Below is the explanation for the question what optimization recommendation might you make to a new client with shopping campaigns that don’t include all of the products the company sells?

What optimization recommendation might you make to a new client with shopping campaigns that don’t include all of the products the company sells?

• Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns
• Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid
• Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid ✅
• Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid

The Correct Answer Is:

• Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid ✅

Explanation

In your shopping campaign, create an ‘All products’ group with a low cost per click (CPC), such as £0.15. This product group helps to make sure that you have full local inventory and local intent query coverage.

Read more here: https://support.google.com/merchants/answer/7232982

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