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Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

Below is the answer and explanation for the question Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

  • Last Non-Direct Click model ✅
  • First Interaction model
  • Last Interaction model
  • Linear model

Correct answer

Last Non-Direct Click model ✅

Explanation

The Last Non-Direct Click model ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through from before buying or converting. Analytics uses this model by default when attributing conversion value in non-Multi-Channel Funnels reports.

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