Below is the answer and explanation for the question which of the following represents a macro conversion for an ecommerce site?

Which of the following represents a macro conversion for an ecommerce site?

• Receiving a product inquiry
• A completed sale transaction ✅
• A click on a “buy” button
• Collecting a lead
• All of these are macro conversions for an e commerce site.

Correct answer

A completed sale transaction ✅

Explanation

Macro conversions are your primary business objectives. Micro conversions are the relationship building activities that lead up to a macro conversion.

• micro conversions, for example, signups for your email newsletter, account creations, and other activities that often precede a purchase
• macro conversions, i.e. sales transactions

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Below is the answer and explanation for the question conversion rate with one unique and one repeated with purchase?

Conversion rate with one unique and one repeated with purchase.

• 200%
• 100% ✅
• 33%
• 50%
• 0%

Correct answer

100% ✅

Explanation

Transactions in Analytics can be counted multiple times in a session provided each Transaction has a unique transaction ID. This means that users who completed multiple Transactions in a given session will register multiple Transactions in Analytics.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question metrics to measure performance against maximizing performance?

Metrics to measure performance against maximizing performance.

• Pages / Visitc
• Ecommerce conversion rate ✅
• Page Value
• Bounce rate

Correct answer

Ecommerce conversion rate ✅

Explanation

Ecommerce conversion rate metrics would most directly help you measure performance against the objective of maximizing the number of sales through your website.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question which of the following technologies or feature can be used to add data to Google Analytics?

Which of the following technologies or feature can be used to add data to Google Analytics?

• Data import, intelligence
• Data import, measurement protocol ✅
• Real-time, intelligence
• Data import, Real-Time

Correct answer

Data import, measurement protocol ✅

Explanation

Hit Data import lets you send hit data directly into Google Analytics. This provides an alternative to using the tracking code, Collection API, the Mobile SDKs, or the Measurement Protocol.

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Below is the answer and explanation for the question Digital Analytics is:

Digital Analytics is:

• The analysis of qualitative data from your business
• A process of continual improvement of the online experience
• The analysis of quantitative data from your business
• The analysis of data from your business and the competitio
• All of these answers are correct ✅

Correct answer

All of these answers are correct ✅

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question which of the following would be most useful for optimizing landing pages?

Which of the following would be most useful for optimizing landing pages?

• Pageviews
• Bounce Rate ✅
• Unique Pageviews
• Visits
• Unique Visits

Correct answer

Bounce Rate ✅

Explanation

Bounce Rate is the percentage of single-page sessions. If you find a landing page with a high bounce rate, that destination URL might not match the expectation set by your ad text, or it might not have engaging content with a clear navigation path.

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Below is the answer and explanation for the question which of the following is not a default medium in Google Analytics?

Which of the following is not a default medium in Google Analytics?

• Referral
• Email ✅
  
• Cpc ✅
• All of these are default medium
• Organic

Correct answer

Email ✅
Cpc ✅

Explanation

There are only 3 default medium in Google Analytics i.e Organic, Referral and None.

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Below is the answer and explanation for the question hierarchy of Google Analytics data model?

Hierarchy of Google Analytics data model.

• Sessions>Visitors>Interactions
• Users>Sessions>Interactions ✅
• Interactions>Users>Sessions
• Sessions>Users>Interactions

Correct answer

Users>Sessions>Interactions ✅

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question when configuring a goal, why it is useful to assign a goal value?

When configuring a goal, why it is useful to assign a goal value?

• To calculate ecommerce metrics
• To attribute monetary value to non-ecommerce conversions ✅
• To determine the conversion rate
• To determine the number of visits to each of your page

Correct answer

To attribute monetary value to non-ecommerce conversions ✅

Explanation

Assigning a Goal value is optional but Google recommends you do so to help monetize and evaluate your conversions. Each time the Goal is completed by a user, this amount is recorded and then added together and seen in your reports as the Goal Value.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question use this Adwords reports to investigate when to modify bid during certain hours of the day to optimize conversions?

Use this Adwords reports to investigate when to modify bid during certain hours of the day to optimize conversions.

• Destination URLs
• Hour of Day ✅
• Adwords Keywords
• Placements
• Campaigns

Correct answer

Hour of Day ✅

Explanation

Site traffic is not equally valuable at every hour of the day. This analysis helps you decide the best times to display your ads.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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