Below is the explanation for the Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

• Google product category
• Sale price
• Price and currency ✅
• Availability date

Correct answer

• Price and currency ✅

Explanation

Submit a landing page that shows all key elements of your product, and ensure those details match what you submitted in your product data. These elements include title, description, image, price, currency, availability and a buy button.

Read more here: https://support.google.com/merchants/answer/4752265

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible. 

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the explanation for the question what optimization recommendation might you make to a new client with shopping campaigns that don’t include all of the products the company sells?

What optimization recommendation might you make to a new client with shopping campaigns that don’t include all of the products the company sells?

• Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns
• Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid
• Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid ✅
• Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid

The Correct Answer Is:

• Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid ✅

Explanation

In your shopping campaign, create an ‘All products’ group with a low cost per click (CPC), such as £0.15. This product group helps to make sure that you have full local inventory and local intent query coverage.

Read more here: https://support.google.com/merchants/answer/7232982

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible. 

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the explanation for Anne wants to use her impression share metrics to optimize her shopping campaign. She should:

Anne wants to use her impression share metrics to optimize her shopping campaign. She should:

• run an Auction insights report to compare her impression shares to those of her competitors ✅
• set negative keywords in her campaign
• set the delivery method on her campaign to standard
• increase her impression share by setting her bids lower on her campaign

The Correct Answer Is:

• run an Auction insights report to compare her impression shares to those of her competitors ✅

Explanation

The auction insights report for search campaigns provides 6 different statistics: impression share, average position, overlap rate, position above rate, top of page rate, and outranking share.

Average position is a quick way to gauge how high your ads are ranking compared with those of other advertisers competing in the same auctions.

In the Auction insights report, impression share also tells you the impression share of other advertisers as a proportion of the auctions in which you were also competing.

Read more here: https://support.google.com/adwords/answer/2579754

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible. 

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the explanation for shopping ads can appear on:

Shopping ads can appear on:

• Google Shopping
• Google Search Partner websites
• Google Search
• All of the answers are correct ✅

The Correct Answer Is:

• All of the answers are correct ✅

Explanation

Ads can appear above or below search results on Google Search. They can appear beside, above, or below search results on Google Play, Google Shopping, and Google Maps, including the Maps app. Ads might appear with search results on websites of Google search partners. For text ads, search partners include hundreds of non-Google websites, as well as Google Video, and other Google sites.

Read more here: https://support.google.com/adwords/answer/1704373

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible. 

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer for the question Nicole’s analysis shows that 5 brands currently in her “all products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

Nicole’s analysis shows that 5 brands currently in her “all products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

• A) Change the campaign priority to “high”
• B) Set her budget to “accelerated” delivery
• C) Increase her “all products” bid
• D) Subdivide by brand and set more competitive bids for the brands individually ✅

correct answer

Subdivide by brand and set more competitive bids for the brands individually ✅

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible. 

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer and explanation for the question enhanced cost-per-click (ECPC) bidding should be used to:

Enhanced cost-per-click (ECPC) bidding should be used to:

• A) Optimize bids using converted clicks ✅
• B) Drive engagement with product brand
• C) Bid for a target cost-per-acquisition (CPA)
• D) Increase total impressions

correct answer

Optimize bids using converted clicks ✅

explanation

ECPC will increase your max CPC bid by up to 30% (after applying any bid adjustments you’ve set) when it sees a good opportunity. It’ll also lower your max CPC by any amount (even more than 30 percent) if it determines a conversion isn’t likely, so you’ll pay less for clicks that convert less. If you choose the conversion bid metric that matters most to you on your conversion settings page, ECPC will focus on either conversions or converted clicks. If you don’t choose one, ECPC will focus on converted clicks.

Read more here: https://support.google.com/adwords/answer/2464964?hl=en

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible. 

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer and explanation for the question what does impression share indicate about a product group?

What does impression share indicate about a product group?

• A) It provides an average benchmark of all similar products from other retailers
• B) It shows your product group impressions relative to other product groups in the same campaign
• C) It shows how many impressions your product group has received divided by the estimated number it was eligible to receive ✅
• D) It predicts your product group’s future impressions

correct answer

It shows how many impressions your product group has received divided by the estimated number it was eligible to receive ✅

Explanation

Impression share (IS) is the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive. Eligibility is based on your current ads’ targeting settings, approval statuses, bids, and quality. Data is available at the campaign, ad group, product group (for shopping campaigns), and keyword levels.

Read more here: https://support.google.com/adwords/answer/2497703?hl=en

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible. 

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer and explanation for the question why is it a best practice to set a bid for the “everything else in all products” product group?

Why is it a best practice to set a bid for the “everything else in all products” product group?

• A) To make it easier to target a location for certain products
• B) To be able to have one products group for mobile devices
• C) To include items not part of other product groups in your campaign ✅
• D) To control the websites on which your product listing ads appear

correct answer

To include items not part of other product groups in your campaign ✅

explanation

The products within the product groups you don’t subdivide remain in an “everything else” product group. You then set bids for each product group depending upon your campaign goals.
Read more here: https://support.google.com/merchants/answer/2660968

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible. 

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Below is the answer for the question May is in the process of expanding her store to support more territories. May’s Google merchant center account was suspended after adding new data feeds. Why was her account suspended?

May is in the process of expanding her store to support more territories. May’s Google merchant center account was suspended after adding new data feeds. Why was her account suspended?

• A) The language on the landing pages doesn’t match the language of the target country ✅
• B) The data feed includes products with the availability status “out of stock”
• C) The data feeds weren’t updated for 10 days
• D) The shipping attributes for a small number of items have different pricing than the default shipping at the account level

correct answer

The language on the landing pages doesn’t match the language of the target country ✅

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible. 

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer and explanation for the question which is a reason why Annie’s Google merchant center account would get suspended?

Which is a reason why Annie’s Google merchant center account would get suspended?

• A) Her landing pages lead to error messages or non-existent pages ✅
• B) She is only selling used products
• C) Her website doesn’t have a mobile version
• D) She’s only been updating her data feeds every 10 days

correct answer

Her landing pages lead to error messages or non-existent pages ✅

explanation

Your landing page can’t be under construction or link to an error page. Your landing page can’t display an error status code beginning with a 4 or a 5 (such as a 404 error).

Read more here: https://support.google.com/merchants/answer/4752265

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible. 

Learn more about Google ads search certification answers: Google ads search skillshop.