Below is the answer and explanation of the question a client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him? ...
Below is the answer and explanation of the question a client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him? Read article →
Below is the answer and explanation of the question you want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help? You want to see how raising your client’s ...
Below is the answer and explanation of the question you want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help? You want to see how raising your client’s Read article →
Below is the answer and explanation of the question you want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or ...
Below is the answer and explanation of the question you want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or Read article →
Below is the answer and explanation for the question which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?\ Which ad rotation setting shows all ads in ...
Below is the answer and explanation for the question which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?\ Which ad rotation setting shows all ads in Read article →
Below is the answer and explanation for the question according to Google data, 70% of mobile searchers who’ve recently made a purchase have According to Google data, 70% of mobile searchers who’ve recently made a purchase have ...
Below is the answer and explanation for the question according to Google data, 70% of mobile searchers who’ve recently made a purchase have According to Google data, 70% of mobile searchers who’ve recently made a purchase have Read article →
Below is the answer and explanation for the question each of these are benefits you’d expect from shopping ads except Each of these are benefits you’d expect from shopping ads except Better-qualified leads More traffic and leads ...
Below is the answer and explanation for the question each of these are benefits you’d expect from shopping ads except Each of these are benefits you’d expect from shopping ads except Better-qualified leads More traffic and leads Read article →
Below is the answer and explanation for the question data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads ...
Below is the answer and explanation for the question data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads Read article →
Below is the answer and explanation for the question if you want to target ads to only people who speak Spanish, you can If you want to target ads to only people who speak Spanish, you can ...
Below is the answer and explanation for the question if you want to target ads to only people who speak Spanish, you can If you want to target ads to only people who speak Spanish, you can Read article →
Below is the answer and explanation for the question keyword Planner can do all of these things except Keyword Planner can do all of these things except Suggest keywords and ad groups that may not have occurred ...
Below is the answer and explanation for the question keyword Planner can do all of these things except Keyword Planner can do all of these things except Suggest keywords and ad groups that may not have occurred Read article →
Below is the answer and explanation for the question Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked? Drew is selling math textbooks ...
Below is the answer and explanation for the question Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked? Drew is selling math textbooks Read article →
Below is the answer and explanation for the question an advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ...
Below is the answer and explanation for the question an advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection Read article →
Below is the answer and explanation for the question which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets? Which conversion metric can give you more insight ...
Below is the answer and explanation for the question which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets? Which conversion metric can give you more insight Read article →
Below is the answer and explanation for the question Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance? Megan enabled target cost-per-acquisition (CPA) bidding ...
Below is the answer and explanation for the question Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance? Megan enabled target cost-per-acquisition (CPA) bidding Read article →
Below is the answer and explanation for the question You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should ...
Below is the answer and explanation for the question You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should Read article →
Below is the answer and explanation for the question you’re using target search page location bidding. You know it’s working because you see your ad You’re using target search page location bidding. You know it’s working because ...
Below is the answer and explanation for the question you’re using target search page location bidding. You know it’s working because you see your ad You’re using target search page location bidding. You know it’s working because Read article →
Below is the answer and explanation for the question you can add a “+”modifier in front of the words in a broad match keyword to You can add a “+”modifier in front of the words in a ...
Below is the answer and explanation for the question you can add a “+”modifier in front of the words in a broad match keyword to You can add a “+”modifier in front of the words in a Read article →
Below is the answer and explanation for the question an advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause? An advertiser ...
Below is the answer and explanation for the question an advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause? An advertiser Read article →
Below is the answer and explanation for the question an advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads Editorial and professional requirements? An advertiser selling computer monitors ...
Below is the answer and explanation for the question an advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads Editorial and professional requirements? An advertiser selling computer monitors Read article →
Below is the answer and explanation for the question which option can you use to capture potential business later in the day, even on a limited budget Which option can you use to capture potential business later ...
Below is the answer and explanation for the question which option can you use to capture potential business later in the day, even on a limited budget Which option can you use to capture potential business later Read article →
Below is the answer and explanation for according to Google data, after seeing an ad on their smartphone, more than half of people According to Google data, after seeing an ad on their smartphone, more than half ...
Below is the answer and explanation for according to Google data, after seeing an ad on their smartphone, more than half of people According to Google data, after seeing an ad on their smartphone, more than half Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…krcmic.com commented on: 17 Biggest AI Myths and Misconceptions
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