Investment

How to make sure your team or people will understand what you say? How to get proper feedback from your team?

As a manager, one of the most common criticisms received is a lack of clarity during conversations, situations, or tasks. It can be frustrating to feel like you are not ...

As a manager, one of the most common criticisms received is a lack of clarity during conversations, situations, or tasks. It can be frustrating to feel like you are not Read article →

Why do you need to develop a business case for a new social monitoring technology?

Below is the answer and explanation for why do you need to develop a business case for a new social monitoring technology? Why do you need to develop a business case for a new social monitoring technology? ...

Fill in the blank: Running a sprint workshop is time consuming for the team, but it’s worth the time investment because: ___________.

Below is the answer and explanation for fill in the blank: running a sprint workshop is time consuming for the team, but it’s worth the time investment because:. Fill in the blank: running a sprint workshop is ...

What is conversion optimization?

Below is the answer and explanation for what is conversion optimization? What is conversion optimization? Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act. Conversion optimization is ...

There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third?

Below is the answer and explanation for there are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third? There are ...

What can the Performance Planner recommend?

Below is the answer and explanation for what can the performance planner recommend? What can the performance planner recommend? Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an ...

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

Below is the answer and explanation for Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, ...

What can the Performance Planner assist you with?

Below is the answer and explanation for what can the performance planner assist you with? What can the performance planner assist you with? To create an optimized copy of your existing campaign, so that it can be ...

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

Below is the answer for Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this ...

Return Of Investment (ROI)

Definition The percentage of profit or loss made on the invested money. Information For instance: $200 profit / $1000 investment = 20% ROI Theoretically, return-on-investment is easy to understand. Practically, you might face difficulty in understanding it ...

Who am I?

Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

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