Below is the answer and explanation for your new client’s Google ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this ...
Below is the answer and explanation for your new client’s Google ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this Read article →
Below is the answer and explanation for which two bidding strategies can boost brand awareness and recognition? Which two bidding strategies can boost brand awareness and recognition? Cost-per-view (CPV). ✅ Cost-per-acquisition (CPA). Cost-per-click (CPC). Cost-per-thousand viewable impressions ...
Below is the answer and explanation for which two bidding strategies can boost brand awareness and recognition? Which two bidding strategies can boost brand awareness and recognition? Cost-per-view (CPV). ✅ Cost-per-acquisition (CPA). Cost-per-click (CPC). Cost-per-thousand viewable impressions Read article →
Below is the answer and explanation for how much are you charged for a click on your ad words ad? How much are you charged for a click on your ad words ad? You’re charged only the ...
Below is the answer and explanation for how much are you charged for a click on your ad words ad? How much are you charged for a click on your ad words ad? You’re charged only the Read article →
Below is the answer and explanation for a standard Google ads text ad is made up of: A standard Google ads text ad is made up of: A display URL and description text. A headline, image, and ...
Below is the answer and explanation for a standard Google ads text ad is made up of: A standard Google ads text ad is made up of: A display URL and description text. A headline, image, and Read article →
Below is the answer and explanation for an advertiser wants to know if shopping ads will appear on YouTube. What should you tell her? An advertiser wants to know if shopping ads will appear on YouTube. What ...
Below is the answer and explanation for an advertiser wants to know if shopping ads will appear on YouTube. What should you tell her? An advertiser wants to know if shopping ads will appear on YouTube. What Read article →
Below is the answer and explanation for what is the Google network? What is the Google network? The collective term for Google’s professional support staff that can answer your ad words questions 24/7. A network of partner ...
Below is the answer and explanation for what is the Google network? What is the Google network? The collective term for Google’s professional support staff that can answer your ad words questions 24/7. A network of partner Read article →
Below is the answer and explanation for which campaign type would an advertiser use to target users searching on Google.com? Which campaign type would an advertiser use to target users searching on Google.com? “Search network with display ...
Below is the answer and explanation for which campaign type would an advertiser use to target users searching on Google.com? Which campaign type would an advertiser use to target users searching on Google.com? “Search network with display Read article →
Below is the answer and explanation for a conversion is: A conversion is: When someone reaches your landing page after clicking your ad or video. Any interaction with your ad that can be measured, like watching a ...
Below is the answer and explanation for a conversion is: A conversion is: When someone reaches your landing page after clicking your ad or video. Any interaction with your ad that can be measured, like watching a Read article →
Below is the answer and explanation for one of your clients wants to know why a campaign went over the specified daily budget several days in a row. One of your clients wants to know why a ...
Below is the answer and explanation for one of your clients wants to know why a campaign went over the specified daily budget several days in a row. One of your clients wants to know why a Read article →
Below is the answer and explanation for higher quality scores typically result in: Higher quality scores typically result in: Higher costs and lower ad positions. Lower costs and better ad positions. ✅ Less overall impressions. Faster delivery ...
Below is the answer and explanation for higher quality scores typically result in: Higher quality scores typically result in: Higher costs and lower ad positions. Lower costs and better ad positions. ✅ Less overall impressions. Faster delivery Read article →
Below is the answer and explanation for an advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids? An advertiser looking to drive ...
Below is the answer and explanation for an advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids? An advertiser looking to drive Read article →
Below is the answer and explanation for which client would you advise to use radius targeting? Which client would you advise to use radius targeting? Luis, whose e-commerce business delivers nationwide. Denise, whose service can reach customers ...
Below is the answer and explanation for which client would you advise to use radius targeting? Which client would you advise to use radius targeting? Luis, whose e-commerce business delivers nationwide. Denise, whose service can reach customers Read article →
Below is the answer and explanation for an advertiser wants to know the minimum amount of money that she must spend on an ad words campaign. What should you tell her? An advertiser wants to know the ...
Below is the answer and explanation for an advertiser wants to know the minimum amount of money that she must spend on an ad words campaign. What should you tell her? An advertiser wants to know the Read article →
Below is the answer and explanation for which targeting option can help you reach people who’ve previously visited your website? Which targeting option can help you reach people who’ve previously visited your website? Device targeting. Demographic targeting. ...
Below is the answer and explanation for which targeting option can help you reach people who’ve previously visited your website? Which targeting option can help you reach people who’ve previously visited your website? Device targeting. Demographic targeting. Read article →
Below is the answer and explanation for what is the recommended next step if you noticed from the search terms report that certain terms are leading to a high number of clicks on your ads? What is ...
Below is the answer and explanation for what is the recommended next step if you noticed from the search terms report that certain terms are leading to a high number of clicks on your ads? What is Read article →
Below is the answer and explanation for by monitoring ad campaign performance, an advertiser may obtain the information needed to. By monitoring ad campaign performance, an advertiser may obtain the information needed to. Create additional ad words ...
Below is the answer and explanation for by monitoring ad campaign performance, an advertiser may obtain the information needed to. By monitoring ad campaign performance, an advertiser may obtain the information needed to. Create additional ad words Read article →
Below is the answer and explanation for Sally’s spice store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites. Sally’s spice store ...
Below is the answer and explanation for Sally’s spice store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites. Sally’s spice store Read article →
Below is the answer and explanation for your ad can show on the Google search network when someone searches for terms that are similar to your: Your ad can show on the Google search network when someone ...
Below is the answer and explanation for your ad can show on the Google search network when someone searches for terms that are similar to your: Your ad can show on the Google search network when someone Read article →
Below is the answer and explanation for when creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords When creating a keyword list using broad match, why should you ...
Below is the answer and explanation for when creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords When creating a keyword list using broad match, why should you Read article →
Below is the answer and explanation for Adam, a flower shop owner, wants to drive phone calls to his store. Which ad words tool should he use to track how many calls result from ad clicks on ...
Below is the answer and explanation for Adam, a flower shop owner, wants to drive phone calls to his store. Which ad words tool should he use to track how many calls result from ad clicks on Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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