Hi, my name is Michal Krčmář
I am a digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD Show more

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

What is conversion optimization?

Below is the answer and explanation for what is conversion optimization? What is conversion optimization? Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act. Conversion optimization is ...

Below is the answer and explanation for what is conversion optimization? What is conversion optimization? Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act. Conversion optimization is Read article

True or false? Conversion optimization can positively impact your return on investment.

Below is the answer and explanation for true or false? conversion optimization can positively impact your return on investment. True or false? conversion optimization can positively impact your return on investment. True. ✅ False. Correct answer True. ...

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True or false? Conversion optimization is NOT an iterative process.

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You’re trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate of your form?

Below is the answer and explanation for you’re trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate ...

Below is the answer and explanation for you’re trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate Read article

What are the steps for creating a conversion path?

Below is the answer and explanation for what are the steps for creating a conversion path? What are the steps for creating a conversion path? Attract, convert a lead, close a deal, and delight a customer. Create ...

Below is the answer and explanation for what are the steps for creating a conversion path? What are the steps for creating a conversion path? Attract, convert a lead, close a deal, and delight a customer. Create Read article

Define a conversion path.

Below is the answer and explanation for define a conversion path. Define a conversion path. The method by which you encourage someone on your site to move down your funnel. ✅ The method by which you encourage ...

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What are SMART goals?

Below is the answer and explanation for what are smart goals? What are smart goals? Specific, marketable, attractive, responsible, testable. Specific, marketable, attainable, relevant, testable. Specific, measurable, attainable, relevant, timely. ✅ Specific, measurable, attractive, relevant, timely. Correct ...

Below is the answer and explanation for what are smart goals? What are smart goals? Specific, marketable, attractive, responsible, testable. Specific, marketable, attainable, relevant, testable. Specific, measurable, attainable, relevant, timely. ✅ Specific, measurable, attractive, relevant, timely. Correct Read article

What is the difference between reporting and analytics?

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Each of these examples is a great way to prevent too much distraction in your conversion path EXCEPT:

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How do you calculate a conversion rate?

Below is the answer and explanation for how do you calculate a conversion rate? How do you calculate a conversion rate? Divide the number of people who viewed your conversion opportunity by the number of people on ...

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True or false? An effective conversion path must include a landing page.

Below is the answer and explanation for true or false? an effective conversion path must include a landing page. True or false? an effective conversion path must include a landing page. True. False. ✅ Correct answer False. ...

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Fill in the blank: You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. This is an example of a __________.

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True or False? In relation to reporting, “data out” is data you collect, either by asking for it explicitly or gathering it through analytics implicitly.

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True or false? You can nurture both your leads and your customers.

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True or false? In relation to reporting, “data in” is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly.

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What is shared knowledge?

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When creating segments for your lead nurturing campaigns, you need to understand who your personas are and where they are in the buyer’s journey allows you to decide what types of content they need. What are the three stages of the buyer’s journey?

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What role does optimization play in your conversational growth strategy?

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Contact management is an important piece of lead nurturing because it helps you understand the contacts you’re reaching out to. What is the definition of contact management?

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Which three elements are important to consider when determining if you should start to automate a conversation on your website?

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