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For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?

Below is the answer and explanation for for a Google app campaign optimizing to a tCPI of $2, what would be the recommended minimum budget? For a Google app campaign optimizing to a tCPI of $2, what ...

Henry’s been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?

Below is the answer and explanation for Henry’s been running a Google app campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an app campaign remaining in ...

Which three skills do marketers bring to the table when working with machine learning? (Choose three.) Select All Correct Responses

Below is the answer and explanation for which three skills do marketers bring to the table when working with machine learning? Which three skills do marketers bring to the table when working with machine learning? Efficiency Scale ...

Poppy’s setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

Below is the answer and explanation for Poppy’s setting up an app campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy ...

Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?

Below is the answer and explanation for Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google app campaign. Why is that? Nicky’s account manager asked ...

Which statement summarizes a Google App campaign?

Below is the answer and explanation for which statement summarizes a Google app campaign? Which statement summarizes a Google app campaign? A manual ad type in Google ads that lets advertisers display banners exclusively on Google Play. ...

Which three statements about machine learning are true? (Choose three.) Select All Correct Responses

Below is the answer and explanation for which three statements about machine learning are true? Which three statements about machine learning are true? Machine learning will eventually develop to a level where it can replace advertisers entirely. ...

Why might a shopper prefer to make a purchase using a retail app rather than a retail website?

Below is the answer and explanation for why might a shopper prefer to make a purchase using a retail app rather than a retail website? Why might a shopper prefer to make a purchase using a retail ...

Below is the answer and explanation for why might a shopper prefer to make a purchase using a retail app rather than a retail website? Why might a shopper prefer to make a purchase using a retail Read article →

Maria completed the “Headline” section of her text assets and now needs to complete the “Description” section. Which factors must Maria consider?

Below is the answer and explanation for Maria completed the “headline” section of her text assets and now needs to complete the “description” section. Which factors must Maria consider? Maria completed the “headline” section of her text ...

Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?

Below is the answer and explanation for Tina’s an experienced account manager who enjoys overseeing the details of her Google ads campaigns. She struggles with leaving the majority of campaign management to machine learning in app campaigns. ...

What two things are essential for a Google App campaign to run smoothly and successfully? (Choose two.) Select All Correct Responses

Below is the answer a explanation for what two things are essential for a Google app campaign to run smoothly and successfully? What two things are essential for a Google app campaign to run smoothly and successfully? ...

George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

Below is the answer and explanation for George regularly checks his conversion data in his Google app campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that ...

Google App campaign objectives should depend on which of the following?

Below is the answer and explanation for Google app campaign objectives should depend on which of the following? Google app campaign objectives should depend on which of the following? Reviews left by people using the app. Short-term ...

Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?

Below is the answer and explanation for machine learning automates much of a Google app campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched? Machine learning automates much ...

Where do users spend the most time when on mobile devices?

Below is the answer and explanation for where do users spend the most time when on mobile devices? Where do users spend the most time when on mobile devices? Websites. Apps and websites equally. Phone calls. Apps. ...

What are the two most common reasons a finance company might choose to promote its app? Select All Correct Responses

Below is the answer and explanation for What are the two most common reasons a finance company might choose to promote its app? What are the two most common reasons a finance company might choose to promote ...

Rose has run her Google App campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two.) Select All Correct Responses

Below is the answer and explanation for Rose has run her Google app campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take ...

Why might a cosmetics company that traditionally sells products in stores promote their app?

Below is the answer and explanation for why might a cosmetics company that traditionally sells products in stores promote their app? Why might a cosmetics company that traditionally sells products in stores promote their app? The app ...

Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

Below is the answer and explanation for Ben sells housewares through his website and app. What are two ways that Google ads can fuel his business goals and help him achieve his objectives? Ben sells housewares through ...

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

Below is the answer and explanation for Nathan manages a website that sells bicycles. He’s using a Google ads display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the ...

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