Below is the answer and explanation for you’re working on the bidding strategy for a search network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase ...
Below is the answer and explanation for you’re working on the bidding strategy for a search network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase Read article →
Below is the answer and explanation for what report can help you identify opportunities to improve your keywords and ads? What report can help you identify opportunities to improve your keywords and ads? Time segmentation report. Auction ...
Below is the answer and explanation for what report can help you identify opportunities to improve your keywords and ads? What report can help you identify opportunities to improve your keywords and ads? Time segmentation report. Auction Read article →
Below is the answer and explanation for which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers? Which report and metric should you ...
Below is the answer and explanation for which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers? Which report and metric should you Read article →
Below is the answer and explanation for where in campaign manager can the site ID(s) required to push placements to display & video 360 be found? Where in campaign manager can the site ID(s) required to push ...
Below is the answer and explanation for where in campaign manager can the site ID(s) required to push placements to display & video 360 be found? Where in campaign manager can the site ID(s) required to push Read article →
Below is the answer and explanation for which two methods count impressions on site-served creatives? Which two methods count impressions on site-served creatives? Tracking ads. ✅ 1×1 impression tracker. ✅ Click tracker ad. Mobile tracking ad. Correct ...
Below is the answer and explanation for which two methods count impressions on site-served creatives? Which two methods count impressions on site-served creatives? Tracking ads. ✅ 1×1 impression tracker. ✅ Click tracker ad. Mobile tracking ad. Correct Read article →
Below is the answer and explanation for what does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot? What does a Responsive Display Ad use in ...
Below is the answer and explanation for what does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot? What does a Responsive Display Ad use in Read article →
Below is the answer and explanation for Susan doesn’t have time to create display ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order ...
Below is the answer and explanation for Susan doesn’t have time to create display ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order Read article →
Below is the answer for Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing ...
Below is the answer for Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing Read article →
Below is the answer and explanation for which targeting option should an advertiser use when trying to reach 25-30 year old males? Which targeting option should an advertiser use when trying to reach 25-30 year old males? ...
Below is the answer and explanation for which targeting option should an advertiser use when trying to reach 25-30 year old males? Which targeting option should an advertiser use when trying to reach 25-30 year old males? Read article →
Below is the answer and explanation for Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales? Roxanne’s online estate-jewelry sales are lagging despite running a great ...
Below is the answer and explanation for Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales? Roxanne’s online estate-jewelry sales are lagging despite running a great Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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