I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.
I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD… Show more
for small and big clients all over the world.
in digital business.
from clients.
I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.
We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.
Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.
Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...
Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.
I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.
After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.
I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)
Below is the answer and explanation for what’s the maximum number of localized store listing experiments that can be run at once in Google play? What’s the maximum number of localized store listing experiments that can be ...
Below is the answer and explanation for what’s the maximum number of localized store listing experiments that can be run at once in Google play? What’s the maximum number of localized store listing experiments that can be Read article →
Below is the answer and explanation for Michelle recently launched a new product called **wonder boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google ads but only for ...
Below is the answer and explanation for Michelle recently launched a new product called **wonder boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google ads but only for Read article →
Below is the answer and explanation for Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution? Dennis understands ...
Below is the answer and explanation for Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution? Dennis understands Read article →
Below is the answer and explanation for Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer One Stop. She has the One Stop app installed ...
Below is the answer and explanation for Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer One Stop. She has the One Stop app installed Read article →
Below is the answer and explanation for what’s usually the last touch point at which you might influence a user’s decision to install your app? What’s usually the last touch point at which you might influence a ...
Below is the answer and explanation for what’s usually the last touch point at which you might influence a user’s decision to install your app? What’s usually the last touch point at which you might influence a Read article →
Below is the answer and explanation for what’s an example of an effective call out extension? What’s an example of an effective call out extension? Send us a text for more information. Learn more about us. Contact ...
Below is the answer and explanation for what’s an example of an effective call out extension? What’s an example of an effective call out extension? Send us a text for more information. Learn more about us. Contact Read article →
Below is the answer and explanation for ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions? Ideally, what’s the minimum number of values you should aim for per ...
Below is the answer and explanation for ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions? Ideally, what’s the minimum number of values you should aim for per Read article →
Below is the answer and explanation for what are the three tracking solutions for Google app campaigns? What are the three tracking solutions for Google app campaigns? Google app analytics for advertisers, app attribution partners, Google play ...
Below is the answer and explanation for what are the three tracking solutions for Google app campaigns? What are the three tracking solutions for Google app campaigns? Google app analytics for advertisers, app attribution partners, Google play Read article →
Below is the answer and explanation for what’s the advantage to identifying app users with high lifetime value in a Google app campaign? What’s the advantage to identifying app users with high lifetime value in a Google ...
Below is the answer and explanation for what’s the advantage to identifying app users with high lifetime value in a Google app campaign? What’s the advantage to identifying app users with high lifetime value in a Google Read article →
Below is the answer and explanation and explanation for Bob’s electronics company has quite a buzz around a new television they’re launching, called ultra view 1000. This television is equipped with an accessibility feature that lets voice ...
Below is the answer and explanation and explanation for Bob’s electronics company has quite a buzz around a new television they’re launching, called ultra view 1000. This television is equipped with an accessibility feature that lets voice Read article →
Below is the answer and explanation for Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. ...
Below is the answer and explanation for Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. Read article →
Below is the answer and explanation for Brenda’s working on improving a Google search ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad ...
Below is the answer and explanation for Brenda’s working on improving a Google search ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad Read article →
Below is the answer and explanation for Yan is working on a re-marketing list for search ads campaign. Which user could be added to a valid re-marketing audience list to ensure optimal results? Yan is working on ...
Below is the answer and explanation for Yan is working on a re-marketing list for search ads campaign. Which user could be added to a valid re-marketing audience list to ensure optimal results? Yan is working on Read article →
Below is the answer and explanation for ad extensions assist in providing users with which two things they want from their search experience? Ad extensions assist in providing users with which two things they want from their ...
Below is the answer and explanation for ad extensions assist in providing users with which two things they want from their search experience? Ad extensions assist in providing users with which two things they want from their Read article →
Below is the answer and explanation for Sophie’s been asked to create image assets that adhere to best practices for Google app campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should ...
Below is the answer and explanation for Sophie’s been asked to create image assets that adhere to best practices for Google app campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Read article →
Below is the answer and explanation for your Google search text ad has three main components. The first is a headline, and the second is a description. What’s the third component? Your Google search text ad has ...
Below is the answer and explanation for your Google search text ad has three main components. The first is a headline, and the second is a description. What’s the third component? Your Google search text ad has Read article →
Below is the answer and explanation for Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment ...
Below is the answer and explanation for Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment Read article →
Below is the answer and explanation for what is one of the reasons why an advertiser should consider using performance planner on a monthly basis? What is one of the reasons why an advertiser should consider using ...
Below is the answer and explanation for what is one of the reasons why an advertiser should consider using performance planner on a monthly basis? What is one of the reasons why an advertiser should consider using Read article →
Below is the answer and explanation for Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? Measuring across ...
Below is the answer and explanation for Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? Measuring across Read article →
Below is the answer and explanation for Clara is an advertising director who’s tasked with optimizing her company’s Google search campaign. How can Clara use the optimization score to benefit her campaign? Clara is an advertising director ...
Below is the answer and explanation for Clara is an advertising director who’s tasked with optimizing her company’s Google search campaign. How can Clara use the optimization score to benefit her campaign? Clara is an advertising director Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
List of comments
Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…krcmic.com commented on: 17 Biggest AI Myths and Misconceptions
Also, if this topic caught your attention, I highly recommend checking out two related pieces I’ve written: 👉…Peter Legwood commented on: Publisher - what is it?
he role of publishers has evolved so much over the past decade, especially with the rise of content…AI is not cappable to everything commented on: 17 Biggest AI Myths and Misconceptions
People still think AI understands things like a human, but that is just not how it works. It's…