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fundamentals of digital marketing google certificate

With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?

Below is the answer and explanation for with more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements ...

Below is the answer and explanation for with more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements Read article

Retargeting allows you to…

Below is the answer and explanation for retargeting allows you to. Retargeting allows you to… Target users, based on the specific actions they take on your site. ✅ Target people, based on their likes and interests. Appear ...

Below is the answer and explanation for retargeting allows you to. Retargeting allows you to… Target users, based on the specific actions they take on your site. ✅ Target people, based on their likes and interests. Appear Read article

Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?

Below is the answer and explanation for which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals? Which of the following ...

Below is the answer and explanation for which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals? Which of the following Read article

Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

Below is the answer and explanation for building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan? Building a plan will help you ...

Below is the answer and explanation for building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan? Building a plan will help you Read article

When using display advertising, what could you include in an ad to achieve the goal of driving more sales?

Below is the answer and explanation for when using display advertising, what could you include in an ad to achieve the goal of driving more sales? When using display advertising, what could you include in an ad ...

Below is the answer and explanation for when using display advertising, what could you include in an ad to achieve the goal of driving more sales? When using display advertising, what could you include in an ad Read article

When it comes to mobile, how would you define usability?

Below is the answer and explanation for when it comes to mobile, how would you define usability? When it comes to mobile, how would you define usability? The visitor’s time navigating your site. The visitor’s experience on ...

Below is the answer and explanation for when it comes to mobile, how would you define usability? When it comes to mobile, how would you define usability? The visitor’s time navigating your site. The visitor’s experience on Read article

Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?

Below is the answer and explanation for local directories are a great tool for getting noticed locally online. What would be the first step in using a directory? Local directories are a great tool for getting noticed ...

Below is the answer and explanation for local directories are a great tool for getting noticed locally online. What would be the first step in using a directory? Local directories are a great tool for getting noticed Read article

When discussing display advertising, what is an ad network?

Below is the answer and explanation for when discussing display advertising, what is an ad network? When discussing display advertising, what is an ad network? A way to get free traffic to your site. A directory of ...

Below is the answer and explanation for when discussing display advertising, what is an ad network? When discussing display advertising, what is an ad network? A way to get free traffic to your site. A directory of Read article

What is the most important thing to consider when optimising a search engine marketing campaign?

Below is the answer and explanation for what is the most important thing to consider when optimising a search engine marketing campaign? What is the most important thing to consider when optimising a search engine marketing campaign? ...

Below is the answer and explanation for what is the most important thing to consider when optimising a search engine marketing campaign? What is the most important thing to consider when optimising a search engine marketing campaign? Read article

When looking to promote your products and services locally, what are the benefits of using search engine ads?

Below is the answer and explanation for when looking to promote your products and services locally, what are the benefits of using search engine ads? When looking to promote your products and services locally, what are the ...

Below is the answer and explanation for when looking to promote your products and services locally, what are the benefits of using search engine ads? When looking to promote your products and services locally, what are the Read article

When looking to get noticed locally online, what information should you ensure is on your website as a minimum?

Below is the answer and explanation for when looking to get noticed locally online, what information should you ensure is on your website as a minimum? When looking to get noticed locally online, what information should you ...

Below is the answer and explanation for when looking to get noticed locally online, what information should you ensure is on your website as a minimum? When looking to get noticed locally online, what information should you Read article

Which of the following is a core benefit that content marketing can bring to a business’s online presence?

Below is the answer and explanation for which of the following is a core benefit that content marketing can bring to a business’s online presence? Which of the following is a core benefit that content marketing can ...

Below is the answer and explanation for which of the following is a core benefit that content marketing can bring to a business’s online presence? Which of the following is a core benefit that content marketing can Read article

When trying to increase the product sales on your website, one way to achieve this is to_________?

Below is the answer and explanation for when trying to increase the product sales on your website, one way to achieve this is to? When trying to increase the product sales on your website, one way to ...

Below is the answer and explanation for when trying to increase the product sales on your website, one way to achieve this is to? When trying to increase the product sales on your website, one way to Read article

What type of tool can be used to monitor and evaluate your social media audience’s actions on your website?

Below is the answer and explanation for what type of tool can be used to monitor and evaluate your social media audience’s actions on your website? What type of tool can be used to monitor and evaluate ...

Below is the answer and explanation for what type of tool can be used to monitor and evaluate your social media audience’s actions on your website? What type of tool can be used to monitor and evaluate Read article

Why is social media a great tool for your business to build trust and engagement with your audience?

Below is the answer and explanation for why is social media a great tool for your business to build trust and engagement with your audience? Why is social media a great tool for your business to build ...

Below is the answer and explanation for why is social media a great tool for your business to build trust and engagement with your audience? Why is social media a great tool for your business to build Read article

‘Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.’ What is this a best practice example of?

Below is the answer and explanation for 'because online attention spans are shorter, a great hook or opening sentence is important to draw people in.’ What is this a best practice example of? ‘Because online attention spans ...

Below is the answer and explanation for 'because online attention spans are shorter, a great hook or opening sentence is important to draw people in.’ What is this a best practice example of? ‘Because online attention spans Read article

When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

Below is the answer and explanation for when designing mobile advertising campaigns, what is a best practice to identify which keywords to target? When designing mobile advertising campaigns, what is a best practice to identify which keywords ...

Below is the answer and explanation for when designing mobile advertising campaigns, what is a best practice to identify which keywords to target? When designing mobile advertising campaigns, what is a best practice to identify which keywords Read article

When building a website for a business, what type of design should it have in order to be ‘mobile friendly’?

Below is the answer and explanation for when building a website for a business, what type of design should it have in order to be ‘mobile friendly’? When building a website for a business, what type of ...

Below is the answer and explanation for when building a website for a business, what type of design should it have in order to be ‘mobile friendly’? When building a website for a business, what type of Read article

When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?

Below is the answer and explanation for when looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly? When looking to promote a business on ...

Below is the answer and explanation for when looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly? When looking to promote a business on Read article

Why is it important to reach customers on their mobiles when advertising locally?

Below is the answer and explanation for why is it important to reach customers on their mobiles when advertising locally? Why is it important to reach customers on their mobiles when advertising locally? People use their phones ...

Below is the answer and explanation for why is it important to reach customers on their mobiles when advertising locally? Why is it important to reach customers on their mobiles when advertising locally? People use their phones Read article