Inbound Marketing


A marketing pattern in which sales activity depends upon the customer base’s enterprise to spot and buy an item.


Inbound marketing is the best example of a sales pattern that is passive. Contrary to outbound advertising, a purchaser has to approach the seller before the latter can employ any sort of promotional techniques.


HubSpot: Inbound Marketing Hub

Helpful Articles to Understand Inbound Marketing:

The 2011 State of Inbound Marketing
SlideShare (2011)

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