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Brand

October 10,2015 in Glossary | 0 Comments

The brand is usually related to a name, design, logo, symbol, packaging, or any other feature that differentiates one company’s goods and services from the ones of their competitors or other sellers. This helps customers recognize one brand over another.

The brand may identify one product, a family of products, or all items of one seller. The legal term for a brand is a trademark.

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