Below is the answer and explanation for Luca is preparing to run a Google app campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond? Luca ...
Below is the answer and explanation for Luca is preparing to run a Google app campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond? Luca Read article →
Below is the answer and explanation for how does asset variety help with reach? How does asset variety help with reach? Increased asset variety lets ads show only on YouTube. Increased asset variety lets ads be more ...
Below is the answer and explanation for how does asset variety help with reach? How does asset variety help with reach? Increased asset variety lets ads show only on YouTube. Increased asset variety lets ads be more Read article →
Below is the answer and explanation for what report might help identify countries in which an app is getting visitors, but isn’t yet localized? What report might help identify countries in which an app is getting visitors, ...
Below is the answer and explanation for what report might help identify countries in which an app is getting visitors, but isn’t yet localized? What report might help identify countries in which an app is getting visitors, Read article →
Below is the answer and explanation for what kind of positive impact will machine learning have on the advertising industry? What kind of positive impact will machine learning have on the advertising industry? Machine learning creates company ...
Below is the answer and explanation for what kind of positive impact will machine learning have on the advertising industry? What kind of positive impact will machine learning have on the advertising industry? Machine learning creates company Read article →
Below is the answer and explanation for Angela is explaining the advantages of machine learning in Google app campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? Angela is ...
Below is the answer and explanation for Angela is explaining the advantages of machine learning in Google app campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? Angela is Read article →
Below is the answer and explanation for Alex read a lot about Google app campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google ads interface? ...
Below is the answer and explanation for Alex read a lot about Google app campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google ads interface? Read article →
Below is the answer and explanation for which statement is true regarding conversions in a Google app campaign? Which statement is true regarding conversions in a Google app campaign? They’re any action a user performs when using ...
Below is the answer and explanation for which statement is true regarding conversions in a Google app campaign? Which statement is true regarding conversions in a Google app campaign? They’re any action a user performs when using Read article →
Below is the answer and explanation which of these companies would be ready to start a Google app campaign focused on in-app actions? Which of these companies would be ready to start a Google app campaign focused ...
Below is the answer and explanation which of these companies would be ready to start a Google app campaign focused on in-app actions? Which of these companies would be ready to start a Google app campaign focused Read article →
Below is the answer and explanation for for a Google app campaign optimizing to a tCPI of $2, what would be the recommended minimum budget? For a Google app campaign optimizing to a tCPI of $2, what ...
Below is the answer and explanation for for a Google app campaign optimizing to a tCPI of $2, what would be the recommended minimum budget? For a Google app campaign optimizing to a tCPI of $2, what Read article →
Below is the answer and explanation for Henry’s been running a Google app campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an app campaign remaining in ...
Below is the answer and explanation for Henry’s been running a Google app campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an app campaign remaining in Read article →
Below is the answer and explanation for which three skills do marketers bring to the table when working with machine learning? Which three skills do marketers bring to the table when working with machine learning? Efficiency Scale ...
Below is the answer and explanation for which three skills do marketers bring to the table when working with machine learning? Which three skills do marketers bring to the table when working with machine learning? Efficiency Scale Read article →
Below is the answer and explanation for Poppy’s setting up an app campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy ...
Below is the answer and explanation for Poppy’s setting up an app campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy Read article →
Below is the answer and explanation for Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google app campaign. Why is that? Nicky’s account manager asked ...
Below is the answer and explanation for Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google app campaign. Why is that? Nicky’s account manager asked Read article →
Below is the answer and explanation for which statement summarizes a Google app campaign? Which statement summarizes a Google app campaign? A manual ad type in Google ads that lets advertisers display banners exclusively on Google Play. ...
Below is the answer and explanation for which statement summarizes a Google app campaign? Which statement summarizes a Google app campaign? A manual ad type in Google ads that lets advertisers display banners exclusively on Google Play. Read article →
Below is the answer and explanation for which three statements about machine learning are true? Which three statements about machine learning are true? Machine learning will eventually develop to a level where it can replace advertisers entirely. ...
Below is the answer and explanation for which three statements about machine learning are true? Which three statements about machine learning are true? Machine learning will eventually develop to a level where it can replace advertisers entirely. Read article →
Below is the answer and explanation for why might a shopper prefer to make a purchase using a retail app rather than a retail website? Why might a shopper prefer to make a purchase using a retail ...
Below is the answer and explanation for why might a shopper prefer to make a purchase using a retail app rather than a retail website? Why might a shopper prefer to make a purchase using a retail Read article →
Below is the answer and explanation for Maria completed the “headline” section of her text assets and now needs to complete the “description” section. Which factors must Maria consider? Maria completed the “headline” section of her text ...
Below is the answer and explanation for Maria completed the “headline” section of her text assets and now needs to complete the “description” section. Which factors must Maria consider? Maria completed the “headline” section of her text Read article →
Below is the answer and explanation for Tina’s an experienced account manager who enjoys overseeing the details of her Google ads campaigns. She struggles with leaving the majority of campaign management to machine learning in app campaigns. ...
Below is the answer and explanation for Tina’s an experienced account manager who enjoys overseeing the details of her Google ads campaigns. She struggles with leaving the majority of campaign management to machine learning in app campaigns. Read article →
Below is the answer a explanation for what two things are essential for a Google app campaign to run smoothly and successfully? What two things are essential for a Google app campaign to run smoothly and successfully? ...
Below is the answer a explanation for what two things are essential for a Google app campaign to run smoothly and successfully? What two things are essential for a Google app campaign to run smoothly and successfully? Read article →
Below is the answer and explanation for George regularly checks his conversion data in his Google app campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that ...
Below is the answer and explanation for George regularly checks his conversion data in his Google app campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…krcmic.com commented on: 17 Biggest AI Myths and Misconceptions
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he role of publishers has evolved so much over the past decade, especially with the rise of content…AI is not cappable to everything commented on: 17 Biggest AI Myths and Misconceptions
People still think AI understands things like a human, but that is just not how it works. It's…