Definition: When the ads that the visitors see are based on their search history. Information: By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine ...
Definition: Unique visitors refer to the users who have toured a site (or network) once at the minimum in a specified period, generally a 30-day frame. Information: Units calculated for measuring unique visitors are often approximations. Websites ...
List of comments
David Keller commented on: Advertising Network
Great explanation. Thank you for that!Patrik Bahn commented on: Advertising Network
Hi Michal, thank you for this glossary, very usefull.Maria commented on: Advertising Network
Hi Michal, glad to see you finally launched your website in English. Will mark your blog into my…