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Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.) Select All Correct Responses

Below is the answer and explanation for before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy.

Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy.

  • How do app users perceive the fitness brand?
  • How many fitness videos were downloaded last year from paid app promotion?
  • What impact would a successful app have on the business? ✅
  • What unique purpose does the app provide customers?

Correct answer

  • What impact would a successful app have on the business? ✅
  • What unique purpose does the app provide customers?

Explanation

Ask yourself the following questions when thinking about how your app fits into your overall marketing strategy:
What unique utility does the app provide to consumers?
Does the app serve a specific role in the customer journey vs. other channels like web or in-store?
What impact does a successful app have on the business?

The above question is related to Google ads app certification. You can find all the updated questions and answers related to Google ads app certification on the “Google ads app certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads app certification: Skillshop Google Ads Apps Certification.

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