Below is the answer and explanation Samira recently opened an online potted plant store and needs to promote it. She chose Google ads because it offers advertisers different campaign types that determine where ads will appear and ...
Below is the answer and explanation Samira recently opened an online potted plant store and needs to promote it. She chose Google ads because it offers advertisers different campaign types that determine where ads will appear and Read article →
Below is the answer and explanation for why is using the performance targets feature after utilizing the performance planner recommended? Why is using the performance targets feature after utilizing the performance planner recommended? This practice allows you ...
Below is the answer and explanation for why is using the performance targets feature after utilizing the performance planner recommended? Why is using the performance targets feature after utilizing the performance planner recommended? This practice allows you Read article →
Below is the answer and explanation for why does automating your bid versus using manual bidding contribute to a successful Google ads campaign? Why does automating your bid versus using manual bidding contribute to a successful Google ...
Below is the answer and explanation for why does automating your bid versus using manual bidding contribute to a successful Google ads campaign? Why does automating your bid versus using manual bidding contribute to a successful Google Read article →
Below is the answer and explanation for why might a cosmetics company that traditionally sells products in stores promote their app? Why might a cosmetics company that traditionally sells products in stores promote their app? The app ...
Below is the answer and explanation for why might a cosmetics company that traditionally sells products in stores promote their app? Why might a cosmetics company that traditionally sells products in stores promote their app? The app Read article →
Below is the answer and explanation for while managing a successful Google ads campaign, why would you choose automated bidding instead of manual bidding? While managing a successful Google ads campaign, why would you choose automated bidding ...
Below is the answer and explanation for while managing a successful Google ads campaign, why would you choose automated bidding instead of manual bidding? While managing a successful Google ads campaign, why would you choose automated bidding Read article →
Below is the answer and explanation for automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the heavy lifting ...
Below is the answer and explanation for automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the heavy lifting Read article →
Below is the answer and explanation for Trevor has discounted an entire line of products on his website and wants to use Google display ads to drive sales. How does Google display ads targeting help Trevor reach ...
Below is the answer and explanation for Trevor has discounted an entire line of products on his website and wants to use Google display ads to drive sales. How does Google display ads targeting help Trevor reach Read article →
Below is the answer and explanation for what are two examples of the types of audiences you could reach when using affinity audiences as a targeting option? What are two examples of the types of audiences you ...
Below is the answer and explanation for what are two examples of the types of audiences you could reach when using affinity audiences as a targeting option? What are two examples of the types of audiences you Read article →
Below is the answer and explanation for Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his ...
Below is the answer and explanation for Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his Read article →
Below is the answer and explanation for Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type? Lola ...
Below is the answer and explanation for Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type? Lola Read article →
Below is the answer and explanation for Loretta is the advertising director for a large meal-kit company. She’s setting up a Google display campaign to identify and engage with large audiences in order to extend their market ...
Below is the answer and explanation for Loretta is the advertising director for a large meal-kit company. She’s setting up a Google display campaign to identify and engage with large audiences in order to extend their market Read article →
Below is the answer and explanation for which of the following goals can you achieve for your marketing campaign by using automated bidding? Which of the following goals can you achieve for your marketing campaign by using ...
Below is the answer and explanation for which of the following goals can you achieve for your marketing campaign by using automated bidding? Which of the following goals can you achieve for your marketing campaign by using Read article →
Below is the answer and explanation for Cassandra wants to customize her google display ads based on how potential customers previously engaged with her website. Which option best suits her needs? Cassandra wants to customize her google ...
Below is the answer and explanation for Cassandra wants to customize her google display ads based on how potential customers previously engaged with her website. Which option best suits her needs? Cassandra wants to customize her google Read article →
Below is the answer and explanation for Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which ...
Below is the answer and explanation for Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which Read article →
Below is the answer and explanation for Catherine received a significant amount of traffic to her online pet store after launching her display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating ...
Below is the answer and explanation for Catherine received a significant amount of traffic to her online pet store after launching her display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating Read article →
Below is the answer and explanation for advertising with Google ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios? Advertising with Google ads starts ...
Below is the answer and explanation for advertising with Google ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios? Advertising with Google ads starts Read article →
Below is the answer and explanation for Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can ...
Below is the answer and explanation for Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Read article →
Below is the answer and explanation for Paul’s interested in generating conversions with Google display ads, but he’s not confident in setting bids himself. He’s relying on smart display campaigns to help. Which two bidding strategies used ...
Below is the answer and explanation for Paul’s interested in generating conversions with Google display ads, but he’s not confident in setting bids himself. He’s relying on smart display campaigns to help. Which two bidding strategies used Read article →
Below is the answer and explanation for how can Google ads help you advance your business goals? How can Google ads help you advance your business goals? By building awareness of your brand By driving online, in-app, ...
Below is the answer and explanation for how can Google ads help you advance your business goals? How can Google ads help you advance your business goals? By building awareness of your brand By driving online, in-app, Read article →
Below is the answer and explanation you’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. You’re running a ...
Below is the answer and explanation you’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. You’re running a Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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