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Which of the following represents a macro conversion for an ecommerce site?

Below is the answer and explanation for the question which of the following represents a macro conversion for an ecommerce site?

Which of the following represents a macro conversion for an ecommerce site?

  • Receiving a product inquiry
  • A completed sale transaction ✅
  • A click on a “buy” button
  • Collecting a lead
  • All of these are macro conversions for an e commerce site.

Correct answer

A completed sale transaction ✅

Explanation

Macro conversions are your primary business objectives. Micro conversions are the relationship building activities that lead up to a macro conversion.

  • micro conversions, for example, signups for your email newsletter, account creations, and other activities that often precede a purchase
  • macro conversions, i.e. sales transactions

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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