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The Ultimate Guide to Simplicity

The Ultimate Guide to Simplicity – 70+ Tools to Make Your Life Easier

If you’re anything like me, you like to save time.

Here is the ultimate list of the top tools, apps, and extensions to make your life on the internet a little easier.

TaskadeWork Organizer: “Taskade is where remote teams get work done.” The first sentence you see on their website summarizes perfectly what the team behind this workspace tool has successfully built. You can manage your tasks, create product specifications, automate repetitive procedures, and video chat with your team all in one single integrated workspace. It is available on pretty much any device you can think of, whether it be your phone (Android, iOS), your laptop (Mac, Windows, Linux) or as a browser extension, you can start right away for nothing.

MemWork Organizer: Discover the first self-organizing workspace in the world, which was thoughtfully created from the ground up to facilitate information sharing. Boasting calendar integration, file attachments, integration with Zapier, user groups, imports, automatic task management, and all of this in their native apps, Mem is the easiest way to capture, share, and make use of knowledge.

JustFreeTools – Free Useful Tools: I’m not sure how to introduce JustFreeTools myself. The name itself is pretty telling – you’ll find everything you need at JFT. And of course, it’s free. From all sorts of calculators, keyword helpers, font editors, and you can even find inspiration on how to name your baby there! To list all the features JustFreeTools has would take almost an entire book, so I encourage you to check it out for yourself – and I believe you’ll find exactly what you need there.

IFTTTApp Automation: The ideal method for integrating apps, gadgets, and services, If This Then That, or IFTTT, supports the integration of services, software, and hardware in novel and effective ways. IFTTT was created on the premise that everything functions better when it is connected. Anyone attempting to construct a smart home or establish automatic routines in their life is faced with difficulties due to tech mismatch. It is simple with IFTTT.

Some of the most popular applets available include controlling a gadget with your voice, turning on your security system when you leave the house, and adjusting the temperature in your home based on the weather. The most popular social media Applets provide automatic cross-posting of material and streamline your online marketing plan.

WeTransfer – Data Transfer: The easiest way to share large files internationally, WeTransfer was created in 2009 by a pair of Dutch entrepreneurs, Bas Beerens and Nalden. They have since evolved into a full suite of productivity tools that handle other challenging aspects of the creative process. Transfer up to 2 GB of data, completely free of charge.

ClickUpProductivity Platform: At first, the developers over at ClickUp planned for it to be an internal tool and used it as a means of realizing their goal of increasing productivity worldwide. At some point, they wanted all work to be done on ClickUp, which they boast will increase productivity and free up at least 20% of each person’s time for other activities. One app to take their place all. There are currently more than 800,000 teams that are participating with their team, and the project is growing rapidly.

PostFlowSocial Media Manager for ClickUp: Using PostFlow, you can manage and publish your social media posts without ever leaving ClickUp. Spend less time switching between different tools. With integrated metrics and post previews, PostFlow is a must-have for any professional, small business or marketing team.

Carrd Landing Page Builder: Similar to SquareSpace or WordPress, Carrd is a platform for creating websites that have grown in popularity over the past 12 months. Carrd distinguishes itself from competing websites by focusing on one-page websites. It has various potential uses and almost all of its features are free to use. Carrd’s potential applications are only limited by your creativity, and using the website is incredibly simple.

CanvaDesign Mockups: Create social media graphics, presentations, posters, documents, and other visual content using Canva, an Australian graphic design tool. The platform is free and offers paid memberships like Canva Pro and Canva for Enterprise for greater capabilities. The software includes templates for users to use. Canva introduced a video editing function in 2021. Users may also pay for the printing and delivery of tangible goods. The business has stated that it plans to use internet and whiteboard solutions to compete with Google and Microsoft in the office software market.

FigmaCollaborative Interface Design: Figma is a web tool for interface design that allows for collaboration, and it also has offline features that are made possible by desktop programs for Windows and macOS. With a concentration on real-time collaboration and a wide range of vector graphics editors and prototype tools, Figma’s feature set is centred on user interface and user experience design. On mobile and tablet devices, Figma prototypes may be viewed and interacted with in real time using the Figma mobile app for Android and iOS.

NotionAll-in-one Workspace: Notion is a platform for collaboration that incorporates kanban boards, tasks, wikis, and databases and supports modified markdown. It serves as a single workspace for taking notes, managing knowledge and data, and managing projects and tasks. It is a platform for managing files that provides a unified workspace, enabling users to discuss active projects, take part in debates, and get feedback. Most web browsers and cross-platform apps can access it.

It has a feature for “clipping” text from websites. Users can use it to organize their work, manage files, save papers, make reminders, and plan tasks. Equations can be written and pasted in block or inline format thanks to LaTeX support.

ZapierWeb App Integration: Users can combine the web applications they use and automate operations using a software called Zapier. The business is entirely remote. It links to more than 4,000 apps as of 2021. It is a sort of “translator” between online APIs, saving time through automation of repetitive chores and business processes like lead management.

CalendlyBusiness Communication: A software startup called Calendly creates a platform for corporate communication that teams use to plan, organize, and follow up on external encounters. Entrepreneur Tope Awotona, who was born in Nigeria, established the business in Atlanta, Georgia. Calendly was a tech unicorn (a privately held startup business valued at over $1 billion) as of January 2021 with a $3 billion market cap.

Gumroad Self-publishing Digital Marketplace: On Gumroad, virtually anyone can list almost anything. The procedure is wonderfully clear-cut and transparent, free of some of the difficulties associated with the more well-known platforms. Over 100,000 creators have so far made over $600 million in total sales of their works through the marketplace. These creators are active in every conceivable industry, including music, sports, comedy, and education. Gumroad is a haven for fans of dance and theatre. Even Eminem uses it!

Shortform Book Summaries: Shortform has the world’s best guides to 1000+ nonfiction books. Discover important information and insights from any given book. Recognize the best concepts in existence. They take complex concepts and provide clear, concise explanations for them. Never again will you be perplexed by a challenging text. They also include insightful analysis, linking concepts in fresh ways, and outlining significant developments since the book’s publication. They don’t use any filler in their writing, making each word and each sentence worth your attention. This one has been a lifesaver for me.

MailtrackE-mail Delivery Confirmation: Through its pixel-based tracking technology, Mailtrack informs you if and how many times your emails have been opened. With Mailtrack’s Incoming tracked email indication, it also informs you when emails you receive are being tracked. Their goal is to make email communication better by automatically incorporating read alerts. like any app for mobile messaging. Only a few buttons, checkmarks, and dots are added to your Gmail account. No annoyances.

HunterE-mail Address Finder: With Hunter, you can connect with the people that are important to your business and quickly obtain professional email addresses. Just start the search by entering a domain or business name, and it does the rest. More than 3,000,000 professionals use Hunter regularly because it is truly an indispensable communication tool.

TinywowAll-in-one Converter/Downloader: Have you ever wanted to convert a DOC to PDF or vice versa, merge or split pages in a PDF, convert images from jpg to png, remove the background from a photo, add a signature, logo, or watermark, download a video from youtube, Facebook, TIK TOK, etc., but you just couldn’t seem to find a page that just simply DOES it? Of course, you have. Then you search through google for different sites and converters that can do it. But then a fee comes up, or at best a billion ad windows and offers of beauty products, tips on how to look 25 forever, or how to get better gut health by eating cashews. With TinyWow, that will never be a problem again.

Scribe – Documentation Creator: Create step-by-step instructions automatically by just clicking record. With rapid process documentation that includes text and images, Scribe can save any team more than 20 hours each month. Simply click “record” and walk through the procedure you want to share. To immediately construct your guide, Scribe keeps track of your mouse clicks and keystrokes. Respond to inquiries, creating SOPs, and quickly train teammates. One-click sharing, simple embedding in any knowledge base or CMS, customized text, steps, and graphics, automated redaction for sensitive information, and enterprise-grade security and controls are just a few of Scribe’s important features. Using Scribe, you can share a process with anybody, anywhere, quickly, easily, and effectively.

10MinuteMailE-mail Burner Account: Perhaps you want to register for a website that asks for an email address to send a verification email to. Maybe, just maybe, you might not want to reveal your genuine email address and risk being added to a number of spam mailing lists. That’s where 10MinuteMail comes in. It creates a burner e-mail address that you can use to verify your account on, which lasts (you guessed it) 10 minutes, and after that it’s just gone. Poof. It’s also free. Enjoy!

Excelformulabot – AI Spreadsheet Generator: This one is a gamechanger for anyone who uses excel. Using AI, Excelformulabot quickly converts your text instructions into Excel formulas. No more wasting hours making convoluted equations. Discover the full potential of Google Sheets and Excel’s AI formula generators to quickly address issues.

Inpainting – Retouching Pictures: Inpainting is a retouch technology used to remove any unwanted objects from photos. It can be used to remove an unwanted person (hello social media). Clone techniques like Adobe Photoshop Fix require a backdrop reference, whereas their AI can accurately infer what was hidden behind the undesirable text, people, and objects in a matter of clicks. Unless you need higher quality and process high-resolution photographs, inpainting is free. The cost for processing photographs of any size is then $5 per month or $48 per year ($4 per month).

Otter.ai – Transcription: Otter.ai employs artificial intelligence to give users access to real-time meeting notes that are secure, accessible, searchable, and shareable. Otter uses deep machine learning to create its speech transcription technology. Millions of hours of audio recordings were processed to train the program and enhance its translation abilities. According to the business, it searches the web for these useable audio fragments using its own unique algorithms. Otter Assistant connects to Zoom, Microsoft Teams, and Google Meet while keeping all notes in a single, accessible location that is centrally located and secure.

OneTab – Browser Tab Organizer: Have you ever found yourself struggling to manage 20 tabs of work-related sites at once? Or perhaps you got interrupted in the middle of a YouTube binge and want to keep all the good stuff you haven’t yet feasted your eyes upon? That’s where OneTab comes in. If you ever have too many open tabs, simply click the OneTab button to turn them all into a list. You can either restore the tabs one at a time or all at once when you need to access them again. Because you will have fewer tabs active in Google Chrome while your tabs are in the OneTab list, you will save up to 95% of memory. Tabs tabs tabs.

Audioread – Text Narrator: A huge timesaver, listen to any article, PDF, email, etc. in your podcast app, our mobile app, or the browser. Audible-like voice. Make reading as easy as putting in your headphones! Use it to “read” while you exercise, cook, do house chores, etc. We don’t judge.

Fonts Ninja – Work Organizer: Get quick access to more than 3000 well-liked fonts and give them a try in any design software. Try fonts without first purchasing them in any design software—what’s not to like? Just have fun and make your design process better! Sketch, Photoshop, InDesign, Figma, and other design software all effortlessly integrate with Font Ninja. To advance your design, you can easily combine it with the application and browser extension.

Wordtune – Writing Assistant: is an AI-powered writing assistant that understands what you’re trying to say and offers tips on how to write in a way that is more real, compelling, and clear. Writing is no longer a tiresome or lonely process thanks to Wordtune. It helps you communicate more effectively – whether you’re using it to write private emails, draft documents for clients, or chat with coworkers on instant messenger. Wordtune goes well beyond the grammar and writing assistance you are currently familiar with, delivering entirely new capabilities, whether it be changing the tone, simultaneous translation and rewriting, and much more.

Grammarly – Writing Assistant: Grammarly is a cloud-based typing assistant that checks for spelling, grammar, punctuation, clarity, engagement, and delivery errors. It also recognizes plagiarism (hello, students!). Artificial intelligence is used to locate the problem and look for a suitable substitute. Users can also alter their language’s style, tone, and context according to their preferences. With Grammarly’s new AI-powered desktop Windows software, write with confidence, clarity, and without errors. You can also get suggestions while you write in desktop applications and sites across the web – emails, Google Docs, Twitter, you name it!

Beehiiv – Newsletter Platform: As a platform for newsletters, beehiiv offers everything. It’s a platform for newsletter creators that makes it simple to create, write, send, advertise, monetize, and monitor the return on investment of your newsletter. Beehiiv was developed by former Morning Brew workers with the goal of assisting creators in launching and monetizing their own newsletters. It draws heavily on the growth strategies that helped Morning Brew reach over 4M subscribers.

WotNot – Chatbot Creator: It’s easy to build bots, but hard to get the desired results. This is where WotNot steps in, providing a done-for-you service. Use WotNot to increase transaction closings, convert prospects, and scale business growth. Your bots will handle all routine inquiries using WotNot’s customer service automation solution, and human employees will only be called upon to address the most difficult issues.

Copy.aiAI-powered Copywriter: Copy.ai is an AI-powered copywriter that generates high-quality copy for your business. There is no need for a credit card to get started; it is free. You can quickly create briefings, outlines, and complete first drafts. Simply type in the title and keyword of your post, then go over your main talking points and outline. The AI will now produce your first draft, which you may edit by rewriting paragraphs and polishing your phrases. Simply copy the work and paste it into your CMS to publish it. Easy.

Photosonic – AI Art Generator: Using a cutting-edge text-to-image AI model, Photosonic is a web-based tool that enables you to generate realistic or creative images from any word description. The model is based on latent diffusion, a method that gradually converts an image of random noise into a picture that corresponds to the text. By changing the description and rerunning the model, you can regulate the generated images’ level of quality, diversity, and style. Photosonic can be used for a variety of things, including generating ideas for creative endeavours, visualizing your thoughts, investigating various scenarios or concepts, or just having fun with AI. Images of scenes, characters, objects, animals, and anything else you can think of may all be created and customized with different features. Additionally, you may use Photosonic to edit or improve already-existing photographs by applying filters or text comments.

Namelix – Brand Name Generator: Most name generators for businesses blend words from the dictionary to produce lengthier names. Namelix creates short, distinctive names that are appropriate for your business concept. The algorithm learns your preferences as you store names, resulting in better suggestions over time. Choose which is more important to you: a shorter name, a name with a certain keyword, or a domain extension.

Brandmark – Brand Logo Generator: Piggybacking off of Namelix, we suggest you also launch your brand new band with custom letterheads, social media visuals, app icons, business card designs, and all that jazz. With Brandmark, you won’t have to wait weeks to receive your logo, so no more designer stress. Having trouble with your design? They will do it for you at no cost. There are no monthly fees. Pay once and access is yours forever. You won’t need to be concerned about anyone stealing your concept because full copyright is also included for use in both commercial and personal uses. Additionally, you can change your logo at any moment, even after purchasing it.

Fireflies.ai – AI Meeting Assistant: Fireflies provides a central location for all voice chats and makes it simple to record, transcribe, and arrange all team meetings in one location. They have you covered for crucial sales calls, hiring interviews, or team meetings. No need to stress about taking notes—share meeting summaries & transcripts quickly afterwards. Pay attention to what your staff, candidates, and clients are really saying. Push recaps to Dropbox, Slack, and other work tools. Use the in-app upload feature, Zapier, or their API to transcribe audio recordings from any source. In meetings and interactions, there is a goldmine of knowledge waiting to be discovered. You won’t find this information and perspective in spreadsheets, documents, or emails.

Narakeet – Narration Creator: Narakeet is a video presentation maker with voice-over. Use it to quickly convert PPT to video, make a presentation with music, or create videos from lectures. Create videos with Keynote, Google Slides, or PowerPoint. Utilize their templates to easily create videos for Twitter, Facebook, LinkedIn, and Instagram. Closed captions and subtitles can be added automatically to videos. There is no need to create an account or register, and videos are not watermarked. You can rapidly generate audio files and narrated films using 500+ voices and natural-sounding text-to-speech in more than 80 languages. Make marketing films for your products in international markets, produce training video classes in several languages, or use Narakeet as a narrator for YouTube videos.

Mosaic – AI CV Generator: Never get passed up by a hiring committee again. With mosaic, you can find the keywords you could have missed but that are essential for your resume in order to land interviews. It can help you succeed in securing interviews by revealing the concepts, words, and subjects that the recruiting team is most interested in. It can also help you identify the strengths and flaws of your resume and use an advanced ai editor to help you avoid mistakes. It can even identify civilian career titles for positions held in the military!

Tweet Hunter – AI Tweet Generator: As per their website, “Tweet Hunter is an all-in-one Twitter growth tool, designed to help you grow and monetize your Twitter audience.” They want to make it as simple as they can for you to produce high-performing content, develop an audience for your areas of specialization, monetize, and draw in opportunities. Whether it’s to produce more and better tweets and threads, broaden your audience, boost the ROI your tweets generate for businesses, or simply to interact with others. All of their programs come with a free 7-day trial as well as a 30-day, no-questions-asked refund period. This practically means that if you change your mind after using Tweet Hunter for up to 37 days, you can still request a refund.

Lofi.cafe – LoFi Internet Radio Station: Listen to lofi.cafe to concentrate, work, learn, or unwind. In a stunning web player, you may find a carefully curated collection of live lo-fi stations from YouTube. Seriously, just try it.

Hemingway – Writing Assistant: The Hemingway app, in its essence, is like Grammarly, but completely free and focuses on style. It ensures that your reader will pay attention to your message and not your writing. Where your writing is excessively dense, the Hemingway Editor will underline it (in yellow and red). Every time a new version is released, the desktop version purchaser also receives a free upgrade. It’s a one-time transaction. There are no extra costs.

KTool – Kindle Linker: With KTool, you can send articles of any kind to your Kindle with a single click. Accessible on desktop, mobile, and the web. Markdown, PDF, DOCX, Standard EBooks, Twitter threads, StackOverflow answers, Wikipedia articles, newsletters, all of it is supported. It also eliminates all advertisements and other annoyances, automatically detects the table of contents, maintains formats & styles, optimizes photos for Kindle devices, and supports emoji. KTool has you covered whether it’s Wikipedia pages or Twitter discussions.

Freelearninglist – Educational Resources: Do you enjoy learning and are you constantly looking for new tools to get high-quality, free education in a wide range of subjects? Free Learning List is a helpful and trustworthy portal for this exact kind of thing. You can get free knowledge of all kinds from the websites, YouTube channels, podcasts, and other resources listed below in a straightforward list.

Consensus – AI Search Engine: As per Eric Olson, the project’s founder, Consensus aims to give you the tools that democratize scientific evidence and improve the world by making it a more educated place. It is a search engine that quickly extracts, gathers, and distills insights from scientific research using AI. It was created by professionals in machine learning, science, and technology from some of the most cutting-edge organizations in the world.

SignFree – E-Signature Generator: the first company to offer electronic signatures, free for countless documents. Upload any document, add your signature, and receive the signed version! The document can be in any format, including pdf, docx, png, jpg, xlsx, rtf, and jpeg. Repeat for any number of documents you desire for no charge. E-signatures expedite the contracting process and increase production by replacing time-consuming manual signing procedures.

Land Lines – Google Maps Browser/Experiment: Okay, this one is just fun. It’s a web page where you can draw any line you want, and the AI will use it to select an area in the Google Earth satellite view that your line partially replicates. Algorithms for line detection and machine learning were used to preprocess all of the photos and find the dominant lines. Just try it, it’s really cool.

PTable – Detailed Periodic Table: Check out the Ptable website if you are studying chemistry or are just curious about it. You will find comprehensive information about each element in this virtual, interactive periodic table of the elements. You’ll also discover helpful charts, animations, and other intriguing information.

Remember The Milk – Work Organizer: This website is what you’re searching for if you enjoy making lengthy lists, posting sticky notes with tasks around your flat, and yet forget your own grandmother’s birthday. You may indeed be sure you won’t forget anything and it will help you successfully manage your time. In addition to recording your tasks and appointments on RTM, you may also choose to have email, SMS, or instant message reminders sent to you. It’s simple to know where to go first and what to do on the way home when you plot out your appointments. You can delegate assignments to coworkers or classmates. Remember the Milk is the ideal answer for people who prefer to keep their lives organized.

15ai – Cartoon Voiceover: On the 15.ai website, you can choose any character from a play or TV show and have them say virtually any sentence or word in their distinctive voice. The character selection is fairly constrained compared to other TTS sites of this kind, but the voice synthesis is quite quick, and the website has an innovative function where you may enter emoticons instead of text. After that, the artificial intelligence will attempt to formulate a phrase using these.

Udemy – Online Learning Platform: On the Udemy platform, educators can create online courses on the subjects they find interesting. Instructors can upload videos, source code for programmers, PowerPoint presentations, PDFs, audio files, ZIP files, and any other materials that students would find useful using Udemy’s course construction tools. There are classes available in a wide range of subject areas, such as academics, the arts, health and fitness, language, music, and many more. Udemy also offers Udemy Business (formerly Udemy for Business), which gives companies access to a curated library of over 7,000 training courses on subjects like office productivity, design, management, programming, and internet marketing strategies. Organizations can develop unique learning portals for internal training using Udemy Business.

Vocalremover – Vocal Remover: Would you like to separate the vocal track from the instrumental in a song but lack the required computer software since you don’t make music? Volacermover.org could be useful. It performs precisely what you expect of it, walks you swiftly and easily through all the necessary processes, and has an intuitive user interface. Instead of using Internet connectivity, the website operates with the songs you upload from your computer’s hard drive.

Emupedia – Old OS Emulator: This is another one purely for the sake of fun. Would you be curious in seeing how your personal computer would appear if Windows 95 were installed on it? Try it out at Emupedia, which lets you run a variety of old-fashioned games and programs. The content is continually expanding; if a program is under development, you can tell by hovering over its icon.

AnswerThePublic – Search Engine Scanner: AnswerThePublic immediately generates every helpful phrase and query people are posing around your keyword by listening to autocomplete data from search engines like Google. You can utilize this wealth of customer insight by creating new, practical goods, services, and content, the sort your clients genuinely desire. Quit wasting time on intuition and guesswork, take fewer chances, find hidden gems, and optimize your content production.

Big Speak – Text to Speech: You can create realistic-sounding sounds from text using Big Speak. To provide you with the greatest voice generation technology, we combine a variety of machine learning techniques. Big Speak is a free program that lets you create files from text up to 300 characters long without registering. Create lengthier audio files up to 1000 characters long by logging in.

Just Delete Me – Account Deletion: Just Delete Me is a website and browser extension which helps you delete your accounts from many web services. Green indicates a straightforward deletion process, yellow indicates that a few additional steps are required, red indicates that you cannot entirely delete your account without contacting customer support, and black indicates that you cannot delete your account at all. It informs consumers of how simple (or complicated) it is to remove their account from more than 100 websites.

Super Designer – Shape Generator: Super Designer is, in its essence, a collection of free design tools to create unique backgrounds, patterns, shapes, images, and much more using just a few clicks. With their unique backgrounds, patterns, blobs, gradients, colour palettes, and more, accessible with just a few clicks, you will never run out of ideas. Make your projects stand out. The author of the project, Dilpreet, builds simple design tools as a passion project to make designing fun for everyone.

What Should I Read Next – Book Recommendations: Using What Should I Read Next is as easy as typing the title of a book you want to read. To make book recommendations and suggestions on what to read next, the website will evaluate its enormous database of genuine readers’ favourite books. When books are added to the same favourites list, they become related to one another, which is how What Should I Read Next (WSIRN) generates suggestions based solely on collective taste. The relationship grows stronger the more frequently specific items turn up on various lists. WSIRN merely reveals the general consensus regarding books. You only need to enter one book if you just want a quick recommendation; after you click on the best match in the list that appears as you type, you will receive some suggestions. But entering a list of favourites is the best thing to do. In addition to helping to expand the database and share your taste with other site users, this will give you better-targeted recommendations.

Pixabay – Stock Images: Pixabay is a thriving creative community where members share music, films, photos, and illustrations for free. All materials are published under the Pixabay License, making them safe for use without credit – even for profit-making endeavours. Be mindful though, as the presented content might still be covered by trademarks, publicity, or privacy rights. Still, it is a great source for all kinds of stock images, gifs, videos, etc.

Sleepcalculator – Sleep Calculator (duh): Want to start your day off right? On Sleepcalculator, figure out your ideal bedtime or wake-up time to awaken feeling rested and rejuvenated. You can tell Sleepcalculator when you want to wake up and it will suggest times when it is best to fall asleep, or you can just tell it you want to sleep now and it will tell you what time to set your alarm so you wake up feeling rested.

MyFridgeFood – Recipe Provider: For those times when you find yourself spending a hundred bucks on groceries and end up eating a bag of chips because you don’t know what to do with all of it, MyFridgeFood is here to help. The community of MyFridgeFood, which numbers over 2 million members, is here to support you in your delicious ambitions. Find free, simple recipes that you can make with ingredients you already have in your kitchen. Cross off the stuff you have available and view your options! All of the recipes are simple to follow (and delicious.)

ManualsLib – Manual Library: Product manuals can be difficult to keep track of, but when you need them, you really need them! You may find any Owner’s Manual or User’s Guide you require with ManualsLib, add it to “My Manuals,” and access it whenever you want on your mobile device. For those who frequently lose essential documents, especially ones that are rarely used, this is an excellent tool.

GnoosicMusic Recommendations: Gnoosic is a self-adapting system that learns about the outer world by asking its visitors what they like and what they don’t like. It has tens of thousands of bands and a lot of other information in its database. Just pop in your favourite bands and discover… more favourite bands!

HoneyBrowser Extension: Honey is a free browser extension and mobile app that enables you to discover discounts on goods from over 30,000 online businesses. You can find excellent deals on your online purchases using the Honey app. That pretty much means a great chance for you  to find savings and discounts on purchases that, being honest, you were already going to make.

PlanolySocial Media Post Automation: In 2016, Planoly was established on the premise that social marketing shouldn’t be so complicated. It was the first visual planner for Instagram, developed in-house and meticulously designed to be uncomplicated, clean, and simple to use. Thanks to their great dev team, social media marketing is now being made simpler on TikTok, Pinterest, Facebook, Twitter, and YouTube as well! You may easily upload from the app, modify and plan when to release your projects, create content inside the app, use their collection of free stock photographs, and do a lot more. Automation made easy.

Chordify – Music Chords: Chordify is the best resource for chords for guitar, piano, and ukulele, making it a dream for every aspiring musician. They provide almost 22 million accurate chords for every song, synchronized with the music in a user-friendly player. Chordify enables musicians of all skill levels in learning to perform their favourite songs. Accurate chords for every song in your personal library, animated chord views for the piano, ukulele, and guitar, seamless YouTube integration, and cross-platform library integration are all included. Just search for any song you want to play, select the instrument you want to use, and groove out to your favourite tune!

Have I Been Pwned – Data Breach Checker: Always interesting to see if your data has been stolen, isn’t it? If you want to check up on whether it might be time to change out a password or two, Have I Been Pwned is a tool that can give you that sense of peace (or dread). The word “pwned” has its roots in video game culture and is a “leetspeak” derivation of the word “owned”, due to the close proximity of the “o” and “p” buttons. Typically, it’s used to signify that a person has been compromised or is under control, as in the phrase “I was pwned in the Adobe data hack.”

Scream Into The Void – Exactly what it sounds like: In the words of John Oliver: “The Internet essentially exists so people can say vicious things about each other. We don’t need another app to facilitate that. What we need is something which helps stop people from getting hurt.” That’s where Scream Into the Void comes in. Just type all of your bottled-up thoughts in and press the red “scream” button. A screaming voice will sound through your entire apartment and your words will be pulled into an abyss.

Akinator – Magical Web Genie Guesser: Just trust me, TRY THIS. It’s scary how well it works. Akinator is a video game developed by French company Elokence. During gameplay, it attempts to determine what fictional or real-life character, object, or animal the player is thinking of by asking a series of questions. It has 25 guesses to get it right. If it doesn’t, you beat the game. That’s easier said than done though, as I tested it by thinking of a plastic ladle. It got it in nineteen questions.

A Soft Murmur – Background Noise Generator: A Soft Murmur is a background noise generator that you can use online to unwind, concentrate, and block out distracting noises. By playing uniquely designed ambient sounds tailored to your surroundings, it is intended to assist you in blocking out annoying noise. Try listening to the Coffee Shop sound to turn a single, distracting voice into a soothing background murmur if you’re trying to study in the library but someone won’t shut up. Try mixing a Singing Bowl with Waves or Wind to block out any noise coming through the wall that is keeping you awake. Birds and Crickets are effective at masking high-pitched sounds, and Thunder can be used to cover low-pitched sounds. It also comes equipped with a timer for when you’re trying to fall asleep.

Geoguessr – Geography Browser Game: You’ve probably heard of it, but as our list is coming to an end, I thought it a sin not to mention it. In the geographical browser game GeoGuessr, designed by Anton Wallén, players make predictions about locations based on street view photos. The game, which was released in May 2013, currently offers a variety of single-player and multiplayer competition modes. The Google Street View images and a compass are the main aspects of the game’s HUD. Users can move, pan, and zoom the image; however, GeoGuessr allows any of these features to be removed for a more challenging gaming experience. Players can place a pin on an inset map using the default Google Maps overlay to make their estimate. Apart from it being just straight-up fun, it can be a great educational tool!

TickTick – Daily Task Planner: Back to some serious stuff now. TickTick is a daily planner aimed at making you creative whilst still making you stick to your plans. Because of this, millions of people use this app to plan practically every aspect of their lives, including grocery shopping, family gatherings, and project delivery. With TickTick, you can figuratively cross off things that are relevant to your job or personal goals. TickTick allows you to track your schedule from 5 distinct calendar perspectives while scheduling the items on your to-do list.

Future Me – Timed E-mails: A fun one to round our list out, Future Me is a service that lets you write out an email to yourself, only you get to set when it arrives. Be it in two weeks or five years, you can write a reminder to yourself to keep working on your goals, marry that dream person, or just to not forget to wash the sheets. You can also opt-in to get notifications on your birthday so that you can always send yourself a message that only you can see!

 

 

NFTs Explained - All you need to know about NFTs

NFTs explained – What is it, what is it’s future and biggest crypto scams

NFTs (non-fungible tokens) are perhaps the most confusing commodity on the Internet today. An NFT is a computer code representing ownership of digital items in its most basic form. But what does that mean? And why is their value suddenly skyrocketing?

How is it that global NFT sales have grown 30,000% since 2020 to $13 billion in 2021? And are you missing out (or dodging a bullet) if you don’t invest?

This article is your guide to NFTs. We’ll give you an overview of NFTs, their work, and their real-world applications. We’ll also show you how to successfully create, buy and sell NFTs

What fungible means?

The word fungible is probably not one of your most used words, so here is a little explanation, of what the word means. When something is fungible, it means that it can be exchanged or traded for an identical item of equal value. If I have a pack of gummies, I can trade it for an identical pack of gummies. The pack of gummies is fungible.

Physical currencies and bitcoin are examples of fungible assets. That is, they have three general characteristics:

They can be traded and exchanged. One dollar can be exchanged for another one dollar because…

They have the same value. 1 bitcoin equals 1 bitcoin.

For physical currencies, this trading system works because everyone agrees to it. With bitcoin, the value is stored in the blockchain.

The difference between a bitcoin and the NFT

While bitcoin is fungible, the NTFs are not.

In the most simple terms, this means every NFT has a unique value and can’t be easily traded or bartered for another NFT (unless both parties involved decide they share the same value, which rarely happens).

1 NFT does not automatically equal 1 other NFT. They can have very different values, which are completely subjective and unique to that NFT.

If I order a custom license plate for my friend, I can’t go back to the shop and exchange it for another one because the plate I got is unique. Similarly, if I am the owner of an NFT, I have a unique digital item that cannot be exchanged for an identical one.
Why does that even matter, you ask? Well, that’s what makes each NFT a unique collectable that has value. What exactly is the value? That varies widely. An NFT can represent ownership of anything from a GIF file (yes, some of them are owned by people), to a piece of art, to a video game element like a character or costume, to a piece of real estate.

Blockchains

NFTs are stored in blockchains. These public ledgers record the existence and ownership of each token and cannot be changed later. NFTs indicate ownership of a physical or digital item. Each NFT is a crypto-asset with a unique identification code and metadata that makes it unique from other NFTs.

Blockchain records are unchangeable. That means, when someone owns an NFT, whether, for a physical or a virtual item, it’s official.

Why do NFTs even exist?

The internet does not allow you to own digital objects in the same way that you can own something physical. NFTs are meant to bring some of the structure that applies in the physical world into the digital world and allow digital assets to be few and far between. Proponents of NFTs also argue that they provide the necessary security of “proof of ownership” on the Internet.

This is theoretically true, but it has its limitations. NFTs are not regulated and do not create legally binding contracts. It has not yet been judicially verified whether an NFT can provide the same proof of ownership as a physical receipt.
NFTs can be sold through various NFT marketplaces, and between individuals, in exchange for cryptocurrency. NFT marketplaces are online platforms that allow buying, selling, and creating NFTs.

NFTs for example represent music, legal documents, signatures, artwork, or game character outfits.

However, NFTs have serious problems, including high environmental impact, safety concerns, and financial risks.

Of course, a lot of celebrities are using NFTs. The Bored Ape Yacht Club is probably one of the most famous NFT collections with many celebrities such as Eminem, Justin Bieber, and Neymar Jr.
A trader going by the pseudonym Cozomo de’ Medici has been buying some of the oldest and most important NFTs on the market for several months. In September 2021, the world learned that this mysterious trader was none other than rapper Snoop Dogg. By the time Snoop launched his own token, he had amassed a collection of NFTs worth more than $17 million.

How NFTs work

NFTs are cryptoassets. This means that they are secured by cryptography, similar to cryptocurrencies such as bitcoin or ether. However, unlike cryptocurrencies, NFTs are not used for commercial transactions.

How do blockchains work

Blockchains are not only essential to the operation of the NFT, but they are also one of the most confusing parts of the story. But once you put your thoughts together, it all makes sense.
They’re called blockchains because they’re made up of strings of computer code – called blocks – that are then chained together. Each block is encrypted (i.e. the information is encoded using cryptography) and has a certain storage capacity.
Once a block is filled with data, it is closed and the data in it is permanently recorded.¨

New blocks are created by a process called mining. Blockchain miners typically have to solve complex cryptographic algorithms to create new blocks. Mining takes a long time and consumes a lot of computing power, and miners are financially rewarded when their block is added to the chain.

Blockchains are used to publicly record transactions. Each blockchain is stored in several computers that are connected to a peer-to-peer network. This means that all computers on the network share files. This decentralized sharing of information creates trust in blockchains.

Every computer on the network has a copy of the blockchain. To change the information that the blockchain holds, the blockchain would first have to be decrypted and then the information on each computer on the network would have to be changed simultaneously.
Because each blockchain maintains a network of its users, they can securely record transactions without a central organization and workforce to record, store, and maintain the data.
People trust the accuracy of blockchains because the way the data is stored makes it almost impossible to manipulate.

How are NFTs created?

The process of creating an NFT is called minting. Most NFT marketplaces allow NFT minting and there are several dedicated NFT minting sites. To mint an NFT, you simply upload a digital file to the NFT marketplace, fill in some information, and click the Create button. You can turn most digital files into NFTs, including images, videos, and GIFs.

How do NFTs Marketplaces work

NFTs are bought, sold, stored, and displayed on online platforms called NFT marketplaces. NFT marketplaces are similar to e-commerce platforms such as eBay; users list their NFTs on them, for which buyers can bid. These online platforms are separate from cryptocurrency exchanges, where users buy, sell and trade currencies such as Bitcoin or Ethereum.

NFT marketplaces typically support multiple blockchains; users can only trade NFTs that are built on supported blockchains and use cryptocurrencies that are compatible with those NFTs.
Most NFTs are stored on Ethereum, which means that these NFTs are compatible with Ethereum-based NFT marketplaces. NFTs bought with Ether on one platform can be sold on another.

Only a few marketplaces accept traditional currencies such as the US dollar. These marketplaces automatically convert the payment to the appropriate cryptocurrency.

The properties of NFTs

NFTs have important properties – such as uniqueness, scarcity, and trade ability – that make them work.

Unique Assets Ownership

Each NFT represents one digital or physical asset and most NFTs have only one owner at any time. The ownership of an NFT is secure and traceable because it is recorded on the blockchain (for most NFTs on the Ethereum blockchain). Ethereum is a decentralized platform that’s powered by a blockchain. Ethereum is known for its smart-contract functionality and its native cryptocurrency, ether (ETH). A smart contract is a self-executing, traceable, and irreversible contract with the terms between the parties written in its code and stored in the blockchain.
NFTs are created through smart contracts and can even be embodied in smart contracts.

Because NFT smart contracts are stored on the blockchain – and because blockchains are decentralized, anonymous, and immutable public ledgers – no one can change ownership of NFTs without a legitimate transaction. Proof of ownership is immutable.

Your NFT will always be referenced in the blockchain, which is difficult to lose unless you forget your cryptocurrency details. This makes it possible to verify ownership of the NFT.
While the ownership record of an NFT is immutable, the underlying assets that the NFT represents, such as digital artwork, can be copied or lost. Images can be taken down and resold as counterfeits and blockchain technology means that no one can prove which NFT is the original. Digital files can also be stored outside of blockchains and are vulnerable to hackers, database crashes, or link rot.

Each NFT has a public and private key. The public key is held by the creator of the NFT and is never changed – the public key is the certificate of authenticity that proves the origin of the NFT. The corresponding private key serves as proof of ownership. When the creator sells his NFT on the marketplace, he keeps the public key, while the private key is exchanged for the new owner.

Fungible vs non-fungible

Cryptocurrencies like bitcoin or fiat currencies like the US dollar are fungible. The fungible assets can be easily traded with each other because they are interchangeable and indistinguishable. One can of soda be exchanged for another, or a $1 bill can be exchanged for any other $1 bill of the same currency.

Fiat currency is a currency that is declared by government decree to be legal tender and is not backed by a commodity such as gold. Examples are the USD and the EUR.

An asset is not marketable unless it can always be equivalently exchanged for another asset of the same type. NFTs are unalienable because each is unique and represents ownership of a different item with its characteristics. However, this does not mean that they cannot be traded. It only means that each token may have a different value.

Subjective value

If NFTs are non-fungible, how are their values determined?

The value of an NFT is subjective. It is sold at the price the buyer thinks it is worth. This may be based on the pedigree, popularity, rarity, and/or collectable value of the NFT. The value of an NFT is also determined by its use value. For example, an NFT event ticket is likely to sell for the same price as a regular event ticket.

An NFT can be expensive, especially if potential buyers believe it would become more valuable in the future. Also, NFTs built on the Ethereum blockchain are often worth more than NFTs built on other blockchains. Because more people own ETH tokens, these NFTs can easily be sold on many NFT marketplaces, increasing the number of potential buyers.

Scarcity

When a person mines NFTs, they can specify how many of these assets they will create and market. This is similar to an author publishing a limited number of copies of a new book.
A digital artist may decide to create only one original NFT – for example, a unique digital artwork. The creator may also release a thousand identical-looking NFT artworks, each with its own unique certificate of authenticity.

Interoperability

Blockchains are decentralized. This means that they are not controlled by any central authority such as a government or a corporation. Instead, blockchains are run by their communities. This in theory allows NFTs to move across different applications, platforms, and services, as long as each ecosystem supports the blockchain on which the NFTs are based.

For example, an NFT digital artwork might be displayed in several different virtual worlds that you inhabit. The same NFT could be a background in your video conferencing app, a plug-in in your favourite video game, and an image profile for your work email.
At the moment, however, multi-platform NFTs are not practical and are limited. Before NFTs become as interoperable as advocates hope, developers need to figure out how to seamlessly transfer content between platforms with various designs.

Tradability

NFTs can be traded on NFT marketplaces and can be moved from the original platform to the open market.
One day, NFTs might allow users to trade online content on major platforms. For example, if iTunes songs were encrypted as NFTs, you could not only buy them but also sell them.

Programmability

Some NFTs never change because their underlying content is static. However, NFTs can be programmed with more complex features written into their code.NFTs can be programmed to respond to certain triggers or actions by the owner, or even to external factors such as the weather.

Complex NFT functions include forging, crafting, redeeming, and randomly generating new NFTs and other forms of content. You can even program smart NFT contracts to change the underlying content when the right circumstances are met.

A popular example is CryptoKitties. They were created in 2017 and became one of the first popular collections of NFTs in part because of their programmed features. CryptoKitties avatars can spawn with other CryptoKitties – owners can select two CryptoKitties and click the Breed button, which will spawn a new NFT avatar with unique characteristics.

Royalties

The person who mines the NFT can encode royalties into this asset through the NFT smart contract. This means that the original author can receive a portion of the fee each time his NFT is sold from one user to another.

This potentially changes the field for creators who are not always appropriately remunerated for their work. After the first sale, creators often do not benefit if their creation gains value and is resold. For example, an artist who sells a painting for $10 makes no profit if the work later sells for millions of dollars.
The royalties in smart contracts make this compensation available to anyone who exploits the NFT.

NFTs also create a guarantee that the artist will receive royalties. For example, musicians often do not get paid by anyone who samples or plays their songs for profit. By embedding their address in immutable metadata, NFTs both ensure that they get paid and make it easier for users to pay them.

Security

NFTs have the potential to secure digital assets better than current methods. A scan of a house title deed could easily be lost. Producing a scan of the same deed as an NFT means that proof of the document’s existence exists on the blockchain. This adds another layer of security.

Blockchain technology is safe because it uses cryptography to encode the ownership of the token. This code requires an incomprehensible amount of computing power to crack – essentially making it impossible to crack.

Each blockchain ledger is decentralized and anonymous. It has no central authority or workforce; tasks are evenly divided among the participating computers that make up the peer-to-peer network.

Peer-to-peer networks are networks whereby each connected computer is a server for others in the network. Computers can share information without the need for a dedicated central server.

Since blockchains use peer-to-peer technology, breaking or damaging them is almost impossible. Each node has an up-to-date copy of the ledger, and someone would have to destroy all of these nodes to erase transaction records and invalidate the blockchain.

The blockchain ledger is also public. Because they are accessible to anyone, verifying ownership is easy, which makes it harder to steal unless someone tricks you and voluntarily transfers your NFTs.
Proponents of NFTs believe that anyone could use them to represent and verify their physical assets. Even personal documents such as deeds and driver’s licenses could be stored as NFTs.

Blockchain technology is very secure and is great for proving that someone owns an item – this proof will always be stored on the blockchain.
However, most of the files that constitute NFTs are not stored in blockchains. This content (usually a video or image file) is stored off-chain, and the NFT hyperlinks to this resource. This is because storing large files on the blockchain has high transaction fees and the hyperlinks are smaller than the files themselves.

While blockchain technology is safe, this off-chain storage raises concerns about the underlying content. Hyperlinks in NFTs could stop working over time, a common problem called link rot. And storing the underlying content in a centralized database makes it vulnerable to hackers and database crashes.
NFT is meaningless if its underlying content disappears. At that point, it will imply ownership of something that no longer exists.

NFT Technology

NFTs are complex and technical, but in their most basic form, they are just strings of computer code stored on a few computers. If you know more about their history and development, you can understand them better.

For starters, various cryptocurrencies and crypto assets are built on their own blockchains, and there are hundreds if not thousands of different blockchains. For example, bitcoins are built on the Bitcoin blockchain and ERC-20 tokens are based on the Ethereum blockchain.
Some blockchains let users create irreplaceable tokens in addition to fungible cryptocurrencies. By far the most widely used blockchain for creating non-fungible coins is the Ethereum blockchain. There are also some other used blockchains like Flow, Solana, or Cosmos.

Certain blockchains, including Ethereum, work with other compatible networks and coins, making them interoperable. Users can purchase Ethereum-based NFTs for various cryptocurrencies, including ETH, DAI, USDC, BNB, and USDT. Other blockchains, such as Solana, have closed systems, and NFTs connected to these systems can only be purchased with the blockchain’s token.

Popularity, liquidity, security, and transferability between other applications, platforms, and products are part of what makes Ethereum-based NFTs such a popular choice.
Ethereum token standards are also widely considered the best for creating NFTs. Token standards tell you how to create, issue, and deploy new tokens that are compatible across the broader ecosystem.

The Ethereum blockchain has several helpful standards:

ERC-721 was the first and remains the most popular standard for creating unique NFTs. It is an application programming interface (API) within smart contracts for tokens. ERC-721 allows developers to create unique tokens and makes it simple to convert them and automatic once approved.ě

ERC-1155 is a standard that gives NFT semi-functionality. With ERC-1155, IDs represent asset classes rather than individual assets. For example, one ID can contain 100 NFTs. This means that multiple NFTs can be converted at once, but with less information about each one.

ERC-998 is a standard for compound tokens. These tokens can represent more than one asset at a time for faster transactions. ERC-998 tokens can contain both substitutable (for example, ERC-20) and non-substitutable (for example, ERC-721) assets.

History of NFTs

2012

The concept that has become the driving force behind NFT was invented long before the creation of Ethereum when in 2012 a paper by Meni Rosenfield introduced the concept of “coloured coins” for the Bitcoin blockchain. The idea of Colored Coins was to describe a class of methods for representing and managing real-world assets on the blockchain to prove ownership of those assets; similar to regular Bitcoins, but with an added ‘token’ element that determines their use, making them segregated and unique.

2014

On May 3, 2014, digital artist Kevin McCoy minted the first known NFT coin ‘Quantum’ on the Namecoin blockchain. ‘Quantum’ is a digital image of a pixel octagon that hypnotically changes colour and pulses in a manner reminiscent of an octopus. A Counterparty was created. Counterparty was a peer-to-peer financial platform based on the Bitcoin blockchain that allowed users to create and exchange their own currencies. Counterparty was important to the development of NFTs because the first NFTs on this platform were similar to the use cases we know today.

2016

The year 2016 was marked by memes and a number of rare pepes appeared on the Counterparty platform. Pepe NFTs became tradable with the introduction of Rare Pepe Wallets, and there was even a Rare Pepe auction in the next years.

2016 to 2020

The space for cryptographic art continued to grow. NFT collections such as CryptoPunks began to showcase the potential of NFT art and collectables on the increasingly popular Ethereum blockchain. New NFT marketplaces such as OpenSea, SuperRare, and KnownOrigin were launched and NFTs could be created on platforms such as Mintable and Mintbase.

During the world’s largest hackathon for the Ethereum ecosystem, Vancouver-based venture studio Axiom Zen unveiled CryptoKitties.

CryptoKitties is a virtual game based on the Ethereum blockchain, the game allows players to adopt, breed, and trade virtual cats and store them in crypto wallets. After its announcement, it didn’t take long for the game to become a viral sensation, becoming so popular that CryptoKitties overwhelmed the Ethereum blockchain and people started making incredible profits.

After the huge success of CryptoKitties, NFT gaming really started to gain momentum and move forward, with NFTS gaining more and more public attention.

2021

The year 2021 has become the year of NFTs and there has been a huge boom and increase in supply and demand for NFTs. Celebrities and established brands became interested in NFT and the art of NFT gained mainstream popularity. Beeple’s “Everydays: The First 5000 Days” sold for $69.3 million at Christie’s art auction, only surpassed by the sale of Pak’s “The Merge” for $91.8 million in early December.

Towards the end of the year, once Facebook renamed itself Meta and moved to Metaverse, the increase in demand for NFT and especially within Metaverse was remarkable.

The first ever Twitter post was sold as NFT for $2.9 million in 2021. Songs, albums, and books were released as NFT. Meanwhile, experts continue to develop new uses for NFTs outside the creative industries.

NFT Risks and Issues

Although NFTs are useful in the digital space, several issues threaten to hinder the progress of this technology. They also hide some risks that you should beware of before forming an opinion or making an investment.

NFTs are bad for the environment

NFTs have a significant carbon footprint due to their reliance on the Ethereum blockchain and its proof-of-work system.
Proof-of-work helps secure the public record of transactions on the network using complex cryptography. Mining new blocks on the blockchain require a large amount of computing power – there are entire warehouses full of computers dedicated to mining the blockchain – and these computers consume large amounts of power.

However, this does not mean that the NFT alternatives are carbon neutral. For example, physical art must be produced and transported, which also consumes a significant amount of energy. However, Ethereum’s carbon emissions are higher than many of the industries that NFTs could replace.

More than a million transactions take place with Ethereum every day; this includes transactions for each of the various cryptocurrencies and tokens based on the Ethereum blockchain. Transferring cryptocurrencies and creating, buying, selling, and bidding on NFTs are activities that are classified as “transactions” on the Ethereum blockchain, and all of these activities consume energy.

Because of all these many transactions, Ethereum consumes approximately as much electricity as the country of Libya (population 6.8 million).
According to data from Crypto art. WTF, the average NFT has a carbon footprint equivalent to the electricity consumption of an EU resident for an entire month. And thousands of NFT-related transactions take place on Ethereum every day.

The environmental impact of NFTs is only getting worse. Ethereum’s value is increasing as NFTs bring economic success to their users, encouraging miners to scale their computing power to take advantage of this trend. At least that’s the opinion of Susanne Köhler, a researcher in sustainable blockchain, who spoke with The Verge:
“Many NFT transactions send a stronger economic signal to miners, which can lead to increased emissions.”

It’s worth noting that NFTs make up a relatively small number of the total number of Ethereum transactions, and also that the primary environmental concern is Ethereum’s proof-of-work method.

Ethereum is moving to a proof-of-stake verification system that will theoretically reduce carbon emissions on the network to near zero. In a proof-of-stake blockchain, miners stake their own cryptocurrency to secure the network instead of using computing power. Ethereum has promised these changes since its launch in 2015, but so far they haven’t materialized. Meanwhile, some NFT makers are offsetting their carbon footprint with green investments, and some miners are switching to renewable energy.

There are also ways to make transactions greener. Ethereum Layer 2 solutions can act as a more efficient intermediary between applications and the blockchain by reducing the number of transactions, and NFT marketplaces can also be more efficient.

NFTs are not regulated

NFTs are not currently recognized and regulated. Several countries – including the UK, Japan, and EU members – are addressing this issue, but there are as yet no international laws covering NFTs.

According to the multinational law firm Osborne Clarke, existing laws could already apply to NFTs, at least if they have the same characteristics as other investments. And smart contracts could already provide adequate proof of ownership.

The main obstacle is that these theories have not been tested in court. And this lack of regulation creates problems, including the inability to protect platforms (and investors) from fraudsters, fraudulent imitations, and even money laundering – a problem that is difficult to solve because of the “anonymous” nature of blockchain technology.
Perhaps with better regulation, buyers and sellers could be vetted.

The Legality of Ownership: Copyright and IP Issues

What rights, if any, do you get to the underlying work when you buy an NFT?
The purchase and ownership of an NFT do not mean you have all the rights to the underlying asset. The transfer of other rights (other than ownership) must be clearly stated within the NFT smart contract. Otherwise, the author of the NFT content retains the copyright and intellectual property rights (IPR) to his/her work.

If the copyright and IPR are not transferred with the NFT, the buyers have no control over the original work. NFT buyers cannot make and sell copies of their purchase, cannot make the underlying work freely available to the public, and cannot modify or reproduce it in any way.

To be clear, this is no different from physical ownership. Your purchase of a Mars bar does not give you the right to create and sell your own nougat-filled candy under the Mars brand. However, a promise to purchase original property can be a misleading concept – especially when it is so ambiguous as to what rights are being transferred in the transaction.

Moreover, digital content is inherently shared and highly reproducible, which is a temptation for many NFT owners. Generally, you are only buying ownership of the asset unless the NFT smart contract clearly states otherwise.

Critics fear that this grey area will be a cause of litigation. For example, buyers of NFTs could falsely claim to have a copyright in the underlying asset, while sellers of NFTs could be sued for misrepresentation if they are not careful. Worse, any infringement is largely irreparable because it is immutably encoded into the blockchain.

Scams, Fraud, & Security Issues

NFTs can be a precarious investment, not least because many cybercriminals profit from them.
Buyers and creators of NFTs can be defrauded in many ways, including:

– Fake NFT marketplaces
– Fake sellers posing as NFT creators
– Copies of non-NFT assets masquerading as NFTs

Because digital assets are files, they can be saved or screenshotted and then passed off as NFTs. This is, of course, a clear violation of copyright law. You can’t legally make money from someone else’s work.

However, fake sellers pose as popular NFT creators and sell copies of their NFTs as real ones. Because they are not original works, they are worth only a fraction of what they were paid for. Buyers can spend thousands of dollars on an NFT only to find that it is a worthless fake.
Scammers also copy and sell works by creators who are not involved in NFT.

NFT fraud is spread through tactics such as fake NFT handoffs and fake drops. People get them apparently at random and then sell them thinking they are legitimate. Cybercriminals have even created fake NFT marketplaces that use the same original logos, design, and content as existing platforms.

Buyers can mitigate the risks by purchasing NFTs from reputable and identifiable creators, but this does not mean that users will not continue to face the threat of fraud.

On top of this is the risk of losing expensive NFTs in hacking and cyber-attacks. In March 2021, several Nifty Gateway user accounts were compromised. Hackers sold and transferred NFTs worth hundreds of thousands of dollars to anonymous accounts.

When you consider phenomena like link rot and database failures, which can also lead to the loss of underlying assets, it’s easy to see why you shouldn’t over-invest in NFTs.

Here are some of the biggest crypto scams of 2022

The Celsius crypto pyramid is collapsing

When stablecoin Terra and its sister token Luna collapsed in May, it triggered a domino effect that brought down the entire crypto market. Crypto lending companies in turn suffered a huge blow in the crypto crash. Celsius, formerly one of the largest crypto lending companies, eventually declared bankruptcy.

Things were already suspicious when some of Celsius’ clients started reporting in June that they couldn’t withdraw their funds. Celsius’ now-former CEO Alex Mashinsky tried to calm fears by saying that the company had not stopped the withdrawals. But just days later, Celsius froze everyone’s accounts.

Critics say Celsius’ promise of ridiculously high yields was meant to be a warning sign that it was too good to be true. But as more information comes in, it seems increasingly likely that Celsius was operating a Ponzi-like scheme, paying off early investors with funds from recent investors.
That, in fact, is essentially what regulators at the Vermont Department of Financial Regulation are claiming.

“This indicates a high level of financial mismanagement and also suggests that at least at some points in time, returns to existing investors were likely paid out of new investors’ funds,” the bureau’s September report said.

Ukraine is pulling the rug out from under donors (for good reason!)

One of these scams is not like the others, and it is this: when the Ukrainian government pulled the rug out from under its donors. But it needs to be included because it is frankly brilliant: a rare “good” scam.

In February 2022, shortly after Russia invaded Ukraine, the Ukrainian government quickly decided to accept donations in the form of cryptocurrency to take advantage of the large pockets of crypto space that are always looking to pump up their coins and generate good press.

While a fair amount of donations came in initially, the cryptocurrencies started to add up after Ukraine announced that those who donated through the Ethereum network would be given air aid. Airdrop is essentially a situation where free donations are sent to crypto wallet holders, usually in the form of crypto tokens or NFTs. As Ukraine put it, it was essentially sending donors a “reward” for contributing.

Enter bad-faith actors. People started sending lots of crypto-donations to Ukraine to take advantage of the airdrop. In less than two days, approximately 60,000 transactions were made to Ukraine on the Ethereum blockchain. According to Ukrainian officials, individuals started sending tiny amounts just so they could register in time to get the airdrop. Allegedly, these individuals were trying to cash in on a country in a state of war by receiving a “reward” worth more than what they donated so they could flip freely for a quick profit.

Ukraine decided to cancel the landing just days after it was announced. Some donors who stood to gain called it a “scam”. And technically, it’s called “pulling a fast one.” Carpet pulling is when a cryptocurrency developer promises to raise funds and then abandons the project, walking away with all the liquidity.

But this is a truly unique situation. Ukraine tried to raise funds, thought it was thanking donors who meant well, and then dragged its heels when it realized people were trying to take advantage of the situation. But the donations still went to charitable causes. So let’s call that pulling the short end of the stick. And that’s why it’s at the top of the list.

Users “loot” Nomad Bridge thanks to exploit

Hacking cryptographic bridges is nothing new at the moment. According to blockchain analytics company Chainalysis, hackers have managed to lure roughly $2 billion in 2022 alone by exploiting vulnerabilities in these bridges that allow users to exchange one crypto token for another across separate blockchains. Crypto bridges are meant to facilitate trading between crypto tokens, but they have also made hackers’ jobs much easier due to potential vulnerabilities.

In August, hackers discovered one such vulnerability on the Nomad cryptographic bridge and were able to walk away with nearly $100 million thanks to their efforts. That’s a lot of money, but certainly nowhere near the largest amount stolen from a cryptographic bridge.
But it didn’t end there. The Nomad bridge hack was unique because the exploit was leaked to the public before it could be fixed. This led to a situation where more people decided to join the Nomad bridge heist. In total, $186 million was looted from the Nomad Bridge.

Coinbase researchers later found that approximately 90 percent of the cryptocurrency wallet addresses involved in the hack were “spoofs” that replicated the hackers’ original exploit after it was made public.

White hat hackers and people who later realized their crypto wallet address was connected to enough personal data that they could be identified eventually returned some of the millions of dollars in cryptocurrency stolen. But the quantity of recovered cryptocurrency was only a little more than 5% of the overall gain.

$325 million hacked from the Wormhole Bridge

Crypto bridge hacks are getting increasingly common, as was previously noted. While the Nomad hack was unusual, the $325 million that was stolen from the Wormhole crypto bridge in February dwarfs the $186 million that was seized.

Through the Wormhole bridge, the attacker was able to create 120,000 in “wrapped” Ethereum on the Solana blockchain. (For those who are unfamiliar, wrapped crypto is essentially a means to peg the amount of cryptocurrency to the current value, making it simpler to trade when bidding on NFTs, for instance.) The hacker was able to mine those tokens without depositing the same quantity of their own money thanks to the Wormhole bridge exploit. Essentially, a bug in the Wormhole crypto bridge allowed the hacker to create money out of thin air in this case.

The crypto bridge had to be momentarily disabled by Wormhole’s developers in order to close the attack. However, it was obviously too late by that point. The hacker was given a $10 million bounty in exchange for returning the remaining cash. The offer wasn’t taken because $325 million is a lot more than $10 million.

Hackers stole $615 million from Axie Infinity

If someone stole $615 million from you, would you suspect anything? Certainly not Sky Mavis, the developer of the most well-known cryptocurrency game, Axie Infinity!

In March, hackers discovered an exploit in the Ronin blockchain, an Ethereum-based sidechain that runs Axie Infinity. To make matters worse, the exploit was the result of what was supposed to be a temporary change initiated by Sky Mavis in December that reduced security protocols. Things were not rolled back and the hackers were only able to take advantage of the situation a few months later.

How did Sky Mavis eventually find out that it had lost hundreds of millions of dollars? One user tried to withdraw his funds and couldn’t because liquidity was no longer available.

Axie Infinity is a crypto game that requires users to purchase expensive NFTs before playing. Once these NFTs are acquired, they can earn real money in the form of cryptocurrency by playing the game. However, due to the high cost of entry, users who cannot afford NFTs often find themselves captive to exploitative “scholarships” that require them to share profits with other users who lend out these expensive NFTs needed to play the game.

However, in countries like the Philippines, play-to-earn games like Axie Infinity have become popular because users can earn the equivalent of the average salary in their country. Unfortunately, these users found their earnings unavailable due to the hacking attack.

Axie Infinity has since raised $125 million to reimburse its users for the stolen funds. However, this falls far short of the $625 million they lost. As for that money, they will likely never get it back. The US government believes that the hacking attack was carried out by a group based in North Korea.

Day of Defeat, red flags everywhere

Does an investment that promises a 10,000,000x price increase sound too good to be true? No, my zero key is not stuck. That’s exactly what the Day of Defeat token promised. And a lot of people bought it.

Molly White is the creator of Web3 Is Going Great, which tracks all the scams and frauds in this space on a daily basis. When I reached out to her to find out what cryptocurrency scams have stuck in her mind so far this year, she referred me to Day of Defeat. She referred to it as one of the projects with “some of the biggest red flags I’ve ever seen.” And that she’s seen a lot of them.

NFTs Could Lose Value

Many collectors are investing millions of dollars in NFT despite the financial risks associated with the technology. In a worst-case scenario, these collectors could lose huge sums of money if their NFTs quickly lose value.

The price of NFTs is based on subjective values that are difficult to predict. Because they have no fixed standards, their market is prone to sudden drops.
NFTs could also depreciate in value if Ethereum becomes obsolete. This would be surprising given Ethereum’s current success, but it’s worth keeping in mind. Most NFTs live and die by the success of the Ethereum blockchain because that is what they are based on.

NFTs that represent physical objects could lose value if those physical assets were lost, stolen, damaged, or destroyed. An NFT can persist even after its physical counterpart is lost. This highlights the fact that the NFT and the underlying asset it represents are separate items.

Finally, what if NFTs do not follow the trajectory predicted by proponents? NFTs have not yet changed the world and unresolved questions remain. They could become worthless if another technology manages to bring the same values of scarcity and proof of ownership to digital assets, but with fewer drawbacks.

If in April 2022, the owner and NFT present the first-ever tweet on Twitter put the NFT up for auction. While he initially paid $2.9 million for NFT, he hoped to raise $48 million in the resale. The highest bid, however, was only $29,000.

Can you even own digital content?

Can you really own NFTs in the same way you own physical property? When you buy a single edition work of art in a gallery, you are not only the sole owner of the work but also the exclusive viewer, if you wish. In the same sense that you don’t have to lend your favorite book, you don’t have to show others your favorite painting.

Is it unnecessary to endow digital assets with the same rules when they are different from physical objects? On the internet, anyone can save, screenshot, or copy any image, artwork, or NFT video and claim to own that content as well.

The NFT community describes this as a “right-clicker” mentality.

The right-clicker mentality is a term coined by the crypto community that describes people who save images from NFTs to ridicule NFT owners, claiming that they own the NFT without paying for it. The right-clicker mentality is also used more generally to describe NFT naysayers.

While these people are laughable to collectors of cryptographic art, are the real clickers right? What is the difference between an NFT and an identical image when both can provide the same satisfaction?

Some critics liken NFT to buying a receipt for a product that anyone can own. Support for NFT basically boils down to belief in a piece of code and what it really means that something is unique. To play devil’s advocate: critics don’t think that NFTs provide rarity, nor do they believe that this quality can be achieved in digital content.

NFT Marketplaces

NFT marketplaces are platforms where you can buy, sell, store and display NFTs. In some cases, you can even create your own.

You should be very careful when choosing an NFT marketplace. Each one is only compatible with certain cryptocurrencies, cryptocurrencies, and NFT types. Most NFT marketplaces use Ethereum-based NFTs and accept ETH tokens, which is why Ethereum is so popular.

Other marketplaces may be designed for other blockchains. For example, Solsea is designed for NFTs based on the Solana blockchain. There, you would need to link a wallet that is compatible with the platform and contains the SOL cryptocurrency.

Each NFT marketplace can also cater to different types of content. Art NFT marketplaces are the most common, but other specialized marketplaces include gaming content, music, trading cards, and virtual real estate.

The most popular NFT marketplaces include OpenSea, Rarible, and Axie Infinity. OpenSea is currently the largest NFT marketplace and has shown colossal growth in 2021. In August this year, OpenSea recorded a trading volume of over $75 million in a single day. That’s a higher total volume than what the platform has seen for the entire year of 2020.

These are the best marketplaces for buying and selling NFTs:

OpenSea is one of the first and largest NFT marketplaces. It is a user-friendly marketplace that offers NFTs of digital artwork, collectibles, domain names, photos, music, utilities, virtual worlds, and sports.

Rarible is decentralized and managed by the community – the owners of RARI tokens. In this sense, Rarible is a kind of pioneer in the crypto space. Rarible focuses on artistic NFTs, but also includes music, domains, gaming content, metaverse NFTs, and more.

Nifty Gateway deals with digital art. The site features NFT from some of the biggest NFT artists such as Beeple and Trevor Jones, not to mention famous NFT collections such as Mutant Ape Yacht Club.

SuperRare features one-off NFT releases from top artists, including XCOPY and Coldie. DAO* SuperRare is managed using $RARE tokens – ERC-20 tokens on the Ethereum blockchain.

NBA Top Shot includes NFT trading cards that feature a short video of an iconic NBA moment. The marketplace is built on the Flow blockchain. Users can buy and sell these trading cards to each other.

How To Get Started On NFTs Marketplace

If you want to buy, sell and create NFTs, you need to start in the NFT market.
The process of registering for the NFT marketplace usually consists of a few simple steps.

Choose a marketplace > Sign up > Link a crypto wallet.

NFT marketplaces require you to enter some personal information when creating an account – just like other online platforms. There are a few things to consider before choosing a marketplace and creating/trading with NFT.

Choosing a Marketplace

This is the most important factor to consider before creating an account on the NFT marketplace. You will want to join the best NFT marketplace for your needs.
You need to choose a compatible marketplace that suits the type of NFT you want to buy, sell, and create. OpenSea is a reliable choice because it contains a huge variety of NFTs including artwork, collectibles, gaming items, and more.

We also recommend you choose an Ethereum-based NFT marketplace. Each blockchain that supports NFTs has its own compatible NFT marketplaces, wallets, and cryptocurrency tokens. Ethereum has more NFT marketplaces (and more NFTs) than any other blockchain.

Once you register on your chosen marketplace, you will need to link a crypto wallet. Most marketplaces will present you with a list of cryptocurrencies you can use.
Choose a compatible wallet and sign up there as well. Once you have linked your crypto wallet to your account, your account setup will be complete.

Funding Your Wallet

In order to trade on NFT marketplaces and pay for “gas”, you must have a balance in cryptocurrency. Gas fees are transaction fees on the Ethereum blockchain.

Gas fees are payments made by users of the Ethereum blockchain that cover the computing energy costs of maintaining the network.

It would be best if you bought the right cryptocurrency that is compatible with your NFT marketplace. To trade NFTs on an Ethereum-based NFT marketplace, you need to buy ETH tokens. If you buy the wrong cryptocurrency, such as bitcoin, you will lose money. Most wallet providers, including MetaMask, Enjin, and Coinbase, support ERC-721 tokens.

We recommend that you buy approximately $100 worth of cryptocurrency from an exchange or broker and transfer it to your wallet. This should be enough ETH to cover the cost of creating or purchasing your first NFT.

What’s a Cryptocurrency Exchange or Broker?

A cryptocurrency exchange is a platform that allows customers to buy and trade cryptocurrencies in exchange for other financial assets such as fiat money or another cryptocurrency.

A cryptocurrency broker is a company or individual who acts as an intermediary between the buyer or seller of a cryptocurrency and the market.

Multiple trades occur simultaneously on cryptocurrency exchanges, with platforms charging a set fee for each transaction. Anyone can easily buy cryptocurrencies on the exchanges using a credit card. Prices are immediately visible to anyone using the platform and are largely determined by free market factors such as supply and demand. Coinbase.com and Crypto.com are two popular cryptocurrency exchanges.

Cryptocurrency brokers can offer more personalized services to buyers and sellers. Brokers set cryptocurrency prices themselves and usually broker higher-value trades. A potential buyer would deposit his or her capital with a broker and could use the broker’s other products and services. These may include access to contracts for difference (CFDs), derivatives, and market analysis tools. Popular brokers include Caleb & Brown and Bitpanda.

Both exchanges and brokers are reputable methods of trading cryptocurrencies, although both methods also present opportunities for scammers and shysters. Only use well-known sites and widely recommended firms, and be wary of fake platforms or brokers.

How To Buy and Sell NFTs

Every marketplace is of course a little different. However, if you have completed registration and have connected a funded crypto wallet, you should be ready to buy and sell NFTs.

Buying NFTs

Buying NFT is easy once you charge your crypto wallet. Most NFT marketplaces use auctions and fixed-price “Buy Now” sales.

You can either buy NFTs when they are first released directly from the creator, or you can buy them on the secondary market. Desirable NFTs can increase in value over time, so it is often best to buy NFTs when they are first released. This is easier said than done; primary NFT auctions can be over in seconds. Before you try to acquire NFTs on their release, you need to make sure you have sufficient funds (and can respond quickly).

Before you decide to buy, you should look at several different similar NFTs. Before you start looking for a bargain, you want to have a really good idea of the maximum and minimum price of the item. Many NFT marketplaces display the “lowest bid” and “highest bid” for NFTs.

You should keep in mind that rarity, unique features, and originality are desirable and increase the value of the NFT. Price is also influenced by ownership history and potential for future profitability, while certain aesthetics are more fashionable than others. Consider these trends before purchasing an NFT to ensure resale value.

When buying an NFT, set a budget and stick to it. Otherwise, with so many options, you may find yourself spending out of compulsion. Buy mainly from verified sellers to avoid scams, and shop everywhere else after considerable vetting.
Last but not least, don’t forget that you pay gas taxes when you buy or even bid on NFT. So choose your bids carefully and keep some extra ETH in reserve.

Selling NFTs

The sale of purchased or created NFTs may vary slightly depending on the market, but in general, it is a straightforward process:
Click Sell NFTs > Select Selling Conditions > List NFTs.

Whether you are trading NFTs or issuing your own collection, you need to balance getting the best value for your NFTs with some other strategies that can help in the long run.

At the very least, you need to be aware of the value of your NFTs. One NFT trader mistakenly sold an NFT Bored Ape for just $2,844 in December 2021, a “concentration error” that meant the NFT was listed approximately $282,000 below its market value. With this in mind, let’s take a look at some pricing tips so you can avoid similar mistakes.

How to Price Your NFTs

NFTs are offered in different price ranges. There are two different ways to price an NFT based on its content.

The value of NFTs is determined by supply and demand. If the NFT you are selling is utilitarian (i.e. has everyday use), you should value it according to the corresponding physical product. For example, a ticket to an event would be sold as an NFT at the same price as a physical ticket. In the resale market, the value of this ticket could increase if there is a high demand for it.

The value of NFTs is almost entirely driven by supply and demand. Here are some factors that influence the perceived value of NFTs:

  • Market demand
  • Scarcity
  • Originality
  • Uniqueness
  • Sentimentality
  • Ownership History
  • Potential return on investment
  • While some of these factors you can predict, others are up to the buyer. An NFT that is owned (or created) by someone famous is likely to fetch more money. An NFT that is unique or original is likely to be valued by the community as well.

    As a general rule, price your NFT close to the price of similar NFTs on the market. A digital artwork that includes 3D graphics may sell for about the same price as a similar NFT of the same quality.

    If you are the creator of an NFT and it is in its initial decline, you should not overestimate its price. The chances of your collection selling will be reduced if it is overpriced because you will be denying participation to lower-income collectors. You want your collection to sell in order to generate some hype.

    It’s also a good practice because you want buyers to get a return on their investment. Otherwise, they simply won’t invest. Many high-end collections maintain affordable price drops even when they are in high demand.

    When and where should you sell NFTs?

    Timing is crucial when releasing a collection or reselling your favorite NFTs. In the months leading up to the sale, do your marketing to generate excitement and prepare customers.

    Sell your NFTs on more than one online platform. Most top NFT creators and collectors have multiple touchpoints with potential buyers, including social media accounts with links to purchase, a presence on leading NFT marketplaces, and websites that are integrated with those marketplaces – so fans can go directly to their website and purchase their NFTs.

    The NFT marketplace you choose must be based on the features of your product. Are you selling unique digital artwork? SuperRare is the best place. Do you sell NFT music? Try platforms like Catalog or OneOf. Unique One Photo is dedicated to NFT photos, while big platforms like OpenSea make a lot of different categories visible.

    You can also offer second-hand NFT on multiple marketplaces at once. This is great if you resell NFT and want to increase its exposure.

    How to Market NFTs

    Creators and collectors of NFTs use marketing channels to generate interest in their NFTs and create a community of supporters.

    Community members are actively involved in buying and selling NFTs. You want to build this fan base through marketing communications and content for your NFTs. Creating a community is key because it helps build credibility and enthusiasm around your project, which ultimately translates into sales.

    Successful collectors and creators of NFTs use multiple marketing channels to promote their NFTs, e.g:

  • Community engagement
  • Social media
  • Websites
  • Outreach to NFT influencers
  • Donations of NFTs to influencers
  • Advertisements
  • Content marketing (informative blogs, videos for users)
  • Mailing lists
  • Airdrops & giveaways
  • Pre-sale sign-ups
  • Pre-sale NFTs
  • Community involvement is one of the most important methods of building interest in your NFT. Think about the content of your NFT – is it an abstract work of art, a sports-themed collectible, a sci-fi avatar? Talk about your NFT drop in social media spaces where your items will be most appreciated.

    Discord, Twitter and Reddit are popular among cryptocurrency fans. You can join NFT groups on Discord and Reddit. On Twitter, you can use popular NFT hashtags to post content for the right audience.

    Industry influencers are often used to promote NFT projects and sales. Several NFT marketplaces allow you to promote your NFT on their homepage for a fee – another great way to find investors.

    You can airdrop your first collection of common NFTs to 1000 people for free. This will instantly build an audience for your brand. These people might tell others about your NFTs or even buy them themselves. You could also ask influencers if they would accept NFTs from your collection for free. Their fans will notice all the new NFTs in their collection.

    Whatever method you choose to promote NFT, you definitely want to create a fear of missing out (FOMO) among NFT supporters.

    Some collectors and creators go even further in creating FOMO:

    They post blurry images of NFTs before they are released.
    By opening the auction for bidding before the NFT is revealed.
    By staggering the release into several stages: early access, pre-sale, and public sale.

    Creators can also add unlockable content to their NFTs to create value for community members. This basically means that people buying NFTs from your collection become members of a social club.

    Fake NFTs that replicate the original collection is a problem in NFT marketplaces. If you plan to sell NFTs, it is a good idea to set up an identity on the chain. You can link your official social media accounts and email address to an anonymous account on the chain. This will give your NFTs credibility and protect buyers.

    Which NFTs Should You Trade For Profit?

    NFT traders usually focus on a few categories with high profitability:

  • Art
  • Music
  • Games
  • Photos
  • The best marketers identify desirable characteristics of NFTs that make them easier to sell. While some categories are preferred over others, money can be made in almost every category of NFT – just keep in mind that there are risks.

    Rarer NFTs are more suitable for trading than collections with lots of units. This is because there is less competition from other dealers in rare collections. You are also less likely to face rapid price drops and undercutting if interest in an NFT project drops.

    NFTs that contain unlockable content are also preferred – these NFTs build long-term value for their owners beyond the content itself, which can lead to user growth and price increases. NFTs that unlock rare content in blockchain games can see a large increase in value, especially if the game grows in popularity.

    Short-Term Exit Strategy

    An exit strategy is a contingency plan that the buyer has in connection with the sale of an asset. There are short-term and long-term exit strategies. You need to decide which exit strategy is appropriate for you and the NFT you are buying.

    A short-term exit strategy (also called flipping) involves buying an NFT, holding it for a few hours or weeks, and selling it at a quick profit.

    You can handle a short-term exit strategy in several ways. You can buy an NFT below its average selling price and relist it at an inflated price. In order to do this successfully, you must not understand the NFT market. It also helps to choose an NFT whose value increases each time you sell (this information is available on the NFT marketplaces).

    You can also target NFT releases and new NFT collections with a short-term exit strategy. That is, you buy an NFT early and sell it quickly when there is a high demand for that NFT. Traders track the volume of trades of a collection and the number of owners to determine its popularity.

    Long-Term Exit Strategy

    Long-term strategies include buying an NFT project late and waiting several months or even years for this investment.

    Early purchase with this plan is not recommended. This is because you need to choose NFTs that already have a fan base. NFTs that are rare also work well here – collections with a lot of new pieces could depreciate in value over time, while rare collections tend to appreciate in value.

    You should hold on to your NFTs until there is a massive increase in sales volume and appreciation, or list the NFTs after a prolonged increase in sale prices. Don’t hold an NFT for too long after its growth begins to decline. This could lead to reduced profits or even a loss.

    If you are not sure whether to choose a long-term or short-term exit strategy for a particular NFT, look at the trading volume of similar NFTs or NFTs in the same project. If it’s only a few trades per week, a long-term strategy may be the best course of action.

    Fixed Price or Auction?

    In the Dutch auction, the NFT starts at a high price, which decreases over time to the minimum selling price. In the Dutch auction, the buyer who bids the NFT first wins.

    You can use the Dutch auction if you are not sure of the market value of the NFT. They can also help you get back the best possible price when you need to sell an NFT quickly. Setting a price range from below average to low means you have a chance to sell the NFT at a higher price than a low fixed price auction.

    Outside of these two examples, however, it’s best to stick with a fixed-price auction.

    Pricing Strategy

    The selling price of your NFTs depends on your exit strategy, vendor competition, market trends, and desired profit.

    You should monitor the price of NFTs from the same collection in the market. If you want to sell your NFTs quickly, set the price slightly lower than the average. If you are willing to wait for a better price, you can price your NFT higher.

    Good NFT traders change the price of their items based on their performance. Increase the selling price of an NFT if the collection sells better than expected. Lower the selling price if the NFT is performing worse than expected. It sounds like a given, but many dealers lose money by keeping their prices consistent. It’s better to cut your losses and maximize your winnings.

    The Risks Associated With NFT Trading

    NFT traders can earn high salaries, but they take some risks. You need to consider these risks carefully before you decide to trade NFTs.

    The NFT market is volatile and should not be considered your main source of income, especially if you are in a precarious financial situation. Devoting a large percentage of your savings to NFTs could lead to financial ruin. Only invest as much as you can afford in NFT.

    Trading in NFTs also poses a huge risk to the environment. NFT traders are constantly buying, selling, and offering NFTs. This is a problem because users who make more transactions on the Ethereum blockchain consume more energy. If this does not suit you, consider trading other non-crypto assets, such as fiat currencies, as an alternative.

    How to Mint Successful NFTs

    Creating (or minting) an NFT is relatively simple. You don’t need a background in cryptocurrency or blockchain technology to do it.

    First, go to the NFT marketplace where you can create NFTs. Not every marketplace allows this, but for most that do, creating an NFT is a similar process.

    Upload content > Select NFT properties > Mint your NFT

    While these steps are fairly simple, it is important to note that some of the decisions you make here will affect the value of your NFT.

    What Things Can You Mint as NFTs?

    Most digital file formats can be converted to NFT. This includes images, videos, audio files, and 3D models. These files can contain anything including digital art, avatars, memes, GIFs, home videos, merchandise, and tools. If you own full rights to the digital content, you can sell it as NFT.
    Currently, NFT avatars are popular. So are collectibles like trading cards, digital artwork, and GIFs. But as popular as these NFTs are, their markets are also saturated.

    A new trend that is not yet saturated is generative art, a type of digital art. Another market that is gaining popularity is real-world gadgets. You can create NFTs to help people pay bills with cryptocurrency or access an event, for example – such everyday utilities are the likely future of NFTs. Thinking about how you can apply NFTs to existing industries could take your project to the next level.

    You could also use NFT to create something new. What other forms of content have not yet been widely adopted as NFT? Miniseries, films, online magazines. Of course, creating professional quality content is not easy. But maybe you have a unique voice or see problems in these industries that your NFT could solve.

    NFTs Aesthetics

    If it is a visual medium, the NFT aesthetic should be chosen. This means choosing an art style, color palette, and themes. You can focus on matching the current, popular aesthetic used in many NFT collections, or you can get creative when creating an NFT.

    Artnome, FlashArt, and the Museum of Contemporary Digital Art have studied the vast collection of NFTs on the SuperRare marketplace. They found the following common characteristics:

    – The most popular collections often deal with futuristic, retro, and sci-fi themes.
    NFTs have a somewhat purple color palette on average, which relates to their technostalgia aesthetic.
    – Three-dimensional art is more frequently viewed and sells for higher prices than other NFTs.
    NFTs that are labeled with the word “drawing” have lower performance.

    The NFT community sees NFT and blockchain technology as the future of the internet, which is reflected in the futuristic, cyberpunk style that many projects use. The NFT art of popular creator Mad Dog Jones is a perfect example of this aesthetic.

    On the other hand, you can choose a unique aesthetic for your NFT.
    NFTs are still new, and there are countless characters, themes, and subgenres they haven’t covered yet. Think of popular works of fiction from film, television, literature, and gaming whose style and themes are not represented in NFTs. By bringing your own interpretation of these themes, you may just capture the imagination of buyers.

    You Can Tell a Story With Your NFTs

    Give your NFT collection a story. Great stories can spark interest in the NFT and sustain interest for years, which is an important part of creating an enthusiastic community. Just look at the enduring success of popular movie franchises like Star Wars or James Bond. Fans continue to watch these films for many reasons, one of which is their investment in the characters and stories.

    Use the NFT description field to build a story around your project. Your descriptions should tie in with your chosen content and the overall theme of your NFT. They should appeal to your target customer in both detail and language.

    If you’re creating a collection of NFTs, you can even give each NFT a unique description. For example, your avatars could have origin stories, personality traits, or special abilities.
    Ultimately, the story of your project should capture the imagination of collectors and make them feel like they are part of the story. Bored Apes are supposed to be wealthy crypto collectors who get together at a private yacht club. This background is designed to make BAYC owners feel like one of these successful apes.

    Hire a creative

    Creating content for your NFT can be great fun – if you have the correct skills. If you lack the skills to create high-quality content, there are simple solutions.
    Quality is critical to the success of NFT collections – no one will want your NFTs if they are poorly created, no matter how original the idea is. When you hire a professional to create content for your NFTs on a freelance platform like Fiverr, you get instant access to experienced designers, artists, music producers, or videographers who will create high-quality content for your NFTs.
    Hiring an artist or designer for your NFT is essentially the same as hiring any other freelance professional. Of course, you can’t hire someone to actually mint the NFT on the blockchain. If you want the transaction to be associated with your wallet address, you have to connect your own wallet and perform this last step yourself.

    You also need to make sure that if you purchase content from a creative, you get the right rights. Ownership rights may be enough if you are selling the work as a single original NFT. However, if you want to make and sell copies of the NFT at will, you need full commercial use of the artwork. Most freelance creatives transfer commercial rights, but it pays to check.

    Lack affects the price of your NFT

    The characteristics of your NFT affect its value, so you need to consider them carefully. One of the biggest factors is rarity. You can get more money per NFT if you go out and sell a single copy. But would you get more money overall if you made 100 copies of your NFT and sold each one at a lower price? The answer to this question depends in part on your NFT and the interest you expect it to generate.

    There are a few basic guidelines regarding the scarcity of a project to follow when starting out.
    It’s important to give people a fair chance to buy your NFT – if you only release a few NFTs in your first few releases, people will quickly lose interest in your project. You want to build a following, which means you want lots of community members to own your tokens.
    There should also not be a situation where lots of people flock to get the few available tokens. This can lead to scams that take advantage of the hype and trick users into buying fake versions of NFT.

    If you want to build a following but still intend to create exclusive NFTs, there is a happy medium that many creators are adopting. Create two or three different NFT designs with a consistent theme that you release at the same time. Then choose a different rarity for each item. For example, create 500 copies of item A, 100 copies of item B, and 10 copies of item C. This works particularly well for NFT art collections. It allows many people to own your content while creating a high-value NFT.

    As a side note, it’s a good idea to create rarity within your NFT properties as well, especially if you’re creating an avatar collection. For example, alien punks are the rarest CryptoPunks and they generate more interest and value than most other avatars in your collection.

    Program the value into your NFT

    Programmable features can increase the value of your NFTs by creating a unique selling point (USP) for your project and long-term value for its backers.
    We mentioned CryptoKitties and how their popularity is partly due to the fact that you can “breed” them to create new NFTs. CryptoKitties were one of the first collections to introduce duplication, and this created a unique selling argument for the project.

    You can program a lot of other things into smart NFT contracts, such as:

  • Unlockable bonus content
  • Unlockable NFT
  • Printable physical/digital copies of the NFT
  • Unlockable discount codes
  • NFT achievements that users can unlock event tickets, raffle tickets, prize draws
  • Programmable features can set your NFT project apart from others while creating buzz around your project by creating value for community members. Bored Ape Yacht Club does an excellent job in this regard. BAYC regularly gives away free gifts to Bored Ape owners, including new NFTs and access to BAYC events and parties. Owners can benefit by selling free NFTs and feel part of an exclusive group.

    Features can be programmed into the NFT to incentivize higher engagement. For example, you can program the NFT to unlock a free rare collectible for the owner when they purchase a certain amount of your NFT.

    You can also master more creative ways to program your NFTs and generate demand. In the NFT art community, digital artist Pak recently created an NFT collection where the image on each user’s NFT gets larger as they collect more units.

    Remember: Gas Charges
    If your NFTs don’t sell for more ETH than they cost to create, you’ll lose money. This means you need to carefully consider the profitability of your idea before minting NFTs. Creating an NFT on the Ethereum blockchain costs approximately $70 USD depending on what traffic Ethereum is experiencing at the time.

    The Most Famous (and Expensive) NFTs

    NFTs are only a few years old and their practicality and environmental impact are still the subjects of much controversy. However, this does not stop collectors from spending a fortune on them.

    Some collections have become extremely desirable to a large part of the NFT community, while releases from top digital artists routinely spark bidding wars among wealthy collectors. The most popular NFTs are also often the most expensive. With this in mind, let’s take a look at prominent NFTs that demonstrate the earning potential of the medium.

    Famous NFT collections

    Some NFT collections have a huge fan base. This may be because they are part of a popular game, or because these NFTs represent exclusives whose ownership will make other collectors envious. Whatever the reason, owners of these NFTs are passionate about each project and millions of other fans are looking for an opportunity to buy them.

    CryptoPunks

    CryptoPunks was an early NFT project. Launched in June 2017 by Larva Labs, CryptoPunks are uniquely generated 8-bit style avatars, each with their own quirks and characteristics. The avatars depict rebellious punks and are widely considered to be the beginning of the Crypto Art movement.

    CryptoPunks were originally released for free, but now command high six-figure sums, and several CryptoPunks have sold for millions of dollars. Why? CryptoPunks are relatively rare. There are only 10,000 of them in existence. Combined with their history and desirability, people are willing to pay a lot for them, and owning them has become a status symbol in the cryptocurrency community.

    Bored Ape Yacht Club

    The Bored Ape Yacht Club is another in the line of successful NFT avatars. There are 10,000 bored apes, each one unique but looking just as disinterested as the next. As with CryptoPunks, the attributes of each ape were randomly generated.

    Again, the desirability and rarity of Bored Apes mean they are ridiculously expensive. The cheapest monkey costs around 52 Ether or $210,000.
    When you buy a monkey, you get access to an exclusive club that includes such celebrities as Steph Curry and Post Malone. Owners of the NFT Bored Ape Yacht Club are entitled to various benefits, such as NFT drops from the Mutant Ape Yacht Club and the Bored Ape Kennel Club.

    Axie Infinity

    Axie Infinity is one of the biggest NFT video games available. In the game, players collect small monsters called axies. Users can fight their axies with each other, breed them to create new axies, and of course, trade them in the online marketplace.
    Axie Infinity is an example of how NFT games have the potential to earn staggering amounts of money. In the third quarter of 2021, trading volume reached more than $2.5 billion, and at the time of writing the company is worth over $6 billion.

    Decentraland

    Decentraland is an Ethereum-powered metaverse where users can buy virtual real estate, explore the world, and participate in fun games and activities.

    Players on Decentraland trade NFT virtual land, real estate, wearables, and names. A limited number of virtual plots are available and all this trading is done through the game’s website.
    The decentralized, user-owned game universe is considered by some to be the future of the Internet. NFTs allow for the emergence of a metaverse.

    Memers Turned NFT Artists

    In February 2021, the original Nyan Cat meme – a GIF depicting a cat with a rainbow pop tart for a body – sold for $590,000 on the Foundation marketplace. Christopher Torres (the meme’s creator) told reporters after the sale: “I feel like I opened the floodgates.”

    Torres’ comment has aged like fine wine. Two months later, in collaboration with Snoop Dogg, NFT released Nyan Dog along with two other NFTs designed specifically for the drop: Hazy Nyan Cat and Nyan Blunt. Torres’ second drop grossed a total of $250,000.

    For Torres, the NFTs give meme creators the opportunity to monetize their content for the first time ever. Most members watch hopelessly as their image and copyright rights are desecrated by millions of internet users. Torres even sued Warner Bros. in 2013 for inappropriate use of his meme (which was settled amicably).

    “I didn’t know how to deal with it. I just had to sit back and watch people steal my art and use it without asking,” Torres said in an interview with the Guardian.
    Since its release, Torres’ NFT collections have set the stage for similar projects.

    Disaster Girl, a meme that featured a little girl looking menacingly into the camera while a building burned behind her, sold as an NFT for a whopping $473,000 (or 180 Ether) in April 2021.

    The girl in the picture is Zoe Roth, who explained that she felt defined by the Disaster Girl meme while growing up. Roth believes that selling the original Disaster Girl was a necessary part of gaining some control over that image: ‘Maybe agency is the right word,’ she commented to Guardian reporters. “I finally had some say in what happens to her.”

    These NFT sales are far from isolated cases. The original Overly Attached Girlfriend meme sold for $411,000 on air in April 2021, and the NFT of the original Charlie Bit My Finger video sold for a staggering $760,999 a month later. To make matters worse, the Doge meme sold for $4 million worth of Ether as an NFT in June 2021, making it the most expensive NFT of a meme to date.

    NFTs, therefore, create value for meme creators. But why do people buy memes at all?
    Harry Jones, a 21-year-old investor with a $70,000 collection of NFT memes, explains these extravagant prices:
    “It’s about rewarding meme creators,” Jones told The Guardian, “These are culturally significant things, at least for my generation… and the people who provided these cool, culturally significant things years ago didn’t get any money for them.”

    Of course, there’s also the emotional aspect of anything that’s culturally significant. By definition, these items are valuable for generations. For an NFT collector, owning an original meme set as an NFT is the same as owning a piece of internet history. The cultural value of these items can make them a worthwhile investment if the NFT is preserved.

    “I honestly think they’re decent investments … as we get older, some of the most collectable assets are going to be things that our culture values,” Jones said. “And those are memes.”

    Popular NFT Stories

    A long list of celebrities have joined the NFT trend and auction houses have covered some interesting stories. Here are some of the biggest NFT events over the past few years.

    Celebrities join the NFT trend

    Some celebrities are wholeheartedly interested in NFTs because NFTs provide artists and popular personalities with plenty of opportunities to monetize their fame.

    Many celebrities are taking advantage of the excitement around NFTs and releasing collections.
    Kings of Leon became the first band to release an album as an NFT in March 2021, with the $50 version of When You See Yourself. Several other artists have also released NFT, including Grimes and Steve Aoki. NFTs give artists the option to cut out the middleman and retain the rights to their music.

    Ashton Kutcher and Mila Kunis are working on a project called “Stoner Cats,” which is an animated TV series directly on NFT about cats who inhale part of their owner’s marijuana. This is the first project of its kind – a digital TV series that you can own. In addition, the series’ production company says it will commission a decentralized autonomous organization (DAO) to continue the series if the initial 13,420 tokens sell out.

    Some celebrities are even launching NFT marketplaces, such as NFL star Tom Brady, who created Autograph. Brady has top executives from companies like Apple, Spotify, Lionsgate and DraftKings helping him grow the company.

    Other celebrities are avid collectors and collaborators. Snoop Dogg revealed he is @CozomoMedici at the end of 2021. @CozomoMedici is a previously anonymous NFT whale with a $17 million NFT Ethereum collection, including 9 CryptoPunks. Other well-known NFT enthusiasts include YouTube personality Jake Paul and NBA star Steph Curry.

    Pak’s “Merger” displaces Beeple’s NFT for $69 million

    Cryptographic artist Mike Winkelman, also known as Beeple, sold an NFT work for a record $69.3 million at the acclaimed Christie’s auction house in March 2021.
    Beeple is the biggest name in NFT art, and his works fetch huge prices. Even by Beeple’s standards, $69 million is an absurd amount that many thought would not be surpassed for a long time.

    It only took until early December 2021 for Beepl’s record to be broken. Pak’s “The Merger” sold for $91.8 million on Nifty Gateway, unseating Beeple’s “Everydays: the First 5,000 Days” as the most expensive NFT. The sale also made Pak’s NFT the most expensive artwork sold by a living artist.

    Interestingly, Pak’s artwork was sold in 266,445 pieces to nearly 30,000 buyers. These units function as shares. Each collector received an NFT of the painting after the sale, the size of which was based on the number of units purchased. When a collector buys multiple NFTs of The Merge on the secondary market, they combine with his existing units to form one NFT with a larger image. It is conceivable that someone could collect all of these tokens to create one complete NFT.

    NFT Backlash

    NFT projects have also been met with resentment and dissatisfaction.
    In December 2021, Ubisoft announced that it was releasing several in-game cosmetic additions as NFT for its latest title in the Ghost Recon series. The NFT drop (called Quartz) was met with polarized reactions.

    Some fans praised the announcement as a momentous occasion – the first NFT project from a major game developer. However, with game content in titles like Decentraland and Axie Infinity costing users hundreds of thousands (if not millions) of dollars, many fans of the series were justifiably concerned.

    Ubisoft’s YouTube announcement received 40,000 dislikes and just 1,600 likes on that platform, and dozens of headlines lamented Ubisoft’s move as detrimental to the future of gaming.
    Stalker 2 received an equally vehement reaction when its developers, GSC Game World, announced that users would be able to have their likeness in the game if they purchased NFT. The studio subsequently cancelled its plans to add NFT after widespread fan backlash.

    For context, a number of blockbuster games in recent years have monetized in-game content, content that was once part of the initial selling price of the game. For a large portion of gaming fans, NFTs perpetuate an exploitative dynamic rather than creating a more immersive gaming experience.

    The film industry has comparable stories. A limited release of NFT was planned alongside Legendary Pictures’ sci-fi epic Dune for September 2021. This announcement sparked outrage from fans who highlighted NFT’s environmental impact as a major stumbling block. The deletion was described as hypocritical given the plot of the original Dune novel, which some see as an allegory of climate destruction and exploitation.

    Real-World Uses of NFT Technology

    The year 2021 was a watershed year for non-fungible tokens. The sales volume of Ethereum-based NFTs grew by more than 17,000% in 2021.

    We don’t know whether NFTs are a sound long-term investment or a bubble waiting to burst. If new uses are found for NFTs and current problems are solved, the medium may have a long life. In the short term, they represent a high-risk, high-reward venture.

    Many cryptography experts believe that NFTs will move beyond expensive artwork and premium collectables to encompass everyday applications. So what real-world uses do we have for NFTs now and in the future?

    Smart Contracts

    A smart contract within an NFT proves the item’s authenticity and validates its ownership. This allows several real-world uses that we’ve not yet seen in online content.

    Tokenised physical objects

    NFT can be used to tokenize non-digital items. Anything you buy can be accompanied by an NFT that acts as a deed or digital receipt. In theory, you could use either to buy a car or a house, for example, and get a tokenized digital asset to represent and verify that ownership.
    In the future, a person’s crypto-wallet could be used to access the asset. Moving links to physical objects to the blockchain could also create additional trading opportunities in the global marketplace.

    All of this is still in the early stages, but several fashion houses are already testing these waters. Dolce & Gabbana sold a limited edition collection of fashion items and NFTs called Collezione Genesi for $5.6 million. Each fashion piece came with an accompanying NFT.
    In the coming years, every physical item you buy could have a virtual counterpart that you can use online.

    Licenses and Certifications

    Any license or certification could be stored in the blockchain as an NFT. This could add a layer of security and safekeeping to these documents. Smart contracts could also make it easier for institutions to access and verify important documents. For example, an employer could check an applicant’s university degree, accessing documents easily and without any doubt as to their authenticity.

    Companies are already working on ways to use NFTs to give users better control over their data. While users can share data with each other, this raises questions about the privacy and security of these documents – in particular, how could cybercriminals misuse these NFTs?

    Tickets and merchandise

    The ticketing and merchandise industry is rife with counterfeits. NFTs could remove any possibility that they have been counterfeited.

    NFTs also create opportunities for artists and event organizers to sell tickets directly to fans and receive adequate payments for hosting events. Reselling authentic tickets and merchandise would be easy for fans on the NFT’s decentralized marketplaces.

    These tickets could even be stamped with artwork and become collectables themselves (imagine if Woodstock had an NFT). What’s more, you could use the unique NFTs to purchase drinks, snacks, and other physical items included in the ticket price. The ticket could let the owner into the DAO for a concert. This would give owners a share in that concert, for which they could earn money.

    NFT tickets were sold for several real events. For example, NFT.NYC sold NFT tickets to the 2020 conference. Another company, Coin. Kred also sold NFT Swag Bags to attendees of the same event.

    Supply chains and logistics

    The immutability of NFT could be used to increase the efficiency of supply chains. Every detail of origin, destination, storage information, and movement of the product to the end user could be tracked using NFT.

    Royalties

    Smart contracts may include royalties. This means that the original creator of the NFT receives a percentage of the sale of the NFT when it is transferred from one secondary owner to another.
    This creates passive income for artists and content creators and could potentially help industries with over-the-top structures. For example, in the music industry, a large percentage of creators’ profits are taken by record labels, streaming platforms, music pirates and various other third parties.

    Smart contracts are immutable and easy to trace, meaning that the creator of an NFT can always get a cut of their share in future transactions.

    However, the immutability of an NFT smart contract could also cause problems regarding creators’ royalties. Artists and companies may renegotiate contract terms in real life if they do not reflect fair value. In the case of the NFT, this possibility does not exist. Royalties cannot be renegotiated once generated in an NFT smart contract, which could lead to disputes and unfavourable agreements for both parties down the road.

    Industries

    NFTs are well suited to certain industries where they provide new solutions and opportunities for innovation.

    Creatives

    NFTs have great potential for the creative industries. Royalties are one of the features of smart contracts that can generate passive income for creators. NFTs can also remove the need for a middleman (such as a distributor) who takes a significant share of the profits.

    Creators could sell NFTs containing their content directly to fans. This would allow creators to retain the commercial rights and profitability of their material. As we have already mentioned, various musicians, artists and even celebrities are beginning to monetize their work through the medium of NFTs for this very reason.

    That being said, we have not yet encountered a platform that allows users to listen to their NFT music or watch NFT videos in one place. NFT content won’t catch on until it can provide the same kind of user experience as platforms like Spotify and Apple Music.
    We can expect to see new environments and ways to view our favourite NFT art, music, and videos in the future. This means new online spaces for showcasing our own NFTs, and perhaps art galleries investing in the technology to display them.

    Games

    NFT gaming is currently one of the most developed uses of NFT. NFTs are receipts for ownership of in-game items such as in-game clothing and downloadable content.

    This could mean that in-game items can be traded on the open market and potentially used on different platforms, in different media and in different games. There is still a lot of work to be done before items are usable in multiple virtual spaces, but that is the vision for NFT games.
    The items you collect in a game will remain yours if it is an NFT, even if that game is no longer supported by its developers. Rare in-game items could become collectable forms of virtual memorabilia that could be sold later.

    Some NFT games (such as Axie Infinity) are played for money. Since these titles are built on the Ethereum blockchain, players can receive payments in the form of NFTs. Through a process known as staking, these games reward players for exerting themselves while playing.

    Opinions on the NFT game space vary. Supporters believe that blockchain technology is the future of gaming, while critics consider games like Axie Infinity to be exploitative. It’s easy to understand this opinion when NFT game items are selling for six-figure sums. Fans don’t want to be financially cut off from their favourite games.

    It’s also currently impossible to port game content to multiple different games. How do you share assets in games that are built on different engines and don’t share the same art style? This is a challenge for developers that has no clear solution.

    Decentralized financing (DeFi)

    DeFi companies use NFTs as collateral in decentralized loans. If you want to borrow cryptocurrency, you may need to secure the cryptocurrency you hold. However, this can be so expensive that many people cannot afford DeFi loans. DeFi institutions now accept NFTs (if they have any value) as collateral instead.

    Ethereum Name Service (ENS)

    Ethereum has a name service for resources such as wallet addresses and Ethereum-based websites. It does essentially the same thing as a domain name system. ENS abbreviates address names to make them more memorable. Unlike DNS, it does this by presenting the address as an NFT.

    ENS means that each address is unique, and also makes it easier to trade crypto addresses. ENS could become one of the major naming systems in the next few years. The fact that it is also decentralized means that it is not influenced by profit decisions like some industry competitors.

    Community

    NFTs can create new ways to interact with the creators, communities, and causes we love.

    Fractional ownership

    Some NFTs may have several owners at the same time instead of one owner. Someone who has issued an NFT can effectively sell shares in that asset. Fractional ownership allows you to co-own something with several other people. This is great if you want to share in something you can’t afford, such as owning a collectable work of art.

    It also means you can make money from your shares. The 3LAU Royal music artist platform allows users to buy a share of their favourite music. This means that fans can earn royalties from their favourite songs and feel part of the artist’s success. As the artist’s popularity grows, so do the royalties generated for that fan.

    Social Tokens

    Social tokens represent an exciting future for online and real-world communities.NFT social tokens are contracts between token creators and token holders that allow the holder to receive special benefits such as unique content, early access, and other perks. Social tokens can even function as blockchain shares. Holders can have more control and ownership over the online community they love, and tokens can be traded.

    According to Forefront, the number of addresses holding social tokens grew by 200% in 2021.

    Sustainable causes

    Ethereum is currently not sustainable. Creating blocks in the Ethereum blockchain requires too much computing power and consumes too much energy. That being said, Ethereum is working to become more sustainable.

    Meanwhile, a handful of projects are trying to make up for the network’s environmental impact by using NFTs to fund climate action.

    In July 2021, the Porini Foundation partnered with the International Union for Conservation of Nature (IUCN) and Nature Seychelles to help protect endangered birds in Seychelles. The Foundation has created an NFT for each of the 59 endangered magpies that live in Seychelles. By purchasing these symbolic collectables, buyers actively invested in the conservation of endangered species. The Porini Foundation’s project was the first use of NFT for conservation.

    The Future of NFTs

    Are NFTs the future of digital ownership? Or are they a fad that is dangerous for investors and devastating for the environment?
    Only time will tell – at the moment it can be said to be a risky investment that has paid off very well for a minority of users.

    However optimistic you are about their future, NFTs are undoubtedly gaining popularity in niche industries such as digital art and collecting. How could NFTs evolve beyond these applications and integrate into big business, finance and concepts like metaverse? And how could NFTs be optimized for a better user (and environmental) experience?

    Mainstream adoption

    We’re already seeing big brands like Twitter releasing NFTs. More brands could follow suit as NFTs continue to come to the forefront and companies look for new, interesting touchpoints with fans. One example might be rewarding fans with branded events that can be redeemed for unlockable content in NFTs.

    If crypto continues to expand, the NFT market will likely expand along with it. NFTs could easily become a part of everyday life and be used to represent a variety of assets in ways we can’t yet imagine.

    Decentralisation

    NFTs could provide us with a new way of owning digital assets if some of the legal issues surrounding NFTs are resolved. As we spend more and more hours online, it makes sense to start owning the online space and the content we use.

    In this sense, NFTs are in line with the current trajectory of the Internet towards Web 3.0.
    Web 3.0 is a vision of the Internet where everything is decentralized. This means that the network is owned and managed by the internet community, not by companies like Google and Facebook. Thus, NFTs and their integration with concepts like metaverse could eventually make large Internet companies obsolete.

    NFTs are already being used in the decentralized finance industry as they are increasingly adopted to represent financial assets. NFTs could play a role in the decentralization of our financial system – bringing the benefits of transparency and democracy not only to the online world but also to our global economy.

    Metaverse

    Metaverse is a virtual universe – an online social space designed as a place to hang out, meet friends, attend events, play games and showcase your virtual properties and NFT. Many people believe that the metaverse is the future of the Internet.

    Facebook changed its company name to Meta in 2021 in anticipation of a centralized metaverse. However, decentralized metaverses built on blockchains potentially offer users more freedom and rights over their content and data than Facebook can provide.

    Decentralized metaverses envision an online space in which every piece of content on the platform is owned by the community. In these metaverses, there would be no need for a centralized authority, as everything is secured and verified using the blockchain.

    Decentralized metaverses could therefore be free of ad tracking and data mining. Centralized companies like Facebook/Meta cannot implement this idea because they rely on the data to return a profit. Unlike decentralized metaversions, centralized metaversions could be used to collect even more detailed data about users than these companies already have.

    Currently, there are several blockchain-based metaversions, such as Decentraland and Cryptovox. One day, millions of users could participate in these metaverses and NFTs could play a key role in users’ online identity.

    In the metaverse, users can display content they have purchased, such as their collection of NFT artwork, and each user has an avatar that they can dress up in NFT gaming apparel. In the future, it would also be possible to display items from other games and platforms, as well as real-world NFT items. Say you buy a new car in the physical world; you could also have an NFT of your car that is usable in the metaverse.

    NFTs of virtual land is auctioned and sold in the metaverse. This means that users own the online spaces they inhabit. A user could build a virtual house or museum on this land. In the future, businesses could build virtual stores where they sell products online. As with the current examples of metaverses, all land can be traded on NFT marketplaces. Users could trade land for profit or even rent it out to others.

    NFTs could also play an integral role in the community aspects of the metaverse. They could give users access to many virtual activities within the metaverse, such as online meetings, concerts, art exhibitions, and more.

    Optimizing

    Although NFTs have great potential, current inefficiencies create barriers to their greater diffusion. Cryptocurrencies are complicated, inefficient, and environmentally damaging. In addition, the gas prices associated with minting NFTs mean that the medium is not profitable for some creators.

    Cryptocurrency apps and websites can become more user-friendly. Currently, users have to source their NFTs themselves.

    A self custody is Způsob držení digitálních aktiv, kdy k nim má přístup pouze vlastník. Vlastní úschova znamená, že uživatelé přebírají plnou odpovědnost za správu svých aktiv a nespoléhají se na banky, které je uchovávají.

    Self-custody is essential to the decentralized nature of blockchains, but cryptocurrencies may lack adequate security features to enable mass adoption. If you lose your wallet password, you lose your crypto assets. Crypto wallets will eventually support PIN, biometrics, account recovery, and onboarding features – making digital asset management much easier.

    NFTs are expected to become more accessible and energy efficient in other ways as well. Ethereum is working on Eth2 – a set of enhancements that should revolutionize Ethereum NFTs. The main changes include a switch to a staking validation method. This allows community members who help run Ethereum to stake their own ETH during the minting process, rather than using computing power. This could reduce Ethereum’s carbon footprint by 99.95%.

    The Eth2 update also improves Ethereum’s scalability. The blockchain will be able to mediate a higher number of transactions more quickly. This will reduce the network requirements and gas fees associated with minting NFTs. With lower gas fees, more artists and entrepreneurs might be inclined to use NFT.

     

     

    International Day for Tolerance — 16th November, 2022

    The International Day of Tolerance reminds us that everyone around us deserves to be treated with dignity. People that disagree with one another can coexist happily. It is known as tolerance. Tolerance is the most effective means of ensuring the survival of various individuals and mixed communities. In today’s metropolitan cities, we associate tolerance with people of different religions, but also with people of different races, ethnicities, and so on. Tolerance is more crucial than ever in a society when violent extremism and contempt for human life is rapidly becoming the new reality. Tolerance acknowledges others’ universal human rights and fundamental freedom. On November 16, International Tolerance Day, consider the last time you had a different point of view than one of your friends. We’re guessing that wasn’t that long ago. Look up the date that commemorates open-mindedness and showing respect.

    Why is International Day for Tolerance named so?

    The United Nations declared it to encourage global tolerance and to emphasize the various cultures and peoples. To unite the world, one must first comprehend others and be tolerant of those who are different. The International Day of Tolerance, observed annually on November 16th, raises awareness of the consequences of intolerance. This is a fundamental principle of UN values, essential to upholding both the UN Charter and the UN Declaration of Human Rights.

    When is International Day for Tolerance 2022?

    Every year on November 16th, the International Day of Tolerance is observed to emphasize the significance of tolerance around the world. The United Nations Educational, Scientific, and Cultural Organization (UNESCO) established the day to encourage tolerance as a means of maintaining international peace. This year’s International Day of Tolerance is on Wednesday, November 16, 2022.

    What is the theme of International Day for Tolerance 2022?

    There is no specified theme for International Day of Tolerance. The overall focus of the day is to encourage people to see tolerance as a tool for bringing the globe together. This day is a good reminder to respect, accept, and embrace the rich diversity of our worldwide cultures, arts, modes of expression, and so on, and that human development would not be possible unless we all worked together.

    “Tolerance is an expression of humanity that must be cultivated and lived in our lives every day so that we can rejoice in the diversity that strengthens us and the values that unite us.”- UNESCO Director-General Audrey Azoulay.

    History of International Day for Tolerance

    The year 1995 was proclaimed “The Year of Tolerance” by the UN. On November 16 of that year, all UNESCO Member States adopted the Declaration on Tolerance. The organization had been established fifty years prior to this day. To promote tolerance as a vital component of society, the UN General Assembly established the day of tolerance on November 16, 1996. After the UN General Assembly passed Resolution 51/95, which designated November 16 as the International Day for Tolerance, it occurred in the same year.

    UN Declaration of the Principles on Tolerance, 16 November 1995

    In the declaration, it is stated, among other things, that tolerance is not the same as consent or indifference. The great diversity of the cultures, modes of expression, and human ways that make up our globe is respected and acknowledged. This document stated that six steps must be implemented to effectively promote tolerance:

    1. The definition of tolerance

    According to the declaration, tolerance is defined as “respect, acceptance, and appreciation of the rich diversity of our world’s cultures, forms of expression, and ways of being human.” This necessitates an active acceptance of all others, acknowledging the natural diversity of the global population, and permitting different groups to coexist peacefully as they are.

    2. The state takes action

    Tolerance at the state level necessitates just and impartial legislation, ensuring that chances are available to all people without discrimination and that no societies are excluded or marginalized.

    3. Social groups

    This suggests that action should be conducted on a national and state level, including at the level of the family, community, schools, and universities, in the media, and in various social organizations. It also necessitates that vulnerable groups receive special attention, appropriate social protection, and networking efforts in order for the international community to effectively address this challenge. For example, root causes of social inequality must be examined in order to advance the social dimension of acceptance.

    4. Education

    The UN considers education to be a “urgent imperative” because it is believed to be the most effective method of preventing intolerance. The UN argues that education should be used to teach people about their fundamental liberties, combat forces that encourage fear and exclusion, and help them to develop the capacity for independent judgment. As a result, the UN is directly dedicated to supporting research and educational initiatives that advance teacher preparation, curricula, and the informational content of educational materials and technologies, all of which are targeted at promoting tolerance.

    5. A dedication to preventing intolerance

    As stated by the UN, we must dedicate ourselves to spreading the values of tolerance and nonviolence in academia, the sciences, culture, and communication.

    6. The goal of the International Day for Tolerance is to spread the values of tolerance across the world

    The 16th of November was designated as the annual International Day for Tolerance under this last tenet, which was established to raise awareness of the virtues of tolerance and the threat of intolerance for all groups and societies.

    UNESCO-Madanjeet Singh Prize for the Promotion of Tolerance and Non-Violence

    However, UNESCO has also created awards for those who have made outstanding contributions to advancing the spirit of toleration or non-violence in a variety of sectors, including science, culture, and the arts. Its goal is to recognize individuals—women, men, institutions, other bodies, or non-governmental organizations—who have excelled in advancing tolerance and nonviolence and have shown leadership in this area. Tolerance is recognized by the UNESCO-Madanjeet Singh Prize and the UNESCO International Day for Tolerance as a fundamental human right.

    The Award was created in 1995 to commemorate both the 125th birthday of Mahatma Gandhi and the United Nations Year of Tolerance. It retains the name of its founder Madanjeet Singh, an Indian artist, writer, and diplomat who served as a UNESCO Goodwill Ambassador.

    The award is given every two years on 16 November, the annual International Day of Tolerance. A ceremony is held on this occasion, and the victor is given a check for $100,000.
    Franca Ma-ih Sulem Yong from Cameroon received it in 2022. Franca Ma-ih Sulem Yong has worked to change how mental illness is seen and reflected in society for the past seven years as a journalist. She received training in both art therapy and psychology and went on to start and lead two non-profit organizations, including the Afrogiveness Movement (#Afrogiveness) and Positive Youths Africa (PYA). The award will be presented to her at a ceremony on November 15 at the UNESCO headquarters in Paris.

    The importance of International Day for Tolerance

    The importance of the International Day of Tolerance stems from the fact that, despite significant progress, more has to be done to counter intolerance worldwide. On days like this, it helps to actively contribute to the elimination of intolerance by raising awareness and disseminating education. Accepting that there are societies and groups that are unlike our own does not constitute tolerance. It is a bigger problem that involves building a harmonious society that fairly and consciously includes everyone while ensuring that nobody leads a life that harms others around them. To live peacefully in the modern, worldwide society, tolerance is necessary in all aspects of life. Here are some illustrations of tolerance:

    • Respect and advocacy for the basic freedoms of all cultures and people are two important concepts
    • Allow people of many races and religions to coexist and collaborate
    • Encourage conversation between individuals with various origins
    • Respect other people’s perspectives, feelings, beliefs, tastes, etc. even when they may differ greatly from our own and try to understand them

    How to celebrate International Day for Tolerance?

    Human rights advocates, educators, and other worldwide organizations utilize this day to raise awareness of the value of tolerance. Some people discuss how intolerance has impacted their life in essays or short fiction. Institutions, groups, and people that have significantly contributed to tolerance and nonviolence are given the UNESCO-Madanjeet Singh Prize for the Promotion of Tolerance and Non-Violence.

    You can join in by taking a moment to consider instances in which you acted intolerantly. Consider how you might conduct differently today. Read about various ethnicities or cultures. This is one of the finest methods to increase awareness of other intolerances around the world while also assisting in the reduction of any hidden intolerances you may have. It’s possible that you frequently need to become conscious of tolerance before you can celebrate it. A excellent method to broaden your viewpoint and have a better understanding of the world and its perceptions is to listen to others. The only way to distinguish between intolerance and tolerance is by paying closer attention to those who may have been affected by intolerance and hearing what they have to say. Discuss issues such as human rights, tolerance and intolerance with friends and family. Everything said above seems like a fantastic reason to have a party for your loved ones, friends, or even your neighbors. Alternately, consider what you can do to advance tolerance in your neighborhood, state, and nation.

    The following questions may help you to think about the topic more in depth:

    • Do I hold any preconceived notions about particular racial or ethnic groups?
    • Do I disapprove of those who practice a different religion or come from a different background?
    • Do I attribute my issues on people who are different from me in terms of race, religion, gender, nationality, or color?

    Don’t forget to use the hashtag #InternationalDayForTolerance when posting about this day on social media!

    How can CRM system help you and how to choose the best customer relationship management software?

    How can CRM system help you and how to choose the best customer relationship management software?

    You are maybe trying to find the best CRM software program application platform now. But what is the best CRM tool? How to choose the best one? Are the most expensive CRMs the best option for you and what factors you should consider when you pick this new and very very expensive piece of software (which can push your company by many miles further or freeze it for many years)? Is it better to use cloud solutions with the pay-per-user model or free open source?

    How CRM can help your company to grow?

    Picking the very best CRM software program is critically essential to developing and maximizing sales customer connections. From gathering lead details to handling consumer data, the very best CRM software can assist you to satisfy your objectives. In this overview, I rated and examined the finest CRM software program, together with my top picks, so you can choose the best one for you.

    The most effective is an application that can dramatically improve your company’s marketing and whole customer lead generation flow. It affects your marketing process, sales, revenue, costs, and many other areas of your company. So it is a crucial piece of software that can help you a lot (when you choose CRM software wisely and will not get stuck in the implementation).

    This article compares several CRM choices to make your selection much easier. I tried to cover the whole pack – like what is the best CRM for freelancers or smaller companies, what free or paid CRMs are best for mid-size companies and what (and why) CRM uses by the biggest companies on the market.

    But let’s start with the real basics – what are CRM and this abbreviation means?

    CRM abbreviations/acronyms – what does it mean?

    CRM means Customer Relationship Management software (this abbreviation term is mostly used all over the world in corporate companies).

    CRM represents a set of software programs that let companies keep track of everything they do with their existing and potential customers.

    New modern CRM represents a new way of combining technology and age-old business practices to deepen customer relationships. CRM can be defined in several ways, including:

  • A process to manage customer relationships in organized ways.
  • A business strategy designed to anticipate, understand, and respond to the needs of an enterprise’s customers.
  • An internal and external process to capture customer data and place it in a repository where it is analyzed, stored, and distributed to service representatives and customers.
  • At the simplest level, CRM software lets you keep track of all the contact information for the (B2G or B2B) customers. But CRM systems can do lots of other things, too, like tracking email, phone calls, and deals; sending personalized emails; scheduling appointments, and logging every instance of customer service and support. CRM enables companies to optimize their consumers’ experiences, increasing the probability of (re-)purchase, client lifetime value, and lowering costs.

    Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others.

    The goal is to create a system in which sales have lots of information at their fingertips and can quickly pull up everything about a prospect or existing customer.

    Three acronyms that are synonymous with CRM, the business practice and the related technology, are:

  • CIM: Customer Information Management.
  • CIS: Customer Interaction Software.
  • TERM: Technology Enabled Relationship Management.
  • Gartner, the technology consultancy that coined CRM, defines it as “the concept of moving ownership of the customer up to the enterprise level and away from individual departments.” (TechRepublic is a subsidiary of Gartner.)

    Gartner also calls CRM “the largest grouping of IT concepts to date.” Some current CRM concepts and applications include data warehousing, data mining, e-mail management, sales force automation, and campaign management.

    What kind of CRM systems you can find in the market?

    You can find various CRM systems, some of them are completely free (open source or cloud CRMs which are free until you reach some specific number of users or contacts in CRM), and some are paid and completely in the cloud. The most expensive CRMs are connected also with quite time-consuming and very expensive implementation processes, where the main benefit is – that the CRM is connected with the whole company software ecosystem.

    Most of these “corporate implementations” takes a couple of years to finish and some of them do not end well – the budget runs out or the implementation of the shortcut drags on or does not meet the given objectives (save time, improve processes, save company resources, etc.)

    So the market is quite big, but then you start to digest, you will find out, that there are not as many options as it seems at the first sight.

    So let’s start with the business models of CRMs

    CRMs payment/pricing model explanation and comparison

  • Free cloud CRM – some online CRMs are offering the option to use the software completely for free for smaller teams like Engagebay or Bitrix24. But it depends on what you are looking for and what kind of functionality you need. As you will probably soon find out (as your company business grows) that these free solutions are not fitting your needs or it is quite expensive for bigger teams (where you could save money and have better custom-made CRM solution exactly according to your needs).
  • Free CRM (open source) – you can download the CRM as a piece of software and develop it on your own with your team of developers or hire some implementation partners which are familiar with this CRM. It can be a good start in case you find out the pricing model of actual CRMs is bloody expensive or when you feel you will need a lot of customization (which you will probably need for 100 %). Using free open-source CRM systems can be very tricky in case you don’t have enough experience with software development. Also when you need to start right here right now, it is not a good option either. Because you probably don’t know what functions and features you need and trying to find this by spending your money on functions you will probably never use is not a good idea. I recommend starting with some cloud CRMs, which are completely free for smaller teams (but these missing some features) or try the trial and after the trial sum up what you need.
  • The paid version of CRM – as mentioned several times earlier, you will find various tools, which have a huge difference in functionality, connectivity with other various tools you probably use, and in the pricing or sure. So it depends on your needs. I will in the next few paragraphs try to explain how you should proceed when choosing a suitable CRM solution and factors you probably should consider now – because you will maybe need completely different functionality for a team of 5 people and different needs will be there when you are way bigger (100+ teams).
  • Down there you will mainly find the main areas you should focus on and at the end of the article my personal shortlist of various CRM software divided by company size, functionalities, and many other aspects.

    To select the best CRM software program for little firms as well as startups, we took a look at review internet sites, service internet sites, and other trustworthy online resources. We asked our little service and also start-up customers regarding various other CRMs they checked out and comprehended their needs. The table listed here contrasts top CRMs with each other CRMs as well as discloses the average scores across thousands of examinations so you can pick the absolute best CRM for your little organization or startup.

    In the early days of a company, handling details regarding your getting in touch with as well as customers isn’t difficult. Nonetheless, as your solution grows, you obtain more clients and use even more personnel, as well as details concerning contacts, get distributed across spreadsheets, notepads, sticky notes, and memories.

    Company development is a wonderful point and with it comes the need to organize your info. That’s where a CRM (a Consumer Partnership Monitoring option) helps you save information on clients and feasible communications with workers. Advertising as well as sales touchpoints like email, phone, website, live conversation, and also social networks are tracked to supply your service with comprehensive context on a client’s activity and responses. In general, a CRM aids your group and saves users time.

    However, there are numerous different CRM remedies out there as well as they range from entirely complimentary to plenty of bucks per month.

    To assist you to choose the finest CRM, we have constructed one of the most advised CRMs for start-ups as well as SMBs. We’ve gathered evaluations, highlights, and also loved one feature of each to help you to examine the finest CRM that matches your service’s needs.

    WHAT ARE THE BENEFITS OF A CRM SYSTEM?

    A good CRM system requires to provide you with these advantages:

    Contact info company in one place and also simple to work with

    CRM aids you prepare details concerning all your calls. This permits your group to monitor who a customer has actually spoken with and also what they reviewed. In sales, this information aligns your team so that your sales process runs successfully.

    Sales reporting

    Track allocation achievement, as well as metrics such as e-mails, sent telephone calls made, meetings booked, as well as deals near to comprehend what your team is doing well as well as what you can do to improve.

    Exact sales projecting

    Do not trust complex Excel formulas or back-of-the-napkin mathematics. A great CRM system creates a sales forecast for you, making it simpler to forecast profits and manage your group’s pipe.

    Customer segmentation

    Segment your get-in touches with the house such as location, offer dimension, close day, and much more, to discover the warmest outcomes to focus on.

    Scaling a sales procedure

    A repeatable sales procedure is important for evaluating new sales activities and methods. The information you keep in a CRM system will certainly assist you to locate inefficient and efficient patterns in sales habits.

    Better outcomes as well as more pleasing salespeople/department

    With a lot going on, your sales agents can obtain lost in the sauce. A CRM will improve a great deal of your sales agents’ day by logging notes, playbooks, tasks, as well as recommendations to make sure that your sales associates are organized.

    With a CRM, you can see your get in touch with’s profiles which reveal if they have been connected with you recently. This can be exceptionally valuable if your CRM deals with Advertising and marketing as well as Customer support groups.

    Enhanced income as well as earnings

    This is the one we all dream of. The benefits listed above all add to your business being a lot more effective at shutting deals. Consequently, you’ll obtain ROI on your CRM and also scale your income more than you had been doing formerly.

    What other demands and features should you look for in choosing the CRM for your organization?

  • You can add new contacts and also businesses to your data source in seconds (or automatically).
  • Produce new get-in touches directly from your email with a solitary click or import listings. CRM instantly inhabits an organization and develops test documents for you.
  • Maintained offers, calls, as well as company documents about the day.
  • While a lot of CRMs need you to do by hand upgrade information, CRM instantaneously enriches your data and also keeps records present by syncing with a database of over 20 million firms.
  • Log sales activities promptly.
  • Make calls, send out emails, produce jobs, as well as publish notes. CRM system will log your tasks for you. Goodbye, manual info access.
  • Send improved sales emails in less time

    Email design templates just assume. With CRM, you can likewise arrange your emails for the greatest deliverability. You’ll obtain a sharp as swiftly as your e-mail is opened so you can follow up effectively.

    What should the finest CRM software application remedy?

    CRM should be developed from scratch to be prepared for the contemporary globe.

    Automatic and instinctive where various other systems are made complex and guidebook, the most effective CRM deals with all the little details – logging e-mails, taping phone calls, as well as handling your information – making the most of essential marketing time in the procedure.

    It is regularly rated as one of the finest CRM software program application products for a little company.

    Popular features of the finest CRM software application are these:

  • Meeting scheduler application – you can effectively plan meetings with clients,
  • Connectivity – a very important feature, it allows you to connect your CRM to any other applications without any issues with functionality,
  • Social media tools – almost every business has at least one social media account, for some businesses it is very important to be socially active, the social media tool will help you with maintaining all the social media in one place.
  • Email monitoring software – a great feature for tracking if your client opened your email and reacted in any way or not, it also tracks how many people have unsubscribed from your newsletter or how many people signed up.
  • Sales email automation – if the client buys a product from your online shop or makes a reservation, the sales email automation will send them a confirming email, thank you email, or any other type of mail you want to be sent automatically.
  • Ads software application – Ad application software is a great help in effective promotion of your products.
  • Email marketing software application – Users of email marketing software may develop, send, and track emails to their subscriber lists. Using software makes it simpler to develop effective emails and gives you access to crucial statistics like open rates and click-through rates.
  • Lead management software – it helps you qualify, analyze and nurture incoming leads so they can be converted into new business opportunities. In a typical sales process, leads from different channels enter the lead management system and sales-ready leads are converted into business.
  • Pipeline management tools – Software known as pipeline management solutions enables sales representatives and managers to view all of their active opportunities and their progression through the sales funnel.
  • Sales email templates – An email used by businesses to advertise goods and services and boost sales is known as a sales email. The effectiveness of a sales email is influenced by the offer’s value, the subscribers’ level of brand involvement, the standard of the email design, and email deliverability.
  • Help desk software – very useful feature for good relations with customers, it allows them to get technical support online. Consumers always appreciate the fact that if they encounter a problem, they can address it with someone immediately.
  • Free online type home builder
  • Free chatbot home builder – A tool for building chatbots is a chatbot builder. Its key advantage is that it makes chatbot creation accessible to everyone by enabling you to do it without any programming knowledge. You can construct chatbots for Facebook Messenger and Telegram using a straightforward chatbot builder.
  • Free live chat software – A solution that offers quick customer help and information is live chat software. It functions as an instant messenger where you may have real-time conversations with your clients. The ability of a live chat support to quickly and comfortably respond to consumer queries can increase the conversion rates of your website.
  • Marketing and ads analytics (or at least having connectors to these systems, which can enrich your CRM data by customer behaviour from campaigns or by your website data)
  • Free landing page constructor – A landing page is a stand-alone web page designed expressly for a marketing or advertising campaign in digital marketing. It is the location a visitor “lands” on after clicking a link. Landing pages are created with a single emphasis or purpose, known as a call to action, as opposed to web pages, which often have several aims and promote research (or CTA, for short). Landing page builder is a tool that will help you create an optimized landing page.
  • Free tools – Naturally, we don’t like working in an app that claims to be free but requires payment for important functions. So it’s a good idea to first make sure that the system you want offers what you need. But you can always get by with a slight detour – try checking out our article on great free tools that are guaranteed to give you a boost in efficiency.
  • Website grader – Website Grader examines your website to identify its strengths and highlight any areas where it may perform better in order to gain more search engine traffic. There are plenty website graders you can choose, personally I like Google PageSpeed Insights the most.
  • Make my personality – CRM software allows you to specifically track individual customers, giving you meaningful information about how they buy, why they buy, and where they are in the buying process. This is very important as it offers a way to attract customers to the site and ensure that they keep coming back.
  • Email signature generator – ideally you can send the contract to the client and he can approve it or sign it digitally.
  • Blog ideas generator – this is not necessary, because you can use much better tools for that purpose. But still can be essential if you can mark specific topics to specific clients (for emailing purposes or for website personalization).
  • Billing design template generator – A document style known as an billing design template makes it simple to produce, alter, and customize your invoices. You only need to insert the sale information into a readymade invoice template. The structure and necessary fields have already been made for you.
  • Marketing/business/deal plan generator – Businesses utilize a marketing plan as a strategic road map to plan, carry out, and monitor their marketing strategy over a specific time frame. Different marketing tactics for diverse marketing teams within the organization working toward the same business goals might be included in marketing plans.
  • Complimentary design themes for business – A theme in product management is a broad objective or strategy for the product. On the product roadmap, the theme is located at the very top of the strategic hierarchy. Each theme is constructed around a collection of epics, which are smaller, connected strategic schemes.
  • Market benchmark information – A firm, brand, or product’s performance is measured through marketing benchmarking, either in comparison to its rivals or to industry best practices.
  • Software comparisons library – Software comparisons library help you choose the right system for your needs.
  • Website styles & layout themes – You can easily adjust the design to your need and your CI/corporate design.
  • CRM helps you manage your pipe and also never let an offer slip off

    CRM pipe monitoring tool can help you check your deals so you never miss a possibility once again. You’ll obtain overall existence into team efficiency to evaluate the value and health and wellness of your pipe.

    CRM helps you to concentrate as well as locate on closing the warmest leads

    Do not lose time on poor-quality leads. Infiltrate all your contacts to uncover the most popular leads who are most engaged and also visit your website in real-time. Invest your time shutting down top-quality leads, not going after chilly prospective consumers.

    CRM will allow you to utilize our proven e-mail design templates or produce your very own

    An ideal CRM software program will acquire your access to a library of email-style layouts established for every single action of your consumer’s trip or turn your finest e-mails right into style themes you can personalize. Your templates will constantly be one click away inside your inbox– whether you make use of Workplace 365 for Windows, Outlook, or Gmail. Conserve hrs when you can send out an e-mail in seconds.

    Email combination enables you to use the CRM from your e-mail inbox, and also you can work from one area at all times instead of having to dual log information in numerous locations. I similarly like that you can establish the CRM rapidly to make sure that it deals with your operations. The best CRMs make it fast & very easy.

    Best CRM alternatives require to allow automates all sales-related procedures, as well as saving crucial time at every phase of the funnel. You can use it to automate reminders as well as follow-up emails without being impersonal, as well as turn the most repetitive amongst them right into standardized templates you might, later, utilize to measure the results of your efficiency. Follow-up is relevant as well as timely, as you will right away be informed whenever a client opens up an email.

    CRM SERVICE MIX PARTNERS AND DATABASE

    The finest CRM have likewise a large network of over a thousand agencies and a significant area to aid you to source your marketing approach with your new CRM system. Whether you require somebody to assist create material, setting up advertisements, or building workflows, there’s a partner right here for you.

    You don’t have time to submit an assistance ticket. You’re additionally incredibly clever as well as can find answers by yourself.

    Various rates designs (absolutely cost-free CRM and tailored growth of own solution as well as prepared-made). You can develop your choice without needing to pay any month-to-month costs based on the number of users, so you can take pleasure in countless individuals, information, and as numerous as 1,000,000 contacts with no time at all in all limits or expiration dates and also a whole lot much more, yet you need to your developers and this can be hard service (if you do not have sufficient experience with software application development).

    If you are seeking a CRM system for bigger businesses – after that you will certainly go to CRM systems like:

  • Salesforce CRM
  • Adobe Creative Cloud (is not having just CRM, but it is an overall complex system practically for everything)
  • Hubspot CRM
  • Pipedrive CRM
  • Zendesk CRM
  • NetSuite CRM
  • Oracle Advertising and Customer Experience (CX) CRM
  • Dynamics 365 CRM
  • For smaller or mid-size businesses you will probably try the CRM systems:

  • Monday CRM
  • Freshworks CRM
  • Zoho CRM
  • Act CRM
  • Salesflare CRM
  • Nutshell CRM
  • Nimble CRM
  • NetHunt CRM
  • Keap CRM
  • Quickbase CRM
  • Insightly CRM
  • Sage CRM
  • Insightly CRM
  • Engagebay CRM
  • LIST OF THE FINEST CRM SOFTWARE APPLICATION OF 2022

  • Best for little companies: Salesforce CRM
  • Best for job management: Monday Sales CRM
  • Best for visual sales pipelines: Pipedrive CRM
  • Best for complete client life process: Zendesk CRM
  • Best for e-commerce: Oracle NetSuite CRM
  • Best for ease of use: Keap CRM
  • Best for communication: Freshsales CRM
  • Best for integrations: HubSpot CRM
  • Best for hybrid and remote groups: Zoho CRM
  • Best for cross-platform integrations: Quickbase CRM
  • Best for client assistance: Sage CRM
  • Best for customization: Insightly CRM
  • Best for midsize services: SugarCRM
  • Reviews of CRM systems

    We don’t want to tell you what to use without us trying it first. There are so many CRM systems you could be using, unsure if it really is the one suitable for your business. That is why we`re here to show you the pros and cons, the pricing plans, and the most useful features to help you decide what is best for you and your business.

    Vtiger CRM

    Vtiger is a very good CRM system for a starting or medium-sized business. It has one free plan for starters and two paid plans for skilled businesses. The free plan offers only the very basic features, but it is a great opportunity to get to know how CRM works. Read the review here.

    National Men Make Dinner Day — 3rd November, 2022

    A partner who can make more than just a tea is practically every woman’s ideal. Even though there are fewer strict gender roles in society today, some men still haven’t learned to cook or believe that it isn’t a very manly activity. This day aims to put an end to all of that by encouraging men to pick up some cooking implements and prepare a satisfying meal for their loved ones. Ideally, they’ll like it enough to prepare meals more frequently than once a year. So guys, put on your apron and start cooking a delicious home-cooked meal for your sweetheart!

    Why is National Men Make Dinner Day named so?

    This day was made for women who needed to unwind as well as for men who are unfamiliar with kitchens and appliances. It’s that one particular day when women can take off their shoes, relax on the couch, and enjoy delicious meals prepared by their husbands or boyfriends. There is also no solid evidence that men are simply worse cooks—some of the best chefs in the world are men.

    When is National Men Make Dinner Day 2022?

    Every first Thursday in November is identified as National Men Who Prepare Dinner Day. For women, it’s a full day off from cooking duties as today is when their husbands take over all cooking duties. This fun-filled holiday encourages men to take charge of the kitchen and cook a delicious meal at home for their loved ones.

    5 rules of National Men Make Dinner Day

    Rule #1: At least four ingredients must be present in the main dish, and at least one utensil other than a fork must be used.

    Rule #2: The man goes grocery shopping to get “all” the ingredients. Bonus points if, prior to purchasing, he inventories the refrigerator and cabinets.

    Rule #3: Neither the partner nor any other family members should be in the nearby area of the kitchen during the entire cooking process.

    Rule #4: The man puts the food and drinks on the table and lights the candles.

    Rule #5: After eating, the man clears the table and loads the dishwasher. The man comes back to the table for a lively post-dinner discussion. The man is now informed of the value placed on his meal. His own account of the experience includes both the pleasures and difficulties it brought. Then his partner embraces him, giving him back his lavish lifestyle!

    And these are the no-nos that the man cooking must under no circumstances use when preparing dinner:

    • cotton candy or any other candy
    • take-out pizza
    • left-overs from last night
    • sandwiches
    • anything barbecued

    History of National Men Make Dinner Day

    Sandy Sharkey, who believed that men can be fantastic cooks and contribute to incredibly delicious meals, was a major contributor to the creation of this day. In Ottawa, Ontario, Canada, in 1998, she created this unique holiday.

    Sharkey claimed that she established National Men Who Prepare Dinner Day purely for amusement. She stated: “It first began as a joke. My husband couldn’t cook and didn’t want to, unlike the husbands of my friends. But since he excels in every other area and is very motivated by challenges, I created this day, wrote down the guidelines, gave him a copy of it, and kindly asked him to take part. He agreed.”

    The importance of National Men Make Dinner Day

    While cooking a meal for their significant other is the main focus of this holiday, single men who prepare a meal for their mother, sister, or grandmother can also participate. Nothing brings joy like food that has been lovingly and carefully prepared. Men’s cooking adventures are the main focus of this holiday, after all! Additionally, it’s a fantastic chance to finally resolve to trying out a new skill, which is also very beneficial in everyday life.

    How to celebrate National Men Make Dinner Day

    For men, it’s simple! Cook a meal for your household as a surprise. There are many recipes for quick and simple meals available online and in cookbooks, so if you’ve never learned how to cook, today might be the day to start. You have the option to prepare an easy meal or push yourself by making a more difficult dish. Don’t forget to follow the official rules listed above! Ladies, you can just unwind and enjoy yourself with a glass of wine while reading a good book or watching a new episode of your favourite tv series. To promote the day widely, use the hashtag #MenMakeDinnerDay when posting on social media.

    That isn’t the only way to celebrate, though. See these suggestions! Give your kids the tools they need to survive in the kitchen by letting them help you in the kitchen. Your husband and you can both get inspired by watching cooking shows. With your family, decide on a menu for the coming week that everyone will enjoy.

    Finally, we conclude our article about this magnificent day with a wise saying:

    “Happiness is watching the man of your life cook for you.”

    Halloween — 31st October, 2022

    Halloween or also less known as Allhalloween, All Hallows’ Eve, or All Saints’ Eve is celebrated in many countries around the world on 31 October. Halloween is generally nonreligious throughout much of Europe and most of North America. In the Czech Republic, the equivalent for this holiday is All Souls’ Day celebrated on November 1. But let’s take a closer look at how this holiday is celebrated, because if you think Halloween is a uniquely American tradition, we have a trick for you!

    Why is Halloween named so?

    Halloween’s modern English name derives from medieval Christianity. The term “hallow” comes from the Middle English and Old English words for “saint”. It can also signify holy when used as a noun. The Christian celebration known as All Hallows’ Day was called All Hallows’ Day back then, and the day before it, when evening mass was held, was called All Hallows’ Eve. Halloween was later condensed from the three-word name. The word Halloween itself was popularized by Scottish poet Robert Burns in his poem of the same name in 1785.

    To summarize, Halloween is simply an old-fashioned way of stating “the night before All Hallows’ Day,” also known as Hallowmas or All Hallows’ Day.

    When is Halloween 2022?

    The road to October 31, the Christian holiday known as Halloween, is a little trickier. Early in the 7th century, Pope Boniface IV dedicated the Pantheon in Rome to the saints, which is when the feast of All Saints was first observed. However, this day was May 13. When Pope Gregory III dedicated the chapel in St. Peter’s Basilica to the saints in the following century, he changed the day to November 1. Pope Gregory IV added All Saints’ Day to the Christian calendar a further century later and expanded its commemoration from Rome to churches all over the world. All Saints Day and All Hallows Eve both started being observed on October 31. This might have been an attempt to strike a balance between the religious holiday and the pagan holiday of Samhain.

    History of Halloween

    We’ve already mentioned the Old Celtic festival of Samhain, and it’s with this pagan holiday that we’ll begin our journey through Halloween’s history.

    Samhain

    Halloween derives from the ancient Celtic festival of Samhain (pronounced sow-in). This day marked the end of summer and harvest, as well as the start of the dark, cold winter, a season that was often associated with human death. Celts believed that on the night before the new year, the line between the living and dead worlds blurred. On the night of October 31, they celebrated Samhain, when the ghosts of the dead were said to return to earth. Massive sacred fires were built by the Druids to mark this occasion, and crowds gathered there to sacrifice crops and animals to the Celtic gods. The Celts would dress up for the festivities and attempt to communicate with the gods while wearing costumes that typically included animal heads and skins.

    Roman Influence

    By 43 AD. The majority of the Celtic lands had been conquered by the Romans. They had been in control of Celtic lands for 400 years, and they had instituted two Roman holidays: Feralia, which commemorates the passing of the dead, and Pomona Day (the Roman goddess of fruit and trees). The apple is Pomona’s symbol, so the fact that this holiday was celebrated during Samhain probably explains why we still bop for apples on Halloween.

    All Saints’ Day

    Christianity began to have an impact on the Celtic nations in the ninth century, where it gradually merged with and replaced the more ancient Celtic rites. The Church proclaimed November 2 as All Souls Day, a day to remember the deceased, in the year 1000 AD. It is now believed that the Church attempted to replace the Celtic Feast of the Dead with a related, Church-approved holiday. Similar to Samhain, All Souls Day was observed with large bonfires, parades, and dressing as saints, angels, and devils. The day before All Saints’ Day, which was traditionally the night of Samhain in Celtic religion, became known as All-Hallows Eve and eventually Halloween. All Saints’ Day is also known as All-hallows or All-hallowmas.

    Modern Halloween

    By the end of the Middle Ages, the secular and the sacred days had merged. The Reformation essentially put an end to the religious holiday among Protestants, although in Britain especially Halloween continued to be celebrated as a secular holiday. Along with other festivities, the celebration of Halloween was largely forbidden among the early American colonists, although in the 1800s there developed festivals that marked the harvest and incorporated elements of Halloween. When large numbers of immigrants, including the Irish, went to the United States beginning in the mid 19th century, they took their Halloween customs with them, and in the 20th century Halloween became one of the principal U.S. holidays, particularly among children.

    How to celebrate Halloween?

    Even in modern times, Halloween is still widely observed in America, but it has barely made it across the Atlantic. Since the Puritans disapproved of the holiday’s paganism, they abstained from celebrating it. The few Halloween celebrations that did occur in American colonial times included large-scale public harvest festivals, ghost story telling, singing, and dancing.

    The holiday did not become an important part of American culture until the second half of the 19th century, when Irish and Scottish immigrants started to immigrate to the country in greater numbers. The majority of people in North America are thought to have celebrated Halloween by the early 20th century (with candy and costumes).

    Trick-or-Treating

    There are a number of theories about the history of trick-or-treating, but three are the most prevalent. In accordance with the first theory, the Celts used the Samhain festival to leave food outside in an effort to placate nighttime wandering spirits. People started dressing up as these otherworldly creatures over time in exchange for similar gifts of food and drink.
    The second theory, which holds that kids dress up for Halloween and knock on neighbors’ doors for candy, gained popularity in the US in the early 20th century when Irish and Scottish communities revived the Old World tradition of “dressing up.” In most cases, a person would dress up in a costume and tell a joke, read a poem, or do another trick in exchange for cash or food, known as soul cakes. A third theory claims that “belsnickeling,” a German-American Christmas tradition in which children dressed up in costumes and called their neighbors to see if the adults could guess who they were, is the inspiration for modern American carol singing. Children were given food or other treats in one variation of this tradition if no one could recognize them.
    Trick-or-treating for candy became one of the most common Halloween activities in the 1950s. According to the National Retail Federation, Halloween is currently one of the biggest holidays for candy sales in the US, with over $3 billion in sales predicted.

    Bobbing for apples

    Bobbing for apples has long been a tradition at Halloween parties, but its origins actually date back to a time when love and romance were more prevalent. The game has its roots in a Roman festival honoring Pomona, the goddess of agriculture and abundance, which included a courtship ritual. Although there were many variations, the fundamental idea was that young people could predict their future romantic relationships based on the game. Women engaged in rituals on Halloween from the 17th to the 19th centuries in an effort to find a husband. In an effort to spot the initials of their future husband, single women would throw apple peels over their shoulders. At gatherings, they also held apple-throwing competitions with the goal of having the champion be the first to tie the knot. Additionally, some women believed that their future husband’s face would appear in the mirror if they stood in a dark room with a candle in front of it. Who wants a bloody mary?

    Lighting Candles and Bonfires

    Towering bonfires were used to light the path for souls traveling to the afterlife for a large portion of Halloween’s early history. Nowadays, burning candles has largely taken the place of big traditional fires.

    Carving Jack-o’-Lanterns

    The holiday we celebrate today really started taking off in the middle of the 19th century, when a wave of Irish immigrants left their country during the potato famine. The newcomers brought their own superstitions and customs to their new homes, including the jack-o’-lantern. Carving a Jack-o’-Lantern originated in Ireland using turnips or beets instead of pumpkins. It is allegedly based on a legend about a drunkard man named Stingy Jack who repeatedly trapped the Devil in a tree  by hacking a sign of the cross into the bark and only let him go on the condition that Jack would never go to Hell. After he passed away, Jack attempted to go back to his old friend the Devil after learning that even Heaven didn’t want his soul. But all he offered Jack was a burning coal chunk inside a hollowed-out beet. The dead man then started his journey, doomed to wander until he discovered his final resting place. In an effort to fend off evil spirits, the locals eventually started carving ghostly faces into their own turnips. Modern, intricately crafted pumpkin creations are undoubtedly among Halloween’s impressive decorations in many front yards and window displays.

    Halloween Parties

    Halloween evolved into a secular holiday in the 1920s and 1930s, but it remained community-focused and centered around parades and large-scale Halloween celebrations. Despite the best efforts of many schools and communities, some celebrations during this time started to be plagued by vandalism.
    In the 1950s, city officials were successful in reducing vandalism, and Halloween started to become a popular holiday with kids. During the 1950s baby boom, which produced a large number of young children, celebrations were moved from the city’s civic centers to classrooms or private homes where they could be more conveniently accommodated. Young people’s themed Halloween parties are held on a regular basis these days.

    Bonus – best movies to watch on Halloween

    A new sequel to classic “Halloween” franchise —”Halloween Kills” — was released in 2021. “Halloween” is regarded as a classic horror movie, right down to its eerie score, and it served as an inspiration for other well-known slasher movies like “Scream,” “Nightmare on Elm Street,” and “Friday the 13.” More family-friendly Halloween movies include “Hocus Pocus,” ”Casper,” Tim Burton’s “The Nightmare Before Christmas” or ”Beetlejuice”. The psychological drama “Split,” which centers on Kevin’s main character, or characters, if you will (twenty-three to be exact), as well as the mystery movie “Old,” are more recent examples.

    VTIGER CRM REVIEW: IS IT THE BEST FREE CRM SYSTEM FOR YOUR COMPANY?

    Vtiger CRM Review: Is it the best free CRM system for your company?

    Many people think that free systems are not offering enough to work with. Today we are looking at one of the accessible open CRM sources, the Vtiger. Vtiger started in the year 2004 and since then it has had over 5 million downloads. This review will show you if it is the right CRM system for you or if you should switch to a different one.

    Is Vtiger any good?

    Vtiger is a leading Cloud CRM solution architected on an industry-leading Open Source Core. Trusted by over 300,000 companies to drive their core sales, marketing, and support functions. Vtiger has been consistently recognized as a leader in the CRM space by top review sites.

    Vtiger pricing plans

  • FREE PILOT PLAN (forever free)
  • ONE PROFESSIONAL SINGLE APP ($28/user/month)
  • ONE PROFESSIONAL STANDART ($42/user/month)
  • ONE ENTERPRISE SINGLE APP ($42/user/month)
  • ONE ENTERPRISE STANDART ($58/user/month)
  • The paid plans offer 15 days free trial, the free plan promises to be free forever. The Vtiger website also provides a calculator, where you can calculate the final price by adding the number of members, type of billing, and type of plan. You can put up to 999 members.

    What is Vtiger and what can you use it for?

    Vtiger is best for small or medium small businesses. It can help you get closer to your customers and help you grow your business more. Overall It helps to organize and store information on your sales and marketing efforts and successes, automates tasks to help eliminate your to-do list, and can work with customer support in the same platform where client data is stored. Basically, you have everything you need to have for your business all in one place.

    Free Vtiger versus paid Vtiger: The differences

    As we said before, Vtiger offers 3 pricing plans, and one of them is free. Now it`s time for us to compare them.

    As it usually is, the free version of everything offers the least amount of features and useful widgets. The free version of Vtiger called One Pilot is promised to be free forever without any kind of payment in the future. It is an ideal plan for a starting business because there are two limits. The limit of maximum users using the Vtiger which is 10 and the number of records is 3000. Regarding customer support, you are allowed to only use emails. The paid plans do not have any limits when it comes to the number of users or the number of records.

    The contact management section has 6 out of 9 features in the free plan, which is pretty good. The only features you have to pay for are the Engagement Score, Contact Enrichment, and the Best Time to Contact. The feature Best Time to Contact is available only in the most expensive plan, the Enterprise plan.

    The actions centre offers only 3 out of 8 features, the rest is for the paid plans. All the plans have access to one personal inbox per user, there is a difference in the team and shared inboxes, while the free plan only has one, the Professional plan has 3 and the Enterprise plan has 10 available.

    The free Pilot plan has access only to a personal calendar, so if you want a calendar shared with your teammates you have to go for one of the paid plans.

    The free Pilot plan does not offer many features in the Sales process management section. You can do basic activities like making deals, leads, and tax configuration. If you want to go deeper into your sales by making campaigns, having multiple currencies, or forecasting your sales, you have to pay for either the Professional plan or the Enterprise plan.

    Regarding inventory, the free Pilot plan only has access to products and services. Both of the paid plans have access to many more features, for example to vendors, price books, subscriptions, or payment tracking.

    The free Pilot plan also does not include user groups for tasks, and sales insight and limits document sharing to only 5 per month. The professional plan includes 100 shares of documents and the Enterprise plan has an unlimited amount.

    All three plans have access to group inboxes, phone calls, SMS, and direct messages with an attached file. If you`re looking to secure your business online,  you should get the Enterprise plan, it offers SAML Based Single Sign-on, Allowed IPs, and Encryption at Rest.

    What interesting features Vtiger has?

    Besides general features like calendar, inventory, project management, or appointments reminder, Vtiger offers you many excellent features every business will be glad to have. We picked some of the features and we are going to get deeper into their functionality.

    Dashboard

    A dashboard tracks productivity and sales progression. It monitors your team’s performance easily and empowers you with flexibility and different views for sales reps and managers.

    You can monitor your team’s performance and evaluate every member’s performance to take corrective measures if needed. Vtigers dashboard is fully customizable, so you can put the important information to your liking. There are 12 main widgets for your dashboard you can use, for example, average sales cycle, which shows the average time taken to close all the deals in the selected period, or deals created, which shows how many deals were created in the selected period.

    The dashboard also provides a Sales Leaderboard, which also has many widgets you can use for finding out how is your team doing in sales and making deals. The widgets can show what product is the best selling, what deals were lost, or which of your team members is the most active in making sales and deals.

    Contacts manager

    Contact Management is the process of collating and organizing contact information. Tracking customer interactions, increasing conversions, and driving up your sales.

    You can capture contacts by using web forms for website visitors. Contacts can also be imported from third-party apps such as Google contacts or email.

    Vtiger offers lead scores which are calculated from profiles and engagements. Lead scores are used to gain higher conversions.

    Whenever you have to find a contact you have already saved in records, any information will be used for searching through the contact. It includes data on the customer, organization, deals, quotes, interactions, or notes. Vtiger also informs you if the contact is online, idle, etc.

    When it comes to communicating with your chosen contact, you can do it directly from the contact record. You can choose from communication via email, SMS, WhatsApp, or phone call. You can also make your colleagues participate in a particular interaction by mentioning them.

    Sales forecast

    With this feature, you can determine peak and lean periods and manage the sales pipeline better. You can set monthly or quarterly forecasts. You can also specify sales goals for every team member.

    Forecast Categories can be used to represent forecast scenarios. You can add new sales stages to categories and customize forecast scenarios as per your needs. You can export deals, forecast information, or forecast summaries.

    Sales analytics

    It is very important to see how well are your sales doing. Sales insights track and coach your sales teams to achieve goals, gain leads, and convert more deals by generating reports in the pipeline, sales team activities, and performances.

    Viger focuses on visualization. You can make many charts showing your sales, customize them and trace their source to a salesperson. Beneath each chart sits tabular data that breaks down what you see in charts in different ways, painting a clearer picture of how your team, pipeline, and deals contribute to the trends that you see. A range of pre-built charts and tables visualize your sales organization’s health and help you spot opportunities for improvements across all of your inputs and processes.

    Help desk

    When it comes to help desk, case management is very important. Case management is the process that assists support executives in resolving customer issues as specified in the SLAs. It combines automation with the resolution process for efficiency. Vtiger offers to create cases directly from the customers’ email or through a web form. You can also set up a reminder for a deadline of an issue.

    A Service Level Agreement (SLA) is an agreement between a business and its customer. It outlines the services to be delivered within agreed-upon conditions and deadlines. Vtiger allows you to create any number of SLA policies that dictate how you should respond to cases under various scenarios of urgency. You can create separate SLA policies for customers and internal teams based on their priority.

    Vtiger also provides a customer portal, where customers can find answers to their questions. Customers can also share documents directly through the customer portal, it is made to eliminate the need for email threads and manual attachments to contact records.

    Vtiger Pros and Cons

    Pros

    It is a very easy software for your business, easy to learn, easy to use. The free version has many important features and if you don’t shoot for the stars immediately, the free version will be enough for you for a very long time. Vtiger has very clean and clear aesthetics, nothing crazy to look at, you can find everything you need very fast. The prices of the paid versions are very good.

    Cons

    Although Vtiger does pretty much everything you need it to do, it does not do everything very well. Some people might like, that the system is simple, but we think that it is too simple, there is a lot of room for improvement. A very big con for us was, that Vtiger assumes you have one and only mail system and it does not work properly when you have two or more.

    Complaints and praises by some real Vtiger users

    On the page, www.getapp.com has VTiger a rating of 4.3/5 by a total of 314 users, which is quite a good rating. We do not know what pricing the users have chosen. Let`s see what people using this CRM have to say about this.

    Praises

  • An excellent CRM system, able to fulfil all daily needs for our network support desk. Easy to manipulate and implement key fields. (Ruan C.)
  • Overall experience is good. I deployed this system in 2011 in our company and we are still using it. (Waqas A.)
  • User-friendly software, not much effort required to learn. Easy to set up with the help of simple and intuitive customization and implementation tools. (Mujahid P.)
  • We can see that people like how easy it is to use and it has everything you need on your daily business day.

    Complaints

  • Automating the export of data is difficult and painful, and the API is highly limiting in both functionality and usage limits. (David F.)
  • Customer complaints, internal employees issues & gathering customer database. (Sunil K.)
  • There are not many complaints about using Vtiger, only some features require a bit of patience and some features do not work exactly the way they should.

    Is Vtiger really worth it?

    We would say yes, it is worth it. No matter if you`re a starting business with a little budget or a well-working business that just wants more for its customers, Vtiger could be your right hand. You get the most out of it by paying for a paid plan however the free plan offers a very long list of features. It is a solid and affordable system for businesses.

    Zero Trust Architecture

    Zero trust architecture

    A Changing Cybersecurity Landscape

    The IT world changed dramatically during the COVID-19 pandemic, with more users working remotely and more devices being used by individuals. At the very same time, companies moved a large part of their work to applications as well as information that stays outside their protected network perimeter. Following the course of information with these varied new modern technologies is rather intricate, developing a difficult environment in which innovation leaders have to take care of customers, data as well as workloads.

    The nature of the data being used has also altered considerably. For many organizations, information likewise resides in “darkness IT” cloud solutions that have been embraced by company systems without the expertise or assistance of central IT teams.

    Most business leaders expect that these modifications are more than passing responses to pandemic workstyles a number of these modifications will continue as users end up being accustomed to brand-new, versatile job patterns. This moves organizations towards flexible strategies to technology that change work in between internal data centres as well as outside cloud atmospheres. Moving data and also applications outside the typical border makes perimeter-focused network protection controls outdated.

    Attackers have actually also expanded more sophisticated in current years. Hazard actors might additionally utilize the cloud to obtain the same adaptability and also price savings that inspire company cloud movements.

    Organizations seeking to thrive as well as survive in this evolving setting should release flexible as well as vibrant protection controls that safeguard both users as well as information in any place they live.

    Drivers for Zero Trust

    The modern risk landscape is innovative as well as progressively diverse, relocating organizations toward zero-trust designs of network safety and security.

    Opponents are now well-moneyed and arranged into extremely skilled groups of professionals. They run with the complete backing and resources of nation-state military units as well as knowledge firms, and also arranged crime distributes.

    Cybercrime is a very profitable business. From ransomware to zero-day exploits, gifted cyberpunks are able to utilize their skills on the underground market, creating solid incentives to proceed with their work.

    Cloud computing offers assailants the same flexibility, agility and economies of range that it provides to company customers. Attackers charge accounts much faster than companies can detect and also remove them.

    Zero Trust Provides Effective Security

    A zero-trust technique to network safety and security shifts away from techniques that unconditionally trust fund particular individuals based on their network area. Instead of developing a single boundary around a company’s entire network, absolutely no trust utilizes micro-segmentation to develop a least-privilege network in which every customer and also system has its own border.

    A zero trust fund brings many considerable advantages to an organization:

  • Builds on software-defined networking technology to flexibly release safety and security plans based upon altering requirements
  • Standardizes safety controls to protect against both known and arising threats
  • Drives culture adjustment toward a security-first state of mind
  • Provides customizable as well as very granular policies that make it possible for least-privilege approaches to protection
  • In enhancement to these clear protection advantages, zero-trust approaches also improve the performance of companies. By carrying out smooth customer gain access to controls, organizations boost the capacity of team participants to accessibility and also make use of information, advancing their goals to adopt a DevOps ideology.

    Accomplishing Zero Trust

    The CISA Maturation Model uses a beneficial framework for zero-trust efforts, yet companies may desire to consider various other advice.

    NIST SP 800-207

    In August 2020, the National Institute of Specifications and also Technology released Unique Magazine 800-207 covering zero-trust design. This document aids companies acquire a far better understanding of no count and also offers a roadmap they can utilize to carry out security controls that sustain a strong zero-trust program. The magazine provides release designs and also makes use of situations defining just how no count can enhance an organization’s security posture.

    NIST SP 800-207 includes complying with crucial elements:

  • Zero-trust fundamentals
  • Rational parts of the zero-trust architecture
  • Implementation of situations and making use of situations
  • Dangers associated with zero-trust architecture
  • Interactions with existing guidance
  • Moving to a zero-trust style
  • NCCoE Assistance

    More support is on the means, as the zero-trust style remains to be an emphasis of academic, federal government and also private-sector research study. The National Cybersecurity Center of Quality (NCCoE) is leading a public-private collaboration designed to execute NIST SP 800-207 utilizing real-world examples.

    The goal of this effort is to reduce the intricacy of zero-trust releases and give organizations across markets thorough recommendations on exactly how they can release zero-trust concepts. The task will certainly develop sample releases that integrate both open-source and also industrial items to serve as sensible designs for cybersecurity experts.

    The Relevance of Analysis

    Among the most essential ways a company can get ready for a zero-trust initiative is to evaluate its present policies and also techniques for handling identification and also gain access. This kind of analysis aids recognize the systems and also processes that the organization can rightly trust. Without this assessment, it’s most likely that a campaign will stop working since it presumes that a process is reliable when, as a matter of fact, it may not be.

    Federated identity administration modern technology aids advance a company’s zero-trust program by giving a consistent way to regulate authentication as well as permission for applications and also the interaction between systems. Specifications such as OpenID and the Safety Assertion Markup Language promote this work by allowing interoperability between inconsonant systems.

    Some of the essential concerns organizations ought to ask as they perform this analysis consist of:

  • What data do we have?
  • Where is our data found?
  • What takes the chance of existence that might impact our information?
  • How does data step between applications and also systems?
  • Do we have proper tracking in the position where our information lives?
  • What patterns exist in exactly how our information steps?
  • Exactly how well have we incorporated identity details into choices regarding data gain access?
  • Zero-trust analyses need to likewise consider the organization’s internal culture. These programs are developed to help organizations believe more plainly and intentionally about protection concerns, and that needs breaking down typical IT silos. It likewise needs an all-natural discussion that treats information as well as safety as an end-to-end concern, involving engagement from cybersecurity, networking, endpoint, application and information administration teams. The first step in a company’s zero-trust journey is to take apart these silos and facilitate interdisciplinary conversations concerning information and access.

    Zero Trust and Data Protection

    CDW provides a range of services that can assist companies to understand the role of absolutely no depend on as well as accelerate their progression in achieving a safe and secure environment aligned with zero-trust principles.

    A preparedness evaluation can help your company evaluate the current toughness of its zero-trust program as well as develop a roadmap for enhancement. CDW’s networking and security specialists will assist your organization to straighten with the sector’s finest techniques and also make certain that it has the best modern technologies in position to support zero-trust concepts.

    Zero-trust workshops will certainly bring together your company’s technology leaders with CDW subject matter experts to recognize the goals as well as objectives of your effort. These workshops will define absolutely no count on the context of your company and set assumptions for zero-trust initiatives.

    Penetration testing includes efforts by CDW protection professionals to validate the results of a vulnerability check by playing the role of an assailant and trying to exploit any kind of vulnerabilities detected. This simulated assault gives a deep understanding of your organization’s safety stance and works as a test of your existing security controls, including those planned to support a zero-trust technique.

    Along with these services, CDW professionals can supply assistance for a variety of cybersecurity campaigns including the deployment as well as the use of identity as well as accessibility administration, prolonged detection as well as response, and also managed discovery and reaction options. CDW’s professionals can also aid with organization connection, administration, danger and also compliance initiatives.

    Why Zero-Trust is important for online businesses and the effectiveness of cybersecurity

    The rise of remote working comes with new cybersecurity challenges that result in less control over an organization’s resources and an increased risk of data leakage. This makes it more important than ever to approach cybersecurity from a risk perspective. The Zero Trust model uses the principle of least privilege to ensure that no one has more access to data and resources than they actually require. This model not only authenticates devices but also verifies identity; authentication is adaptive, contextual and risk-based.

    People are not the weakest link; they are the primary attack vector, which is a compelling reason why access to data must be limited as much as possible. Implementing a Zero Trust security strategy requires months of hard work with hours of monitoring and management; however, this hard work pays off as it serves as a roadmap for future cybersecurity.

    Landing Page - what is it?

    Landing Page – What Is It?

    A landing page is an independent web page that visitors can “land” on after clicking through from an email, advertisement, or another digital source. In return for something valuable, such as a retail discount code or business-to-business (B2B) insights in the form of a white paper, a landing page seeks to collect contact information from visitors. In contrast to other web pages, landing pages don’t belong in a website’s evergreen navigation. They provide a specific function for a target audience at a certain time during an advertising campaign.

    What is a Landing Page?

    The front page of a website often gives visitors a broad picture of the company. However, a landing page is a useful internet marketing tool that may assist you in achieving that goal in the buyer’s journey provided you have a defined, short-term objective. You have the best chance of converting visitors into paying customers since landing pages are created with a specific target group in mind.

    Landing pages are excellent for digital advertising efforts, but you can also use them as tools to link a QR code on printed marketing materials to a specific website. A landing page’s objective is to convert visitors, making it a crucial tool for all kinds of marketing initiatives.

    An individual “lands” on a landing page when they click through from an email, advertisement, or other digital places. Landing pages should be included in every content strategy to enhance conversions and drive more visitors.

    Once a visitor lands on your landing page, you want them to take some sort of action, like sign up for your list or buy something. Your landing page has been successful in converting users if they do the precisely targeted action.

    Typically, landing pages only persuade visitors to perform one of these actions, such as completing the page’s unique registration form. Why? The “paradox of choice,” as scholars refer to it, is the cause. That basically indicates that the more alternatives you provide individuals, the more difficult it is for them to decide and take action.

    Consider that you are giving away an ebook. However, you also offer visitors to your landing page to read your blog, make a purchase, and browse your social media pages. The likelihood that your readers will download your new ebook decreases with each request since you have diverted their focus from your main goal.

    On the other extreme, having too many options might overwhelm your consumers, prompting them to hesitate and do nothing. This is why it’s crucial to concentrate on only one call to action (CTA), as opposed to three or four.

    This is why a landing page has to be tested for optimal conversion optimization and to have a clear visual hierarchy and value proposition.

    How to tell a difference between a homepage and a landing page

    Home pages and landing pages differ from one another in a few ways. Here are three main points on how to tell the difference between a homepage and a landing page. Homepages tend to have…

  • More links. There are typically at least ten links on a homepage. There are frequent links at the bottom, a navigation menu at the top, and the page’s body. However, you’ll typically find fewer links, and perhaps just one—the link that enables your users to convert—on a well-optimized landing page.
  • Broader CTAs. Your homepage gives visitors an overview of your company and acts as a central point from which they may explore various areas of your website. Your homepage has a lot of responsibilities, thus its content is frequently wide and has less targeted CTAs (e.g. “learn more”). Landing pages have a single objective, hence they feature customized CTAs (e.g. “check out the new features on our website”).
  • A different purpose for different audiences. Many of the visitors to your homepage likely don’t know what they want yet. However, visitors that come to your landing pages have already expressed interest in what you have to offer. They are more prepared to convert now that they have gone further along your customer journey.
  • Not all landing pages are created equal. They may be divided into two main groups, which we’ll go through below.

    Use of Landing Pages

    In terms of design, landing pages often have one of two purposes: either they generate leads or they point visitors to the next action.

    Landing Pages for Lead Generation

    This kind of landing page sometimes referred to as “lead gen” and “lead capture” pages, focuses on gathering lead information. In other words, it gathers data on your clients.

    A form that acts as the CTA is a lead capture page’s distinguishing characteristic. It requests user information such as names, email addresses, and phone numbers in return for a good or service. Even more particular information, such as their ages or jobs, might be requested. In this manner, you may get in touch with leads and foster their interest in your company.

    There is still another use for this information. You may learn about your contacts from the data you gather. Your marketing efforts may therefore be directed at those who fulfil those criteria and are therefore more likely to convert. In particular, if you execute sponsored advertising efforts, this can boost your return on investment (ROI).

    In this way, the information that lead-generating sites gather helps to enhance and maximize the effectiveness of your marketing plan. You may do this to customize your adverts to your target market and save money by avoiding advertising to non-converting audiences.

    Landing pages for lead generation are a great resource for your company since they provide information about your potential clients’ characteristics and communication methods. Consider including one on your website if lead nurturing is a top goal for you or if you need to know your audience better.

    Click-through Landing Pages

    CTA buttons are the main focus of click-through landing sites, as opposed to lead generation pages, which feature forms. Your users are sent to a website where they may carry out the specified action by clicking the button.

    The user may be sent to a scheduling page by clicking a button that says “schedule a demo,” for instance, or to a checkout page by clicking a button that says “buy X now.”

    Click-through landing pages are frequently found on e-commerce sites and other websites that prioritize generating transactions right away above gathering user information. These landing pages typically incorporate compelling content, such as product specifications or user testimonials, in addition to the CTA button to further pique and engage potential consumers.

    Importance of Landing Pages

    Landing pages are distinct from other pages on your website since they concentrate on certain, immediate objectives that will help you achieve your desired outcomes. In addition to raising conversion rates, enhancing paid advertising efforts, and producing fresh audience data, landing pages can:

  • Boost your reputation by using a basic, clear message that emphasizes the benefits of what you’re selling. Users often prefer this kind of marketing. A carefully thought-out landing page demonstrates to your clients that you have their best interests at heart. Additionally, they serve as areas where you may include social proof components such as customer reviews of your goods or services. Conversions have been proven to rise with social evidence.
  • Strengthen your brand. You’ve already worked hard to develop a digital brand; make advantage of what you’ve discovered. This is the outcome of keeping consistency in the look, feel, style, and copy of your website. There are several advantages to having a strong and distinct brand. When users aren’t instantly converted, a powerful brand identity may help them remember you in the future, respond to your remarketing efforts, or promote you to their friends.
  • Both kinds of landing pages may help your company generate leads and boost revenue. Since landing pages are more specifically targeted, they can put more emphasis on conversion rates than on knowledge and content. Instead, you may draw attention to the benefits of your goods and services and increase sales to a niche market that is already interested in what you have to offer.
  • Increase traffic. Using a landing page, you may boost website traffic even if lead generation isn’t your primary objective. This will help potential consumers get more familiar with your brand and your company. Your landing pages may more specifically target organic traffic when they are optimized for SEO, which will boost the likelihood that users will convert.
  • Landing pages are clearly crucial to your marketing plan. And it’s best if you have more landing pages that have been optimized. However, that begs the concerns of how to optimize them and what to optimize them for.

    Best Practices of Landing Pages

    You want your landing pages to be effective conversion tools, of course. However, it’s also crucial that you optimize them for search engines, a process called search engine optimization (SEO). Your pages will become more noticeable in organic search results as a consequence, which may boost traffic and conversion rates.

  • Target long-tail keywords
  • Segment your traffic
  • Improve loading speeds of pages
  • Earn backlinks
  • Make your content more shareable
  • Write an interesting headline
  • The meta title that your users clicked to land on your landing page should correspond to your H1 header
  • Position your CTAs above the fold
  • Use directional cues to guide users to your CTA
  • Show off your product and services
  • Provide social proof
  • Use bullet points
  • Repeat your CTA
  • Provide your contact information
  • Share your message via video
  • Test several variations of your pages
  • How to Create Unique Content Top 3 Ways (1)

    How to Create Unique Content: Top 3 Ways

    The internet is a huge place and is filled with all of the world’s information that anyone can access from anywhere.

    “ In 2021, the number of internet users worldwide stood at 4.9 billion, which means that almost two-thirds of the global population is currently connected to the World Wide Web.” as per (Internet Usage Worldwide – Statistics & Facts, 2022).

    With many people online, it can be very difficult to stand out from the crowd.

    Creating content is not hard but creating content that is valuable, meaningful, engaging, purposeful, and, most importantly, unique is very difficult.

    This blog aims to cover this topic and give you 3 ways you can create unique content with some additional tips and tricks.

    How to Create Unique Content | Top 3 Ways

    1. Create with User Benefit in Mind

    Unique content is how you can get your brand, product, or service in front of potential customers.

    There is no doubt that content is at the heart of search engines such as Google and Edge.

    Browsers take content very seriously and issue many guidelines that people can use when they are creating content for others.

    Google has issued certain guidelines that help content creators produce content that is according to Google’s specifications.

    Here are Google’s Content Guidelines that must be kept in mind when creating content.

    Basic principles

    • Make pages primarily for users, not for search engines.
    • Don’t deceive your users.
    • Avoid tricks intended to improve search engine rankings.

    A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you or to a Google employee.

    Another useful test is to ask, “Does this help my users?” Would I do this if search engines didn’t exist? ”

    • Think about what makes your website unique, valuable, or engaging.

    Make your website stand out from others in your field.

    (“Webmaster Guidelines, Google”)

    There is no use for your content if you do not create it with the user’s benefit in mind.

    This is because making content and putting it on the internet is all about making things easier for the average user.

    You must make sure that your content is enriched with the maximum amount of information and value for the user.

    The more valuable, informational, and user-friendly your content is, the more unique and beneficial it is.

    2. Use Tools

    As a content creator, it is important to have the right tools to help you succeed.

    Content writers can use a sentence rephraser to assist them in writing.

    With a paraphraser or rephraser, you can change the words in a piece of text to make it sound different.

    This can help you change the tone, style, context, and other aspects of the content, which can help refine it.

    Many writers have used the rephraser tool because it helps them not only rewrite the content but also avoid plagiarism.

    You can easily reuse old copies, email scripts, descriptions, and any content that you like with the help of this smart tool.

    This is especially useful when you are in a situation where you need to paraphrase something quickly and accurately but do not have time to do it yourself.

    Some content writers even use the tool for their own articles or blog posts.

    This way, they do not have to spend too much time editing the article and can instead focus on the next one.

    This online tool can help you get more done and be more creative. It can also help you make better, more interesting, and original content.

    If you want to be successful in this digital race, make sure you have this tool in your toolkit.

    3. Do a competitor analysis.

    This is a point that is very crucial and makes sense in that way because you are not the only creator on the internet that is making content for general users.

    Whatever your niche or industry, you may not be the only person creating content in that field.

    It is vital that you analyze what others are creating and what your competitors are doing.

    By checking the blogs and other content of your competitors, you can see the way they create content and how they publish it.

    You may also be able to see what templates they use and how they explain certain points.

    This will help you create your own content strategy and will help you create content that is entirely unique and different from what your competitors are doing.

    So do not forget to go through this important step before you start creating content.

    Additional Tips for writing better content

    1. Use short sentences
    2. Write in active voice
    3. Be concise with your words
    4. Limit paragraphs to 1 or 2 sentences

    Conclusion

    Creating content is not hard, but creating unique content is not a piece of cake.

    Content writers face many challenges when striving to produce high-quality content.

    With many people online, it can be very difficult to stand out from the crowd.

    In order to produce your best work, it is important to be aware of some writing barriers and learn how to overcome them.

    By making yourself more productive and learning how to deal with these problems, you can get better at writing unique and effective content and solve any problems that come up.