimate platforms for your AdSense banned sites or accounts.

1.     Infolinks

If you have long blogs on your sites, then Infolinks can be the best platform to get some payout. You can earn a minimum of 50 USD payout from this source.

Info link also has a system to monitor your activities to maintain their quality standards. If you violate their rules, you will be rejected by them. So be familiarized with their policy. Once you have collected dollars in your account, you can withdraw through Payoneer, wire transfer, or PayPal.

Infolinks is a global advertising platform for publishers and advertisers. It has named its advertising platform In³ which stands for Infolinks, Intent, and Intelligence. In³ technology powers the third-largest publisher marketplace in the world, supporting 350,000 websites in 128 countries.

Infolinks claims to offer innovative ad solutions to publishers while keeping the look and feel of their websites intact. The company mostly focuses on contextually relevant ads.

Placements and layouts offered by Infolinks are known to avoid banner blindness – a user behavior that drastically takes down ad performance. Its in-house algorithm is designed to match advertisers with the right audience while maintaining optimal profit for publishers.

Infolinks services are open to all kinds of publishers irrespective of their website business size. The company takes pride in its effortless integration process with no setup fees. Its policies are quite straightforward and don’t allow illegal, offensive, and adult content.

Infolinks is completely AdSense compatible. For better monetization, publishers can even partner up with other ad networks—if that doesn’t interfere with their policies.

Types of ad formats offered by Infolinks:

InFold: This ad only targets the search traffic and shows users footer-sticky ads. InFold ads are SEO-friendly, as ads are delivered pertaining to what user came looking for via search engine.

InFrame: These are skyscraper ads appearing on either edge of wide screen devices. The content remains at the center of the screen while InFrame ads continue to offer ad impressions without disturbing the site layout.

InArticle: These are user-initiated expandable ads. It waits for users to start engaging with the content and expands at the right time for maximum engagement. Display, video, and native formats can be used for InArticle ads.

InText: Ads are placed carefully between content matching the best keyword and maintaining relevance. Publishers are allowed to change the size and volume of InText ads.

InScreen: These are interstitial ads that appear on the full page. These ad formats primarily work as an ‘intermission’ as the user moves on to view different pages.

InTop: This ad format is specifically for mobiles. The ad remains in view even if the user scrolls down the page.

Pros

  • AdSense compatibility: As mentioned, Infolinks works fine for publishers using AdSense. It doesn’t interfere with the ad units set by AdSense, working as a perfect combination to generate maximum revenue.
  • Contextual ads: Contextual targeting uses the website niche to find advertisers. This targeting method doesn’t require the user’s cookie data to show them relevant ads. This ensures the security of users’ data coming in via publisher’s website saving publishers from the trouble of working on solutions that protect user privacy.
  • Quick approval: Infolinks has a quick approval span. It takes not more than 48 hours to assess whether the publisher’s website meets the minimum requirements. Given the fact that it has no requirements for traffic, it creates a perfect opportunity for small publishers to get started with their services without having to wait for long.

Cons

  • Low income for non-tier 1 traffic: Most advertisers want to show their ads to users living in tier 1 countries with a good economy. Infolinks marketplace is no different, making it hard for publishers to make good numbers with traffic from developing countries.
  • Some ad formats can be intrusive: Better Ads Standards suggest sticky ads are intrusive when used on mobile devices. Publishers using InFold format—a sticky format—can cause damage to publisher reputation in the marketplace. For that matter, publishers need to be careful about the ad units they are placing on their desktop and mobile sites.

2.     Media.net

After AdSense, Media.net is considered the most respectable earning source. It is backed by Bing and Yahoo, which can bring a handsome payout for you. You need only two days to get approval on media.net. Despite its recent growth, Media.net is still behind Google Adsense in all market share segments. You can check the comparison of these tools in here in terms of data or here, which will give you little overview in which areas Media.net is better.

First of all – compared to Adsense, Media net has a lot of features that give this ad network an added edge. With advanced ad optimization functionality, Media.net advertisements are contextually relevant.

When used on niche websites, click-through rates often increase and drive more traffic than other networks, which is very good. One of the pros of Media.net is that it sometimes does work better than AdSense  in terms of revenue.

Just quickly to remind – if AdSense is used to display content advertisements, the publishers receive 68% of the revenue. If the network is primarily used for search, then the publishers get 51%. The rest of the share is kept by Google in recognition of the service provided. The percentage of revenue that Media.net shares with the publishers is unknown, as of now. But in general – it it can sometimes outperform Adsense.

So after the approval of your site, you get a flood of lucrative text and banner ads on your site. So, it can be the best picky platform for you to earn. The downside of this platform is that its minimum payout is 100 USD. The Media.net publishing platform offers payment methods via PayPal and wire transfer + Payoneer. It pays its publishers every 30 days. It is every 7 days for large publishers. The minimum payout threshold is 100 USD as was mentioned above. That means you can withdraw money only once you’ve got that amount in your account. Both Google AdSense and Media.net are entirely consistent in their payments, and there isn’t any negative feedback for the same.

AdSense does not pose any minimum traffic requirement for you to become a publisher. The only condition is that you need to be frequently posting substantial content related to the advertisements on your website. Also, for many publishers across Asia, there needs to be sufficient content before you can apply for AdSense or your application might get rejected due to “insufficient content”.

Since Media.net stresses mostly on the traffic coming from the USA and UK, they show high-quality advertisements for them. For the traffic that comes from other countries, the ads are not contextually well targeted. Media.net runs on a hybrid model which is a mix of CPC, CPM, CPA etc. and their contextual text ads work on double-click. So, publishers will only earn if the second click is made by the visitor, which lets him land to the advertiser website. The popular ad formats include display banners and mobile sticky units.

Media.net is run on many top publisher sites around the world like New York Times, Elle, Reuters, Forbes, and Cosmopolitan. The network provides a dedicated support manager to every publisher and is extremely customer supportive.

Also, since Media.net is a platform for the contextual ad network, you’ll see zero earnings if the keywords of your content do not match with those required by the advertisers. Under those case, it is recommended that you drop the ads from media.net account.

Pros

  • No page-level reporting – the biggest con is that they have no page-level reporting. This is quite an annoyance when you’re trying to optimize your design for clicks.In Media.net, you’re not able to go in and see which pages are bringing in the most money from your ad clicks. That’s a big problem because if you want to know what your top 10 revenue-generating pages are to optimize them, you don’t have the ability to do so.
  • Media.net does not mention a specific minimum number of page views required to get approval into the network. However, the published content needs to be in English, and the traffic should be primarily from the USA, UK, and Canada. Since most of the advertiser base is from the US, publishers having good US traffic can earn from Media.net alongside AdSense.
  • You will get support/account representative – the nice thing about Media.net is that you get an account representative or key account to help you optimize your website as soon as you sign up with them, which is really unique. I don’t know of many display ad networks that do that and I know that Google Adsense certainly doesn’t. The bad thing is not all of them are in the company for a long period of time, so support is there, but sometimes it is not too helpfull to be honest. I’ve gone through four different account reps. Although they do give you an account rep and they can be good, they can also be bad. People have different experiences with that. But the churn on the account reps, from what I’ve noticed, has been pretty high.There hasn’t been an account rep that’s been with me for more than a year and a half. It’s almost like they come in and they go out. Usually, these are individuals who are in other countries, which isn’t ideal. It’s been a little difficult to establish a relationship because I’ve seen that there’s been a lot of churn and every time someone new comes in, I expect them to leave within a year or so. But in general – Media.net will assign you someone who is there to try to help you make the most money, which is really refreshing. If you ever tried to contact Google or Adsense support, you know how difficult it is sometimes to get even at least some answer (in most of the situations you will not get any response at all).
  • Very contextual ads – ads on Media.net are really much more different than what you can see in other ad networks (including Adsense).  Their ads are highly relevant to what the individual is reading and thus this can help you very dramatically in increase the click-through rate. They’re all super contextual, look nice, and fit right into the website design. The thing to understand about Media.net is that even if it doesn’t pay as much as Google AdSense, the click-through rate to these ads is usually higher because they’re contextual and fit the design of the sites. These things matter and actually can be a big win because of those increased CTR’s.
  • More transparency account acceptance and issues – the last pro of Media.net is the fact that I feel like you get more transparency from them. If you get shut down to join their network, they will tell you why that is. I know a lot of people who have been on Google AdSense probably wish that they could talk to an account manager; I know I do at certain times. While Media.net has a lot of pros, they also have a some of cons.
  • Media.net is testing new ideas together with advertisers –  another good thing about Media.net is that they will contact you very frequently about trying to test new things (in Google Adsense you can see some automatic experiments, you can do your own, but nobody from Google will contact you regarding doing individual test just for your websites/niche.

3.     PropellerAds

If you have a site that shows video game trailers or movies, then PropellerAds can be a good earning source for you. The company claims that it is the highest CPM rates in the market. Pop-under ads are similar to pop-up ads but load when the window is closed.

There is no minimum site traffic threshold or waiting time for approval; it just registers and accesses the service. But the downside is that you need a minimum of 50 USD for PayPal and 100 USD for Payoneer and 500 for wire transfer. The good thing is – the payment can be done every single week (on Thursday) in case you. You can find more info also here.

The good thing is they accept every website. So they are not strict as Google or Media.net where publishers’ websites must follow the service’s guidelines as well as the webmaster’s guidelines.

Although to even consider to add your site and expect some good revenue – most of your traffic simply also must come from English-speaking countries.

Pros

  • PropellerAds shares 80% of its ad revenue with publishers. But don’t compare two advertisers based on their revenue share alone, as there really matters the real size of the ad inventory. An advertiser with a huge ad margin can easily outperform the CPM of a small ad network, dividing revenue by as little as 50%.
  • Also it has real time stats as well as Google Adsense.
  • Several payment methods – PropellerAds supports the following payment methods: Bank Transfer, Payoneer, Webmoney, and prepaid cards.
  • The minimum payment amount is 500 USD for wire transfers and 100 USD for all other payment methods, and is based on 30 net conditions. That is, if your total earnings at the end of January are 300 USD, then you will be paid in the first week of March. But in case you are eligible for payment (got to these 500 USD for example, they send payment every week).
  • PropellerAds accepts all websites regardless of their traffic, as long as it does not violate their terms and conditions.
  • It generates maximum CPM for entertainment sites (including downloads, music, movies, viral blogs, etc.).
  • Good and interesting referal system. As a publisher, you can refer other publishers to PropellerAds advertisements and earn 5% of his/her future ad revenue – for life.
  • You can even monetize your 404 pages with full screen ads. No more wasted traffic.
  • You can run PropellerAds alongside ads from other ad or affiliate networks like Adsense, Infolinks, CJ, etc.
  • If you’re a new publisher looking for some kind of personal assistance, then you get direct one-to-one support via email or Skype. Plus, if you have a high traffic site, then you get a dedicated account manager to help you optimize your traffic.

Cons

  • Poor user experience. Your visitors can find full-screen ads, pop-up ads, push ads, and more.
  • Don’t support PayPal payments. This is a really big twist because even almost all of the best Adsense alternatives support PayPal.
  • Again, the minimum payout is also on the higher side. And I guess that’s because they don’t support PayPal payments.
  • The most effective ad units are not traditional banners or mobile ads – these are pop-under ads and full-page ads. But users (including me) hate it. However, if you have a high traffic file sharing website or download website, perhaps even a forum, then pop-under ads might be the right choice.
  • It us true that PropellerAds accepts all sorts of publisher sites (unless it meets their terms), but it looks like if you want to make a solid income, then you need either a high traffic site or a high quality traffic site.
  • If your traffic quality is low (meaning you are getting little traffic from the US, UK, and Europe), then PropellerAds may not be the right choice if you don’t want to try pop-under ads, full-page ads, etc.
  • PropellerAds also takes conversions into account when calculating CPM. The CPM network must pay a fixed income for every 1000 page views regardless of conversions. But PropellerAds offers advertisers more payment models such as CPC (Cost Per Click) and CPA (Cost Per Action). Thus, your final earnings also depend on the type of ad inventory.
  • Your CPM can be extremely low if the traffic quality is low. Of course, AdSense also pays little for low-quality traffic, but with PropellerAds, things are much worse. Here’s a screenshot of a popular Spanish tech blog that isn’t getting any meaningful traffic from English speaking countries. Its CPM with Google AdSense was around 0.20 USD, but as you can see, PropellerAds banner ads don’t even generate a 0.05 USD CPM.

4.     BuySellAds

BuySellAds is the best paying platform, even better than Google AdSense. You will get 75 cents of each dollar generated on your site from Ads. Its minimum payout is only 20 dollars with PayPal and 50 dollars by check.

The downside is that you can only get approval if your site receives a minimum of 100,000 page views per month; otherwise, you will be rejected. Another drawback is that it only admits English-language sites.

5.     BidVertiser

BidVertiser is an excellent platform where you can start instant income. Just register and get instant approval. It is a unique network that works on a bidding system. You can get the higher bidders to earn the maximum from ads.

Their minimum Payout is 10 USD via Payza or PayPal.The downside of the Bidvertiser is that you can potentially languish through the period of low ad revenue while expecting the higher bidders.

6.     VigLink

VigLink is an attractive platform where you can earn 25 to 50 percent of ad revenue. It transforms the existing links on your sites, and if these links lead by clicking and product are purchased, you will get revenue. It is affiliate advertising or cost per acquisition earn platform.

It can be the best platform for the rejected sites from other networks. There is no minimum payout or traffic limit, but the downside is that it only supports PayPal.

7.     Adsterra

AdsTerra can generate some income for you by banner and pop-under ads. It offers the payouts in Bitcoin; it can benefit you by fluctuating rates of Bitcoin. But it may waste your time first to convert the bitcoin into dollars when you are in a hurry. The downside is that it only supports PayPal and Payza, and the minimum payout is 100 USD.

8.     ShareASale

ShareAsale is an attractive affiliate advertisingplatform for moderate revenue up to 50 USD. On this platform, you share the sale, and you will get the commission on the sale of the product. The downside is that you will get payment through PayPal or check.

9. Amazon Advertising

Amazon Advertising is also the best option for your Google AdSense website. You can get a bunch of ads on your sites that offer you better CPM. The downside is that its minimum payout is 100 USD, which you will get through Payoneer or a check that may take a couple of weeks to deposit.

10. Kontera

Kontera is a middle-range platform that can pay you through text or banner ads. A minimum payout is 50 USD for your site. There is no minimum requirement for traffic. You have multiple options to withdraw through PayPal, check, and wire transfer.

11. RevenueHits

It can generate revenue for pop-up ads. When you get approval, it displays ads on your site. The minimum payout is only 20 USD. You have the options to withdraw through Payoneer or PayPal.

12. Adbuff

You can get revenue by CPM or CPC at Adbuff. You can choose the CPM plan where you do not need to get clicks. More than 2000 ads will be displayed on your site. The downside of this platform is that the minimum payout is 100 USD, and you can withdraw only through Payoneer or PayPal.

13. MonetizeMore

Monetizing more can enhance your earnings when you also stick to Google AdSense. Here you will get several options to choose from techniques to boost your revenue. Below are the three major techniques at MonetizeMore.

  • PubGuru Header Bidding is to compete for ad networks with AdSense, making it possible to win ad impressions for the highest bidders.
  • Google and Server implementation called DoubleClick for Publishers to compete the AdSense on dynamic allocation.
  • To boost the CPMs, they implement integrated machine learning technology to adjust price floors.

Final verdict

Whether you have been blocked from Google AdSense, you still have the options to earn from your blogs if you find the right one or one to achieve your income goals.

I have just liste from my point of view the best AdSense alternatives that can generate a good income for your clicks or site visits. Hope my blog assists you in choosing the best platform.

If you need help, just let me know in the comment, or leave the message in the form and will look how I can or someone from my team can help you increase revenue or just give a hint how to earn more money though your website.

12 Best BrowserStack Alternatives (Free & Paid) in 2022

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BrowserStack is a cloud-based testing tool for developers seeking to test their applications and websites in real-time. As a cloud-based platform, it is an open-source resource for web developers and eliminates the complexity of simulators. It facilitates comprehensive testing of mobile and desktop applications along with websites for their functionality and performance. Visual aesthetics can also be previewed using BrowserStack. How your app seems to appear on various devices and browsers such as Chrome, Firefox, Explorer on Linux, Windows, or iPhone, etc. can be tested through BrowserStack.

However, users have started experiencing issues with BrowserStack. The service has become slow and the performance is no longer that effective. Even though it covers a wide range of devices and browser types, the service is no longer free to use. Below, we will discuss some great BrowserStack alternatives that are both free and paid to help test your websites and applications on real devices. BrowserStack free alternatives have limited functionality yet they can be a useful source for occasional testing.

Let us discuss that below in detail.

So, let’s get started without further ado.

Why is Cross-Platform Testing Important?

A cross-browser test helps determine the performance of an application through multiple devices using different browsers. Your user range varies and they may include both android and safari or Apple users. You have to make sure that when you launch your website it is supported by all browsers and shows up correctly on each device out there. Sometimes, people even purchase a mobile device and then later access the same page from their desktop screens.

Consider the video-sharing app like YouTube as an example, some people access it via mobiles while others from their windows 7 platform via the internet explorer browser. This multiple-platform browsing experience makes it tricky to test your website fully on all kinds of devices. Even all android and iOS phones differ in their functionality.

For this reason, certain errors may be particular to a single device or platform. Even the browser versions are different in their performance and have diversified functionalities. Therefore, cross-platform testing helps determine the varied performance of your application or website to debug and configure the errors accordingly.

The 12 Best BrowserStack Alternatives (Free & Paid)

1. LambdaTest

LambdaTest has something different from BrowserStack to offer to its users. That includes a Forever membership plan for free. Even if the lifetime free usage plan is limited in its features, it is forever free and not just a trial version.

The free plan offers the following features with limitations:

  • Testing for 5 users only simultaneously.
  • Real-time Browser testing – 6 sessions per month.
  • Per session 10 minutes of real-time browser testing.
  • Collectively 60 minutes of browser testing per month.
  • 10 screenshots per month for testing purposes.
  • 30 minutes of daily LambdaTest browser testing.

LambdaTest can be a BrowserStack free alternative as it offers something that BrowserStack does not: A forever free plan! The free plan is somewhat limited, but it is free forever and not just a free trial.

There are also premium plans on offer but we’ll cover them later. Another major reason for preferring Lambda Test as a BrowserStack alternative is that it facilitates flexible, on-demand passes that can be bought for instant usage. This way the user doesn’t have to sign up for the platform specifically. So if you need an occasional testing service it provides a go-to solution.

By paying $10 only, you get to experience 120 minutes of website testing that has a one-month validity. After 30 days though, the minutes expire automatically. You won’t have to sign up and buy a regular plan that requires more money because even the lowest purchase rate is $19 per month.

The available platforms for live testing on LambdaTest include:

  • Windows
  • Windows XP
  • Windows 7
  • Windows 8
  • Windows 8.1
  • MAC OS (10 versions available)
  • iOS
  • Android

More than 2000 browser types are available for testing live. Both live testings for websites and automated tests using screenshots can be performed to uncover all possible errors. These tests can be run on multiple devices to see how the screenshots of your application or website look in various interfaces.

A mobile responsiveness test is also an added feature to improve and enhance your website performance. As mobile usage is increasing day by day, many websites and applications are adapting mobile versions to facilitate their handheld device users. By running a mobile responsiveness test you can ensure how your webpage reacts to a variety of mobile browsers and platforms. As an effective BrowserStack alternative, LambdaTest offers live testing and debugging of your website on more than 25 devices.

LambdaTets offers integration of a multitude of applications to help keep track of your bugs and manage your project testing.

Some of the available integrated apps include:

  • Shopify
  • TestCafe
  • Azure Pipelines
  • Circle CI
  • Slack
  • GitLab
  • GitHub
  • ClickUp
  • Chat
  • MicrosoftTeams
  • and many more…

You can visit this page to look at the complete list of integrations.

So, the next question arises about pricing. Below we have listed the pricing details in a reasonable range.

For a monthly plan, the price ranges from $19 to $2975. The range primarily depends on your chosen plan and how many simultaneous tests you need to run. Whether you choose a plan with Live testing or live + web automation, or Live+ Mobile Browser Automation +Web Automation testing, the price varies accordingly.

See the pricing page to know about updated rates, as the pricing information is subject to change at any time. To get an accurate price enter the selected number of parallel tests you want to run.

2. Browserling

Browserling is among the best BrowserStack alternatives preferred by the developers. This is partly because of its user-friendly functionality and partly because of its easy access. Browser long doesn’t require an account registration before the user can try it. Additionally, it has a free package to adapt for occasional testing. However, as a BrowserStack free alternative, it has some limitations and may not be your go-to choice.

To test a website for its visual previewing and live performance accuracy, you can enter it on Browserling and the tests will run live on integrated machines. No simulators or emulators will be involved in this type of cross-platform testing.

However, due to the limitation of a free plan, you can only test on Windows 7 devices. Other versions of the Windows OS or other mobile devices cannot be tested.

And even on Windows 7, you have these browsers available for testing:

  • Internet Explorer 11
  • Safari 4, 5.0.5, & 5.
  • Chrome 1-90 & Canary
  • Firefox 3-88 & Nightly

Each session of paid testing will span 3 minutes only and the available testing resolution will be 1024 x 768.

On a free plan, you can only run a fixed number of tests every day. You cannot get additional tests facility by clearing your cookies or transitioning to a private or incognito mode.

Some tools that are useful during live testing include:

  • URL Sharing for browser view
  • Leaving Feedback
  • Capturing screenshots
  • Changing the resolution

For ensuring data safety, Browserling uses encrypted technology so that data doesn’t get hacked or stolen. All browsers run tests and save the outcomes in a sandbox manner to prevent the chances of malware or a malicious virus.

Moreover, Browserling facilitates browser extension features so that multiple browsers can effectively run tests easily while visiting a website. The extensions are available for the following browsers:

  • Firefox
  • Chrome
  • Safari
  • Opera

Along with being a BrowserStack free alternative, Browserling has a couple of premium plans as well.

The premium plans have more flexibility and provide access to all browsers, devices, and testing minutes with no limitations. The premium team plan requires a team as a user body while the cheaper plan involves just one user.

You can have a look at the updated pricing details here.

3. TestCafe Studio

TestCafe is a good BrowserStack alternative as it has both premium and free open source versions. However, the open-source free BrowserStack alternative doesn’t provide access to the visual recording feature and is a little more complicated to use. Visual recorder enables testing without code writing and is a useful feature while running live tests.

Let’s focus on the premium version of TestCafe i.e. TestCafe Studio. Although the free version allows cross-browser testing too but has limitations.

Let’s delve into the workings of TestCafe Studio. How is the testing done?

It’s pretty simple actually. You can run the tests of your website by using Visual Editor.

Enter the URL and load your website via the editor and start page interaction but scrolling or clicking on a button.

By using the visual recorder you can test each interaction that is being recorded without having to go through the actual coding process.

After completing running the test on a particular platform, you can run. The same test on multiple other browsers and platforms to see how the interactions vary according to each browser.

The page interactions can be modified anytime and each interaction chosen for comparison can be edited or deleted upon retesting. The testing can be conducted on multiple instances of the same browser or more than one browser. The browser and desired number of concurrences can be chosen at the time of testing.

As you start comparing your interactions, the test will analyze each feature of the page for functionality, usability, technicality, and data integrity. You will get a full report of each successful or failed action performed during testing. The links for each action and screenshots will be generated to see the preview.

TestCafe incorporates a smart waiting process while testing until all the page elements have been loaded. It doesn’t rely on manual time-outs and testing is pretty stabilized.

Additionally, TestCafe Studio facilitates coders to edit their trial code for live testing. However, generally, there is no coding required as most people prefer using its visual editing option requiring no coding.

Apart from the free version, the premium version prices are high and the plan starts from $249.99 annually. After the initial year though, it gets cheaper with renewal fees requiring only $99.99 per year.

As mentioned, TestCafe has a free version that is open source.

Check out the official TestCafe Studio page for pricing updates and free 30-day trial information.

4. SmartBear Cross-Browser Testing

SmartBear offers a very efficient testing tool that facilitates cross-browser testing. Included in the best BrowserStack alternatives list, it provides a selection facility to choose your desired browser-device combination for running your website or application tests. You can also choose the resolution you want to test your website for. The tools also offer mobile testing features on real handheld devices and you can transition from regular desktop to portrait mode on mobiles.

During the test, the video recording feature offers screenshot capturing and test video clips recording to track network traffic and the overall layout of the tested webpage.

The automatic option will capture screenshots from every browser type thrice during the test. You can change the browser configuration or filter out the outcomes by choosing your desired browser type.

By scheduling your screenshot capturing, you can get a record of your website daily, weekly or monthly. The regular track record will keep you updated about lingering errors or new-found bugs on your website.

Similar to other BrowserStack alternatives, the SmartBear testing tool provides a solution to your website’s live testing dilemmas. By offering an automated test recording option, you can run live tests instantly for your website by just entering the URL. Create the test featuring your desired actions by performing page interactions and then you are good to go. The same test can be run on other browsers too. You can select the browser combination according to your choice.

All free BrowserStack alternatives offer website testing on real devices and mobile tests are also included in this. Each day new devices are being added and the list gets updated regularly.

Some of the available mobile devices include:

  • Nexus 5
  • iPad Mini
  • iPhone 11 Pro
  • Pixel 4
  • iPhone X

And others

Just like BrowserStack, SmartBear CrossBrowser Testing bills at $29 per year as an initial plan.

Comparatively, SmartBear is a better alternative to BrowserStack as it offers mobile testing along with a desktop version in its starting plan. Whereas, BrowserStack doesn’t have this facility initially even if it costs the same.

The basic plan for SmartBear provides a limited number of live testing manually along with screenshot testing. However, for automated, parallel testing you will require an upgraded plan depending on the number of tests you want to run.

Check out the pricing page for information about complete testing packages here.

5. Datadog

Datadog features as one of the automated BrowserStack alternatives offering self-maintaining browser testing as preferred by the developers these days. It requires no coding and monitors your website performance automatedly using a visual web recorder.

The automated tests are run based on the recorded logs created from your first trial testing.

Self-maintaining testing means you won’t have to update the tests manually and you will be able to view the captured shots from your previous webpage test screen.

As far as pricing is concerned, Datadog has a lower-priced plan than BrowserStack, almost half the price or even lower than that.

The starter plan is just $12 per month. This plan offers 1000 browser tests per month. Whereas, 1000 API tests per month costs just $5.

For updates about pricing, check this link out.

6. Applitools

Unlike BrowserStack, Applitools offers a lifetime-free plan. Powered by visual AI technology the company claims to be 50x times more efficient than other conventional BrowserStack alternatives in terms of speed and functionality.

Using it with the traditional framework for testing, you can just focus on improvable areas of your website without having to change or adjust the entire settings. Applitools platform allows you to preserve your priorly set framework aspects and replace only certain things by using AI eyes. This way your testing framework can have an improved speed and become more accurate by getting debugged to 45%.

Applitools lets the developers become more confident in their web application testing by running independent tests faster with little or no more coding requirements.

The mobile version lets you test your webpage on your local device faster. The UltraFast Grid will first run the initial test and then lets you run multiple parallel ones on your selected browser-device combination with fast, accurate results.

The UltraFast Grid is compatible with most browsers. Chrome is used as a default browser on Android devices just like Safari on iOS devices. These are supported by the Applitools UltraFast Grid.

The mechanism behind the faster performance of UltraFast tools as compared to the other tools is that it doesn’t capture regular screenshots. Instead of larger shots, it takes smaller snapshots that upload more quickly and improves the page performance. It includes HTML and other page rendering elements to ensure the tests run smoothly.

Here is the pricing page mentioning the required information about plans.

7. Sauce Labs

Unlike most of the other BrowserStack alternatives, Sauce Labs offers an extensive range of browser types and device platforms to choose from for testing. It is compatible with not only real mobile device operating systems such as Android or iOS or desktop, but also offers emulator/simulator support.

As the list of all the supported devices is too lengthy to jot down here, let us mention this link for you to visit for further details.

For open-source projects, Sauce Labs offers a free service to operate and test your project in a budget-friendly way. Instead of opting for BrowserStack developers are beginning to seek free BrowserStack alternatives to cut possible costs.

There are unlimited testing instances offered to the users and the tool is famously known as Open Sauce. As unlimited testing time is quite rare for unpaid testing services, Sauce Labs has become a preferred option for many occasional developers.

The facilities include 5 parallel, concurrent testing sessions along with multiple browsers, emulators, or real device configurations. Developers and business employees can share their projects with colleagues and team members by taking videos or screenshots from the testing sessions and sending them via Slack.

Open Sauce is meant for cloud projects and users have to apply for it and see if a certain project qualifies.

Regular versions of the platform are paid and facilitate automated, seamless testing improving your website or app step by step.

The plans offered by the company include a cheaper range as well with reasonable prices and unlimited testing minutes. For both mobile and web testing, the monthly plan starts at $39 and is billed on an annual basis.

The pricing details can be visited here for updated information.

Sauce Labs’ pricing plans are reasonable. The cheap plan includes unlimited testing minutes and both desktop and mobile tests for just $39/month, billed annually. As compared to the BrowserStack pricing plan that also bills the same amount but offers a single-user service, SauceLabs offer a multiple-user testing experience for larger development teams.

Keep checking the pricing page for updates. Regardless of which plan you prefer, pricing may vary according to the number of parallel tests you choose to run.

8. Ranorex Studio

Ranorex Studio is also a coding-free testing option for developers not interested in creating test code. This tool allows you to run multiple, automated tests on cross-browser platforms.

Ranorex Studio is an excellent BrowserStack alternative that allows you to run multiple tests. All emulators, simulators, and mobile and desktop devices with conventional operating systems are included in the list of supported systems.

Ranorex Studio allows developers to generate reports of conducted tests and share them as PDFs or HTML files among colleagues.

Pricing involves buying a Ranorex Studio license costing $3,590 with additional features available as add-ons. The license may seem expensive at a cursory glance, however, it is a one-time cost for continued testing support.

As compared to BrowserStack’s premium plans costing a monthly or annual fee, a one-time fee seems a lot cheaper indeed particularly if you require frequent testing sessions.

Moreover, there is a trial version to try out Initially before actually purchasing a license acquisition. You can tentatively use the trial version and explore the feature available before applying for a license upon satisfaction.

Whatever choice you go for, keep checking the updated pricing details here to get further information.

9. Digital.ai

Formerly known as Experitest, Digital.ai, offers both automated and live, manual testing on major browsers and devices. The available devices include almost 1000 of both Android and iOS versions, their simulators, and emulators collectively.

Adopting an inclusive approach, Digital.ai has incorporated accessibility features such as voiceovers. It will enable visually impaired people to track the test results by listening to the voiceovers for each test action being performed. The Digital.ai SeeTest feature can test these accessibility features on mobile devices for people with visual disabilities.

AI accessibility helps include people with disabilities by understanding their challenges and offering them adaptable solutions. For instance, speech recognition, video subtitling, image alt text, etc. Using a voiceover feature, a voice may tell about battery consumption upon touching a particular button. Similarly, websites should be navigable using a keyboard as some people may not be able to use a mouse.

The latency issues in a website test can be resolved with the help of global data centers. The speed delays and data traveling issues are valid network connectivity errors that may cause a bad impact on your website UX. While running tests these issues should be tracked specifically for improved website performance.

Digital.ai uses a unique pricing system for product purchases. Allowing for a flexible payment solution and budget-friendly facility as compared to BrowserStack, Digital.ai lets you buy “flex points” to compensate for a product of your choice. Click here to find out more about the flex points strategy.

10. Functionize

Similar to other BrowserStack alternatives, Functionize also offers a cross-browser testing service for major platforms. By targeting all the possible errors on the beta version of your website, Functionize saves your time and effort on having to debug your website later. Focusing on website compatibility improvement, it helps you resolve major issues priorly before you finally launch your website. Developers prefer this testing method to ensure the website runs smoothly on all browsers and device platforms out there.

Functionize offers a complete plan featuring cross-browser testing as a part of it and is a better option than BrowserStack in this regard.

All the plans and package details are listed on this page. You can get the features table and request a quote as exact prices are not mentioned.

11. Kobiton

Unlike the BrowserStack’s open-source approach, Kobiton has tools offering both paid and free BrowserStack alternatives yet developers prefer its private cloud plan. Being able to run tests on locally hosted devices Kobiton proves to be one of the best BrowserStack alternatives. However, it currently doesn’t offer cross-browser testing as it prefers data security, performance, and management above other features.

The testing tool is best suited for designers seeking complete mobile testing options with automated support for visual, functional, and accessible performance analysis of a website on one platform. Involving real devices the testing is done in a scriptless, fast manner with accelerated delivery of page interactions.

Kobiton facilitates all the options related to cloud-based or on-premises testing. Offering free deployment of your local handheld or desktop device by connecting them to make a network of private, cloud-based hybrid systems, the testing can be done in a secure environment.

Offering device management, app health checking, real device testing, Appium, and script generation, the Kobiton testing solution is a complete package. By allowing access to cloud-connected real devices users can get full gesture support by tapping, swiping, or scrolling.

Real-time analytical stats are generated based on system metrics including battery backup, memory performance, uploading time for videos, screenshot resolution, and detailed logging. Both mobile and web platforms can be tested to ensure the app abandonment rate is as little as possible.

Being the industry’s first scriptless, automated testing tool for mobile devices, developers can experience a unique testing facility with seamless test Appium script creation.

Pricing information can be acquired by visiting this page.

12. HeadSpin

HeadSpin provides extensive testing services for mobile apps, desktop software, cross-browser websites, etc. One of a kind in its functionality, HeadSpin has its league among the best BrowserStack alternatives. Due to its easy-to-use operative approach, it provides a powerful solution to the developers for accelerated analytics and complex monitoring of real-time app or system breaks. Any error concerning the code, device, or network layer is detected faster than ever to ensure smooth performance.

The HeadSpin platform facilitates on-premises and cloud-based infrastructure with a machine learning approach focusing on quality assurance and proactive testing to monitor apps in real-time.

Among the more secure BrowserStack alternatives, HeadSpin also offers location testing with different network zones and deployment of mobile devices in more than a hundred locations globally.

Visit the site here for pricing details and other information.

To wrap up the discussion on a consolidated note, let’s answer the nagging question: What is the best BrowserStack alternative?

Verdict: 2 Best BrowserStack Alternatives

LambdaTest is considered as the best among the free BrowserStack alternatives. Having a free starter plan along with a considerably reasonable premium one, LambdaTest scores well on the testing tools card.

On the contrary, if you are an occasional developer looking for a one-time testing solution without going through the pains of setting up an account and getting yourself deregistered with premium testing tools and platforms, Browserling could be your go-to choice. However, as limitations are there with free BrowserStack alternatives, understandably you can only get Windows 7 browsers support using Browserling’s free plan.

CLICK HERE and explore our blog section for more informative articles.

Google May 2022 Core Update Complete

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On May 25th, the update of the core algorithm of Google was announced. However, on June 9th, this Google SEO update has officially been completed.

It is confirmed by Google itself that the upgrading of the core algorithm that began on May 25 has officially been completed. Now, this helps you to accurately analyze the situation you are in.

Google announced the completion of the update at exactly 3: 44 a.m. EST. However, you may have started to notice some of the Google SEO updates 2022 effects before the big announcement.

It’s possible that you got hit by the Core Update of May 2022, if you continue to observe the same pattern in the changes you notice.

What can you do next?

As a result of Google latest update for SEO, you may see some positive changes as well as negative. If you’re encountering only positive changes, good for you! The update didn’t crush you. Phew!

However, if you’re sensing some negative changes, you need to do something about it. Here’s what you can do.

Google gives the same advice whenever there is a new update in the market, which is to improve your content. 

In October, the Search Advocate of Google stated that:

 “With the core updates, we don’t focus so much on just individual issues, but rather the relevance of the website overall.

And that can include things like the usability, and the ads on a page, but it’s essentially the website overall.”

A special tip for you. If you’re planning on recovering from the new update, don’t get mingled up with technical fixes or making little improvements, such as replacing your old title tag with something new. This just won’t cut it.

If you really want to see a difference, you need to improve your entire website, and your first stop is your website content.

Seems quite overwhelming, doesn’t it? I mean changing the entire website?! How long will it take? So many questions must be rummaging around your head. But this daunting task can be fulfilled with the help of AI content generators.

But you need to be very cautious if you decide to go down this road because it can be quite a bumpy ride.

Did Google latest update for SEO target AI-generated content?

All the search engines get affected by the new Google SEO update to some extent. However, the effect may be more prominent in some areas as compared to others.

It can be too early to say such a thing for sure but our analysis suggests that the new Google SEO update particularly tackled the AI-generated content.

Below mentioned is an example of a site owner who shows a considerable decrease in traffic after the new Google SEO update. The content on this guy’s website was AI-generated.

On the contrary, the below-mentioned evidence demonstrates an increase in traffic after the Google SEO update 2022.

The site owners that his site resides in the niche that is “polluted with garbage AI content”, and he has finally managed to leave his competitors behind.

One thing to keep in mind here is that although the new Google SEO update particularly targeted the AI-generated content (there’s evidence), it doesn’t necessarily justify that AI-generated content is bad.

Here are Google’s remarks on this situation.

What opinion does Google hold about the content generated from AI?

According to Google, the content generated from AI goes against its guidelines only when that content is used to manipulate the search results.

If the AI-generated content continues to rank lower after the new Google SEO update of 2022, it will mean that the content was going against Google’s guidelines.

From all this notion, we can say that Google has found a way to differentiate the AI-generated content based on adding value and manipulating rankings.

It is generally believed that the performance of the AI-generated content sparks when it is being used as a supplement to the content written by human writers.

Therefore, we can conclude that site owners must never remain dependent on AI-generated content and use a combination of AI-generated content and content written by humans. Because Google is watching your every move.

Be vigilant. 

You can also checkout the Google SEO algorithm updates history from 2017-2022.

History of Google SEO Updates

Timeline of Google SEO Updates 2017-2022

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What are Google SEO Updates?

Google SEO update involves an intricate algorithmic pattern that uses data retrieval techniques to achieve the closest matching results for a searched keyword. The search engines are designed in such a way that they have web crawlers incorporated into them, browsing the search indices for a particular set of data corresponding to a certain search query.

Google uses a combination of complex algorithms and several ranking signals to determine the page relevance and content quality concerning the search keyword. To improve ranking on search engine results pages or SERPs, website owners try to crack these algorithms and find out Google’s latest update for SEO. This article discusses a timeline of Google algorithm updates including the Google SEO Update 2022.

Previously, Google used to update its algorithm rarely. However, now even within a year, it makes thousands of annual updates. Mostly, the changes are subtle and go unnoticed by the users. But sometimes these updates are quite significant in shaping the workings of search engines and their ranking mechanism for web pages.

These updates have a huge impact on search engine results pages and SEO management of a site. Webmasters try to keep track of changes made by the search engine giant and incorporate SEO tools and algorithm trackers to monitor the major or minor volatility in the ranking mechanism. Google SEO update 2022 list has all the details regarding changes made over the years. We have tried covering them over here as well. Some algorithms concerning Google SEO updates are listed below:

  • Fred
  • Florida
  • Jagger
  • Vince
  • Caffeine
  • Panda
  • Big Daddy
  • Freshness Algorithm
  • Page Layout Algorithm
  • Penguin
  • Venice Update
  • Hummingbird
  • Pigeon
  • Mobilegeddon
  • Quality Updates
  • Payday
  • EMD (Exact Match Domain)
  • RankBrain

This blog discusses the chronological Google SEO update timeline detailing algorithm changes, fresh updates, latest Google SEO tool launches, etc. since its beginning.

We have also provided links for further information about Google’s latest update for SEO and other relevant resources for reference.

A Chronological Collection of Google SEO Updates in 2022

May 22, 2022

May 2022 Core Update

On May 22nd, 2022, Google’s latest update for SEO was announced via Twitter. The update was named May 2022 Core update. As Google releases several updates throughout the year to improve the SEO workings at the search engines backend, this update was also part of the usual changes in the ranking process. The core Google SEO update change phase started on May 22, 2022, and wrapped up on June 9, 2022.

March 23, 2022

March 2022 Product Algorithm Update

Upon getting introduced to the Google SEO update 2022 via Search Central Blog, developers came to know about the product review ranking update and the enhanced quality of reviews it aimed to achieve.

The update worked to identify reviews of higher quality so that website owners have increased visibility on SERP due to high-quality, relevant content. The update release lasted a couple of weeks. To learn more about quality review writing to achieve better search outcomes and understand how to write high-performing reviews, you can visit this link.

February 22, 2022

Page Experience Update

The page experience update was completed by March 2022 and offered desktop search guidance. Google announced the change via Twitter. On Google Search Central, information about the page experience update is listed for the developers. More details about the update can be reviewed here.

December 1, 2021

December 2021 Product Review Update

The Google Search Central account on Twitter by Google often releases product launches and news about Google’s latest update for SEO. It announced in December 2021 a product review update for English affiliate sites. The announcement indicated that the update would take more than a couple of weeks to completely roll out. For more product information review updates refer to this blog post.

November 30, 2021

November 2021 Local Search Update

On 30th November 2021, Google introduced a local search update that was announced via Twitter. This local search update rolled out from 30th November to 8th December. Google recommended business owners and web developers refer to their guiding instructions about how to improve local SERP Ranking.

November 17, 2021

Broad Core Update

A Google SEO update called Broad Core was released via an announcement made on Twitter by Google Search Central. Google last updated its core updates related to documentation in August 2019. As Google’s latest update for SEO releases, Google instructs webmasters to refer to this documentation to keep themselves updated about the algorithm changes details.

November 3, 2021

Google Spam Update

According to the need for more SEO enhancement, Google announced via Google Search Liaison that a spam update in November 2021. The update is linked to their strategy for improving SERP Ranking.

Google’s SEO update strategy brings forward effective changes to the workings of search algorithms. Google directs webmasters to refer back to their guidelines for further understanding.

July 26, 2021

Google Link Spam Algorithm Update

To limit the link spam tactics practiced by some of the website developers, Google released a link spam algorithm update to counter these practices. Google update for SEO aims at improving the ranking mechanism and boosting quality content toward the top of the SERP listings.

This algorithm started noticing and nullifying the link spam. The impact of the update caused changes in ranking related to sites of multiple languages, their guest, and sponsored content as well. Further details about the update can be reviewed here.

July 12, 2021

July 2021 Core Update Completed

About the core update completion, Google provided a statement via its Twitter handle Google Search Liaison that the rollout should be finished on 12th July 2021. No further information was given on the subject.

July 1, 2021

July 2021 Core Update

On July 1st, 2021, the announcement about the core update was made via Twitter. Google Search Liaison stated that it will take a couple of weeks to completely roll out. Google directed the audience to refer to the core update page found on their Search Central blog.

June 28, 2021

Spam Update Part 2

Google Search Liaison released news about the second half of their spam update via Twitter. The roll-out began on June 28th and was completed that same day. Originally, the announcement was made via Search Central blog by Google. The post was about Google’s SEO update for anti-search spamming and the precautionary measures taken against it in 2020, it was updated in April 2021.

June 23, 2021

June 2021 Spam Update

Google’s Search Liaison, Danny Sullivan announced an algorithm update focusing on spam tactics. The target update was directed toward fighting spam to improve search results.

An indication was given about a second part that got released in the following week. No further details about the second part were revealed specifically.

June 15, 2021

Page Experience Update

There was long-awaited anticipation regarding Google update for SEO targeting page experience. It initiated the rolling out phase after Google made the confirmation in June 2021. However, the update rollout was gradual and Google affirmed that there would be no drastic changes resulting from this update. The rolling out was to be completed by August 2021. The sudden ups and downs in the search algorithm were covered due to the gradual update rollout.

June 10, 2021

Known Victims Protection

On the 10th of June, The Vice President of Google Search published a post about online harassment and sites using “predatory practices”. The post discussed Google’s attempt at improving its search algorithm to identify and demote these sites. Pandu Nayak shared the reporting link for recording public complaints about online harassment.

June 2, 2021

Broad Core Algorithm Update

In June 2021, a broad core update was rolled out as a tentative, initial change. Sullivan from Google Search Liaison indicated that due to some improvement requirements still pending, the other parts of the update will be released later. The other parts were scheduled to be rolled out in July 2021.

April 8, 2021

Product Reviews Update

Google does not just try to nullify low-quality content but also rewards research-based content focusing on quality and originality. This update was part of its ranking improvement plan for review sites that list down in-depth content with researched information rather than thin summaries outlining brief details. In their post, Google also imparted ways to create and publish good product reviews and basic questions to address while writing them.

February 10, 2021

Passage Ranking

Google’s Public Liaison, Sullivan stated that for English sites in the U.S., passage ranking update is rolling out. The English queries will find properly indexed passages within the entire web pages ranked in the SERPs so that relevant outcomes can be achieved.

The passages won’t be independent of the pages but they would be an additional ranking signal for improving SERPs. Know more about passage ranking here.

December 3, 2020

December 2020 Core Update

After confirmation of the core algorithm update, the December 2020 core update was introduced. It was the third core update this year. This Google update for SEO was released a little later than what a normal schedule for core updates is.

May 4, 2020

May 2020 Core Update

After announcing via Twitter about another broad core update, Sullivan later posted that the algorithm update was in the pipeline and it would require a couple of weeks for the entire rollout.

January 22, 2020

Featured Snippet Deduplication

The news concerning the featured snippet deduplication update claimed that snippet position redundancy would be avoided for page 1 SERPs organic listings. This way web pages will be affected worldwide and the impact of this update will be massive on websites with featured snippets.

January 13, 2020

January 2020 Core Update

Danny Sullivan, Search Liaison from Google’s team tweeted that the core algorithm update will roll out soon. Google repeated the mentioned guidelines for webmasters regarding the core algorithm update.

December 9, 2019

BERT (Worldwide)

The BERT is a Google SEO update targeting worldwide impact. Sullivan from Google tweeted that BERT’s rollout included the following global and regional languages.

Google’s Danny Sullivan tweeted that BERT was beginning its worldwide rollout, and included the following languages:

Afrikaans, Albanian, Amharic, Arabic, Armenian, Azeri, Basque, Belarusian, Bulgarian, Catalan, Chinese (Simplified & Taiwan), Croatian, Czech, Danish, Dutch, English, Estonian, Farsi, Finnish, French, Galician, Georgian, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Javanese, Kannada, Kazakh, Khmer, Korean, Kurdish, Kyrgyz, Lao, Latvian, Lithuanian, Macedonian Malay (Brunei Darussalam & Malaysia), Malayalam, Maltese, Marathi, Mongolian, Nepali, Norwegian, Polish, Portuguese, Punjabi, Romanian, Russian, Serbian, Sinhalese, Slovak, Slovenian, Spanish, Swahili, Swedish, Tagalog, Tajik, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, Uzbek, and Vietnamese.

October 25, 2019

BERT Update

BERT Stands for Bidirectional Encoder Representation from Transformers. It is a machine learning technique developed by Google for language processing. This BERT update was announced by Google in 2019 and was claimed to be the most massive change in the past 5 years.

The BERT algorithm helps improve the understanding of search queries in a better way. The update impacted not only featured snippets but also the overall web ranking and was used on the 10th portion of the English language-based searches in the U.S.

September 24, 2019

Broad Core Algorithm Update

Another broad core update announcement was made by Sullivan as he tweeted that the broad core algorithm update would have a complete rollout within a week. Google again published instructions and guidelines similar to the details concerning other core updates.

August 1, 2019

Featured Snippets Update

Current information and content relevance are very important for addressing search queries. Each Google latest update for SEO focuses on these factors when ranking sites. The announcement for the featured snippets update was made in August 2019.

This update targeted fresh snippets featured on sites with current, useful content. The update allowed search engines to find the most relevant information for the user queries.

June 2, 2019

June 2019 Core Update

In June 2019, another tweet was made by Google’s Sullivan to announce the release of a new core broad algorithm update. The tweet was followed by the launch of the update running live from various data centers.

A broad core algorithm update by Google, similar to its other counterparts, focuses on the up-gradation of a broad range of elements within the search engine framework and is not specifically limited to just a category change.

March 12, 2019

March 2019 Core Update (or Florida 2)

An announcement by Sullivan, Google’s Search Liaison, confirmed the launch of a broad core algorithm update on a global level.

According to SEJ analytics, this core update is said to be the most effective, game-changing algorithm by Google in recent years and is a very important update of the search engine’s fundamental framework. Danny Sullivan recommended referring back to the guidelines given out for the March 2018 update.

February 13, 2019

Valentine’s Day Update

Industry chatter and the SEO ranking tools tracked the algorithm changes, though unconfirmed, which took place in Feb 2019. However, the search critics noticed positive changes overall in the SERPs and reported improved performance in the rankings. The evidence details can be found here.

October 31, 2018

Unconfirmed Halloween Update

According to some of the members of the webmaster community, reported volatility in the ranking factors was first noted around the Halloween season. The speculations indicated that this was the sign of an unconfirmed update release.

However, little evidence supported this theory. The chatter was based on the earlier broad core algorithm release in August by Google and the news regarding Google’s exploration of neural matching within the SEO working mechanism.

September 27, 2018

A “Small” Update

Google’s birth date falls on September 27 and in 2018 it was Google’s 20th birthday. Several noticeable spikes in web traffic indicated testing of a potential update. Some sites that were hit hard by the August core update recovered in this update phase reportedly. According to the announcement tweet made by Google on the 29th of September, the update was focused on smaller changes and wasn’t a part of the broad core algorithm.

August 1, 2018

Broad Core Algorithm Update

The third consecutive announcement in 2018 indicated the release of a new broad core update via Twitter. Google’s search team specialist Danny Sullivan, endorsed the guidance post by Google following the update launch.

Although it didn’t focus singularly on the medical niched sites it was still referred to as the “Medic“. The cyberspace professionals called it a general ranking algorithm for Google SEO updates as confirmed by Google later.

April 16, 2018

Broad Core Algorithm Update

Similar to the workings of the March 9, 2018 core update, Google again announced another broad core algorithm update via Twitter. According to Google guidelines, both of these updates focused on content relevance.

March 9, 2018

Broad Core Algorithm Update

In 2018, Google announced the rollout of a recent update in the previous week via Twitter.

While few details were revealed about the update, the main highlights of the announcement focused on the benefit of the update for “unrewarded pages” that were unnoticed previously. Google encouraged the users to “continue building great content”.

December 12, 2017

Maccabees Update

Analysis by the search industry claims that websites faced a major update impact in mid of December 2017. Later Google confirmed these subtle changes during that period. However, they intentionally downplayed the impact of the reported update.

September 8, 2017

Fall Flux

Through the grapevine and word of mouth along with some SEO ranking tools’ monitoring, it was noticed that Google may have released another update. President of GSQi, Glenn Gabe, detected major changes affecting site visibility and search traffic followed by fluctuations in ranking and other volatilities between September to October 2017. It was named Fall flux as these fluctuations were noticed in the fall season of the calendar year.

August 19, 2017

Quality Update

Although not confirmed, webmasters detected some signs of changes in the ranking mechanism of web pages. These changes indicated another subtle update release without proper confirmation from Google’s side.

The speculated update again targeted the low-quality pages, sites with heavy advertising and promotional copy, sales language, and negative user experiences. These elements led to the de-ranking of sites due to the quality algorithm update testing. The testing may have begun on the 9th of August as the website owners analyzed the sites that faced ranking issues and were further affected on the 19th of August.

July 9, 2017

Quality Update

Even though no confirmed announcement was made regarding this quality update, SEO ranking tools tracked minor changes on July 9th and speculated that another potential update was likely to be rolled out.

June 25, 2017

June 25 Update

Due to this update, various fluctuations were noted in the ranking positions of the web pages, especially those ranking in the 6-10 positions. Reportedly, this Google SEO update caused SEO tracking tools to detect a major impact on multiple niche sites such as food and beverage category sites.

However, the significant observations regarding the shifts in SEO caused speculative analysis about the update on this date otherwise no confirmed announcement was made by the Search Giant itself.

May 17, 2017

Quality Update

Lasting for a week and introduced on May 17, this quality update was introduced in the year 2017. The site owners experienced some changes in the Google search algorithm. They reported drastic advertising changes and UX fixes including low-quality content issues while tracking their SEO goals.

Their SEO tools also noted an impact on the website’s SERP volatility. Although the impact was not very extensive as compared to other Google SEO updates, the websites went through a change in the ranking mechanism.

March 7, 2017

Fred

Jokingly referred to as “Fred” by Google’s Gary IlIyes, the name stayed on. On a serious note though, this major Google SEO update was very impactful in targeting the low-value content. The update was officially confirmed on March 24 by Google’s team, however, no further details regarding the algorithm were told. The public’s confusion and queries about the Fred update can be answered by reviewing Google’s webmaster quality guidelines.

Continuous advertising and its benefits

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Advertising messages are the most important tool for promoting your product or service. This can be done in two ways – either with short-term or long-term campaigns. Long-term campaigns must be seen as an investment – but what can they deliver and what can you expect from always-on marketing? Why should you run continuous advertising alongside short-term campaigns?

What is continuous advertising?

Continuous advertising is a marketing strategy in which the customer is made aware of the existence of a company or product, even if they are not interested in it now. Often, continuous advertising is used when it is assumed that there is no demand for the product. At first glance, this may not seem to make sense. Why advertise something for which there is no demand? However, it is a sensible strategy used by many of the top companies in their fields, and it will help you both in building brand reputation and search engine rankings.

Why should you run continuous advertising?

Continuous advertising allows you to engage with your audience when they are ready to use your services. Its benefits keep you in front of your potential clients, plus it allows you to collect long-term data, so you know what your customers respond best to. It also allows you to try new ways, and seamlessly return to solutions that may have worked better. With continuous advertising, you’re also transparent with your clients, making you more trustworthy and likeable. Let’s take a closer look at why you should give continuous advertising a chance.

1. Maintaining awareness of your company and your products

For your products and services to be successful, potential customers need to know about them, even if they are not looking for a similar product or service at the moment. Through continuous campaigns, you are always on the radar of your potential customers, and naturally, when they need to use a service you offer, they will turn to someone they know.

We can use a real-life example. If you want to convince the masses of something you care about, which is better? To give one lecture to many people and then recede into the background, or to have long conversations with individuals and slowly but surely convince them of what is right? The right approach, of course, is the latter. After all, people tend to forget early on, but with continuous advertising, they still know about you and won’t easily forget you.

2. Establishing your company’s authority on the market

The market is nowadays overcrowded with companies offering mostly similar services. With the help of continuous advertising campaigns, you can stand out from the crowd. You can establish your position as a leading player in the industry, and you can convince customers that your product is of high quality and popular. In this way, the customer builds trust in your brand, offering the opportunity to turn a first-time customer into a long-term customer.

Given the predatory environment that the market is, it is important to be steadily on top. One-off campaigns can bring a lot of traffic in visits to your site and use of your services, but such traffic is evanescent. Without continuous advertising, your place in the search engines will quickly be replaced by your competitors. With continuous advertising, you ensure that you will always be at the top of searches.

3. Testing what works best for your audience

No marketing campaign starts smoothly. In the early stages of development, your ad may seem great, but it is only when you interact with your audience that you find out what works and what doesn’t. With continuous campaigns, you can test what works for customers and give it more emphasis. Conversely, you can abandon what doesn’t work as you initially wanted, no matter how great it may have seemed at first. By having continuous contact with the consumer, you can learn what to focus on more in the future, and in this way hone the best possible strategy for reaching them.

Furthermore, you may find out for yourself that your initial assumptions may not have been correct. Campaigns targeted at a particular season can be successful, but with continuous marketing, you may find that demand for your products and services may be even greater at other times.

4. Targeting the right audience

The key difference between one-off and continuous advertising campaigns is the ability to target a specific target group. This is because advertising systems tend to forget which groups have responded better than others, and may recommend your products and services to those who are not interested in them. This is the strength of continuous advertising. By collecting data over a long period of time, you can much better understand who is responding the most to your ads.

5. Benefitting you in the long run

A common argument for not trying a long-term campaign is the fear of its difficulty and possible unprofitability. However, there are many benefits to long-running campaigns. They help your brand to be visible at all times, build public trust, and find out what works best for your customers. But most importantly, they are not as complicated as they may initially seem. All concepts can be reused and calibrated to be tailored to demand.

The best aspect about long-term campaigns is that you can run them and then forget about them in peace. Such marketing campaigns generate traffic over a longer period of time, and while they won’t necessarily bring significant spikes in engagement with your services, in the long run, it’s something that pays off – both in building brand awareness and gaining customer trust.

6. Helps ranking in search engines

Continuous advertising campaigns bring new visitors to your website, which puts it on the radar of search engines. Search engines reward active and regularly updated websites with higher positions – and the higher you rank in the search engine, the more likely it is that you will be noticed by customers.

What is SEO?

SEO stands for “Search Engine Optimization”. Simply put, it is the process of improving the visibility of your site in internet search engines. The more traffic your page has, the higher it will appear in the search engine. However, there are ways in which SEO can help. I’ve covered those in this article, for example.

In the following paragraphs, you will read how continuous advertising campaigns can help in SEO.

What are the benefits of continuous advertising on SEO?

A key strategy for being a market leader is good SEO. If you want to be successful, you need to be the first choice of both customers and internet search engines. You can get to the top of the search engines with one-off marketing campaigns, but then quickly fall off, leaving the space to your competitors. But first: how does continuous advertising pay off from an SEO perspective?

1. Visibility in Google

Google, like other internet search engines, is constantly changing the metrics of SEO ranking calculation. If you don’t maintain your site regularly and if you don’t keep your visitors up to date on the latest products and promotions, your value and relevancy, and therefore your SEO rankings, will drop. Updated pages with new content are more attractive to both the search engine and the audience.

2. Maintaining traffic and leads

If your site is not ranking as high as it used to in terms of SEO, you will experience a rapid decline in visitors. If you neglect updating your content too much, you could lose everything. Along with the traffic, you will also lose the hard-earned leads.

3. Staying ahead of the competition

If you stop SEO and don’t have continuous advertising to generate traffic, you lose your SEO rankings. Of course, your competitors are the ones who are most happy about your losses. If your competition invests in SEO and long-term ads, it’s only a matter of time before they overtake you. Maintaining your search engine position is much easier than gaining it.

What we’ve learned so far?

Continuous advertising campaigns are vital for your company. Let’s review why you should invest in them.

From a company perspective, they allow you to build a brand reputation. By keeping you in front of your potential customers, they perceive you as a reliable and established brand. Furthermore, continuous marketing allows you to wait for the moment when the customer themselves are ready to engage with you.

Continuous advertising campaigns are also crucial for SEO. They continually bring new visitors to your site, making it more attractive to internet search engines. New visitors mean higher rankings, which causes your site to appear higher in searches. The higher your site appears, the more chance you have of attracting a potential customer’s attention.

Although continuous advertising campaigns can seem complicated at first, their benefits outweigh them in the long run. If you want to be successful with your products and become a market leader, they are essential to your success.

Why Continuous Marketing Campaigns Are Better Than Intermittent Ones?

A continuous marketing campaign is an absolute must for any company that does not want to waste its lead generation budget. Many companies launch intermittent marketing initiatives, which is harmful to them.

According to a survey conducted during Dreamforce by Conversica, corporate sales and marketing executives believe that at least 50% of their sales efforts and 50% of their lead generation budget are wasted on prospects that are never contacted.

According to the American Marketing Association (AMA), 70% of marketing leads are never followed up on by sales. What actually happens is that the marketing department shifts its focus to creating a new campaign with a different target demographic and/or subject.

When this occurs, the leads from your marketing effort are lost, and fresh short-term initiatives are started. This will be based on a new lead generation budget from your organization.

As a result, the marketing funnel is always filled with new contacts. Nevertheless, they do not result in sales and income because a buyer’s journey may last six, nine, or more months.

Your company needs a continuous marketing campaign since it is a long-term approach that focuses on client satisfaction, service quality, cost, and market movement. Any marketing strategy has to be improved by constantly generating new ideas and developing deeper connections with customers throughout the whole customer-company relationship.

Reasons to enforce continuous marketing campaign

There are many benefits of implementing continuous marketing campaigns. Below we present some of them:

  • It allows potential improvement. When intermittent campaigns fail, they fail badly. Although the continuous campaign may involve more money, you will have the chance to learn from the marketing KPIs and key performance indicators (KPIs).
    Having measurable marketing metrics and KPIs set up may help your company achieve objectives month after month, whether you are trying to measure digital marketing success, SEO development, or your social media growth. As a result, you will have a deeper and better grasp of how you function daily.
    Your company will benefit from the changes you start making as a consequence of the new insight. It is a long-term strategy that emphasises cost, market movement, service quality, and customer satisfaction.
  • Your brand will not be overtaken by rival companies. The obvious truth is that if you stop promoting your company to your target market, someone else will. Many businesses go through phases where they invest heavily in marketing, launching massive integrated campaigns and waves of advertising activity.
    However, if this is not continuous, someone else will undoubtedly take over the position. Even if the ads are designed specifically for “brand recognition,” keep in mind that consumers have a relatively short memory and loyalty.
    Rather than yelling the loudest for a short amount of time and then slipping into years of silence, it is far better to maintain a healthy conversation over a longer period of time.
    Your blog is a good example. When you stop updating it, your traffic will decrease, and you will drop in the rankings.
  • Understanding your customers becomes more effortless. A continuous campaign provides your company with a full picture of what is going on in the industry. You will be able to see who your consumers are, how they act, what they think, and what they need in real-time.
    In a competitive global market, information is power, and being informed helps marketers to be initiative-taking rather than passive. If something is not working, try something else. If necessary, change the products, messaging, channels, or budget, but keep going.
  • It helps differentiate a product from others on the market. Momentum is one of the most difficult things to build, and it can be challenging in the early days as you try to get that heavy marketing flywheel going. Building campaigns is fast and efficient if your marketing messaging, personal development, stories, differentiation, and campaign approach are locked down, authorised, and ready for prime time.
    You know exactly what to say, to whom to say it, and how to say it. The difficulty with this approach is that producing strategy assets, personas, and disruptive, compelling, and emotional message involves hard effort, time, and agreement from a range of stakeholders.
    This is particularly true in terms of product differentiation. Being distinct from your competitors is difficult and sometimes necessitates financial investments in operational improvements.
    Finally, it is crucial to remember that developing an effective strategy costs time and money. The time in question comes with a commitment to patience and the hard effort required to create compelling statements that move markets.

Conclusion

Marketing success is more than simply a series of intermittent campaigns. It should be continuous, improving over time. Marketing initiatives and improvements go hand in hand.

What works now might not work tomorrow. Customers’ preferences may change, or the market may become saturated. You may boost your conversion rate by regularly checking your marketing metrics, and KPI, and executing continuous improvement.

 

World Fathers Day

World Father’s Day — 19th June, 2022

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A father is a guiding light, mentor, superhero, friend, and guardian who is always there for his kids. They are the folks who show us the true meaning of life, who grab us up whenever we fall, and who give us the courage to stand again. As a result, every year, Father’s Day is observed around the world to honor fathers for their lifetime support and dedication towards their children.

In many countries, Father’s Day is commemorated with great joy. Children present their fathers with cards, gifts, and bouquets. Some go out to eat with their fathers and spend a day with them.

Why is World Father’s Day Named So?

The name of world fathers day is given so that the whole world could have a day when they can recognize and appreciate all the efforts, hardships, and sacrifices of the fathers. The day is celebrated each year around the world to honor and acknowledge  the importance of fathers in the lives of children while highlighting their lifelong struggles for their families.

When is World Father’s Day 2022?

The #worldfathersday is on Sunday, 19th of June, 2022. The day is celebrated to acknowledge all the efforts that dad’s make throughout their lives. Kids use this day to make their fathers happy and to give them a reason to be proud. You can mark the day on your calendar and start gathering some ideas to make the day fun for your dad.

What is the Theme of Father’s Day 2022?

There is no theme of world Father’s day. This is actually a plus point for all the children as they can plan different activities that their dads enjoy. Every father is unique and special so each of them deserves a special celebration without being bound by a theme.

History of World Father’s Day

Father’s Day was first observed in the United States on July 5, 1908, when thousands of men were killed in a mining accident in West Virginia, USA. Grace Golden, the daughter of a devout minister, recommended a Sunday service for all of the men killed in the unfortunate incident.

Sonora Smart Dodd proposed observing Father’s Day in admiration of her father, William Jackson Smart, a few decades later. Dodd was brought up by her father, a Civil War veteran, as a lone father with her five siblings. After finishing her education, she began promoting Father’s Day on a national scale.

Despite massive support, it took many years for Father’s Day to become a mandatory public holiday. The first bill was presented in Congress in 1913, but despite President Woodrow Wilson’s reassurance, it did not pass. Lyndon Johnson issued a declaration in 1966 declaring the third Sunday in June as Father’s Day.

Eventually, in 1972, President Richard Nixon passed legislation establishing Father’s Day as a yearly occasion on the third Sunday in June. Since then, it has been an authorized permanent public holiday.

What to Do on World Father’s Day? | World Father’s Day Activities

If you’re thinking about some ways to celebrate the world father’s day then we have some new ideas that can make it special for your dad.

This year, Father’s Day falls just a few days before the summer solstice (Tuesday, June 21, at 5:14 A.M. Eastern Time), making it the ideal time to kick off the summer holiday with a father-focused grill, camping trip, bay day, or other outdoor function!

Fishing

What about a fantastic tackle box or something father requires in his tackle box for fishing? Father’s love to go out for fishing. You can grab on this opportunity to connect with your dad and to spend some quality time with him.

Camping

Spend the day off of June 18/19 underneath the stars. Go on a night out with your dad and spend some time in the wild. See stars with him and it’s a plus point if your dad is interested in space, astrology, or constellations. You can take interest in his activities and enjoy the day with him.

Cooking

Get some grub on the grill! Food is one thing most of the dads love after their children. Step up an outdoor barbecue or grill for him and treat him with fresh and greasy home cooked food. Trust us he will appreciate it more than anything.

How to Celebrate World Father’s Day?

This day is all about parents and how vital they are for the upbringing of society as well as for individual growth.

Plan some fun things for your family.

Road wander

Start by taking your father for a long road trip. It has the potential to be an exciting road trip. Take plenty of pictures of your trip, and don’t forget to get some glamour shots of your dad as well.

Work together

On Father’s Day, not everybody has leisure time. Consider assisting your dad with a task if he is still working today. It could be as simple as arranging his office, preparing a snack tray for him, or assisting him with his desktop and other electronic devices.

Buy a Gift

Purchase a present for your dad. It can be something simple that they always wanted like a perfume with a card.

Post a Picture with Your Dad

On media platforms, use the hashtag #worldfathersday to recognize or appreciate your father for their efforts in your daily lives.

Facts about World Father’s Day

Following are some of the fact defining the importance of World Father’s Day;

  1. As per the National Retail Federation (NRF), customer expenditure on June 19th is presumed to be $20 billion, remarkably similar to the previous year’s record of $20.1 billion.
  2. Some nations commemorate Father’s Day on March 19, which is also the celebration day of St Joseph, Jesus’ earthly father.
  3. It was customary to wear a red rose to demonstrate that your dad was still alive, whereas a white rose demonstrated that your father had passed away.
  4. In Thailand, Father’s Day coincides with the king’s birthday, which falls on December 5.
  5. Father’s Day is known as Männertag in Germany, and it is celebrated by drinking a lot of beer and ingesting traditional food. Predictably, it can get quite noisy.
  6. It is the fourth most famous greeting card holiday, trailing only Christmas, Valentine’s Day, and Mother’s Day, but just before Easter.
  7. A tie is the most popular item of clothing bought as a Father’s Day gift, but it is the third most popular gift after digital gadgets and a day or dinner out. Following that, cards are the most famous Father’s Day gift for dads.
  8. According to the ONS, the average age at which a guy becomes a dad for the first period has risen during the last 10 years. In fact, the median age of a first dad in the United Kingdom has not been less than 30 since the mid-1970s.

FAQs (Frequently Asked Questions)

Is world Father’s Day celebrated on the same day every year?

No, the date of the holiday varies year after year.

Is the world Father’s Day the same everywhere?

Yes, it is celebrated on the same day everywhere each year.

When did Father’s Day begin in the United Kingdom?

Father’s Day became a national holiday in 1972, when Richard Nixon passed the bill during his re-election campaign.

Why is Father’s Day celebrated in June?

Sonora Smart Dodd’s dad, American Civil War soldier William Jackson Smart, was born on June 19, 1910, which was the actual date for fathers day. Afterward, it was moved to the third Sunday in June.

Conclusion

People nowadays are often preoccupied with their hectic schedules and may not be willing to express their support and love to their dads on a regular basis. That is why we celebrate Father’s Day to thank our dads for their extraordinary contributions.

The significance of our father in our existences could be expressed in words. So, on Father’s Day, we commemorate fatherhood and thank them for all of their love and support all through our lives.

It should not just be on Father’s Day, but every day, that we wake up grateful to our father for giving us a happy and healthy life, for guarding us from wickedness, for showering us with grace, and for being our pillar of strength and guide in all things.

How to Download Emails From Gmail — All Methods Explained

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Keeping records of email messages is very important, especially when you are a business owner and most of your communication is done through electronic channels. Data management experts recommend that if you download emails from Gmail, most of your business conversation threads can be archived and shared as attachments for future reference.

Downloading your emails can be beneficial in keeping track of corporate emails and saving important business communication details to be shared later. Specific messages and letters can be forwarded as attachments in Gmail or other communication apps once downloaded properly.

Let’s explore the advantages that you can enjoy when you download emails from Gmail.

Advantages of Downloading Emails from Gmail

There are many advantages to downloading emails from your Gmail account. Below are some of the most noticeable ones.

Freeing up Space

As a free Gmail account holder, you will have 15 GB of free space on the Google cloud allocated to you. All your emails and conversion threads will be saved on that. If you run out of storage for your email messages as you consume the free allocated data volume, you will have to download your emails from Gmail to free up some space.

Crowding your email account will affect performance and capacity and you would face trouble locating a particular email message. Combing through a stream of old message archives for a certain thread seems like a tedious task indeed. That is why downloading emails as .PDF or .eml extension files will let you improve your account performance and free up your allocated space as well.

Using your hard disk space for downloading and organizing your emails from the cloud helps you keep track of your important messages and categorize them chronologically as well.

Safely Storing Detailed Information

Saving up crucial data and maintaining records of significant business negotiations is another noticeable advantage of downloading emails on your computer.

Storing your email messages and other chat information helps keep evidence for later reference. Saving the email on your computer increases protection and enables easy organization of the information that your emails contain. This information can be used for business presentations, company meetings, drafting and corporate letter templates creation, etc.

Easy Sharing

If your business partners and collaborators don’t use a Gmail account, you can download emails from Gmail as attachments to share with them. You can share your emails as attachments in the .PSF extension format or through open-sourced cloud sharing services available online.

Saving your emails and sharing them improves the accessibility of messages to a wider audience. You can share entire conversation threads and virtual meeting records as well as the collection of company emails to several people at a time.

Common Methods of Downloading Emails

Even if Google is the largest email service worldwide, still there is a chance of loss or error and you may lose your email data if not saved properly. If you download your emails from Gmail, they can be protected against sudden loss in case of hacking or malware. It may take just a few minutes to complete your downloading process. Here are some common methods to download emails from Gmail. Let’s have a look at them.

1. Downloading an Entire Thread or an Individual Email

You can download a single email or an entire email thread from your Gmail account on your device by following some simple steps:

  • Log into your Gmail account from your device.
  • Select the folder from which you want to download the email or email thread. For eg. the Spam folder.
  • Click on the email that you want to download and open it by pressing on it.
  • Click on the three vertical dots present at the top right corner of the email. This button will open a drop-down menu containing email options.
  • Choose the “Download Message” option to download an email from your Gmail account on your device.
  • After that, a dialogue box will appear asking for your chosen folder pathway.
  • Select your file destination where your email will be saved as a .eml or webpage file.
  • Press “Save”.

2. Downloading Email Attachments

For reference, you may want to download email attachments from Gmail. You can also get a preview before downloading your email if the file is less than 25 MB.

  • Log into your Gmail account from your device.
  • Open the email thread that you want to download containing attachments.
  • Find the attachments you want to download and click on the downward arrow to start a direct download.
  • A prompt message box will let you know the download has been started and the file path where the downloaded file will be saved.

3. Downloading Email as a .PDF file

You can download email from your Gmail account as a .PDF file as well. Since .PDF extension files are supported by most word processing and communication applications. Furthermore, portable document format takes up less space than .eml files. The steps to download your email as .PDF are as follows:

  • Log into your Google mail account from your PC or handheld device.
  • Locate the folder where your target email message is present.
  • Click the “Print” option at the top.
  • In the printer menu options, select “PDF”.

  • Select the “Change” option from the Print window.
  • Choose your destination for file storage. The device directories for storage will be shown.
  • Click on “Save as PDF” from the file destination window.

  • Press the “OK” button to complete the saving process.

How to Download Emails from Gmail in 6 Easy Steps?

Step 1

In your web browser, navigate to the Google Takeout link i.e. takeout.google.com.

Step 2

Click on “Deselect all” in the top right corner.

Step 3

After scrolling down you will see the “Mail” option on the page. Check the box present on the right-hand side to select this option.

Step 4

Now you will see the “All Mail Data” option. Select it.

Step 5

From this point onward, you should decide whether you want to include all mail or specific labels.

Step 6

Clicking on “Next step” will take you to the delivery method and will let you select the file type for exported emails to be saved.

How to Select the Delivery Method for Your Downloaded Emails?

There are several available delivery method options when you download emails from Gmail. These options include:

  • Send download link via email
  • Add to Google Drive
  • Add to Dropbox
  • Add to Microsoft OneDrive
  • Add to Box

Upon seeing these options it is clear that the choices are feasible and you can easily select the method that suits you best.

Below is a quick overview of the three most common of these methods and how to proceed with them once you have selected any of them.

1. Sending a Download Link via Email

Step 1

Once you have the delivery methods list open in front of you, select “Send download link via email”.

Step 2

Click on “Create Export”.

Step 3

You will now receive a message mentioning the archiving option. Click on “Download archive”.

Step 4

Finalize the process to save your data.

2. Adding to your Google Drive

Step 1

Once you have the delivery methods list open in front of you, select “Add to Google Drive”.

Step 2

Click on “Create Export”.

Step 3

Once you receive an email, select the “View in Drive” option. A folder will appear with your organized email data.

Step 4

Click on “Download” to access it.

3. Adding to Dropbox

Step 1

Once you have the delivery methods list open in front of you, select “Add to Dropbox”.

Step 2

Click the button “Link accounts and create export”.

Step 3

This will redirect you to your Dropbox account. Log into your account.

Step 4

Once signed in, a prompt window will appear asking for access permission. Choose “Allow” to let Google access the folder within the Dropbox application.

Step 5

You will receive an email that will direct you to Dropbox upon viewing. It will lead you to the Dropbox folder containing your data.

Step 6

Simply follow the mentioned instructions to download your data.

How Many Export Types Do you Encounter When You Download Emails from Gmail?

There are two types of export you may see once you opt for downloading your Gmail emails. These are explained below.

One-time Export

This type of export helps create a separate archive of the selected data. If you have planned to abandon your account or close it permanently, this is the best option for one-time usage. This often happens when you change your email service or a company employee has resigned and data has to be archived once and for all.

Scheduled Export

This type of export is more systematic and timed. It is set to be automatically processed according to a selected schedule so that data can be exported as a regular backup in a timely fashion. E.g. bimonthly, monthly, or annually. Each year the schedule for exporting should be renewed though.

What are the Available File Types for Downloading Emails from Gmail?

  • Zip files – These are the most suitable option supported by a majority of devices.
  • Tgz files – These files may require special software to open them.

How to Choose Certain Gmail Labels In Bulk for Downloading?

Follow the steps mentioned below to download specific Gmail labels.

Step 1

Open the Google Takeout page in your browser after signing in to your Gmail account.

Step 2

Scroll down the page until you see the Mail section.

Step 3

Click the “All mail included” option. A page will open as below.

Step 4

Choose your selected labels and check the boxes.

Step 5

Once you have selected them, click “OK”.

Afterward, choose your delivery method and follow the procedure related to the method you have selected as discussed above.

FAQs on How to Download Emails from Gmail

How can I save email messages from my Google mail account to my device?

When your email data volume exceeds the 15 GB limit, downloading your emails becomes a feasible option. You can store your emails on secondary storage devices such as your local hard disk.

Even though there are multiple other options for doing this, the most common are mentioned here. However, with this method, you can download emails from Gmail one at a time. This option can let you save your message on your computer while keeping the format and attachments intact.

Just log into your Gmail account and select the email message that you want to save. Click on more and select “Download Message”. Then save it to your selected directory on your computer.

How do I download and save Gmail emails to an external storage device?

Downloading your emails to an external hard drive is an easy process as discussed in the article above. Navigate to the takeout.google.com link. Select the “send a download link via email” option i.e. your chosen delivery method.

Then select the “Create Archive” button. Once the mail data archive has been prepared, a message will be received and you can click on the download option to save archived data to your external or local drive.

You can also opt for a simpler approach and download and save your emails as .PDF files one by one as discussed above.

Can I download Gmail emails with attachments?

Most methods describing how to download emails from Gmail don’t specifically explain downloading with attachments. However, you can export a single email with an attachment from Gmail to Google Drive. Open your selected email and click on “Save to Google Drive”.

After selecting the Google Drive folder, press the Save button. In the save settings, you have different options. You can select save only attachments or merge conversations in a single file or each conversation in a separate file.

Some third-party email services even provide you with an auto-forwarding option to export and create an automatic backup for your emails.

How can I save email messages as archives before deleting them?

To put your email messages as archives before deletion, select your email and right-click to open the email options. Then select the archive button. You can choose to save them on a cloud application such as Dropbox, one drive, or Google docs.

What could be the reason to download emails from Gmail and why is it a recommended practice?

You might have certain reasons for downloading emails from Gmail. It may be because of your job switching that you want to clear up your online inbox and export old data into an archive folder. Or you may want to protect your data from piracy or hacks. Or it may be because your team member is resigning and you want unimportant message threads to be archived. Or it may be because a newly recruited company employee needs a briefing on an entire project discussion so you want to share the messages, etc.

Can I save my emails with the same labels and folders after I finish downloading them?

Yes, you can keep the labels. However, you have to save each of them individually. For downloading your labels, download the MBOX files for labels and import them to the target folders.

Google ads bidding strategies

11 Most Important Google Ad Bidding Strategies in 2022

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Making the most of your ad revenue depends on your strategic ad bidding plan. PPC ads are often successful when you target your ad content to the right market.

Avoiding click fraud and driving organic traffic to your paid ads to get the most out of your ad budget seems like a tedious task indeed. However, by understanding the ad auction basics and learning the Google ads bidding strategy one can optimize their ad campaigns accordingly.

Paid search networks facilitate great tools and resources to help SMEs invest their marketing capital in the right place. They invest time, effort, and money to look for the right keywords for their PPC ads but most of the time their bidding strategy fails due to a lack of research and understanding of the Google ad system.

To familiarize yourself with the most effective Google ads bidding strategy, we have compiled a list below and talked about each of the most effective ones in detail.

Being an owner of a small business or industry, the PPC concept will be foreign to you. This guide will help you devise the right strategy and propose an effective bid for your ad campaigns.

11 Current Google Ad Bidding Strategies by Google

To help people realize their advertising goals, Google has 11 different strategies available these days. These are listed below:

  1. Manual CPC Bidding
  2. Maximize Clicks
  3. Target CPA (Cost Per Acquisition)
  4. Target ROAS (Return On Ad Spend)
  5. Maximize Conversions
  6. Maximize Conversion Value
  7. Enhanced Cost-Per-Click (ECPC)
  8. tCPM Bidding (Target Cost Per Thousand Impressions)
  9. vCPM Bidding (Viewable Cost Per Thousand Impressions)
  10. CPV Bidding (Cost Per View)
  11. Target Impression Share Bidding

Each business owner has a unique brand marketing strategy following a set of certain advertising goals. Search engines offer a variety of bidding strategies to cater to these goals individually.

Google ads bidding strategy also incorporates a range of diverse marketing goals to satisfy the advertisers as everyone is looking for different business outcomes.

Yes, businesses may have a similar mission to increase conversions and ad revenue at the end of the day. However, trade thinking patterns, ad planning, and process implementation differ from business to business. Some of them prefer improved online presence and emphasize personal branding. Thus, each of them needs a different sort of strategy to follow. Understanding which Google ads bidding strategy is right for your business goals needs deep understanding and practice.

Remaining up to date is also necessary as Google keeps revising and adjusting the old strategies and adding new ones based on clients’ experiences. Therefore, you should keep yourself ahead of the game and remain up to date.

Most Effective Google Ads Bidding Strategies

AI has taken the industry by storm and advanced robotics have upped the ad bidding game quite a notch. Google ads bidding strategy has also been influenced by AI in recent times.

This indicates that search engines now have automated bidding tools and features to incorporate AI while advertisers bid.

On the other hand, some advertising managers prefer to run the ad campaigns manually.

With an available variety of bidding methods out there, choosing the one best suited for your business becomes a dilemma indeed. However, by going through our explanation of each bidding strategy below you will be able to grasp the crux of it to help you choose the right one for you.

1. Manual CPC Bidding

One of the most initial ones for even the novice advertisers out there is the Manual CPC bidding method.

It facilitates active control over your proposed bids and is a manual process overall. When opting for this Google ad bidding strategy, you have to dedicate increased time and effort to running your ad campaign.

To follow the manual CPC bidding strategy, set bids according to your manually chosen cost per click for the ads. In contrast to the automated bidding method, the manual method lets you set the maximum ad budget that you are willing to pay per click. This method suits people experienced in PPC advertising and is willing to go an extra mile for making their campaign a success. You can set your keywords and adjust them according to popularity and profitability.

This strategy also works well for in-house PPC advertising agencies focusing on remarking and looking to make the most out of their ad spend.

As a con, however, we can say that manual work needs time and concentration and if you are running multiple campaigns at a time, you may not be able to manage it effectively.  But once you get yourself fine-tuned with the latest PPC upgrades, using this method you can get more data and improve your approach accordingly.

As each keyword, ad group, and placement has a set amount that you pay while bidding for ad space, there is some sort of control given to you to fix the maximum ad spend. If you have initiated a non-branded campaign, you will soon realize what sort of CPC strategy you have to implement.

2. Maximize Clicks

Maximize clicks follows an automated pattern and is a set-it and forget-it strategy for PPC marketing to gain clicks. You set a budget for your expected clicks and Google Ad Words monitor the no. of clicks automatically.

After setting your bids, you will start receiving clicks possible enough within your specified ad budget. You can set a capital on your bids to control the maximum ad spend on bids and can control your daily ad budget this way.

It provides you with a motivation to spend your ad budget on gaining something fruitful and increased clicks mean an increment in ad revenue as well. Maximizing traffic to your page means improved exposure and lead generation.

For advertisers, brand exposure is the ultimate goal of their PPC marketing. Maximize clicks Google ads bidding strategy helps you achieve that. Implementing it with CPC bidding is useful in making the most out of your ad spend. If you have a good conversion rate per click but you are looking to increase volume as well, this strategy is the right option for you.

Majorly emphasizing increasing the click rate, driving traffic to your business site is one of the most fruitful outcomes of this method making it a little an effective Google ads bidding strategy to rely on.

3. Target CPA (Cost Per Acquisition)

Target CPA zeroes on increasing conversions within the cost per action or acquisition frame that you have specified.

It is a Google ads bidding strategy strongly focused on automated contextual signal evaluation to tailor the bids for Google ads auction. It is a very useful strategy for maximizing conversions based on your conversion volume history and eligibility criteria for entering the auction.

This bidding method can be used in a marketing portfolio individually as well as as an advertising team campaign.

In short, using Google’s machine learning cues Target CPA optimized your bids to set up your conversion goals keeping in mind your CPA budget.

If you are planning to run multiple campaigns side by side and there are several advertising agendas in the pipeline, this strategy will probably be the best for you. Streamlining your bids according to your conversion target will help you achieve your PPC marketing goals.

SMEs, B2B businesses as well as large conglomerate marketing agencies can also generate leads by adopting this strategy to optimize their CPA and increase their ad revenue.

4. Target ROAS (Return on Ad Spend)

Return on ad spend or ROAS is something you expect as revenue after you spend some money on your PPC ad marketing. By opting for this strategy, you can target ROAS directly and make a bid according to that set ROAS.

For instance, if you are trying to increase your conversions, then you can maximize your conversion value through the bid setting in Google Ads. Your bids are set according to the conversion value that Google calculates based on the previously reported values. You can install a conversion value tracking plugin on your website. Then Google fixes your CPC bids to the maximum limit so that your conversion value increases too. And as a result, you can achieve your average desired ROAS.

Previous history and adequate data are required for this strategy to be effective as it uses Google’s AI system to manage and track the data in real-time. Data accuracy is also important to get the right results. Previous conversion values should be enough to provide Google with sufficient performance history. The recommended figures by Google are 15 conversions within the past month at least.

As the e-commerce websites and online stores are largely focused on click conversion rate this strategy can be highly effective there.

Remember, rather than focusing on volume, this Google ad bidding strategy emphasizes product cost to deliver the appropriate conversion value that the advertisers desire.

5. Maximize Conversions

Maximize Conversions strategy, as the name suggests, aims at providing an automated solution for increasing the conversion rate. It sets the bid in such a way that your ad spend is allocated mainly to extract as many conversions as possible.

These bids are not keyword-based. Rather, Google sets a CPC bid based on your targeted advertising goals. This strategy also follows Google’s advanced machine learning to set the bids in an automated manner.

The bids are tailored automatically during the auction to propose the right bid at the right time. The bidding strategy works well when previous data has been collected by the AI-based tracking system so that the ad campaign runs smoothly.

A certain amount of daily ad budget is required to use this strategy for each of your marketing campaigns. If you are an advertising partner having a shared budget then you have to opt for this strategy thoughtfully. If you haven’t set a target CPA then your ad budget would be already spent until you reach your maximum conversion target.

So the question arises about when to use this method? Google will need previous history, quality conversion score, and a well-planned campaign to get the most out of your ad spend.

6. Maximize Conversion Value

To maximize your conversion value you can select this Google ads bidding strategy. Launched only recently by Google Ads, this bidding strategy uses an automatic search to find the best CPC bid for your ad. The search repeats every time the as appears on Google SERPs.

If you don’t want to target ROAS and would like to spend your ad budget focusing on conversion value instead, this bidding strategy is for you.

Maximize conversion value let you spend your budget efficiently and as result, you get the highest conversion value possible.

Google is hungry for conversions that provide a good ROI and make a considerable profit. This strategy makes it easy for e-commerce ad campaigners to drive the optimum profit by heading straight for the conversion values.

7. Enhanced Cost-Per-Click (ECPC)

By selecting ECPC smart bidding strategy you can adjust your bids according to the auction-time bidding signals.

Before you devise your entire PPC marketing strategy based on the ECPC method, you must understand the basics. By adjusting your cost per click rate, the Google bidding system tailors your manually set bids to increase conversions and conversion values. You can set the maximum cost per click for your PPC ads by using this strategy. The clicks that are likely to generate more sales are automatically given preference to ensure maximum conversion.

Although it is also a subset of the smart and strategic bidding system launched by Google ads, it’s not the same as Target CPA or Target ROAS. As the working behind it is partially automated the actual bid setting is done by the advertisers manually.

It means that the advertisers are in full control of their bids and wouldn’t have to set and forget the cost per click rate that they have fixed. Google judges by drawing previous history results to decipher which keywords are more convertible and to adjust the bids accordingly.

The objective of ECPC is to get your conversions increased through manual bid adjustment.

If the e-commerce data is sufficiently available then Google can make this strategy work for your intended marketing goals. However, in certain niches where there isn’t previous data present, this strategy cannot reap optimum benefits.

8. tCPM Bidding (Target Cost Per Thousand Impressions)

tCPM is the bidding strategy focused on the number of impressions in Google search engines plus how much it costs per every 1000 of those impressions on average. When you select this Google ads bidding strategy, the search engine giant will analyze your campaign and gauge the reach of your business to the target audience.

By determining your reach the average CPM is kept low or equal to your intended cost so that your campaign visibility is prioritized. To increase your online presence while maintaining your set budget, this strategy is a good way to start.

Display networks are a group of sites and ad space displaying your brand advertisements. tCPM bidding strategy enhances your brand exposure and is an effective choice for display networks’ ad marketing.

9. vCPM Bidding (Viewable Cost Per Thousand Impressions)

Inspired by tCPM, vCPM differs a bit in the functionality by focusing more on viewable cost per 1000 impressions specifically.

The standard for viewability in display ads by Google is that 50% of them remain on screen for one or more seconds. For motion clips and videos, they must remain on screen while playing for a couple of seconds for Google to count them as viewable ad content.

vCPM is a manual bidding method require taking complete control over your bids. To increase your brand publicity and solidify your online presence, this strategy should be opted for. vCPM ensures that your brand message has been viewed by the target audience and has reached the intended audience making sure that your ads are being viewed by the searchers and only paying for them after that seems like a fair deal.

As per Google’s recommendation, setting up a higher bid for the vCPM bidding strategy gives you an edge over your competitors in the PPC marketing arena.

10. CPV Bidding (Cost Per View)

CPV is a bidding strategy based on cost per view on your PPC ads. The number of views your ad reviews determines the cost that you will be charged per view or interaction,

First, you can start following this method by setting a bid amount and adjusting your maximum ad spend limit. Your video ads can win the auction by implementing this strategy and targeting the audiences, motivating them to watch the videos.

If the strategy becomes successful and your videos win the views then ultimately your ad campaign will be fruitful. As a default Google ads bidding strategy, views for your video marketing campaigns will increase by adopting this approach.

11. Target Impression Share Bidding

Target Impression Share Bidding is a smart dongle ad bidding strategy running your ads in three locations. The bids are set to aim for ad space in three places:

  1. Absolute top of the page
  2. Top of the page or page header
  3. Anywhere on the page

As the preference is before the bid by the advertisers, Google sets a higher CPC bid to follow that preference. This bidding tactic is a sound bidding method to raise the visibility graph for your ads and increase brand awareness.

This strategy is an ideal method to propose bids for ads that will only show when someone looked up for them. They will be displayed in prime locations on the site and may appear early in SERPs.

Now it’s up to you to set up the bid according to your chosen, maximum CPC. Remember, there is a limit to your potential profitability so don’t go overboard and don’t adjust your bids beyond your ad budget.

Manual Vs Automated Bidding – Which One’s Better?

Generally, automated bidding is suitable for small account-holding advertisers and moderate ad campaigns.

Mostly, it is thought of as a temporary fix for ad bidding not entirely suitable for large-scale ad campaigns.

For this reason, automated strategies are preferred when there is a time constraint along with a massive advertising plan at work. The automated bidding method will help large-scale advertisers by letting AI-based systems do the main work and monitoring the CTR, keyword imp, sessions, and conversions at the front end.

If by any chance, CTR is not improving and generating low impressions, you should be alerted to solve the issue. Pausing the keyword should be opted for in the case of click-through rate. Ultimately though, in the long run, manual bidding lets you be the master of your ad campaign and lets you control your bidding strategy completely and independently.

The Best Google Ads Bidding Strategy

As business managers want a precise solution for their PPC advertising concerns, they look for the best option out there. However, there isn’t a definitive answer to this, unfortunately.

Before picking up a suitable Google ads bidding strategy, consider your goals first. Consider what your ad objective is, who you are targeting, what paid search will achieve for you, and what sort of ad revenue are you expecting from it. Then carefully choose the strategy bestowed with your ad goals.

For instance, if your focus is on maximizing the brand visibility spectrum of your business, you should pick the Target Impression Size bidding method. However, if you opt for Maximize Clicks instead, your strategy may not align with your expected business outcomes.

Remember, these 11 strategies are different from each other and each of them focuses on a particular marketing goal. Therefore, understanding these differences is important before making your choice to achieve your outcomes successfully.

At first, Google’s bidding game would seem like a complex maze, yet it facilitates variety in the advertising arena. By success-oriented business opportunities for each type of business out there, you can advertise your campaign according to your specific needs.

Starting up, you have to make sure you have the right budget and marketing resources to finance your ad campaign and leverage your chosen Google ads bidding strategy.

Experwith lamenting the strategies will lead to finding something that fits the bill. It never hurts to explore and try a pragmatic approach to achieve PPC success for your brand.

Flexibility is inevitable in a technology-driven, dynamic era. It opens the doors for positive change and fruitful outcomes in the wake of it. Every day new challenges are being introduced in the ad market. Adjusting to this now and then is fundamental for improving your Google ad bidding strategy.

What is SDK spoofing?

SDK Spoofing – what is it?

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With the help of the data extracted from real devices, some legitimate-looking installs can be created, which more or less appear like actual installs. Such legitimate-looking installs are known as SDK proofing. To get a fair share of the advertiser’s budget, fraudsters come up with such installs. SDK spoofing can not only appear real but also does real damage to the business.

How do fraudsters exploit users by SDK Spoofing?

A ‘man-in-the-middle attack’ is performed by fraudsters when they tear the SSL encryption between the backend servers and communication of tracking SDK. This is what it takes to commit a crime like SDK spoofing, and once the fraudsters perform their malicious attack, they begin generating several test installs for the app they want to use as bait.

The fraudsters don’t just stop here. They not only learn about the URL calls that carry out certain functions within the app but also get full information about the dynamic and static parts of the URLs. With the dynamic parts having their backs, the fraudsters can test their setup, and even put it up for an experiment. When the fraudsters successfully track the first install, they know that they have got the accurate URL setup to create installs.

What should you know about SDK Spoofing?

There are three things that you must wrap your head around SDK spoofing.

  1. Where fake installs generated by install farms or emulation are hard to detect, SDK Spoofing is much harder to detect because these installs appear legit. In the context of campaigns, they can represent about 80% of them.
  2. The real device data can be acquired by fraudsters through leveraging an app that is under their control or using one of their own. Popular apps such as a flashlight tool app or a battery saver can also come under the radar of these fraudsters.
  3. In 2017, mobile advertisers suffered a lot from SDK spoofing because such deceptive schemes became much more sophisticated in the sense that they were not easily spotted by the advertisers.