Categories

Glossary

A banner ad or web banner is a form of advertising on the Internet, delivered by an ad server. This form of web advertising represents a static or flash visual of the desired product or service of ...

A banner ad or web banner is a form of advertising on the Internet, delivered by an ad server. This form of web advertising represents a static or flash visual of the desired product or service of Read article

Brand advertising is advertising with a strong emphasis on the company brand including its logo and/or company name also known as integrated marketing communications (IMC). It is used primarily to create focus on a particular person, product, ...

Brand advertising is advertising with a strong emphasis on the company brand including its logo and/or company name also known as integrated marketing communications (IMC). It is used primarily to create focus on a particular person, product, Read article

Brand loyalty is a strongly motivated and long-standing decision of a customer to purchase a particular product or service by a particular brand.

Brand loyalty is a strongly motivated and long-standing decision of a customer to purchase a particular product or service by a particular brand.

Definition A graphical web advertising unit. Information Love them or hate them, banner ads are one of the dominant forms of advertising online. Due to the widespread acceptance of the standard 468×60 banner ad size, buyers can ...

Definition A graphical web advertising unit. Information Love them or hate them, banner ads are one of the dominant forms of advertising online. Due to the widespread acceptance of the standard 468×60 banner ad size, buyers can Read article