Boston Group Matrix
The Boston Group Matrix also known as the growth-share matrix, product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram, etc. is created by the Boston Consultancy Group (BCG). The matrix is a chart whose aim is to help large diversified firms and corporations to analyze their business units – their product lines.
This tool helps the business allocate resources and is used also commonly used in brand marketing, product management, strategic management, and portfolio analysis.
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