Glossary

Pay Per Lead (PPL)

Definition: PPL refers to an online advertising payment paradigm through which payment relies singularly on qualifying leads. Information: A pay per lead contract refers to the marketer only paying for leads produced at the designated site. He does not ...

Pay Per Click (PPC)

Definition: A PPC confers to an online marketing payment paradigm in which monetary terms are based individually on qualifying click-throughs. Information: In a PPC contract, the marketer pays for qualifying clicks to the designated site based on ...

Podcast

Definition: A podcast refers to a set of audio or video files regulated through the Internet and saved on client computing equipment for playing it back later onwards. Information: The growing demand for mobile media devices led ...

Permission Marketing

Definition: Permission marketing refers to marketing focused on retaining consumer permission to acquire information through a company. Information: Seth Godin invented and familiarized the term permission marketing that is the contrast of conventional interruption marketing. Permission marketing confers to the ...

PayPal

Definition: PayPal refers to an online remittance service that permits customers to purchase commodities and accept payments through a user-defined email address. Information: PayPal assists as a de facto middle agent in online monetary transactions. It strives ...

Payment Threshold

Definition: A payment threshold refers to the least collected commission an affiliate must generate to receive a salary from an affiliate program. Information: Payment thresholds comprise of two factors: (1) Minimum payment – $25, $50, $100, etc. (2) Time ...

Pay Per Scale (PPS)

Definition: Pay per sale refers to the online marketing payment paradigm based only on qualifying sales. Information: In a pay per sale contract, the marketer pays for the sales produced through a designated site based on a ...

Pass-Along Rate

Definition: A pass-along rate refers to the measure of the individuals who carry messages or files across. Information: Pass-along rates are a standard for word-of-mouth advertising. Articles conventionally passed involve email messages, Web pages, and multimedia files, ...

Page Views

Definition: Page view refers to the demand to load a particular HTML page. Information: A page view confers to being significant to the standards they perform a role in a website's income model. If a website generates ...

Outbound Link

Definition: An outbound link refers to a link to a website that locates outside of your site. Information: These links direct users away from your site. Several site proprietors may have different perceptions about an outbound link ...