Hi, my name is Michal Krčmář
I am a digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD Show more

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) Select All Correct Responses

Below is the answer and explanation for You want to increase the relevance of a Google search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve ...

Below is the answer and explanation for You want to increase the relevance of a Google search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve Read article

Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrasematch in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?

Below is the answer and explanation for Bob’s electronics company is launching the sale of a new television, ultra view 1000. Bob decides to use phrase match in his search ads campaign because he wants searches that ...

Below is the answer and explanation for Bob’s electronics company is launching the sale of a new television, ultra view 1000. Bob decides to use phrase match in his search ads campaign because he wants searches that Read article

Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.) Select All Correct Responses

Below is the answer and explanation for before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Before investing in paid media, a fitness company wants ...

Below is the answer and explanation for before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Before investing in paid media, a fitness company wants Read article

Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.) Select All Correct Responses

Below is the answer and explanation for Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that ...

Below is the answer and explanation for Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that Read article

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

Below is the answer and explanation for how is using non-last-click attribution conversions useful for performance planner forecasts? How is using non-last-click attribution conversions useful for performance planner forecasts? To find growth opportunities regarding device targeting. To ...

Below is the answer and explanation for how is using non-last-click attribution conversions useful for performance planner forecasts? How is using non-last-click attribution conversions useful for performance planner forecasts? To find growth opportunities regarding device targeting. To Read article

An education company is uploading image assets for their Google App campaign. What are three guidelines they should follow to optimize their image asset mix? (Choose three.) Select All Correct Responses

Below is the answer and explanation for an education company is uploading image assets for their Google app campaign. What are three guidelines they should follow to optimize their image asset mix? An education company is uploading ...

Below is the answer and explanation for an education company is uploading image assets for their Google app campaign. What are three guidelines they should follow to optimize their image asset mix? An education company is uploading Read article

Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.) Select All Correct Responses

Below is the answer and explanation for Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of ...

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Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?

Below is the answer and explanation for Lilly added text and image assets to her Google app campaign ad group, but she doesn’t have a video to upload. Her app campaign may do which of the following ...

Below is the answer and explanation for Lilly added text and image assets to her Google app campaign ad group, but she doesn’t have a video to upload. Her app campaign may do which of the following Read article

Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?

Below is the answer and explanation for Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google ...

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Which two in-app actions are examples of those relevant to the retail industry? (Choose two.) Select All Correct Responses

Below is the answer and explanation for which two in-app actions are examples of those relevant to the retail industry? Which two in-app actions are examples of those relevant to the retail industry? Tutorial completion Hotel room ...

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Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

Below is the answer answer and explanation for Barbara’s boss has asked her to use Google ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type ...

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Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

Below is the answer and explanation for Jerry’s managing a Google search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the ...

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Janelle’s running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? (Choose three.) Select All Correct Responses

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