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Glossary

Churn Rate (customer departure rate) is a comparative metric used in analysis to express how quickly a company is losing customers or repeat purchases in a specific time period - ...

Churn Rate (customer departure rate) is a comparative metric used in analysis to express how quickly a company is losing customers or repeat purchases in a specific time period - Read article

Quarter on Quarter (abbreviated as QoQ) is a comparative metric used in analysis to compare economic, financial, or operational indicators between two consecutive quarters - that is, between the current ...

Quarter on Quarter (abbreviated as QoQ) is a comparative metric used in analysis to compare economic, financial, or operational indicators between two consecutive quarters - that is, between the current Read article

Compound Annual Growth Rate (abbreviated as CAGR) is a financial metric that expresses the average annual growth rate of a value-such as revenue, profit, investment, or number of customers—over a ...

Compound Annual Growth Rate (abbreviated as CAGR) is a financial metric that expresses the average annual growth rate of a value-such as revenue, profit, investment, or number of customers—over a Read article

Customer Acquisition Cost (abbreviated as CAC) is a key financial metric that expresses the average cost it takes a company to acquire one new customer - that is, all expenses ...

Customer Acquisition Cost (abbreviated as CAC) is a key financial metric that expresses the average cost it takes a company to acquire one new customer - that is, all expenses Read article

Year on Year (abbreviated as YoY) is a comparative metric used in analytics to evaluate economic, financial, or operational indicators between two identical periods in different years - typically between ...

Year on Year (abbreviated as YoY) is a comparative metric used in analytics to evaluate economic, financial, or operational indicators between two identical periods in different years - typically between Read article

Month on Month (abbreviated as MoM) is a comparative metric used in analysis to compare economic, financial, or operational indicators between two consecutive months—that is, between the current month and ...

Month on Month (abbreviated as MoM) is a comparative metric used in analysis to compare economic, financial, or operational indicators between two consecutive months—that is, between the current month and Read article

When historians look back on the early twenty-first century, they may well argue that one of the most disruptive inventions was not a rocket, not a microchip, nor a dazzling ...

When historians look back on the early twenty-first century, they may well argue that one of the most disruptive inventions was not a rocket, not a microchip, nor a dazzling Read article

AdTech is the foundation of digital advertising. AdTech is the set of technologies that allow digital ads to be transacted, optimized, and measured automatically, turning each impression into a data-driven ...

AdTech is the foundation of digital advertising. AdTech is the set of technologies that allow digital ads to be transacted, optimized, and measured automatically, turning each impression into a data-driven Read article

In the pantheon of technology's most influential alumni networks, few rival the extraordinary impact of what has come to be known as the "Skype Mafia". Since the 2007 Fortune story ...

In the pantheon of technology's most influential alumni networks, few rival the extraordinary impact of what has come to be known as the "Skype Mafia". Since the 2007 Fortune story Read article

A podcast is essentially a digital audio program that's distributed over the internet, similar to a radio show but with one crucial difference: listeners can access it on-demand, anytime, anywhere. ...

A podcast is essentially a digital audio program that's distributed over the internet, similar to a radio show but with one crucial difference: listeners can access it on-demand, anytime, anywhere. Read article