Hi, my name is Michal Krčmář
I am a digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD Show more

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

Google App campaign objectives should depend on which of the following?

Below is the answer and explanation for Google app campaign objectives should depend on which of the following? Google app campaign objectives should depend on which of the following? Reviews left by people using the app. Short-term ...

Below is the answer and explanation for Google app campaign objectives should depend on which of the following? Google app campaign objectives should depend on which of the following? Reviews left by people using the app. Short-term Read article

To duplicate a line item, what steps must be taken?

Below is the answer and explanation for to duplicate a line item, what steps must be taken? To duplicate a line item, what steps must be taken? Select the line item, click “action,” and then “bulk edit”. ...

Below is the answer and explanation for to duplicate a line item, what steps must be taken? To duplicate a line item, what steps must be taken? Select the line item, click “action,” and then “bulk edit”. Read article

Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?

Below is the answer and explanation for machine learning automates much of a Google app campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched? Machine learning automates much ...

Below is the answer and explanation for machine learning automates much of a Google app campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched? Machine learning automates much Read article

How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

Below is the answer and explanation for how can a line item’s potential reach be increased from 1K to 1M targeted impressions? How can a line item’s potential reach be increased from 1K to 1M targeted impressions? ...

Below is the answer and explanation for how can a line item’s potential reach be increased from 1K to 1M targeted impressions? How can a line item’s potential reach be increased from 1K to 1M targeted impressions? Read article

What report can identify when a campaign overspent the budget?

Below is the answer and explanation for what report can identify when a campaign overspent the budget? What report can identify when a campaign overspent the budget? A verification report, grouped by “q”. A SDF report based ...

Below is the answer and explanation for what report can identify when a campaign overspent the budget? What report can identify when a campaign overspent the budget? A verification report, grouped by “q”. A SDF report based Read article

How are creatives assigned to a line item?

Below is the answer and explanation for how are creatives assigned to a line item? How are creatives assigned to a line item? While setting up a new creative for the advertiser, assign the line item and ...

Below is the answer and explanation for how are creatives assigned to a line item? How are creatives assigned to a line item? While setting up a new creative for the advertiser, assign the line item and Read article

An advertiser creates a display ad with the Ad gallery. The ad does not show properly for all of the sizes that the advertiser wishes to use

Below is the answer and explanation for an advertiser creates a display ad with the ad gallery. The ad does not show properly for all of the sizes that the advertiser wishes to use. An advertiser creates ...

Below is the answer and explanation for an advertiser creates a display ad with the ad gallery. The ad does not show properly for all of the sizes that the advertiser wishes to use. An advertiser creates Read article

A Ready Lightbox ad can contain:

Below is the answer and explanation for a ready lightbox ad can contain: A Ready lightbox ad can contain: A video and images. ✅ Adult-oriented content. A 3-D game. Just text with no image. Correct answer A ...

Below is the answer and explanation for a ready lightbox ad can contain: A Ready lightbox ad can contain: A video and images. ✅ Adult-oriented content. A 3-D game. Just text with no image. Correct answer A Read article

When creating a display ad, Ad gallery lets you:

Below is the answer and explanation for when creating a display ad, ad gallery lets you: When creating a display ad, ad gallery lets you: Automatically create a display ad from existing ad text. Extend a display ...

Below is the answer and explanation for when creating a display ad, ad gallery lets you: When creating a display ad, ad gallery lets you: Automatically create a display ad from existing ad text. Extend a display Read article

Which campaign setting impacts how the associated insertion orders deliver?

Below is the answer and explanation for which campaign setting impacts how the associated insertion orders deliver? Which campaign setting impacts how the associated insertion orders deliver? Campaign name. Frequency capping. ✅ Performance goal. Planned spend. Correct ...

Below is the answer and explanation for which campaign setting impacts how the associated insertion orders deliver? Which campaign setting impacts how the associated insertion orders deliver? Campaign name. Frequency capping. ✅ Performance goal. Planned spend. Correct Read article

What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

Below is the answer and explanation for what step should an advertiser take to exclude sensitive categories using a supported third-party verification tool? What step should an advertiser take to exclude sensitive categories using a supported third-party ...

Below is the answer and explanation for what step should an advertiser take to exclude sensitive categories using a supported third-party verification tool? What step should an advertiser take to exclude sensitive categories using a supported third-party Read article

Which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for Display Network campaigns?

Below is the answer and explanation for which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for display network campaigns? Which automatically optimizes both targeting and bidding based on conversion ...

Below is the answer and explanation for which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for display network campaigns? Which automatically optimizes both targeting and bidding based on conversion Read article

How can a site be blacklisted from an advertiser’s media buys?

Below is the answer and explanation for how can a site be blacklisted from an advertiser’s media buys? How can a site be blacklisted from an advertiser’s media buys? Use the audience composition report and exclude audiences ...

Below is the answer and explanation for how can a site be blacklisted from an advertiser’s media buys? How can a site be blacklisted from an advertiser’s media buys? Use the audience composition report and exclude audiences Read article

An ad’s Quality Score on the Google Display Network will affect:

Below is the answer and explanation for an ad’s quality score on the Google display network will affect: An ad’s quality score on the Google display network will affect: The quality scores for the keywords in that ...

Below is the answer and explanation for an ad’s quality score on the Google display network will affect: An ad’s quality score on the Google display network will affect: The quality scores for the keywords in that Read article

How are line items affected when a user edits the default targeting for insertion orders?

Below is the answer and explanation for how are line items affected when a user edits the default targeting for insertion orders? How are line items affected when a user edits the default targeting for insertion orders? ...

Below is the answer and explanation for how are line items affected when a user edits the default targeting for insertion orders? How are line items affected when a user edits the default targeting for insertion orders? Read article

In order to use Conversion Optimizer, an advertiser must:

Below is the answer and explanation for in order to use conversion optimizer, an advertiser must: In order to use conversion optimizer, an advertiser must: Have a certain number of conversions in the previous 30 days. ✅ ...

Below is the answer and explanation for in order to use conversion optimizer, an advertiser must: In order to use conversion optimizer, an advertiser must: Have a certain number of conversions in the previous 30 days. ✅ Read article

What does an audit status of “Pending, servable” mean?

Below is the answer and explanation for what does an audit status of “pending, servable” mean? What does an audit status of “pending, servable” mean? The creative will not serve until resubmitted for approval. The creative will ...

Below is the answer and explanation for what does an audit status of “pending, servable” mean? What does an audit status of “pending, servable” mean? The creative will not serve until resubmitted for approval. The creative will Read article

Which would contribute to a higher Quality Score for a display ad?

Below is the answer and explanation for which would contribute to a higher quality score for a display ad? Which would contribute to a higher quality score for a display ad? High maximum cost-per-clicks (CPCs). Fast landing ...

Below is the answer and explanation for which would contribute to a higher quality score for a display ad? Which would contribute to a higher quality score for a display ad? High maximum cost-per-clicks (CPCs). Fast landing Read article

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