Below is the answer and explanation for an advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend. An advertiser wants to increase the quality score of a low-perofrming keyword. Which ...
Below is the answer and explanation for an advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend. An advertiser wants to increase the quality score of a low-perofrming keyword. Which Read article →
Below is the answer and explanation for what’s one of the main benefits of using ad extensions. What’s one of the main benefits of using ad extensions. Extensions increase your reach by showing your ad on more ...
Below is the answer and explanation for what’s one of the main benefits of using ad extensions. What’s one of the main benefits of using ad extensions. Extensions increase your reach by showing your ad on more Read article →
Below is the answer and explanation for let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget? Let’s say your cost-per-click is $0.05 ...
Below is the answer and explanation for let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget? Let’s say your cost-per-click is $0.05 Read article →
Below is the answer and explanation for how are negative keywords different from other keywords? How are negative keywords different from other keywords? They make your ad appear for search terms that you don’t want. They prevent ...
Below is the answer and explanation for how are negative keywords different from other keywords? How are negative keywords different from other keywords? They make your ad appear for search terms that you don’t want. They prevent Read article →
Below is the answer and explanation for Clyde wants to raise the profile of his dance school. A “display network only” campaign can help him: Clyde wants to raise the profile of his dance school. A “display ...
Below is the answer and explanation for Clyde wants to raise the profile of his dance school. A “display network only” campaign can help him: Clyde wants to raise the profile of his dance school. A “display Read article →
Below is the answer and explanation for your ad can show to a potential customers when your targeted language matches: Your ad can show to a potential customers when your targeted language matches: The customer’s browser setting. ...
Below is the answer and explanation for your ad can show to a potential customers when your targeted language matches: Your ad can show to a potential customers when your targeted language matches: The customer’s browser setting. Read article →
Below is the answer and explanation for when people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use: When ...
Below is the answer and explanation for when people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use: When Read article →
Below is the answer and explanation for Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day? Mary’s campaign consistently meets its average daily budget. What should ...
Below is the answer and explanation for Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day? Mary’s campaign consistently meets its average daily budget. What should Read article →
Below is the answer and explanation for using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” Using the paid & organic report ...
Below is the answer and explanation for using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” Using the paid & organic report Read article →
Below is the answer and explanation for what changes can you make to the display network campaign of a client who wants to drive awareness of her natural beauty brand: What changes can you make to the ...
Below is the answer and explanation for what changes can you make to the display network campaign of a client who wants to drive awareness of her natural beauty brand: What changes can you make to the Read article →
Below is the answer and explanation for what bidding strategy should you use to maximize the number of visitors to your website? What bidding strategy should you use to maximize the number of visitors to your website? ...
Below is the answer and explanation for what bidding strategy should you use to maximize the number of visitors to your website? What bidding strategy should you use to maximize the number of visitors to your website? Read article →
Below is the answer and explanation for your client wants to improve her ad position. What would you recommend? Your client wants to improve her ad position. What would you recommend? Improve the ad quality and increase ...
Below is the answer and explanation for your client wants to improve her ad position. What would you recommend? Your client wants to improve her ad position. What would you recommend? Improve the ad quality and increase Read article →
Below is the answer and explanation for if you’d like your ads to show on certain sites across the internet, you can add these websites as: If you’d like your ads to show on certain sites across ...
Below is the answer and explanation for if you’d like your ads to show on certain sites across the internet, you can add these websites as: If you’d like your ads to show on certain sites across Read article →
Below is the answer and explanation for why would an advertiser use site links? Why would an advertiser use site links? To showcase customer reviews with high-quality survey data. To let customers click a button to call ...
Below is the answer and explanation for why would an advertiser use site links? Why would an advertiser use site links? To showcase customer reviews with high-quality survey data. To let customers click a button to call Read article →
Below is the answer and explanation for Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him? ...
Below is the answer and explanation for Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him? Read article →
Below is the answer and explanation for which ad extension would you use for an advertiser who has a chain of restaurants? Which ad extension would you use for an advertiser who has a chain of restaurants? ...
Below is the answer and explanation for which ad extension would you use for an advertiser who has a chain of restaurants? Which ad extension would you use for an advertiser who has a chain of restaurants? Read article →
Below is the answer and explanation for in order to appeal to customers on mobile devices, it’s important to: In order to appeal to customers on mobile devices, it’s important to: Send users to a video-based landing ...
Below is the answer and explanation for in order to appeal to customers on mobile devices, it’s important to: In order to appeal to customers on mobile devices, it’s important to: Send users to a video-based landing Read article →
Below is the answer and explanation for your client wants to show ads to people who’ve visited her website before. Which ad words feature would you recommend she use? Your client wants to show ads to people ...
Below is the answer and explanation for your client wants to show ads to people who’ve visited her website before. Which ad words feature would you recommend she use? Your client wants to show ads to people Read article →
Below is the answer and explanation for Tony travels frequently. He needs to be able to make changes to his ad words account while he’s offline, so he downloads ad words editor. Using ad words editor. Tony ...
Below is the answer and explanation for Tony travels frequently. He needs to be able to make changes to his ad words account while he’s offline, so he downloads ad words editor. Using ad words editor. Tony Read article →
Below is the answer and explanation for your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day? Your client’s campaign is consistently ...
Below is the answer and explanation for your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day? Your client’s campaign is consistently Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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