Run of Site (ROS)
Ad placements might be shown on any of the pages of a specific website in this ad buying option.
Marketers often do not demand a preferred place for ads because they are looking for lower rates and expanded outreach in run-of-site marketing. The ads might be placed randomly on less-visited and less significant sections of the website.
Run-of-site and run-of-network are identical, with the exception that ads are shown on an individual site rather than multiple websites.
Beyond Run of Site
ClickZ (October 11, 2001)
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