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A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

Below is the answer and explanation of the question a client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him? ...

Below is the answer and explanation of the question a client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him? Read article