Below is the explanation for Anne wants to use her impression share metrics to optimize her shopping campaign. She should:

Anne wants to use her impression share metrics to optimize her shopping campaign. She should:

• run an Auction insights report to compare her impression shares to those of her competitors ✅
• set negative keywords in her campaign
• set the delivery method on her campaign to standard
• increase her impression share by setting her bids lower on her campaign

The Correct Answer Is:

• run an Auction insights report to compare her impression shares to those of her competitors ✅

Explanation

The auction insights report for search campaigns provides 6 different statistics: impression share, average position, overlap rate, position above rate, top of page rate, and outranking share.

Average position is a quick way to gauge how high your ads are ranking compared with those of other advertisers competing in the same auctions.

In the Auction insights report, impression share also tells you the impression share of other advertisers as a proportion of the auctions in which you were also competing.

Read more here: https://support.google.com/adwords/answer/2579754

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible. 

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