Below is the answer and explanation of the question a client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

• He can better understand whether potential customers find his ads appealing ✅
• He can better understand what happens after potential customers click his ads
• He can get an idea of how many people who’ve seen his ads actually became customers
• He can get an idea of how many people double clicked his ads

correct answer

He can better understand whether potential customers find his ads appealing ✅

explanation

Your client should evaluate the number of clicks on his search ads relative to the number of impressions received. He can better understand whether potential customers find his ads appealing. Tracking statistics like clicks and impressions is a great way to start. It’s also important to think about what you’re trying to accomplish with your campaign, so you can focus on the statistics that can help you achieve your goals. You can better understand whether you ad is appealing enough to attract your potential customer.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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