Below is the answer and explanation for which of the following is not an automated bidding strategy? Which of the following is not an automated bidding strategy? Maximize conversions. Maximize views. ✅ Target ROAS. Target CPA. Correct ...
Below is the answer and explanation for which of the following is not an automated bidding strategy? Which of the following is not an automated bidding strategy? Maximize conversions. Maximize views. ✅ Target ROAS. Target CPA. Correct Read article →
Below is the answer and explanation for what should your consideration stage ads do? What should your consideration stage ads do? Promote generic, unbranded content. Direct someone to a pricing page. Include discounts to encourage immediate purchase. ...
Below is the answer and explanation for what should your consideration stage ads do? What should your consideration stage ads do? Promote generic, unbranded content. Direct someone to a pricing page. Include discounts to encourage immediate purchase. Read article →
Below is the answer and explanation for true or false: an organic marketing strategy is reliant on your followers, while social media advertising allows you to target new audiences. True or false: an organic marketing strategy is ...
Below is the answer and explanation for true or false: an organic marketing strategy is reliant on your followers, while social media advertising allows you to target new audiences. True or false: an organic marketing strategy is Read article →
Below is the answer and explanation for which of the following represents a broad match keyword? Which of the following represents a broad match keyword? Wall art. ✅ “Wall art”. Wall +art. -Wall art. Correct answer Wall ...
Below is the answer and explanation for which of the following represents a broad match keyword? Which of the following represents a broad match keyword? Wall art. ✅ “Wall art”. Wall +art. -Wall art. Correct answer Wall Read article →
Below is the answer and explanation for fill in the blank: a keyword set to match type will display your ad if the search term contains the same order of the words, but it can also contain ...
Below is the answer and explanation for fill in the blank: a keyword set to match type will display your ad if the search term contains the same order of the words, but it can also contain Read article →
Below is the answer and explanation for where should you allocate the majority of your paid media budget? Where should you allocate the majority of your paid media budget? New advertising channels that you haven’t advertised on ...
Below is the answer and explanation for where should you allocate the majority of your paid media budget? Where should you allocate the majority of your paid media budget? New advertising channels that you haven’t advertised on Read article →
Below is the answer and explanation for if you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, ...
Below is the answer and explanation for if you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, Read article →
Below is the answer and explanation for what should your awareness stage ads do? What should your awareness stage ads do? Address the problem your buyer persona is experiencing. ✅ Question why your buyer persona cannot solve ...
Below is the answer and explanation for what should your awareness stage ads do? What should your awareness stage ads do? Address the problem your buyer persona is experiencing. ✅ Question why your buyer persona cannot solve Read article →
Below is the answer and explanation for scenario: your business wants to advertise to a local audience. Which targeting strategy should you use? Scenario: your business wants to advertise to a local audience. Which targeting strategy should ...
Below is the answer and explanation for scenario: your business wants to advertise to a local audience. Which targeting strategy should you use? Scenario: your business wants to advertise to a local audience. Which targeting strategy should Read article →
Below is the answer and explanation for true or false: digital advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey. True or false: digital advertising is a targeted, ...
Below is the answer and explanation for true or false: digital advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey. True or false: digital advertising is a targeted, Read article →
Below is the answer and explanation for fill in the blank: a keyword set to match type will display your ad if the search term contains the same order of the words, but it can also contain ...
Below is the answer and explanation for fill in the blank: a keyword set to match type will display your ad if the search term contains the same order of the words, but it can also contain Read article →
Below is the answer and explanation for fill in the blank: a keyword set to match type will display your ad if the search term includes that keyword, or a very close variation. Fill in the blank: ...
Below is the answer and explanation for fill in the blank: a keyword set to match type will display your ad if the search term includes that keyword, or a very close variation. Fill in the blank: Read article →
Below is the answer and explanation for how often should you evaluate your paid media budget? How often should you evaluate your paid media budget? Weekly. Monthly. Quarterly. ✅ Annually. Correct answer Quarterly. ✅ The above answer ...
Below is the answer and explanation for how often should you evaluate your paid media budget? How often should you evaluate your paid media budget? Weekly. Monthly. Quarterly. ✅ Annually. Correct answer Quarterly. ✅ The above answer Read article →
Below is the answer and explanation for which of the following is not an ad targeting strategy? Which of the following is not an ad targeting strategy? Contextual targeting. Demographic targeting. Audience targeting. ✅ Behavioral targeting. Correct ...
Below is the answer and explanation for which of the following is not an ad targeting strategy? Which of the following is not an ad targeting strategy? Contextual targeting. Demographic targeting. Audience targeting. ✅ Behavioral targeting. Correct Read article →
Below is the answer and explanation for fill in the blank: a keyword set to match type will display your ad when the search term contains any or some combination or variations of the words in your ...
Below is the answer and explanation for fill in the blank: a keyword set to match type will display your ad when the search term contains any or some combination or variations of the words in your Read article →
Below is the answer and explanation for what is the difference between a brand keyword and a non-brand keyword? What is the difference between a brand keyword and a non-brand keyword? A brand keyword is more expensive, ...
Below is the answer and explanation for what is the difference between a brand keyword and a non-brand keyword? What is the difference between a brand keyword and a non-brand keyword? A brand keyword is more expensive, Read article →
Below is the answer and explanation for what is one ad type that is unique to Snapchat? What is one ad type that is unique to Snapchat? Story ads. Image ads. Sponsored messages. AR lenses. ✅ Correct ...
Below is the answer and explanation for what is one ad type that is unique to Snapchat? What is one ad type that is unique to Snapchat? Story ads. Image ads. Sponsored messages. AR lenses. ✅ Correct Read article →
Below is the answer and explanation for which of the following is not a stage in the buyer’s journey? Which of the following is not a stage in the buyer’s journey? Decision. Consideration. Research. ✅ Awareness. Correct ...
Below is the answer and explanation for which of the following is not a stage in the buyer’s journey? Which of the following is not a stage in the buyer’s journey? Decision. Consideration. Research. ✅ Awareness. Correct Read article →
Below is the answer and explanation for which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply. Which of the following metrics does Facebook use to rate ...
Below is the answer and explanation for which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply. Which of the following metrics does Facebook use to rate Read article →
Below is the answer and explanation for what can you most easily accomplish by advertising on TikTok? What can you most easily accomplish by advertising on TikTok? Lead generation. Sales. Brand awareness. ✅ Conversions. Correct answer Brand ...
Below is the answer and explanation for what can you most easily accomplish by advertising on TikTok? What can you most easily accomplish by advertising on TikTok? Lead generation. Sales. Brand awareness. ✅ Conversions. Correct answer Brand Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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