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Glossary

Definition: A marketing pattern in which sales activity depends upon the customer base’s enterprise to spot and buy an item. Information: Inbound marketing is the best example of a sales pattern that is passive. Contrary to outbound ...

Definition: A marketing pattern in which sales activity depends upon the customer base’s enterprise to spot and buy an item. Information: Inbound marketing is the best example of a sales pattern that is passive. Contrary to outbound Read article

Definition: A link belonging to a website external to your website. Information: Visitors are directed to your website through inbound links. Usually, this bodes well for marketers. Most of the websites try their best to obtain the ...

Definition: A link belonging to a website external to your website. Information: Visitors are directed to your website through inbound links. Usually, this bodes well for marketers. Most of the websites try their best to obtain the Read article

Definition: When a web-based ad is shown for once. Information: Because no standardized manner of counting impressions exists, the above definition might be an over-generalization. The total amount of divergences can lead to huge ratios of discrepancies, ...

Definition: When a web-based ad is shown for once. Information: Because no standardized manner of counting impressions exists, the above definition might be an over-generalization. The total amount of divergences can lead to huge ratios of discrepancies, Read article

Definition: As compared to plain text email, this email is designed by employing HTML. Information: The visual appeal of the web is brought to the email inbox through HTML email. The email inbox was earlier featured with ...

Definition: As compared to plain text email, this email is designed by employing HTML. Information: The visual appeal of the web is brought to the email inbox through HTML email. The email inbox was earlier featured with Read article

Definition: A banner ad commonly utilizing user-friendly features rather than (or in combination with) the conventional graphical parts. Information: For search sections and menus, HTML banners are commonly employed, enabling interaction even before the viewer lands on ...

Definition: A banner ad commonly utilizing user-friendly features rather than (or in combination with) the conventional graphical parts. Information: For search sections and menus, HTML banners are commonly employed, enabling interaction even before the viewer lands on Read article

Definition: Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list. Information: Lead magnets enhance the exchange rates for lead production pursuits. Becoming a lead ...

Definition: Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list. Information: Lead magnets enhance the exchange rates for lead production pursuits. Becoming a lead Read article

Definition: Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list. Information: Lead magnets enhance the exchange rates for lead production pursuits. Becoming a lead ...

Definition: Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list. Information: Lead magnets enhance the exchange rates for lead production pursuits. Becoming a lead Read article

Definition: When a file is requested from the webserver is called HIT. Information: ‘Hit’ has been wrongly used by people since long. It is wrongly associated with special viewers, visits, page traffic, or a combination of these. ...

Definition: When a file is requested from the webserver is called HIT. Information: ‘Hit’ has been wrongly used by people since long. It is wrongly associated with special viewers, visits, page traffic, or a combination of these. Read article

Definition: When a company wants to sell unsold products, they run self-promotional ads through its social media platform which are called house ads. Information: Unsold products give rise to house ads. Numerous ad spaces are comparatively inflexible, ...

Definition: When a company wants to sell unsold products, they run self-promotional ads through its social media platform which are called house ads. Information: Unsold products give rise to house ads. Numerous ad spaces are comparatively inflexible, Read article

Definition: When a person writes a blog post for another blog as the featured writer on an ad-hoc basis. Information: An author can improve upon his/her literary standing and repute through guest blogging. Even if one’s content ...

Definition: When a person writes a blog post for another blog as the featured writer on an ad-hoc basis. Information: An author can improve upon his/her literary standing and repute through guest blogging. Even if one’s content Read article