Below is the answer and explanation for Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google ...
Below is the answer and explanation for Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Read article →
Below is the answer and explanation for which two in-app actions are examples of those relevant to the retail industry? Which two in-app actions are examples of those relevant to the retail industry? Tutorial completion Hotel room ...
Below is the answer and explanation for which two in-app actions are examples of those relevant to the retail industry? Which two in-app actions are examples of those relevant to the retail industry? Tutorial completion Hotel room Read article →
Below is the answer answer and explanation for Barbara’s boss has asked her to use Google ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type ...
Below is the answer answer and explanation for Barbara’s boss has asked her to use Google ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type Read article →
Below is the answer and explanation for what are two main benefits of using search audience solutions? What are two main benefits of using search audience solutions? Identifying the most effective ad schedules to get the best ...
Below is the answer and explanation for what are two main benefits of using search audience solutions? What are two main benefits of using search audience solutions? Identifying the most effective ad schedules to get the best Read article →
Below is the answer and explanation for Jerry’s managing a Google search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the ...
Below is the answer and explanation for Jerry’s managing a Google search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the Read article →
Below is the answer and explanation for Janelle’s running a Google app campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle ...
Below is the answer and explanation for Janelle’s running a Google app campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle Read article →
Below is the answer and explanation for what’s a key objective in delivering ad extensions? What’s a key objective in delivering ad extensions? Opening up additional ad space to extend character limits. Making ads more appealing with ...
Below is the answer and explanation for what’s a key objective in delivering ad extensions? What’s a key objective in delivering ad extensions? Opening up additional ad space to extend character limits. Making ads more appealing with Read article →
Below is the answer and explanation for when should you use re-marketing lists for search ads? When should you use re-marketing lists for search ads? To reach out to new customers that share the behaviors and characteristics ...
Below is the answer and explanation for when should you use re-marketing lists for search ads? When should you use re-marketing lists for search ads? To reach out to new customers that share the behaviors and characteristics Read article →
Below is the answer and explanation for Pete is the marketing director for an electric car company. He recently chose “leads” as his Google search campaign marketing goal. What did he hope to achieve by selecting “leads” ...
Below is the answer and explanation for Pete is the marketing director for an electric car company. He recently chose “leads” as his Google search campaign marketing goal. What did he hope to achieve by selecting “leads” Read article →
Below is the answer and explanation for when creating a Google app campaign, what determines a campaign bidding strategy? When creating a Google app campaign, what determines a campaign bidding strategy? The number of downloads the app ...
Below is the answer and explanation for when creating a Google app campaign, what determines a campaign bidding strategy? When creating a Google app campaign, what determines a campaign bidding strategy? The number of downloads the app Read article →
Below is the answer and explanation for Theo is looking to improve his Google search ads campaign. On his Google ads recommendations page, he notices that his Google search campaign has an optimization score of 75%. What ...
Below is the answer and explanation for Theo is looking to improve his Google search ads campaign. On his Google ads recommendations page, he notices that his Google search campaign has an optimization score of 75%. What Read article →
Below is the answer and explanation for for a Google app campaign optimizing to a tCPA of $10, what would be the recommended minimum budget? For a Google app campaign optimizing to a tCPA of $10, what ...
Below is the answer and explanation for for a Google app campaign optimizing to a tCPA of $10, what would be the recommended minimum budget? For a Google app campaign optimizing to a tCPA of $10, what Read article →
Below is the answer and explanation for Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a ...
Below is the answer and explanation for Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a Read article →
Below is the answer and explanation for what does layering an affinity audience with a broad keyword targeting campaign help you do? What does layering an affinity audience with a broad keyword targeting campaign help you do? ...
Below is the answer and explanation for what does layering an affinity audience with a broad keyword targeting campaign help you do? What does layering an affinity audience with a broad keyword targeting campaign help you do? Read article →
Below is the answer and explanation for what drives impact at scale for Google app campaigns? What drives impact at scale for Google app campaigns? A Google-designated team. Third-party support from Google partners. The YouTube video network. ...
Below is the answer and explanation for what drives impact at scale for Google app campaigns? What drives impact at scale for Google app campaigns? A Google-designated team. Third-party support from Google partners. The YouTube video network. Read article →
Below is the answer and explanation for using the performance planner on a monthly basis allows you to optimize which two aspects of an account? Using the performance planner on a monthly basis allows you to optimize ...
Below is the answer and explanation for using the performance planner on a monthly basis allows you to optimize which two aspects of an account? Using the performance planner on a monthly basis allows you to optimize Read article →
Below is the answer and explanation for match the type of business with the most relevant reason “why apps matter.” Match the type of business with the most relevant reason “why apps matter.” E-Commerce – These apps ...
Below is the answer and explanation for match the type of business with the most relevant reason “why apps matter.” Match the type of business with the most relevant reason “why apps matter.” E-Commerce – These apps Read article →
Below is the answer and explanation for why does automating your bid vs. using manual bidding contribute to a successful Google ads campaign? Why does automating your bid vs. using manual bidding contribute to a successful Google ...
Below is the answer and explanation for why does automating your bid vs. using manual bidding contribute to a successful Google ads campaign? Why does automating your bid vs. using manual bidding contribute to a successful Google Read article →
Below is the answer and explanation for Vivian’s been put in charge of a few clients interested in running Google app campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two ...
Below is the answer and explanation for Vivian’s been put in charge of a few clients interested in running Google app campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two Read article →
Below is the answer and explanation for Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google ads campaign should Marisol use to show images ...
Below is the answer and explanation for Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google ads campaign should Marisol use to show images Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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